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Talk Commerce

Brent W. Peterson

Talk Commerce connects the commerce community through conversation, with host Brent W. Peterson talking to the founders, developers, agency leaders, and merchants who build and run eCommerce businesses on Shopify, Magento, Adobe Commerce, and B2B platforms.

Two segments run alongside the full interviews. Agentic Commerce episodes run 10 minutes or less and take on one topic at a time, from AI shopping agents to the product data those agents read. Running Commerce covers the running and athletic industry and the brands, retailers, and race organizers who make it work.

Episodes also cover eCommerce marketing, retail, and growing a team, along with live reporting from events like eTail, Shoptalk, and The Running Event. Read the show notes and the daily blog, and sign up for the newsletter, at https://talk-commerce.com

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47 episodes
daily
Avg 18 min
English

Episodes 47

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#461
October 1 · 43 min
Your New Customer Is Not Human, Selling to AI Shopping Agents with Adam Fabian and Jacy Davis of Crimson Agility
Adam Fabian and Jacy Davis of Crimson Agility on why a new customer is not human, how agentic commerce starts on the other side of the trust fence, and a one page test for whether product data is good enough. Recorded at Shoptoberfest in Nashville with Sc
#460
September 30 · 18 min
Regulated B2B eCommerce Starts in the Data Model with Tom Sieger and Timo Weltner of NETFORMIC
Tom Sieger and Timo Weltner of NETFORMIC on handling regulated-market complexity in the data model, a pricing engine that stopped a customer leaving margin on the table, and what a German agency brings to the American market. Recorded at Shoptoberfest in
#459
September 29 · 18 min
From Magento Agency to ERP Integration Platform with Karthik Chidambaram of DCKAP
A special episode from Shoptoberfest. Karthik Chidambaram, founder and CEO of DCKAP, on turning a hard Prophet 21 integration into a product and why distribution needs an ERP-first integration platform.
#458
September 28 · 31 min
Building Shopware From a Teenage Startup to the US Market with Sebastian Hamann of Shopware
A special episode from Shoptoberfest. Sebastian Hamann, co-founder and CEO of Shopware, on starting the company as a teenager in Schöppingen, going open source, and building the US business.
#457
September 23 · 33 min
Agentic Commerce Does Not Have Legs Yet with Darin Lynch of Irish Titan
Darin Lynch of Irish Titan defines agentic commerce as three strands, data enrichment, discovery and checkout, and says it crawled out of the ocean but does not have legs yet.
#456
September 22 · 24 min
Customers Compare You to Every App on Their Phone with Bobby Stephens of Deloitte Digital
Bobby Stephens of Deloitte Digital on the 2026 B2C commerce research, why the gap sits in checkout and returns rather than anything exotic, and why only 10 to 12% of companies use agentic AI in customer facing commerce.
#455
September 18 · 27 min
B2B eCommerce Podcasting for Yourself First with Jason Greenwood of The eCommerce Edge
A special episode from Shoptoberfest. Jason Greenwood, host of The eCommerce Edge, on what more than seven hundred episodes taught him, the two recordings he could not stand behind, and why his show is going deeper on B2B.
#454
September 15 · 34 min
AI Coding Writes Up to 90 Percent of His Magento Code with Damien Retzinger of Graycore
Graycore founder Damien Retzinger on the Magento 1 to 2 migration that produced Daffodil, why 75 to 90 percent of his code is now written by a machine and reviewed by him, and the one click Magento store he built to make the barrier zero.
#453
September 9 · 10 min
AI Customer Service and the Death of the IVR with Michael Klein of Talkdesk
A special episode from The Lead Summit. Talkdesk Director of Industry Marketing Michael Klein on the death of the IVR, why a deployment cannot run at a hundred percent bot, and the governance conversation he says conference stages keep skipping.
