BusinessManagementNon-ProfitEducationSelf-Improvement

What the Fundraising

Mallory Erickson

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way.

Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser.

There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all.

So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the right podcast for you.

If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.

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October 20 · 30 min
331: Ditch the KPI Hamster Wheel with Charlie Melichar
Fundraising is often mistaken for a mechanical game of hitting quotas, but sustainable growth requires balancing metrics with human connection. When organizations focus solely on short-term numbers, they risk turning lifelong donor relationships into transactional exchanges. Today, let's meet Charlie Melichar, Principal at Foster Avenue, a consulting firm dedicated to positioning and communications strategy for major campaigns. Drawing on deep sector expertise, Charlie helps institutions clarify their unique identity and build strategic fundraising frameworks that truly resonate. The discussion tackles the critical gap between rigid KPIs and genuine impact, urging leaders to establish a guiding "North Star" rather than managing solely by lagging indicators. Charlie highlights the dangers of rushing donor timelines for immediate revenue, advocating instead for psychological safety, mentorship, and margin for error within development teams. He also stresses that by using data to spark curiosity rather than drive repetitive touchpoints, organizations can move off the "hamster wheel" and build enduring trust with donors. In this episode, you will be able to: Understand the value of supporting teams through real management and guidance instead of just judging raw numbers. Unveil the art of avoiding rushing donors for short-term cash to protect lasting relationships. Explore how to use metrics to spark curiosity about donors rather than to track transactional touchpoints. Learn why creating space for mistakes matters so staff can learn, adapt, and build better instincts. Discover how defining what success looks like helps guide a team's instincts in the right direction. Get all the resources from today’s episode here. Support for this show is brought to you by Bay Business Group. Our friends at Bay Business Group really understand nonprofit accounting and financial management on so many levels. Focus on your mission while gaining complete clarity and confidence over your organization's finances. Partner with an employee-owned team built solely to support you, handling everything from bookkeeping and payroll to budgeting and fractional CFO guidance. Learn more at bay-biz.com/mallory. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E330
October 13 · 41 min
330: AI for Nonprofits: How to Start with the Problem, Not the Technology with Naomi Morenzoni
Technology is rapidly reshaping how organizations create social impact, and AI is emerging as a powerful force for change. Naomi Morenzoni is Senior Vice President of Corporate Philanthropy and Employee Impact at Salesforce, where she leads corporate giving, employee volunteering, matching programs, and sustainability initiatives. With 14 years at Salesforce, Naomi brings a unique perspective on using business as a platform for community change. She also oversees initiatives such as the Salesforce Accelerator and the company's nature and sustainability fund, supporting innovative solutions and the transition toward a net-zero, nature-positive world. Today's conversation explores Salesforce's founding 1-1-1 philanthropic model, which combines equity, product, and employee time to support communities. Naomi discusses the AI for Impact Accelerator, which provides nonprofits with funding, technology, and expert support, along with real-world AI applications that help farmers, students, development teams, and fundraising professionals. She emphasizes that successful AI adoption begins with a clearly defined problem, reliable data, small-scale experimentation, and continuous development of AI fluency. Naomi also explains why AI agents should be managed much like employees, with clear goals, documentation, regular feedback, and gradually increasing responsibility. Looking ahead, she calls for stronger collaboration among technology companies, nonprofits, and funders, with greater investment in operational AI and wraparound support to maximize social impact. In this episode, you will be able to: Understand Salesforce's 1-1-1 philanthropic model. Explore AI applications for social impact. Identify the essentials of successful AI adoption. Build AI fluency through experimentation and learning. Understand how to manage AI agents effectively. Understand how funders and tech companies can enable AI adoption. Get all the resources from today’s episode here. Support for this show is brought to you by Bay Business Group. Our friends at Bay Business Group really understand nonprofit accounting and financial management on so many levels. Focus on your mission while gaining complete clarity and confidence over your organization's finances. Partner with an employee-owned team built solely to support you, handling everything from bookkeeping and payroll to budgeting and fractional CFO guidance. Learn more at bay-biz.com/mallory. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: https://malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E329
October 6 · 43 min
329: How to Stop Making Assumptions About Your Donors and Asking Better Questions with Kyle Buchmann
