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Real Estate Coaching Radio

Tim & Julie Harris

Real Estate Coaching Radio is the longest-running daily real estate podcast for real estate agents, brokers, and aspiring agents who want practical real estate training, professional real estate coaching, and real-world systems that work in any market.

Hosted by Tim Harris and Julie Harris, internationally recognized real estate coaches, best-selling authors, and top-ranked leaders at eXp Realty, this podcast delivers daily real estate coaching focused on listings, lead generation, scripts, mindset, and long-term business ownership.

This daily real estate podcast for agents covers:

Real estate training for new and experienced agents
Proven real estate coaching systems used by top producers
Lead generation strategies for real estate agents
Listing presentation scripts that convert sellers
Buyer conversion, negotiation, and objection handling
Real estate market updates, housing trends, and interest rates
Business planning, profitability, and wealth building for agents

Real Estate Coaching Radio is not motivational content.
It is daily real estate coaching for agents who want predictable income, stronger listings, and a real business — not just transactions.

If you are a real estate agent serious about mastering the fundamentals, increasing listings, and building a durable real estate business, this is the real estate podcast you should be listening to every day.

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Yesterday · 36 min
How's the Market? Train Your AI to Answer Like an Expert Every Morning
Somewhere in your market this weekend, a neighbor at the coffee shop asked an agent, "So how's the market?" The agent said it's going to be real slow until rates improve, the conversation ended, and two weeks later that neighbor listed with somebody else. Here's the thing: knowledge equals confidence, and ignorance equals fear. In this episode, Tim and Julie Harris show you how to train your AI business bot to give you a local market briefing every morning: whether prices are going up, steady or dropping, how many listings are cutting their prices, how much sellers come down before they sell, the hot price range, and today's rates. You'll hear why nearly half of agents now use AI every week; why builders are advertising rates under 4% while the weekly average sits around 7.4% (on a $400,000 loan, that's $2,770 vs. $1,890 a month); how to turn one data point into a seller email and a social campaign; and why the national numbers are not your market. Plus a role play for the buyer who wants to wait for rates, and two listener questions: should you talk to buyers about adjustable-rate mortgages, and can you send an AI-written market update straight to your clients? The agent with the knowledge gets the conversation and moves it forward. Free training and newsletter: HarrisRealEstateDaily.com Coaching: premiercoaching.timandjulieharris.com Harris AI: HarrisAITeam.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
Monday · 47 min
The Housing Crash Already Happened — The Market Numbers Every Agent Should Know Cold
Somewhere in your market this morning, an agent is still waiting for the crash. They're holding off on calling their sphere, holding off on the farm mailer, holding off on asking for the listing. Here's the hard truth: the crash already happened. It happened three years ago, and the agents who stopped waiting are the ones taking the listings. In this episode, Tim and Julie Harris break down why the doom headlines don't match what's happening on your street: eXp CEO Leo Pareja's take on what "normal" looks like now, why Austin is down 4.4% while Abilene, Texas is up 9% in the same state, and why payments, not rates or prices alone, are the real problem buyers face. You'll learn the short list of numbers every agent should know cold (months of supply, absorption rate and days on market by price range); how to explain a seller's, balanced or buyer's market in plain English; the script for buyers who keep making lowball offers, starting with "What does a great deal mean to you?"; and how to keep sellers informed when a listing starts to sit. Plus a listener question from Whitney: should you pay for staging upfront? Tim and Julie share the halfway approach that protects your money, and the advanced tip that lets the stager deliver the hard news about condition. And stay to the end for our announcement about the new Harris AI Real Estate Team. These are the numbers that make sellers trust you and make you sound like the expert in every conversation. Free training and newsletter: HarrisRealEstateDaily.com Coaching: premiercoaching.timandjulieharris.com Harris AI: HarrisAITeam.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
Thursday · 33 min
13.9 Million Homes Are About to Change Hands — How Agents Help Older Homeowners and Their Families
Nearly 14 million homes are about to change hands over the next ten years, and most of them are the family homes your buyers are dying to get. It's the biggest listing opportunity most of us will see in our careers. And most agents are going to miss it, because they don't know how to talk to a 75-year-old homeowner and their grown kids. In this episode, Tim and Julie Harris break down Realtor.com's projection that baby boomers and the generation before them will free up 13.9 million homes by 2036, why there are even more buyers coming behind them, and why the agents winning right now are doing the work they don't want to do. Plus the latest AI tools for agents, including what eXp announced at eXpcon. You'll learn the sphere script that turns "do you know anybody?" into real leads; why these sellers care about safety, family, health and peace of mind, not your marketing plan; how to build your list and offer help instead of a pitch; how to bring the family in while remembering who your client is; the team of partners (consignment, estate sales, auctioneers) that makes you the first call; and the big secret to getting a downsizer moving. Plus a listener question: how do you work with adult children who are pushing their parents to sell? Tim and Julie answer it with the story of a listing appointment where the right advice was to stay. The agents who earn trust now are the ones those families will call. Free training and newsletter: HarrisRealEstateDaily.com Coaching: premiercoaching.timandjulieharris.com Harris AI: HarrisAITeam.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
