
Cassie Hughes, Grow Marketing: Pioneering Experiential Marketing for 25 Years
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. “You want to treat someone the same whether they are a VP or a CMO or they are a junior person whose job is to find the next agency to do this beautiful body of work.” What does it take to build a successful business that lasts 25 years? For Cassie Hughes, co-founder of Grow Marketing, the answer starts with trusting your intuition, building meaningful relationships, and defining success on your own terms. On this episode of the Entreprenista Podcast, Cassie joins Stephanie and Courtney to share how she took a leap of faith 25 years ago, teamed up with her former biggest competitor, and built a women-owned experiential marketing agency working with some of the world's biggest brands, including Google, Target and Meta. She takes us behind the scenes of the iconic Barbie Dreamhouse collaboration on Airbnb, shares how relationship-building has fueled the agency's growth, and reveals the secrets to maintaining long-term client partnerships. What We Talked About: Leap And The Net Will Appear [3:39] Relationships Over Cold Outreach [11:49] The Barbie Dream House With Airbnb [19:57] Referring Work And Reciprocity [28:21] The Comeback And Pivoting To Virtual [41:13] Community And Giving First [49:23] Connect with Cassie: @cassiehughesbahan on Instagram Cassie Hughes on LinkedIn Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | iHeart Radio Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.









