BusinessEntrepreneurship

Starter Story

Pat Walls

Want to know how real people build real businesses? That's what we do at Starter Story.

Every episode, we sit down with founders who've actually done it. They share the real numbers, the real mistakes, and the strategies that actually moved the needle.

We've talked to thousands of entrepreneurs – app builders, bootstrapped SaaS founders, agency owners, and everything in between.

If someone is building something interesting, we want to know how.

New episodes weekly. Hit subscribe.

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30 episodes
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September 13 · 14 min
This app replaced my 9-5 ($155K/year)
Ken spent nearly his entire career in big tech before to build a mobile app. In his first year since he launched, he hit his $10K/month goal, and grew the game to $155K in revenue with zero paid marketing. This video is the story of why he left a comfortable job to build a game, and how he grew it on his own. *Free database: 100+ Solopreneurs making $1M/year* https://clickhubspot.com/1k92 Say hi to Ken: https://www.linkedin.com/in/kennethylaw/ Check out Harpagia: https://kayelleapps.com/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 the $10K game 00:00:54 Gus is hosting! 00:01:10 What’s your story? 00:01:48 Business breakdown 00:02:24 Revenue overview 00:03:39 Founder background 00:04:34 Successful solo devs 00:05:23 Quitting tech backstory 00:06:33 App timeline 00:07:38 Growth and marketing 00:09:27 The opportunity in games 00:10:45 App demo 00:11:41 Tech stack 00:12:28 Final advice 00:13:25 Gus reflections This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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September 9 · 17 min
How I Built This $160K/Month Gym App
Mauro built a gym app that last month made $160,000. What sets him apart is not the product or marketing... but his app development approach. He treats the product like a science experiment: A/B testing, validating features, and only building stuff that moves the needled.This video breaks down how to think like a product management expert, stop guessing, and start building what actually moves the needle. *FREE iOS App Ideas:* https://clickhubspot.com/l6tq Say hi to Mauro: https://x.com/Mauro_Botanes Check out Symmetry: https://symmetry.club/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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September 6 · 14 min
I make $25K/month from one simple website
Meet Roman. He built Career Hound, a simple job board website that makes around $25K/month. It's a saturated idea, but the reason he's successful is NOT about the product. It's all about the marketing. This video is the story of how a "boring" product wins entirely on distribution. *One-page websites making $10K/month:* https://clickhubspot.com/m8ed Say hi to Roman: https://x.com/rlakhnyuk Check out Career Hound: https://www.careerhound.io/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 Dead simple websites win 00:01:11 What’s your story? 00:01:37 What’s the website? 00:02:50 Founder background 00:03:30 Coming up with the idea 00:04:09 Simple, one-page websites 00:04:59 What makes your website different? 00:05:53 Marketing: timely vs timeless content 00:07:24 Marketing examples 00:08:58 Working with ‘older’ creators 00:10:23 The marketing system secret 00:10:47 Advice to builders 00:12:13 Tech stack 00:12:43 Final advice 00:13:35 Gus reflections: it’s all about the marketing This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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September 2 · 13 min
I was stuck at $100 for 2 years until I made one change. Now my app makes $10K/month
Piotr built Visualizee, an AI rendering tool that lets architects and designers generate realistic home renders in seconds. This might sound like a success story... but Piotr was stuck at $150 per month for YEARS. Then, one single product pivot changed his entire business and grew it to $10K per month. *The AI Playbook: 50+ AI app ideas making millions:* https://clickhubspot.com/qs4m Say hi to Piotr: https://x.com/pobidowski Check out Visualizee: https://visualizee.ai/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 2 years to hit $10K 00:00:57 What’s your story? 00:01:33 Business breakdown 00:03:40 App idea 00:04:04 Build process and timeline 00:04:50 AI app ideas 00:05:51 The pivot 00:07:02 Takeaways and learnings from the pivot 00:07:26 Results and data 00:07:53 What would you do differently next time? 00:09:09 Tech stack and tools 00:09:51 Advice 00:10:31 Pat and Gus reflections: stay in the game! This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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August 30 · 17 min
The Insanely Obvious Secret Behind This $69K/Month SaaS