October 14 · 35 min
Price Reductions Hit a September Record — How Agents Keep the Listing and the Seller's Trust
One in five sellers cut their price last month, the most for any September on record. If you have listings, the price conversation is coming. Have it in week three and you keep the listing and the seller's trust. Wait until week 12 and you're headed for an expired. In this episode, Tim and Julie Harris break down the headlines behind it: NAR counts 1.62 million homes for sale, a five-month supply and the most in over a decade, and Redfin says 21% of sellers cut their asking price in the four weeks ending September 20th. Buyers have more choices than they've had in years, and they know it. You'll learn how to set up the price conversation at the listing appointment so it never feels like a surprise; why you should preview the competing and pending listings before every appointment; the "two weeks or 10 showings" gauge (and why you should know your own market stats first); why you say "reposition" instead of "lower the price"; the script for "Why aren't you the one showing my house?"; and why you have to make the seller calls yourself instead of hiding behind digital updates. Plus a listener question: should you call expired listings now or wait until January? Tim and Julie walk through the full conversation, from "What does spring mean to you?" to "Can I tell you why that scares me for you?" The key to being a successful listing agent is having the listing when it sells. Free training and newsletter: HarrisRealEstateDaily.com Coaching: premiercoaching.timandjulieharris.com Harris AI: HarrisAITeam.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
October 13 · 25 min
AI Search for Real Estate Agents: How to Make Sure AI Says Your Name
Open ChatGPT and ask it, "Who's the best real estate agent in my town?" If your name doesn't come up, you're not alone. In a new study across ten markets, AI recommended only about 1.3% of agents. In this episode, Tim and Julie Harris explain why AI isn't checking the MLS to see who sold the most. It's reading your Google Business Profile, your reviews, your website and what people say about you online. And it isn't just young buyers searching this way anymore. Everyone is, from first-time buyers to retirees downsizing from the family home. You'll learn the four things that get agents recommended: A, a complete, active Google Business Profile; B, a steady stream of fresh reviews; C, a name, brokerage, phone number and headshot that match everywhere; and D, a website that answers the questions your clients actually ask. Tim and Julie also share the review ask that gets clients to say yes, a few unforgettable stories of what an online search turned up about agents, and why AI search is a moving target you have to test every month. Plus a listener question: can a newer agent with only a handful of sales show up in AI search against the big teams? (Yes, and here's how.) Make sure the next time someone asks who to call, the answer is you. Free training and newsletter: HarrisRealEstateDaily.com Coaching: premiercoaching.timandjulieharris.com Harris AI: HarrisAITeam.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
October 12 · 31 min
Mortgage Rates Hit 7.40% — Why Great Agents Just Got an Advantage
Mortgage rates just climbed to 7.40%, and the average agent in your market is about to go quiet. That's the best news you'll hear all week, because when they stop calling, the whole field opens up for you. In this episode, Tim and Julie Harris break down the headlines that matter right now: buyers have more negotiating power, sellers are helping with closing costs and rate buydowns, new construction is opening doors for agents who work with builder reps, and Fannie Mae now lets lenders contact homeowners who may be able to cancel their private mortgage insurance. You'll learn how to show buyers the payment instead of the rate, how to put seller-paid concessions and buydowns to work, why you should get to know the new-build reps in your market, which past clients to call about dropping PMI, and why expired listings are gold in a market like this. Tim and Julie also answer a listener question about the buyer who wants to wait for rates to come down, and explain why AI will make person-to-person conversations more valuable than ever. Rates are a headline. Conversations are a business. Your challenge this week: 10 real conversations. Free training and newsletter: HarrisRealEstateDaily.com Coaching: premiercoaching.timandjulieharris.com Harris AI: HarrisAITeam.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
October 8 · 31 min
Builder Incentives Are Killing Resale Listings — Here’s How Agents Compete
Your seller thinks the home is priced competitively. The builder down the street is offering a pool, mortgage incentives, prepaid HOA dues and other perks. If you are only comparing asking prices, you are missing what buyers are actually comparing. In this episode, Tim and Julie Harris break down how builders use incentives to move inventory without simply destroying their recorded sale prices — and how listing agents can compete using the same psychology. You’ll hear how pools, golf carts, lease buyouts, prepaid HOA dues, mortgage-rate buydowns and other incentives influence buyers. More importantly, Tim and Julie explain why monthly payment can matter more than purchase price and why automatically recommending another price reduction may not always be the best strategy. You’ll also learn how listing agents can build creative incentive packages, why buyer agents should negotiate beyond the advertised builder offer, how renters can become buyer prospects through lease assistance and why relationships with knowledgeable lenders are increasingly valuable. The conversation also expands into AI, productivity, coaching and the importance of surrounding yourself with the right people as the real estate business changes. Price is only one number. Buyers are comparing payment, perks and price — whether you are helping them make that comparison or not. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
