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  • The Health Marketing Daily

    HHS Greenlights Six Peptides, Oatly Bets on Fiber

    HHS overrules FDA scientists to approve six peptides; Johns Hopkins finds new vitamin A vision role; Oatly launches Fiber line; Spain's olive sector goes functional.

    Today · 9 min
  • OMR Education

    UGC Farming: Wie Brands organisch Millionen Views generieren mit Wunni von Gate Studios

    Hundert Millionen Views in wenigen Wochen – ohne klassische Influencer-Kampagne? UGC Farming kann organische Reichweite auf TikTok und Instagram extrem skalieren. In dieser OMR Education-Podcastfolge erklärt Woundioun "Wunni" Sissoko, Co-Founder und CEO von Gate Studios, wie Unternehmen mit zahlreichen Creator*innen und neuen Social-Media-Accounts Millionen Menschen erreichen. Der Ansatz: Viele Creator*innen produzieren kontinuierlich Videos auf Basis bereits erfolgreicher Hooks und Formate. Entscheidend für den Erfolg sind dabei nicht die Followerzahlen. Wunni zeigt an konkreten Kampagnen, wie aus organischen Views neue Nutzer*innen und Kund*innen entstehen können. Ihr erfahrt, wie Creator*innen rekrutiert und Accounts vorbereitet werden. Eine Folge für alle, die Social-Media-Marketing skalieren wollen: Gesprächsthemen Warum der Content Graph klassisches Influencer Marketing verändert Wie UGC Farming mit zahlreichen Creator*innen und Accounts funktioniert Welche Kampagnenergebnisse Gate Studios bei Start-ups erzielt Wie ihr erfolgreiche Hooks und virale Videoformate identifiziert Wie Creator*innen rekrutiert, gebrieft und Accounts vorbereitet werden Welche Kosten, Postingfrequenzen und KPIs entscheidend sind Wie ihr Kampagnen optimiert und Brand Safety sicherstellt Welche Rollen KI, Clippings und Werbekennzeichnung spielen Praxistipps Analysiert erfolgreiche Hooks. Testet systematisch mehrere Varianten. Messt mehr Kennzahlen als nut Views. Weiterführende Links: Cases von Gate Studios: https://www.dont-gate.com/#cases Wunni bei LinkedIn: https://www.linkedin.com/in/wunni/?locale=de Rolf bei LinkedIn: https://www.linkedin.com/in/rolf-hermann/ OMR Education Podcast bei YouTube: https://www.youtube.com/@omr.education OMR Education Newsletter: https://education.omr.com/pages/newsletter OMR Education bei LinkedIn: https://www.linkedin.com/showcase/omr-education-/ OMR Education bei Instagram: https://www.instagram.com/omr.education/ Geförderte Weiterbildung bei OMR Education: https://education.omr.com/pages/gefoerderte-weiterbildungen-arbeitsvermittler B2B-Solutions bei OMR Education: https://education.omr.com/pages/unternehmen Rabattcode: Mit dem Code "Warenkorb" bekommt ihr 10 % Rabatt auf die OMR Reports, die E-Learning-Kurse und Online-Seminare. Alle Infos zu ausgewählten Werbepartnern findest du hier: https://linktr.ee/omreducationpodcast Produktion: Podstars by OMR

    Today · 45 min
  • Built Different

    The $2.3M Ad That Lost Nike Everything (And What Pepsi Did Instead)

    What if I told you Nike spent $2.3 million on an ad campaign that completely backfired while Pepsi's "risky" commercial became marketing legend? In this episode, Marcus Chen breaks down the real data behind famous ad campaigns that either crushed it or crashed hard. 🎯 What You'll Learn: • Why Nike's controversial ad actually hurt sales by 31% (the metrics they don't want you to see) • The psychology trick Pepsi used that boosted brand preference by 18% overnight • How to spot the difference between viral content and profitable advertising using CTR benchmarks 👤 Perfect for: entrepreneurs and business owners who want to stop wasting money on ads that look cool but don't convert. 📍 Chapters: [00:00] Marcus Chen introduces the $2.3M Nike disaster [01:45] Breaking down the actual performance data [03:30] What Pepsi did differently (and why it worked) [05:15] The Facebook ad benchmarks most people ignore [07:00] Video vs static ads: the 27% CTR difference [09:30] Retargeting secrets that cut costs by 76% [11:00] How to apply these frameworks to your campaigns The average Facebook ad CTR is just 1.59%, but the top 10% of advertisers see rates that would make your jaw drop. Marcus reveals exactly what separates winning campaigns from expensive failures, plus the personalization tactics that can boost conversions by 202%. No theory here, just cold hard numbers from real campaigns. You'll walk away knowing exactly how to evaluate your own ads and spot the red flags before you blow your budget. 🔔 Never miss an episode: Follow Built Different on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily, your next favorite insight is one tap away. 🔍 Topics: Facebook ads, marketing campaigns, ad performance, conversion rates, business advertising Listen on your favorite app at Built Different ----------- Keywords: marketing strategies, business breakthrough, wealth building, business systems, practical entrepreneurship, real business advice, decision making, sales tactics Learn more about your ad choices. Visit megaphone.fm/adchoices

    Today · 19 min
  • Built Different

    What Your Bank Doesn't Want You to Know About Emergency Funds

    What if that "6 months of expenses" emergency fund advice is actually keeping you broke? Marcus Chen breaks down why traditional emergency fund wisdom fails entrepreneurs and reveals the exact system that's helped thousands build real financial stability in just 28 minutes. Most people stress about money daily but spend zero time learning how it actually works. This episode changes that with a simple math-based approach that eliminates money anxiety for good. 🎯 What You'll Learn: • Why 40% of Americans can't cover a $400 emergency (and the real solution) • The 2.5x multiplier effect of automated savings that behavioral economists discovered • How 23 minutes of daily money worry disappears with one simple system • The 73% rule that predicts exactly what emergencies you'll actually face 👤 Perfect for: entrepreneurs tired of living paycheck to paycheck despite growing revenue 📍 Chapters: [00:00] Marcus Chen reveals the emergency fund lie [02:15] Why your bank profits from keeping you broke [05:30] The Federal Reserve study that changes everything [08:45] Building your first $1,000 in 30 days [11:00] Automating wealth without thinking about it [13:30] Real emergency fund math that actually works 🔔 Never miss an episode: Follow Built Different on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily, your next breakthrough is one tap away. 🔍 Topics: emergency funds, personal finance, money management, financial planning, entrepreneurship Listen on your favorite app at Built Different ----- Keywords: business podcast, practical entrepreneurship, business failures, entrepreneur stories, anti-fluff business Learn more about your ad choices. Visit megaphone.fm/adchoices

    Today · 22 min

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