Asking better questions and leaning into uncomfortable moments can help teams build real trust and connect deeply with donors! Kyle Buchmann, Senior Vice President at Wisconsin Foundation and Alumni Association, shares practical lessons from his long career in higher-education fundraising. He joined the Wisconsin Foundation and Alumni Association in 2012, moving up from leading the engineering development team to his current role as Senior Vice President. Drawing on his experience managing frontline fundraisers and leading large teams, Kyle explains how to guide people through big changes and train them to succeed. During the conversation, Kyle also discusses easy-to-use tools such as the "Ladder of Inference," which helps team members catch their own assumptions before making bad decisions. Moreover, he explains why fundraisers should focus on asking thoughtful questions instead of just memorizing donor data. Finally, Kyle covers practical communication tips such as using DISC personality tests to respect different thinking styles, clear up misunderstandings quickly, and keep everyone focused on a shared mission. In this episode, you will be able to: Identify and interrupt implicit assumptions to make clearer, more objective organizational decisions. Frame insightful, open-ended questions for donor meetings rather than relying solely on lagging historical data. Guide teams productively through moments of change, discomfort, and uncertainty toward resolution. Apply tools like DISC profiling to adapt to neurodivergent styles and prevent workplace misunderstandings. Create a safe environment where team members can respectfully challenge each other's assumptions in real time. Engage donors by helping them author their own giving stories through active, non-judgmental listening. Get all the resources from today’s episode here. Support for this show is brought to you by Bay Business Group. Our friends at Bay Business Group really understand nonprofit accounting and financial management on so many levels. Focus on your mission while gaining complete clarity and confidence over your organization's finances. Partner with an employee-owned team built solely to support you, handling everything from bookkeeping and payroll to budgeting and fractional CFO guidance. Learn more at bay-biz.com/mallory. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E328
September 29 · 36 min
328: How Nonprofits Can Use AI Without Amplifying Bad Culture with Tim Lockie
When modern technology fails to solve an organization's friction, the root cause is rarely the software; it is the human systems behind it. This episode reframes digital transformation, proving that operational harmony relies far more on culture, mindset, and people than on shiny digital products. Meet Tim Lockie, who brings over 20 years of experience working inside and outside the nonprofit sector. As a human-centric tech and AI expert, Tim has spent his career helping organizations bridge the gap between technical infrastructure and human behavior. Today's conversation dismantles common software marketing myths, pointing out how buying products without updating organizational habits leads to widespread adoption failure. Moreover, using an orchestra analogy, Tim explains that while individual tools act as instruments, organizations struggle with orchestration, often spending less than 3% of budgets on staff support compared to software. To fix this, he advocates appointing "first chairs," or dedicated leads, to guide teams from basic software support to true success. Finally, the discussion warns that AI will amplify existing organizational habits, making poorly run teams play bad music faster while noting that smaller teams can achieve paradigm shifts rapidly when they prioritize mindset over mechanics. In this episode, you will be able to: Identify the Root Cause of Technology Failures Evaluate Common Tech Marketing Myths Formulate a Human-Centered Resource Strategy Implement the "First Chair" Operations Model Predict the Cultural Impact of AI Adoption Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E327
September 22 · 33 min
327: Thousand Day Planning: A Different Approach to Fundraising Leadership with Jay E. Davenport
In this episode of What the Fundraising Podcast, What happens when we stop thinking about fundraising as simply asking for money and start thinking about it as relationship building, connection, and philanthropy? In this episode of What the Fundraising Podcast, Mallory Erickson talks with Jay E. Davenport, Vice President for Development and Alumni Relations at Penn State University, about building a culture where alumni engagement, fundraising, leadership, and philanthropy are deeply interconnected. Drawing from his 32-year career in higher education, Jay shares how his experience at VCU shaped his philosophy around “base building”, nurturing relationships with people at every level of the fundraising pyramid and creating meaningful opportunities for engagement before a financial gift is ever expected. Jay also shares how he approaches leadership and change management within an institution with deep history and tradition. Rather than abandoning what has worked, he believes in “innovating on behalf of tradition”, and finding ways to improve existing practices while honoring the institution's legacy. A major focus of the conversation is Jay’s 1,000-day planning framework, which translates a big organizational vision into clear priorities, responsibilities, and milestones. He explains how this approach gives teams clarity about where they are going, how their individual work contributes to the larger mission, and what needs to happen next. In this episode, you will be able to: Understand why donor engagement should come before the financial ask. Think beyond major gifts and nurture lifelong relationships across the entire fundraising pyramid. Build more connected and integrated alumni and donor experiences. Lead organizational change while honoring institutional history and tradition. Use a 1,000-day plan to turn a big vision into actionable priorities. Create clarity around roles, responsibilities, and organizational priorities. Develop a culture where the entire team sees itself as part of fundraising. Prioritize relationship building as a leading indicator of fundraising success. Recognize and celebrate your team in ways that are meaningful to them. Shift from asking for money to connecting donor passion with institutional need. Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E326
