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Behind The Billboard

Dan Dawson, Hugh Todd

A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.

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21 episodes
fortnightly
Avg 1 hr 12 min
English

Episodes 21

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#115
August 14 · 55 min
Episode 115 - Laura & Duncan
Episode #115 features the award-winning Laura Hutchison & Duncan Clark aka ‘LaDunq’ - a brilliant and prolific creative team who joined Uncommon in 2023 and have had a meteoric rise ever since.
#114
July 31 · 1 hr 8 min
Episode 114 - Axel Chaldecott
Episode #114 features Axel Chaldecott, art director, creative director, agency founder, Global CCO and now award-winning printmaker.
#113
July 17 · 1 hr 19 min
Episode 113 - Ian Potter
Episode #113 features Ian Potter, legendary art director and the man behind the Araldite poster ‘the one with the car stuck on’ which is possibly the greatest billboard of all time.
#112
July 3 · 59 min
Episode 112 - Tom Richards
Episode #112 features Tom Richards, Global CCO at 21GRAMS. Tom, alongside Frank Mazzola, has led 21GRAMS to be ranked as the world’s third most creative health agency.
#111
June 22 · 1 hr 22 min
Episode 111 - BtB x WOO Conference [Part 2]
Recorded live at the WOO Congress 2026 in London just a fortnight ago, this is the second of our special Behind the Billboard episodes - and this time we’re on the Global OOH, Innovation & Creativity track.
#110
June 12 · 1 hr 31 min
Episode 110 - BtB x WOO Conference
In this special episode of Behind the Billboard, we’re coming to you from the World Out of Home Organization’s 2026 Congress in London - or, as the room has it, WOO!
#109
May 29 · 1 hr 14 min
Episode 109 - Ben Billups
Episode #109 features Ben Billups, founder and CEO of Billups, the largest independent out-of-home specialist agency in the US.
#108
May 8 · 1 hr 27 min
Episode 108 - James Millers
Episode #108 features James Millers, newly appointed ECD at McCann London.
#107
April 24 · 1 hr 13 min
Episode 107 - Alice Goodrich
Episode #107 features the wonderful, multi-talented Alice Goodrich from VCCP. We spent a lovely hour discussing Alice’s county-level tennis career, her time as a Dior makeup artist, her stint as an internal comms assistant for the British Army and how she served as a stand-in for Gary Barlow of Take That.
#106
March 27 · 1 hr 17 min
Episode 106 - Franki Goodwin
Episode #106 features the brilliant Franki Goodwin, Chief Creative Officer of Saatchi & Saatchi, London. And is hands down one of our favourite episodes yet.
#105
March 6 · 1 hr 9 min
Episode 105 - Yohan Daver
This Friday sees the last in our New York specials and we’re finishing with a cracker, Yohan Daver, ECD at at BBH, USA
#104
February 20 · 1 hr 14 min
Episode 104 - Gavin Lester
Podcast #104 features the funny and super talented Gavin Lester, partner and CCO at Zambezi advertising.
#103
February 6 · 48 min
Episode 103 - Katie DiNardo & Kelley Barrett
Episode #103 features Katie DiNardo & Kelley Barrett, creative directors at Uncommon New York.
#102
February 2 · 59 min
Episode 102 - Samira Ansari
Episode #102 continues our USA series with Samira Ansari, CCO at Ogilvy, New York. Samira’s career has spanned roles in Melbourne, Paris, and now NYC.
#101
January 9 · 1 hr 38 min
Episode 101 - Behind the Billboard x Ad Club of New York
Episode #101 takes us to America and the first of our New York Specials, which was a collaboration with the Ad Club of New York at their annual Breakfast Briefing “OOH NOW” in Tribeca, downtown Manhattan.
#100
Dec 19, 2025 · 1 hr 37 min
Episode 100 - Sir John Hegarty
Sit back with a tipple of your choice and enjoy Sir John Hegarty counting down the greatest billboards of all time, as chosen by the people that write them.
#99
Dec 5, 2025 · 1 hr 5 min
Episode 99 - Best of 2025
Here we go folks. It’s the end of year list you’ve been waiting for. Behind the Billboard’s ‘Best of 2025’ with mince pies and dodgy crackers thrown in for good measure.
#98
Nov 21, 2025 · 1 hr 10 min
Episode 98 - Peter Heyes
Episode #98 feature Pete Heyes, award-winning creative, creative director, top northern lad and United fan.
#97
Nov 7, 2025 · 58 min
Episode 97 - Andy Clough & Richard McGrann
Good things come to those who wait … and we’ve been waiting a while for Andy Clough & Richard McGrann, but it was thoroughly worth it. Andy & Rich are one of adland’s most brilliant and prolific teams, creating iconic award-winning work wherever they’ve worked.
#96
Oct 24, 2025 · 1 hr 4 min
Episode 96 - Ajab Samrai
Episode #96 features Ajab Samrai, Ex-CCO of Ogilvy Japan, who not only brought incredible stories of nearly four decades in the business, but two enormous bags of apples from his orchard in the Malvern Hills.

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