Talk Commerce

Customers Compare You to Every App on Their Phone with Bobby Stephens of Deloitte Digital

Bobby Stephens of Deloitte Digital on the 2026 B2C commerce research, why the gap sits in checkout and returns rather than anything exotic, and why only 10 to 12% of companies use agentic AI in customer facing commerce.

Do It for Yourself First with Jason Greenwood of The eCommerce Edge

A special episode from Shoptoberfest. Jason Greenwood, host of The eCommerce Edge, on what more than seven hundred episodes taught him, the two recordings he could not stand behind, and why his show is going deeper on B2B.

Solve It Once and Never Again with Damien Retzinger of Graycore

Graycore founder Damien Retzinger on the Magento 1 to 2 migration that produced Daffodil, why 75 to 90 percent of his code is now written by a machine and reviewed by him, and the one click Magento store he built to make the barrier zero.

The Death of the IVR with Michael Klein of Talkdesk

A special episode from The Lead Summit. Talkdesk Director of Industry Marketing Michael Klein on the death of the IVR, why a deployment cannot run at a hundred percent bot, and the governance conversation he says conference stages keep skipping.

Computers Know When Computers Are Talking with Rotimi Kehinde of Kingdom Branding

A special content edition with Isaac Morey of Content Cucumber. Kingdom Branding founder Rotimi Kehinde on the line between AI-powered and AI-supported content, website accessibility as law and as a moral question, and staying discoverable by LLMs.

The Chair Does Not Exist Until You Click Checkout with Benjamin Spiegel of Polywood

Live from eTail Boston, Polywood Chief Digital Officer Benjamin Spiegel on just-in-time manufacturing across 150,000 SKU variations, why this is the best time to be a creative, and the AI focus group his team trained to critique its own work.

An Email That Knows It Is 97 Degrees in Atlanta with Aman Advani of Ministry of Supply

Live from eTail Boston, Ministry of Supply co-founder and CEO Aman Advani on running a vertically built brand on Shopify and Klaviyo, moving email from one-to-many to one-to-one, and the line between AI that amplifies a message and AI that manipulates it.

Own What an AI Cannot Copy with Mark Stanley of Shopware

Live from Shopware Partner Day in Austin, Shopware CPTO Mark Stanley on data sovereignty as the moat worth protecting, why partners are moving from shipping features to delivering outcomes, and the underdog work of building a Shopware community in North A

Same Candy in the Box No Matter Where You Buy with Laura Smith of Sweetwater

Live from eTail Boston, Sweetwater's Laura Smith on why the warehouse never learns which channel an order came from, and why Amazon is an opportunity rather than a competitor.

AI as a Teammate Not a Party Trick with John Riewerts of Acoustic

Live from eTail Boston, Acoustic's John Riewerts breaks marketing down to four pillars and explains why a marketing AI that only answers questions is doing half the job.

Business Complexity Does Not Go Away with Mike Heilig of Binary Anvil

Binary Anvil's Mike Heilig on why moving to SaaS relocates complexity rather than removing it, what decoupling the front end did to upgrade costs, and why structured data comes before agents.

Jamloop's 70-30 Blueprint Puts Streaming TV at the Center of the Media Plan

Jamloop founder and CEO Leif Welch on why search and social capture demand while connected TV creates it, recorded live on the eTail Boston floor.

Money Maxing with Jeff Wender of Minty

Jeff Wender, CRO of Minty, on money maxing, the 95% of shoppers who leave without buying, and the 78% who will use AI this holiday season.

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Personalization Before the First Click with Sidd Motwani of Malachyte

Sidd Motwani, co-founder and CEO of Malachyte, on user vectors, personalization before the first click, and bringing Spotify grade recommendation infrastructure to Shopify and Salesforce Commerce brands.

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Protecting Profitability in the Age of AI Shopping Agents with Jeff Otto of Riskified

Jeff Otto, CMO of Riskified, shares insights on how AI and machine learning are transforming e-commerce fraud prevention, enhancing customer experience, and protecting merchant profitability. Discover the latest innovations in identity verification, fraud detection, and the future of agentic commerce. key topics AI and machine learning in fraud detection Identity graph technology and cross-merchant fraud prevention Balancing fraud prevention with customer experience Emerging threats like deepfake and fake customer calls Chapters 00:00 Introduction to Riskified and Jeff Otto 02:01 The Evolution of Fraud Prevention in E-commerce 05:31 The Role of AI and Machine Learning in Fraud Detection 09:32 Challenges in Customer Service and Fraud Prevention 13:24 The Future of Agentic Commerce and AI Integration 17:15 Metrics and the Cost of Fraud for Merchants 20:54 Conclusion and Future Directions for Riskified

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Why Health Nutrition Stopped Being a Niche Category with Catherine Hayden

Catherine Hayden, CMO of Kate Farms, on marketing nutrition for the six in ten Americans with a chronic health condition, and staying authentic while expanding into 6,800 Walmart and CVS doors.

