C-Suite Sales & Marketing PerspectivesBeyond Marketing Execution: How CMOs Become Strategic Growth Leaders
Episode #361: Alison McCue, Chief Marketing Officer at ACA Group, explains how CMOs can help shape growth decisions across the business. She shares how asking about client problems earned her trust, how working with sales cut lead response times from 99 hours to nine, and how a CEO’s question revealed a gap in marketing’s reach. She also explains how trusting specialists with execution gives marketing leaders more time to guide strategy and work with other executives. “I believe that if the C-suite leaders of the organization can really look at your marketing leaders as those strategic advisors and the strategic partners, there’s so much more that we could do.” - Alison McCue Alison draws on her experience building a business and leading marketing in financial services to show how CMOs can contribute to commercial planning. She walks through how her team agreed on a follow-up standard with sales, examined where marketing had the least influence, and brought in internal experts. She also shares what executive teams gain when they involve marketing early in decisions about where to grow. Follow Alison McCue on LinkedIn Follow Steve MacDonald on LinkedIn