#452
September 8 · 21 min
Computers Know When Computers Are Talking with Rotimi Kehinde of Kingdom Branding
A special content edition with Isaac Morey of Content Cucumber. Kingdom Branding founder Rotimi Kehinde on the line between AI-powered and AI-supported content, website accessibility as law and as a moral question, and staying discoverable by LLMs.
#451
September 3 · 6 min
The Chair Does Not Exist Until You Click Checkout with Benjamin Spiegel of Polywood
Live from eTail Boston, Polywood Chief Digital Officer Benjamin Spiegel on just-in-time manufacturing across 150,000 SKU variations, why this is the best time to be a creative, and the AI focus group his team trained to critique its own work.
#450
September 2 · 6 min
An Email That Knows It Is 97 Degrees in Atlanta with Aman Advani of Ministry of Supply
Live from eTail Boston, Ministry of Supply co-founder and CEO Aman Advani on running a vertically built brand on Shopify and Klaviyo, moving email from one-to-many to one-to-one, and the line between AI that amplifies a message and AI that manipulates it.
#449
September 1 · 16 min
Own What an AI Cannot Copy with Mark Stanley of Shopware
Live from Shopware Partner Day in Austin, Shopware CPTO Mark Stanley on data sovereignty as the moat worth protecting, why partners are moving from shipping features to delivering outcomes, and the underdog work of building a Shopware community in North A
#448
August 27 · 10 min
Same Candy in the Box No Matter Where You Buy with Laura Smith of Sweetwater
Live from eTail Boston, Sweetwater's Laura Smith on why the warehouse never learns which channel an order came from, and why Amazon is an opportunity rather than a competitor.
#447
August 26 · 6 min
AI as a Teammate Not a Party Trick with John Riewerts of Acoustic
Live from eTail Boston, Acoustic's John Riewerts breaks marketing down to four pillars and explains why a marketing AI that only answers questions is doing half the job.
#446
August 25 · 21 min
Business Complexity Does Not Go Away with Mike Heilig of Binary Anvil
Binary Anvil's Mike Heilig on why moving to SaaS relocates complexity rather than removing it, what decoupling the front end did to upgrade costs, and why structured data comes before agents.
#445
August 24 · 10 min
Jamloop's 70-30 Blueprint Puts Streaming TV at the Center of the Media Plan
Jamloop founder and CEO Leif Welch on why search and social capture demand while connected TV creates it, recorded live on the eTail Boston floor.
#444
August 20 · 8 min
Money Maxing with Jeff Wender of Minty
Jeff Wender, CRO of Minty, on money maxing, the 95% of shoppers who leave without buying, and the 78% who will use AI this holiday season.
- Transcript
#443
August 19 · 6 min
Personalization Before the First Click with Sidd Motwani of Malachyte
Sidd Motwani, co-founder and CEO of Malachyte, on user vectors, personalization before the first click, and bringing Spotify grade recommendation infrastructure to Shopify and Salesforce Commerce brands.
- Transcript
#442
August 18 · 22 min
Protecting Profitability in the Age of AI Shopping Agents with Jeff Otto of Riskified
Jeff Otto, CMO of Riskified, shares insights on how AI and machine learning are transforming e-commerce fraud prevention, enhancing customer experience, and protecting merchant profitability. Discover the latest innovations in identity verification, fraud detection, and the future of agentic commerce. key topics AI and machine learning in fraud detection Identity graph technology and cross-merchant fraud prevention Balancing fraud prevention with customer experience Emerging threats like deepfake and fake customer calls Chapters 00:00 Introduction to Riskified and Jeff Otto 02:01 The Evolution of Fraud Prevention in E-commerce 05:31 The Role of AI and Machine Learning in Fraud Detection 09:32 Challenges in Customer Service and Fraud Prevention 13:24 The Future of Agentic Commerce and AI Integration 17:15 Metrics and the Cost of Fraud for Merchants 20:54 Conclusion and Future Directions for Riskified
- Transcript

Showing 21–40 of 47 episodes