September 18 · 1 hr 4 min
326: How to Build Win-Win Content Partnerships in the Social Impact Space with Cindy Wagman
Mallory Erickson and Cindy Wagman pull back the curtain on what it really looks like to build partnerships between coaches, consultants, and technology companies in the social impact space. Cindy Wagman is a nonprofit consultant, educator, and founder of the Nonprofit Fractionals Network. After years of working as an in-house fundraiser, Cindy began consulting in 2015 and later built a business focused on helping nonprofit professionals transition into fractional consulting while creating sustainable businesses without burnout. Originally recorded as a webinar, this conversation explores why tech companies want to partner with coaches and consultants, what you can gain from these relationships, and how to determine whether a partnership is actually aligned with your business and values. Mallory and Cindy share their own experiences navigating partnerships, sponsorships, speaking opportunities, referral revenue, webinars, and emerging AI partnerships. They also talk honestly about what makes these opportunities worthwhile, what can become a drain on your time, and how to protect your intellectual property when technology becomes part of your service delivery. Whether you're just starting to explore partnerships or you've already worked with technology companies, this episode will help you approach these relationships with more intention, discernment, and agency. In this episode, you will be able to: - Identify why technology companies partner with coaches and consultants and what they are ultimately hoping to gain from those relationships. - Evaluate potential partnerships based on your own business goals, values, audience, and desired outcomes. - Understand the different ways partnerships can support brand visibility, audience growth, revenue generation, and impact. - Approach speaking opportunities more strategically by thinking about lead capture, audience growth, and how to make the most of the opportunity. - Think critically about referral and affiliate partnerships, including transparency and disclosure around referral revenue. - Understand how AI is creating new opportunities for coaches and consultants to scale their impact while maintaining the human value of their work. - Ask better questions about intellectual property, privacy, data, and how your content is being used when partnering with technology companies. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E325
September 17 · 21 min
325: From Free Webinars to $10K Keynotes: How I Built My Speaking Business with Mallory Erickson
Have you ever wondered how to turn speaking opportunities into a meaningful part of your business? In this solo episode of What The Fundraising, Mallory Erickson gets candid about how she built her paid speaking business, what she did before people were paying her, how she decides which opportunities are worth her time, and why being a great speaker is only one part of building a sustainable speaking career. Mallory shares what she learned from years of unpaid speaking, how she used content partnerships to make early opportunities financially possible, and the role that webinars, word of mouth, testimonials, and a speaker reel played in growing her reputation. She also talks openly about her current speaking rates, the value of protecting her time and family commitments, and why she believes speakers should advocate for fair compensation while also considering equity across the sector. Most importantly, Mallory offers a behind-the-scenes look at the decisions she makes when evaluating speaking opportunities and the relationships that have helped her speaking business grow organically. In this episode, you will be able to: - Understand how unpaid speaking opportunities can help build the reputation, experience, and word-of-mouth referrals that lead to paid opportunities. - Identify ways to make speaking opportunities more financially accessible early in your career, including content and platform partnerships. - Create the foundational materials you need to market yourself as a speaker, including a speaker reel and media kit. - Think strategically about your speaking rates by considering travel, preparation, lost business time, and personal commitments. - Create space in your calendar for higher-value speaking opportunities instead of automatically saying yes to every opportunity that comes your way. - Build stronger relationships with event organizers by being thoughtful, collaborative, kind, and easy to work with while still maintaining clear boundaries. Check out Mallory’s speaking media kit and speaking reel: https://malloryerickson.com/speaking-workshops/ Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E324
September 17 · 23 min
324: Writing a Book: The Unfiltered Truth About My Book-Writing Process with Mallory Erickson