Gaurav built Fastlane, a marketing SaaS for indie developers. He’s grown it to $1M ARR and thousands of users, but the real story is about what he did to build it. In a few months, he had thousands of customer calls where he learned what worked, what didn’t, and exactly how to build the product for his ideal customer. This video breaks down why talking to customers is the most important thing you can do if you want to build a successful SaaS. *90+ Business Ideas ($1M+ problems worth solving):* https://clickhubspot.com/mod5 Say hi to Gaurav: https://twitter.com/gauravsbuilding Check out Fastlane: https://www.usefastlane.ai/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 Don't skip this! 00:00:57 What's your story? 00:01:44 Business breakdown 00:02:29 Finding the idea 00:03:26 Background and build timeline 00:04:40 Tech stack and tools 00:05:14 Solve painful problems 00:06:09 The secret behind his success 00:07:45 The system that helped him win 00:09:32 Go talk to customers! 00:10:12 Customer calls breakdown 00:12:54 App demo 00:13:50 How customer calls influenced the product 00:14:07 Final advice 00:15:09 Pat and Gus reflections: face the fear of rejection This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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August 23 · 14 min
I make $32K/month from 3 simple, boring websites
Rashid built three simple websites that make over $32,000 per month. But what's actually interesting is that he built essentially three identical websites. They all solve a very similar problem for a slightly different user. This is the story of how a guy built a few simple, boring websites and scaled them to where they are today. *90+ Business Ideas ($1M+ problems worth solving):* http://go.starterstory.com/lp-test-4-million-dollar-problems-description Follow Rashid: https://twitter.com/Rashidkhasanov Check out his websites: - https://angelmatch.io/ - https://investorhunt.co/ - https://journalisthunt.com/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 Making money with simple websites 00:01:00 What’s your story? 00:01:33 Business overview 00:02:14 Revenue and numbers 00:03:23 Painful problems win! 00:04:34 Founder background 00:05:48 Finding the business idea 00:06:33 Growth and marketing 00:07:33 Secret behind the websites 00:08:15 Ideas to start in 2026 00:08:57 Database product playbook 00:10:12 Tech stack and tools 00:10:57 Final advice 00:11:57 Pat and Gus reflections: solve a painful problem! This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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August 22 · 14 min
He built 100 apps and made $0. Can he fix it in 30 days?
Meet Gaurabh. He built almost 100 apps in 60 days. But... he had a problem. Despite shipping all these projects, he has made exactly ZERO dollars. What happened? What was going on? Why hadn't he made any money? In this first episode of the Starter Story challenge, we challenge him to finally monetize his app. Can he actually do it? *Side project ideas you can build with your 9-5:* https://clickhubspot.com/jzxl Apply for the challenge → https://forms.gle/eFqR1QdT4N5tBWyo9 Follow Gaurabh: https://www.linkedin.com/in/gaurabhmathure/ Check out his projects: - https://attn.design/ - https://vuemagnet.com/ - https://mastersofattention.com/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 $1K in 30 days 00:00:42 Welcome to the challenge 00:01:05 100 apps... zero revenue 00:01:34 What's the problem? 00:02:21 The Challenge 00:03:05 Do you accept the challenge? 00:03:23 It begins! 00:03:50 100 side project ideas 00:04:48 Update 00:05:02 The first 30 days 00:06:11 Making $100 00:06:53 The next 30 days 00:08:08 Numbers behind the content 00:08:58 Talking to customers 00:09:42 Revenue and results 00:10:35 Congrats on the challenge!! 00:11:09 Lessons learned and advice 00:12:57 What's next? 00:13:29 Join the challenge 00:13:36 Wrap up This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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August 20 · 9 min
How I Work: $22K/Month Solopreneur
Rob builds apps, travels the world, and is an inspiration to all indie builders in the game. Over the past few years, he has been documenting his journey of building a $20K/month SaaS on X, sharing what it really looks like to be an indie developer in this day and age. *Free $1M Solopreneur MVP Guide:* https://clickhubspot.com/66mr Follow Rob: https://twitter.com/robj3d3 Check out his projects: http://robhallam.com/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 Meet Rob 00:00:58 Morning routine 00:01:38 Building while traveling 00:03:00 Start your solopreneur journey 00:03:28 Afternoon routine 00:04:19 Prioritizing work 00:05:53 Biggest lessons learned 00:07:40 Advice to builders
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August 16 · 13 min