October 7 · 18 min
Real Estate Buyers Who Don't Care About Mortgage Rates
Rates are high, so nobody is buying. Right? Not exactly. The bigger problem may be that you're prospecting the wrong buyers. In this episode, Tim and Julie Harris break down the rate-proof buyer: cash buyers, equity-rich homeowners, buyers receiving help from parents, people using stocks and investments for down payments, and high-net-worth prospects whose decisions aren't controlled by mortgage rates. You'll learn why cash buyers never disappeared, how to uncover purchasing power inside your existing database, why agents should ask about family assistance, how investments can become a down payment, and why CPAs, wealth advisors and estate attorneys can become powerful additions to your professional network. Tim and Julie also explain why agents need to stop absorbing market pessimism, how to meet financially capable prospects through community and charitable events, and how conversations about rate buydowns and creative financing can help buyers see options they may not know exist. The market isn't necessarily dead. You may simply need better conversations, better prospecting and better information. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
October 6 · 17 min
AI in Real Estate: Why Great Agents Are Becoming More Valuable
AI can write the listing description, analyze the data, and automate the follow-up. But it still struggles with the part of real estate that happens when actual human beings are involved. In this episode, Tim and Julie Harris explain why emotional intelligence, judgment, negotiation, timing, and reading the room are becoming more important as AI becomes more capable. They discuss how AI-generated inspection recommendations can create unrealistic expectations, why software can misunderstand sarcasm or frustration, how averages fail when every seller has a different motivation, and why agents need to stop competing against technology and start working with it. What you’ll learn: how to recognize where AI falls short, prepare buyers before inspection problems happen, communicate with emotional sellers, make your value visible during the listing process, and use technology to create more time for real human connection. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
October 5 · 23 min
Listing Appointments: 11 Things Every Real Estate Agent Must Know Before Walking In
Most listings that sit were already in trouble before the agent rang the doorbell. If you don't know the seller's pricing expectations, neighborhood days on market, competing inventory, nearby new construction, timeline, and motivation before the appointment, you're walking in at a disadvantage. Tim and Julie Harris break down the preparation real estate agents need before meeting with a seller. You'll hear why pricing starts before the presentation, how neighborhood-specific market data can change your strategy, why list-to-sale ratios can be misleading, and how builder incentives can completely change what your resale listing is competing against. They also explain why listing success requires more than a good presentation. A repeatable system for lead generation, appointment setting, seller pre-qualification, pre-listing preparation, presentation, negotiation, and closing gives agents the confidence to walk into listing appointments prepared to earn the business. What you'll learn includes how to uncover the seller's real pricing expectations, evaluate days on market correctly, analyze list-to-sale ratios, identify competing inventory, account for new construction, uncover seller motivation and timing, and prepare more effectively before the listing appointment. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
October 1 · 28 min
How Family Money Is Creating More Real Estate Deals
Your buyer may have more money available than you think. And the mortgage company may not be the only lender in the transaction. Tim and Julie Harris break down how family wealth is changing real estate transactions through all-cash purchases, larger down payments, rate buydowns and other creative strategies. They explain why agents need to stop ending the conversation when a buyer says they're waiting for interest rates to fall. Family assistance, assumable mortgages, paid-off homes and seller financing may create possibilities that aren't obvious at first. You'll learn how the "Bank of Mom and Dad" is appearing in real transactions, the three primary ways family money can help buyers, why low-rate assumable mortgages deserve attention, how paid-off sellers can create additional options, and why creative agents can continue making deals while other agents sit on the sidelines waiting for the market to change. The message is simple: ask better questions, understand how money is moving, surround yourself with knowledgeable professionals and stop waiting for perfect conditions. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
September 30 · 20 min
Real Estate Past Clients: Why They Hire Another Agent Instead of You
Your past clients loved you. So why did they hire another real estate agent? The answer may be much simpler — and more expensive — than you think. In this episode, Tim and Julie Harris break down why successful transactions don't automatically create repeat clients, why agents overestimate the strength of their databases, and why staying top-of-mind requires more than scheduled emails, social media posts, and automated marketing. The episode starts with an experienced agent who discovers that a former client listed with someone else because they assumed he had retired. That story illustrates the larger problem: clients may intend to work with you again, but after years without meaningful contact, another agent becomes the person they remember. You'll learn why centers of influence and past clients remain critical to a real estate business, how to determine whether your database contains real relationships or just names, why personal conversations still outperform passive visibility, how client events can create multiple meaningful contacts, and why your lead-generation strategy should combine relationship-based business with proactive prospecting. Tim and Julie also explain how the Real Plan inside Premier Coaching helps agents build an actionable business plan, determine their listing goals, establish lead-generation spokes, and create a schedule around the activities that actually move the business forward. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