What does it actually take to write a book? In this solo episode of What The Fundraising, Mallory Erickson pulls back the curtain on her experience writing and publishing her book, What the Fundraising. From signing a publishing contract with Wiley before she even knew what she wanted to write, to getting pregnant, navigating a difficult pregnancy, becoming a new parent, and rewriting the entire book six weeks postpartum, Mallory shares the messy reality behind the finished product. Mallory also talks about the limiting belief she had that she needed a book in order to get paid speaking opportunities, how writing the book ultimately changed the way she thinks and communicates, and why she believes a book should be valuable because of its unique ideas and perspective, not simply because you can say you wrote one. She also gets honest about perfectionism, ADHD, the challenges of sequencing a long-form argument, using AI for feedback but not for writing, and the importance of having systems and support around you. Most importantly, Mallory shares why your book doesn't need to be perfect. It needs to sound like you. In this episode, you will be able to: - Understand what Mallory's actual book-writing process looked like, including the unexpected circumstances that shaped it. - Recognize the difference between creating long-form social content and developing a cohesive argument for a book. - Identify how sequencing an argument can become one of the hardest parts of writing a book, especially when you have lots of ideas and information to connect. - Consider how a book can strengthen your thinking, speaking, podcasting, and overall ability to articulate your ideas. - Think more strategically about whether writing a book actually supports the business, career, or change you want to create. - Use AI as a tool for feedback and identifying gaps without outsourcing your unique perspective and voice. - Let go of the idea that your book needs to be perfect before you put it into the world. - Write something that actually matters to you and gives readers a perspective they couldn't get anywhere else. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E323
September 15 · 28 min
323: Starting a Podcast with Mallory Erickson
In this episode of What the Fundraising Podcast, What does it really take to start a podcast and more importantly, keep doing it for years? In this behind-the-scenes episode of What The Fundraising, Mallory pulls back the curtain on how the podcast started, why she created it in the first place, how she landed her first sponsors before she even had listeners, and what has kept her going for more than 300 episodes. But this isn't really an episode about podcast equipment, download numbers, or how to land sponsors. It's about building something from a place of genuine curiosity instead of chasing metrics. Mallory shares why she thinks the best reason to start a podcast is because you actually want to have the conversations, what she learned about creating an environment where guests can be their most authentic selves, why she stopped doing pre-show calls, and how being willing to have uncomfortable and unexpected conversations helped What The Fundraising stand out. She also gets candid about pitching yourself to podcasts, building a personal brand, creating unique content, and using a podcast as a public learning lab. In this episode, you will be able to: — Identify whether starting a podcast is actually aligned with the conversations you want to have and the way you naturally learn. — Create a podcast concept rooted in a unique purpose rather than simply replicating conversations that are already happening in your industry. — Develop a hosting approach that allows you to bring your genuine curiosity and personality into conversations. — Create an experience that provides meaningful value to both your guests and your audience. — Use a podcast as a tool for building relationships, developing ideas, and deepening your expertise over time. — Build a sustainable podcast by focusing on the value and joy of the work rather than getting caught up in rankings, downloads, or other external metrics. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E322
September 14 · 40 min
322: How to Build a Personal Brand with Mallory Erickson
What actually makes a personal brand memorable? According to Mallory Erickson, it's not a perfectly curated aesthetic, a complicated content strategy, or having the perfect business plan. It's getting crystal clear on the problem you want to solve—and how you solve it differently from everyone else. In this solo episode of What the Fundraising, Mallory pulls back the curtain on how her own personal brand and coaching business actually developed. Spoiler alert: it wasn't particularly strategic, linear, or polished. It started with a problem she was experiencing herself, a desire to help other fundraisers, and a willingness to keep talking about the same problem over and over again. Mallory shares the unexpected origins of her coaching business, how the Power Partners Formula™ became an anchor for her brand, why vulnerability and authenticity have been critical to her growth, and what she did when people told her to talk less about mindset and nervous system work and give people more templates instead. She also talks about the importance of repeating your message—even when you are sick of hearing yourself say it—and why she recommends giving yourself 180 days of creating content before obsessing over engagement metrics. In this episode, you will be able to: — Get clearer on the specific problem you want your business to solve. — Understand why specificity is more powerful than simply calling yourself a coach or consultant. — See how your own lived experience can inform your business and brand. — Understand how consistency can create a strong brand identity—even when your services evolve. — Learn why vulnerability can strengthen rather than weaken your authority. — Resist the temptation to shape-shift based on other people's opinions. — Understand why repeating your message is essential to building recognition. — Create content without becoming obsessed with engagement metrics. — Use coaching and self-coaching to navigate visibility and business growth. — Build a personal brand that people can actually see themselves in. Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E321
