The Milk BusinessSports nutrition is changing - is dairy protein safe?
Supplementing dairy protein for high performing athletes started as a very niche category segment with body builders leading the charge. Now athletes in every sport, in every part of the world, are supplementing diets with protein to avoid injuries and enhance performance. Will it continue? Will dairy protein hold its ground? What is changing in the growing world of Sports nutrition and protein supplementation? To get a handle on answers to key questions that the dairy industry needs to know about this week Jack Kennedy met up with the team from ABC Nutritionals in the South of Ireland. There he met Sean McNamara, Eibhear Quilligan and Aine O'Callaghan to get the most up to date information. We also hear from our regular guests from around the world in New Zealand, Australia, the Netherlands, England and Ireland. Next week in part two of our sports nutrition special we'll meet with manufacturers of these high value base proteins.