September 29 · 34 min
AI for Real Estate Agents: Where Did Your Nine Hours Go?
AI gave you nine hours back. What did you do with them? If the answer is more apps, more social media, a cleaner inbox and the same number of transactions, you have a problem. In this episode, Tim and Julie Harris explain why AI productivity alone will not grow your real estate business. Agents are eliminating transaction updates, CMA prep, listing descriptions, follow-up drafting and other repetitive work—but many are simply replacing old busywork with new busywork. The real opportunity is to move that saved time toward the work that still requires a human being: conversations, lead follow-up, past clients, your sphere, listing appointments, negotiations and face-to-face relationship building. Tim and Julie also explain the difference between working in your business and working on your business, why creative work can become a comfortable form of procrastination, how AI changes the value of social media content, and why communication skills may become even more important as technology improves. What you'll learn: how to track where your time actually goes, which activities AI should handle, why fast lead response matters, how to deliberately schedule face-to-face conversations, why your sphere becomes even more valuable, and how Premier Coaching systems are being built around combining AI efficiency with stronger human execution. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
September 28 · 31 min
Real Estate AI: What to Say When a Seller’s AI Says Your Price Is Wrong
Your seller already asked AI what their house is worth. What happens when its answer is higher than yours? Getting defensive could cost you the listing. In this episode, Tim and Julie Harris break down what happens when sellers arrive at listing appointments armed with AI-generated valuations, comparable sales, pricing opinions, and questions for their real estate agent. They explain how one coached agent responded when a seller’s AI valued the property at $648,000 while her recommendation was $620,000 — and why the real issue was not the price difference. It was whether the agent could demonstrate value the technology could not provide. You’ll learn why agents should never dismiss a seller’s AI, how to identify the property details automated valuations can miss, why firsthand neighborhood knowledge still matters, and how giving buyers and sellers a better AI prompt can create a more productive pricing conversation. Tim and Julie also explain how agents can use AI before listing appointments and how an AI-powered real estate team can take repetitive preparation off the agent’s plate. The goal is not to compete against AI. It is to use the technology while becoming even more valuable when a real client needs judgment, context, communication, and trusted advice. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
September 24 · 21 min
Real Estate Referrals: How to Win Clients From Agents Who Leave the Business
Thousands of real estate agents have left the business. Their clients haven't. Those homeowners will eventually buy, sell, relocate, downsize or refer someone — and somebody needs to become their next agent. In this episode, Tim and Julie Harris explain how active real estate agents can capitalize on one of the most overlooked sources of listings and referrals: past clients whose agents have left the industry. You'll hear how to build relationships with veteran agents who need an eventual exit plan, how to turn part-time agents into referral partners, how to identify orphaned clients in your market, and why agent-to-agent relationships can become a meaningful source of additional transactions. They also explain why newer agents shouldn't assume they need to buy every lead simply because they don't have years of past clients. Your center of influence already exists. The goal is to organize it, expand it, stay in contact and turn those relationships into a long-term business asset. You'll also learn why inheritance, probate, downsizing and senior moves create opportunities for agents willing to learn new conversations, and why your ability to build genuine human relationships becomes increasingly important as more routine real estate activities are handled by technology. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
September 23 · 29 min
Home Inspection Negotiation: How Real Estate Agents Keep Deals From Falling Apart
Getting a home under contract doesn’t mean the negotiation is finished. For many agents, the home inspection has become the second negotiation — and it can be where an otherwise solid transaction starts falling apart. Tim and Julie Harris break down how listing agents can prepare sellers before an inspection, how buyer agents should set expectations before the repair report arrives, and how to handle repair requests without creating unnecessary drama. You’ll learn when a pre-inspection may make sense, how seller home warranties can reduce potential objections, what buyers should reasonably request, why repair credits and escrow arrangements can sometimes work better than seller-managed repairs, and what to do when the buyer appears to be using the inspection primarily as another opportunity to negotiate price. You’ll also learn why successful agents must become the calm voice in difficult transactions. Inspection problems, inexperienced agents, emotional buyers, and frustrated sellers are all part of the business. Your ability to anticipate problems, communicate clearly, and keep the deal together is what separates agents who write contracts from agents who consistently close them. This is practical, tactical real estate coaching for agents who want stronger negotiation skills, more closed transactions, and a career built on solving problems instead of creating them. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