September 8 · 27 min
321: A Practical Guide to Launching Planned Giving in Your Nonprofit with Tony Martignetti
Planned giving may sound complicated, but it does not have to be! This episode features Tony Martignetti, an expert in planned giving strategies & accelerated programs. Tony began his planned giving career in 1997 after working as a lawyer for two years. In 2003, he started Martignetti Planned Giving Advisors, where he provides consulting services for nonprofits. He is also the author of the upcoming book Planned Giving Accelerated, which will be published in September. In the conversation, Tony explains that the basic ideas behind planned giving have stayed the same over the years. He encourages small and mid-sized nonprofits to start with simple gifts, especially bequests and gifts through wills. He also clears up common myths, such as the idea that planned giving is only for wealthy donors. Tony shares tips for having honest conversations with loyal donors, following up when donors need time to decide, and keeping in touch over the long term. He also explains why many planned gifts remain private and why organizations should continue talking about their long-term impact. In this episode, you will be able to: Understand the basic ideas and purpose of planned giving. Identify why bequests and gifts through wills are a good starting point for nonprofits. Recognize and challenge common myths about planned giving. Use simple and respectful ways to start and continue planned giving conversations. Understand why some donors choose not to disclose their planned gifts. Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
S10 · E320
September 3 · 48 min
320: Fundraising and Funder Behavior: The Tiny Habits That Will Change Your Life with BJ Fogg, PhD
We are releasing a special bonus episode of What The Fundraising! In this episode of What the Fundraising Podcast… I talked to behavior scientist and author BJ Fogg, PhD. BJ is one of my biggest teachers and superheroes, he has run a lab at Stanford University for 20 years now, and for the last 10, he’s dedicated his work to behavior design. His book Tiny Habits is a wonderful explanation of how our brains work and what small but effective techniques we can use to create habits and beat fears. His Fogg Behavior Model is perfect for fundraisers out there, it goes from allowing yourself to feel success over small victories, to taking action by tracking down your prompts and abilities. In this conversation BJ shares SO many useful and simple hacks, I felt like I had to write them down. Plus, his approach to people is immensely human, compassionate, and positive, (just like fundraising!) You really don’t want to miss this conversation.
S10 · E319
September 1 · 19 min
319: 3 Fundraising Readiness Gaps Standing Between You and Your Next Yes with Mallory Erickson
In this episode of What the Fundraising Podcast, What if the reason you're avoiding fundraising outreach isn't because you're bad at fundraising, but because you have a readiness gap? In this solo episode of What the Fundraising, Mallory Erickson breaks down three common fundraising readiness gaps that can quietly stand between you and your next yes: confidence, clarity, and consistency. She shares the behavioral science behind why we avoid outreach, why vague to-do lists create procrastination, and how frantic bursts of fundraising can make relationship-building feel transactional. Most importantly, Mallory gives you one concrete move for each readiness gap that you can put into practice this week. From rewriting the story you tell yourself when a donor doesn't respond to turning vague fundraising tasks into tiny physical actions, these strategies are designed to make fundraising feel more doable—and help you build the muscle memory that creates sustainable momentum. In this episode, you will be able to: Understand why fundraising avoidance isn't a character flaw, but a potential readiness gap. Recognize how anticipatory anxiety and negative assumptions can affect your fundraising outreach. Reframe donor silence and rejection without turning them into judgments about your worth or competence. Turn vague fundraising to-dos into specific, actionable next physical steps. Use tiny habits to lower the activation energy around fundraising. Build consistency by anchoring small donor touchpoints to routines you already have. Understand why relationship fundraising benefits from consistency rather than frantic bursts of activity. Create simple habits that help you become the fundraiser who never fully goes quiet. Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E317
August 25 · 25 min
318: From Loss to Legacy: How Joey’s Song Scales Volunteer-Led Fundraising
