Management

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Human Capital Leadership
Don't React, Act: Business Crisis Communication Made Simple, with Lea Greene
In this podcast episode, Dr. Jonathan H. Westover talks with Lea Greene about her book, "Don't React, Act: Business Crisis Communication Made Simple." Lea Greene spent her Air Force career telling the truth on deadline. As a broadcast journalist for American Forces Network, she reported from Korea, Germany, Bosnia, and Iraq. She later served seven years as a base spokesperson with final release authority over worldwide RQ-4 Global Hawk operations. Today she helps business leaders stay human, think clearly, and build trust in an AI-driven world. She owns Top Ten Communication and she teaches AI to business owners, chambers, and public information officers. Her message to leaders is short. Every hard moment is a communication moment. The tools keep changing. The trust problem does not.
Today · 32 min
Change Signal: Modern Change Management that Works
Final Can Less Persuasion Create More Change?| Phill Agnew | Modern Change Management & Leading Change
Here are three questions this Change Signal conversation asks: Are you designing behaviour, or just explaining the change? Where does resistance actually come from? What small nudge might make the right action easier? In this episode, I talk with Phill Agnew, host of the marketing podcast Nudge, about what change leaders can learn from behavioural science — and why people are so much less rational than our change plans assume. We get into choice overload, loss aversion, social proof, defaults, friction, and reactance — the very human pushback that happens when people feel their autonomy is being squeezed. Phill brings terrific stories and studies, from jam counters to organ donation to bus stops in France, all pointing to a useful truth: if you want people to change, don’t just make the case harder. Design the conditions better. For senior leaders working on transformation, change management, or culture change, this is a practical conversation about influence without the ick. Less “roll it out and hope.” More “make it easier, wiser, and more human to move.” Change Signal. Cut through the blather, the BS, and the noise to find the good stuff that works in change. If you’re a transformational leader seeking modern change mastery, you’re in exactly the right place. *** WHEN YOU’RE READY 🎧 A new episode every week (and sometimes two!) The Change Signal newsletter. Short, practical, weekly *** CONNECT 💼Connect on LinkedIn *** SAY THANKS 💜Leave a review on Apple Podcasts 💚Leave a review on Spotify
Today · 37 min
The FMCG Guys
353. David Milner, Chairman at Crosta Mollica: Corporate to PE, Growing and Exiting, Choosing Winners, Premium Pizza, Leadership
David Milner is Chairman at premium pizza brand Crosta Mollica. This business, as announced last week, will soon be merged with European Pizza Group (Nestlé spin off, with brands like Buitoni), becoming the biggest player in the old Continent. David will be the new CEO of this new 1BN sales entity. In this conversation, recorded in London before summer, we reflect on David's career, which has had two very differentiated episodes: the first, a "conventional" corporate career at P&G, Mars and Campbell's and, a second one, much more entrepreneurial and PE-focused, which has seen him successfully grow and exit businesses like Tyrell's Crisps or Lily's Kitchen. Tune in to hear about: From P&G, Mars and Campbell's to private equity Scaling and exiting Tyrrells and Lily's Kitchen David's checklist for spotting winning consumer brands Why superior product has to come first How Crosta & Mollica is disrupting the pizza category Competing with multinationals through speed and consumer focus Premiumisation, packaging and winning in-store Leadership, great teams and taking calculated risks Watch on YouTube: https://youtu.be/jtuyNbGJXGs Follow us on Instagram: https://www.instagram.com/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Today · 46 min
The Home Service Expert Podcast
The Guy Behind Tommy Mello's Emails Only Sends 4 A Month For A Reason | Zac Garside
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Zac Garside spent eight years training CSRs before he noticed the most profitable channel in home service was the one nobody used: the customer list. Now his agency Send It runs email for some of the biggest contractors in the country, including A1. In this episode Zac and Tommy break down why contractors rebuy customers they already paid for, the one-email-a-week plan any company can run tomorrow, the Will/Won't research framework that tells you what homeowners are really afraid of, and why two CSRs with identical scripts book at completely different rates. Get Zac's free swipe file of 20 top-performing campaigns: https://withsendit.com/expert -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 00:46 - From training CSRs to running email 01:58 - Booking jobs the week you need them 02:54 - How to stay out of the spam folder 04:45 - The subject line has one job 06:35 - The 6x in 60 days guarantee 07:40 - Open estimates first, then members 10:36 - Homeowners read email. Owners don't 13:03 - Email, SMS and direct mail 14:09 - It has to come from a friend 15:54 - Tommy's neighbor letter and $225,000 20:44 - What a good open rate looks like 24:49 - The next wave: personalization 29:31 - The two-year spring campaign 34:31 - Broadcasts, campaigns and automations 37:27 - "You're never talking to them again?" 44:20 - Starting from scratch 45:23 - One email a week, four segments 49:26 - The Will/Won't research framework 52:53 - Same script, 90% vs 50% 55:58 - Making customers feel something 1:00:41 - The easiest ROI in home service 1:03:40 - One piece of advice: trust 1:06:00 - Free swipe file and where to find Zac 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/
Today · 1 hr 8 min