September 22 · 45 min
AI Search for Real Estate Agents: How to Get Found Before Your Competition
AI is changing how buyers and sellers find real estate agents. Instead of scrolling through dozens of search results, consumers can now ask AI who they should hire and receive only a handful of recommendations. In this episode, Tim and Julie Harris explain what agents need to understand about AI search and why your Google Business Profile, personal website, online reviews, local market information, FAQs, and video content are becoming critical parts of your digital presence. You'll learn how to search for yourself across AI platforms, audit your Google Business Profile, create website content AI can understand, build locally focused FAQs, collect better testimonials, and use YouTube transcripts to strengthen your searchable online footprint. Tim and Julie also explain why agents need to move beyond using AI only for social media captions. They walk through how AI can support research, planning, website creation, seller communication, business systems, task management, and more. The conversation then goes deeper into the Harris AI real estate team — specialized AI team members designed to support different areas of an agent's business while allowing the agent to spend more time building relationships, meeting clients, generating listings, and doing the human-facing work AI cannot replace. The message is simple: don't wait until AI becomes standard operating procedure across real estate. Start learning how to use it inside your business now. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
September 21 · 22 min
Mortgage Rates Went Up: What Real Estate Agents Should Do Next
Mortgage rates moved higher. Most agents are about to react by slowing down. Tim and Julie explain why this may be exactly the wrong response — and why rate headlines can become one of the best reasons you've had to call your buyers, sellers, past clients, and database. The real conversation isn't simply about mortgage rates. It's about monthly payment, affordability, financing strategy, seller concessions, rate buydowns, and helping consumers understand options they may not know exist. You'll learn why buyers who say they're “waiting for rates” may actually have a payment objection, how working with a knowledgeable lender can help uncover alternatives, how seller-paid buydowns can change the listing conversation, why motivated sellers become more important when competitors retreat, and how consistent database prospecting can create opportunities while other agents mentally check out. Tim and Julie also explain why your next business year shouldn't begin in January. The agents building momentum now can enter the next year already working from a plan instead of starting from zero. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
September 17 · 30 min
Listing Agents: The Seller Communication Plan That Keeps Listings Alive
Most listings don't fall apart overnight. The seller relationship usually starts breaking long before the listing expires. In this episode, Tim and Julie Harris explain why consistent seller communication is one of the most important skills a listing agent can develop. They break down what happens when agents disappear after the listing presentation, why sellers begin resisting price conversations, and how proactive communication can prevent objections before they ever surface. You'll learn how to explain slow showing activity, use absorption rate and competing inventory to educate sellers, reposition a listing without making every conversation about lowering the price, and stay ahead of the questions sellers are likely to ask throughout the listing. You'll also hear how Tim and Julie used these same principles while prospecting expired listings, why some agents consistently kept sellers even after long market times, and why a structured 180-Day Seller Communication Plan can help real estate agents lead the transaction instead of avoiding uncomfortable conversations. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
September 16 · 20 min
Real Estate Listings: Your Seller Is Fact-Checking Your Price With ChatGPT
Your seller may be fact-checking your listing price with ChatGPT after you leave the appointment. If AI gives them a different answer, you could lose the listing without ever finding out what happened. In this episode, Tim and Julie Harris explain how AI is changing the listing appointment and why real estate agents need to stop treating automated pricing research as something they can simply argue against. The issue is not only whether AI gives the right answer. It is how confidently it can deliver an incomplete answer based on the prompt and information it receives. Tim and Julie break down why agents should assume sellers will check their pricing recommendations, how the wording of an AI prompt can influence the result, and why agents should consider giving sellers an objective prompt before the listing appointment. They also explain how to handle a seller who brings an AI-generated valuation into the conversation, why off-market sales and local market knowledge still matter, how nearby new construction and builder financing can affect resale pricing, and why buyers are often comparing payments rather than prices. You'll learn how to use AI without fighting it, how to strengthen your CMA with information the technology may have missed, how to build greater pricing conviction, and why staying focused on listings can create opportunities while competing agents become distracted. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.

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