In this episode of What the Fundraising Podcast, What if music could do more than entertain people? For Mike, concerts have become a way to bring people together and raise money for an important cause: finding better treatments for epilepsy. Mike Gomoll founded Joey's Song, a 100% volunteer organization, following the loss of his son. Based in Madison, Wisconsin, the organization is dedicated to funding research grants aimed at minimizing and ultimately eliminating seizures. Rather than spreading its efforts across awareness campaigns and patient services, Mike has kept the mission deliberately focused on research, making it easier for sponsors, artists, and supporters to understand and champion the cause. Mike explains how Joey's Song uses unique music concerts to raise funds. Well-known artists, including The Bangles, Goo Goo Dolls, and Tears for Fears, come together to perform covers and create a special experience for both musicians and audiences. Moreover, he talks about why artists return every year and shares lessons from ideas that did not work as expected. The conversation also covers taking smart risks, protecting donor money, and being willing to change plans. Mike believes organizations should keep their main purpose clear while listening to their teams, learning from experience, and following new opportunities. In this episode, you will be able to: - Understand how a clear mission can guide an organization. - Explain how music events can support fundraising. - Identify ways to engage and retain artists. - Understand the value of community building. - Recognize the importance of taking smart risks. - Learn from unsuccessful ideas and mistakes. - Understand how to balance risk and responsibility. - Recognize when an organization needs to adapt. Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E317
August 18 · 50 min
317: Lead with Trust, Not Control with Rebecca Blume
What if becoming a better leader starts with letting go of who you think you should be? Meet Rebecca Blume, the Vice Chancellor for Advancement at the University of Washington Bothell. She has 22 years of fundraising experience and has worked with organizations including Fair Start and the YWCA in downtown Seattle. To start the conversation, Rebecca shares how her experiences helped her become more confident and comfortable with her leadership style. She discusses viewing life as seasons rather than chasing perfect balance, using a pendulum to shift attention toward what matters most. Moreover, Rebecca shares a powerful exercise for challenging limiting beliefs and explains how letting go of the need for total control can strengthen trust within a team. The discussion also touches on people-pleasing, healthy boundaries, holding space for difficult emotions, and responding rather than reacting. Finally, Rebecca encourages leaders to intentionally shape workplace culture and make small, daily shifts toward authenticity, connection, and trust. In this episode, you will be able to: Lead more authentically by being comfortable with who you are. Manage different life priorities by thinking in seasons. Identify limiting beliefs that may affect your leadership. Let go of unnecessary control and build trust within your team. Set healthy boundaries without feeling guilty. Handle difficult emotions without reacting defensively. Communicate clearly during challenging situations. Create a positive workplace culture that reflects your values. Reduce people-pleasing habits and focus on what truly matters. Make small daily changes to become a more confident and authentic leader. Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
S10 · E316
August 11 · 26 min
316: Campaign Success Starts Before You Fundraise with Amy Eisenstein & Sarah
In this episode of What the Fundraising Podcast, Capital campaigns don't succeed by luck; they succeed through preparation, education, and strong leadership. Today, let's discover why empowering board members with the right knowledge can transform uncertainty into confidence and lay the foundation for a successful fundraising campaign. Meet Amy Eisenstein, CEO and Co-Founder of Capital Campaign Pro, who brings over 30 years of nonprofit experience, including two decades as a fundraising consultant. She is joined by Sarah Plimpton, Vice President and Chief Happiness Officer at Capital Campaign Pro, whose extensive background spans fundraising, campaign leadership, consulting, and nonprofit advisory work. Together, they share practical insights from their experience helping organizations raise transformational gifts and explain the inspiration behind their book, A Board Member's Guide to Capital Campaign Fundraising. Today's discussion explores why board education is essential, when organizations should begin preparing for a campaign, and how the book can be used as an ongoing resource throughout the fundraising journey. Amy and Sarah explain how stronger partnerships between staff and board members lead to better campaign outcomes, why challenges should be viewed as opportunities for growth, and how redefining feasibility studies as "campaign readiness studies" creates a more strategic, relationship-driven approach. They also share actionable recommendations on strategic planning, organizational readiness, and building the confidence needed to execute successful capital campaigns. In this episode, you will be able to: Understand the role of board education in campaigns. Learn when to start campaign preparation. Build board confidence and fundraising knowledge. Address common campaign fears and myths. Strengthen staff-board collaboration. Align campaigns with strategic goals. Small changes can lead to significant cultural shifts over time. Agency in giving is crucial for fostering genuine generosity. Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E315
August 7 · 10 min
315: Conscious Fundraising: How to Move From Reaction to Intentional Action