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Turning Marketing Into a Profit Control System with Cem Atik

Cem Atik, co-founder of Harucon-Ventures, shares insights on turning marketing into a profit control system, leveraging data and AI in e-commerce, and the importance of human creativity alongside AI. Discover practical strategies for data-driven decision making, optimizing unit economics, and the future of AI in marketing. key topics Turning marketing into a profit control system Leveraging data and AI in e-commerce Importance of unit economics in marketing Future trends of AI in marketing takeaways Tracking full control of unit economics is crucial for profitable marketing. AI is a powerful tool but requires human oversight and interpretation. Emotional messaging significantly improves ad performance. Benchmarking costs helps identify inefficiencies and optimize margins. AI should be used as a partner, not a replacement for human creativity. Chapters 00:00 Introduction to Sam Atec and Harucon-Ventures 02:24 Transforming Marketing into a Profit Control System 09:00 The Role of AI in Marketing 11:42 Understanding Click-Through Rates and Emotional Marketing 19:38 Future Trends and the Importance of Human Creativity

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Get Your Brand Noticed in AI Search with Danny Kirk of ReddiReach

Danny Kirk, founder of ReddiReach, shares insights on how Reddit and AI search optimization can boost brand visibility and influence search engine rankings. Discover practical strategies for leveraging Reddit data, understanding AI filtering, and preparing your brand for the future of AI-driven search and commerce. https://www.linkedin.com/in/danielpkirk/ key topics Reddit as a data source for AI and search Strategies for brand engagement on Reddit Impact of AI filtering and content quality Future trends in AI search and e-commerce Practical steps for SEO and brand visibility Chapters 00:00 Introduction to Danny Kirk and ReddiReach 01:53 The Power of Reddit in AI Search Optimization 09:25 Strategies for Brands on Reddit 13:56 Navigating Local SEO and E-commerce Challenges 18:24 Future Trends in AI and E-commerce

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Automating Complex Ecommerce Workflows with Joseph Anderson of Connex Ecommerce

Joe Anderson, CEO of Connex eCommerce, shares insights on automating complex workflows in e-commerce, integrating legacy systems, and leveraging AI for smarter operations. Discover how tailored automation solutions can streamline your business processes and stay ahead in a rapidly evolving market. Key topics Complex workflows in eCommerce Legacy system integration challenges AI and automation in eCommerce Customizable data syncing and rules Chapters 00:00 Introduction to Connex eCommerce 01:56 The Journey of Automation in eCommerce 04:03 Challenges in Workflow Automation 07:17 Specialization vs Generalization in Integration 09:54 Client Profiles and Complex Workflows 10:50 The Role of AI in eCommerce Automation 12:00 Complex B2B Solutions and Client Needs 12:53 Future Trends in eCommerce and AI

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AI Is Rewiring the eCommerce CFO Role with Matt Putra of eightX

Matt Putra, managing partner at 8X, shares insights on leveraging AI in e-commerce, the importance of organizational frameworks like EOS, and strategic financial management for growth and exit readiness. AI's impact on marketing and product development Using EOS to organize and prepare for exit Financial hygiene and data organization for acquisition Strategic use of AI in ad creation and testing Scaling and managing growth in consumer goods Chapters 00:00 Introduction and Guest Introduction 03:44 AI in Product Prototyping and Marketing Acceleration 07:10 Challenges and Limitations of AI in Content Creation 08:49 Role of 8X as Fractional CFOs and Data Management 11:11 Upstream Metrics and Data Organization for Growth 13:28 Using EOS for Business Operations and Exit Preparation 15:35 Case Study: Two Large Exits and Preparation Strategies 17:55 EOS and Strategic Frameworks for Large-Scale Growth 20:06 Financial Habits for Scaling to 8X and Beyond 21:49 Monitoring and Optimizing Conversion Funnels 23:25 The Future of AI in CFO and Financial Roles 26:03 Governance and Security in AI-Driven Financial Processes 28:45 Automation, Testing, and Human Oversight in AI Systems 32:44 Lessons from Metal Recycling and Business Resilience 36:36 Killing Underperforming SKUs and Product Management 39:22 Retail Strategies and Entry Points for Brands 41:50 Trends in Global Trade and Market Expansion 44:21 The Role of Research Content and AI 45:02 Soccer in Vancouver and Local Sports Culture 46:09 Contact and Closing Remarks

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