After a week of executive coaching tools, reflections, and strategies, Mallory closes out this series with one of the most important foundations of sustainable growth: consciousness. In this episode of What The Fundraising, Mallory explores how increasing awareness of our thoughts, emotions, and behaviors can help fundraisers move from stress-based reactions into more intentional, empowered action. Many fundraisers spend their days in response mode—reacting to challenges, uncertainty, donor behavior, and endless priorities. Mallory shares how executive coaching helps create more space between what happens and how we respond, allowing us to make decisions from a place of clarity instead of fear, stress, or automatic patterns. Listeners will learn how to build daily and weekly consciousness practices, give themselves grace while changing old habits, and embrace growth without perfectionism. This episode is a reminder that transformation does not require a complete overhaul—it happens one degree at a time. In this episode, you will be able to: Understand the role consciousness plays in fundraising success. Recognize when you are operating from stress responses. Create habits that increase awareness and intentionality. Shift from reactive fundraising to proactive decision-making. Practice self-compassion while building new skills. Move away from perfectionism in your growth journey. Use curiosity instead of criticism when reflecting on your actions. Embrace small, consistent changes that create lasting transformation. Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E314
August 6 · 11 min
314: You Are Enough: A Reminder for Every Fundraiser Doing The Hard, Important Work
Fundraising is deeply human work. It requires vulnerability, connection, courage, and the ability to hold the hopes and dreams of an entire community. But in a profession that often carries immense pressure, it can be easy for fundraisers to forget something essential: they are already enough. In this special executive coaching episode of What The Fundraising, Mallory Erickson offers a heartfelt reminder to fundraisers everywhere. She shares why self-love, self-compassion, and recognizing your own worth are not barriers to growth—they are the foundation for sustainable impact and meaningful change. Mallory invites listeners to pause, reflect, and reconnect with themselves beyond their fundraising goals, job titles, and accomplishments. This episode is a reminder that the people moving resources toward what matters most deserve the same compassion and care they extend to others. In this episode, you will be able to: Recognize the true impact and importance of fundraising work. Understand why fundraising is the work—not just what supports the work. Practice self-compassion as a foundation for growth. Release the belief that achievement determines your worth. Reflect on the pressure fundraisers carry every day. Build a healthier relationship with yourself. Replace self-criticism with encouragement and care. Celebrate the meaningful work you are already doin Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E313
August 5 · 14 min
313: How Fleeing Discomfort Is Holding Back Your Fundraising
Fundraising is filled with uncertainty, vulnerability, and moments of discomfort—but what happens when those feelings start driving our decisions? In this episode of What The Fundraising, Mallory Erickson dives into the hidden ways fundraisers respond to discomfort and how those stress responses can unintentionally derail fundraising success. Drawing from her executive coaching work and research on fundraiser behavior, Mallory explores how flight and freeze responses show up in everyday fundraising activities. From avoiding donor conversations to endlessly perfecting reports and strategies, these patterns can keep fundraisers stuck in cycles of busy work, scattered action, and missed opportunities. Listeners will learn how to recognize when stress is influencing their fundraising decisions and how to build the capacity to sit with uncertainty, have deeper donor conversations, and take the actions that truly move their organizations forward. In this episode, you will be able to: Recognize how discomfort impacts fundraising decisions. Understand the connection between stress responses and fundraising behaviors. Identify when busy work is replacing meaningful fundraising action. Learn why uncertainty can feel so dysregulating. Understand how perfectionism can prevent fundraising progress. Build awareness around avoidance patterns. Develop more conscious responses to fundraising challenges. Create stronger donor relationships through vulnerability and connection. Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
S10 · E312
August 4 · 14 min
312: Conscious Values vs. Fear-Based Values: Making Decisions That Truly Align
Have you ever felt torn between competing priorities—wanting to excel at work while also being present for your family, or saying "yes" to helping everyone even when you're overwhelmed? The tension you feel may not be because your values are unclear, but because they're competing with one another. In this solo coaching episode, Mallory Erickson explores the difference between conscious-based values and fear-based values, and why understanding that distinction can transform the way you make decisions. She explains why it's impossible to express all of your core values all the time, and how consciously choosing which value to prioritize in a given moment can reduce guilt, overwhelm, and decision paralysis. Mallory also introduces a powerful coaching exercise that helps uncover whether a value is truly yours or if it's being driven by fear, people-pleasing, or external expectations. Through practical examples and thoughtful reflection, she invites listeners to examine the beliefs underneath their values so they can make more intentional choices in both fundraising and life. In this episode, you will be able to: Identify your core personal values. Understand why your values naturally compete with one another. Reduce guilt when you can't honor every value simultaneously. Recognize the difference between conscious-based and fear-based values. Identify fear-based beliefs that influence your decisions. Practice converting fear-driven values into conscious choices. Make decisions with greater clarity and intention. Build a values-based approach to fundraising and leadership. Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

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