I Spent 24 Hours With iOS Millionaires
I traveled to New York to spend 24 hours with the guys who built and sold Cal AI for millions. The video answers one main question: now that AI lets anyone build an app, is it still possible to build a successful one in 2026? Along the way, we talked about what it was like to build a company with your friends, and what they're doing now that they've sold. *Free iOS Bootcamp:* https://clickhubspot.com/bqt8 Follow Blake: https://x.com/blakeandersonw Follow Zach: https://x.com/zach_yadegari Cal AI: https://calai.app/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 iOS Millionaires 00:01:20 What’s your story? 00:02:24 Numbers behind Cal AI 00:02:48 Meet the other co-founders 00:03:36 What was it like to work together? 00:03:59 Did you know it’d be successful? 00:04:48 Becoming co-founders 00:05:38 Managing conflict and trust 00:06:58 Build your own iOS app 00:07:39 Opportunity in apps in 2026 00:08:32 Does copying apps still work? 00:09:15 Advice for building apps 00:10:00 NYC office tour 00:10:25 What did it feel like to sell Cal AI? 00:10:58 The game of entrepreneurship 00:11:42 What are you working on now? 00:12:46 Final thoughts from Pat This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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August 9 · 13 min
I Copied A Huge App. Now I Make $80K/Month
Tomer took one of the most successful apps in the world and built it for his local market. Today, just 12 months after launching, he's already doing over $80K/month. This video breaks down his playbook for reverse-engineering a proven app idea and building your own. *iOS App Ideas:* http://go.starterstory.com/lp-test-3-ios-app-ideas-description Follow Tomer: https://twitter.com/tomercn Check Cal Buddy: https://calbuddy.co.il/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 You don’t need an original idea 00:01:04 What’s your story? 00:01:38 What’s the app? 00:02:15 Founder background 00:03:03 Build process 00:04:01 Finding the app idea 00:04:43 More app ideas! 00:05:32 App differentiation 00:06:40 Growth and marketing 00:08:00 Influencer strategy 00:09:05 Partnership breakdown 00:09:54 Tech stack 00:10:24 Final advice 00:11:05 Pat and Gus reflections: you don’t need a new idea! This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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August 2 · 10 min
How I Work: $40K/Month Solopreneur
Over the past few years, Jack Friks has completely changed his life through bootstrapping and building apps on the internet. In this video, we do a deep into how he works: how he spends his time, finds ideas, and his approach to work that viewers can take and use in their daily life. *Get our free $1M Solopreneur MVP guide:* https://clickhubspot.com/dg4j Follow Jack: https://twitter.com/jackfriks Check out his projects: https://www.jackfriks.com/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 Meet Jack Friks 00:00:32 Morning routine 00:01:19 Doing his best work 00:01:47 Working in sprints 00:02:44 Work routine 00:03:33 Stress, anxiety, and work 00:04:39 Finding ideas 00:05:29 Lessons learned 00:06:57 Evening routine 00:08:34 Number 1 piece of advice for builders 00:08:51 Keep going!
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July 26 · 15 min
$18K/Month From This Ridiculously Simple App Idea
Ryan is a former product designer who quit his job to finally build his own app. With the help of AI coding tools, the first app he ever built hit $18K/month. But here's the crazy part... this type of app has been built hundreds of times. Why was his successful? In this video, we will dive into the simple app he built, how he got his first users, and his advice on how to pick winning app ideas. *Free: iOS Bootcamp:* http://go.starterstory.com/lp-test-2-ios-bootcamp-description Follow Ryan: https://www.linkedin.com/in/ryanqyao/ Check out Cat on Chair: https://catonchair.app/en/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters Chapters 00:00:00 I love niche apps 00:00:50 What’s your story? 00:01:19 App breakdown and data 00:02:46 Ryan’s background 00:03:20 Simple apps win 00:03:54 Design and AI 00:04:10 Build timeline 00:05:35 Target customers 00:06:16 Tech stack 00:06:48 Finding the app idea 00:08:15 Why does this app work? 00:09:47 Building a hand-crafted app 00:10:19 How to build cool, unique apps 00:11:11 Cat on Chair Demo 00:12:33 Final advice 00:13:20 Pat and Gus reflections: building unique apps This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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July 19 · 17 min
This Stupidly Simple App Makes $100K/Month
Michael built one of the most unbelievable app ideas I've ever seen. And today he makes over $100K per month. But the real story is the IDEA. What's the secret? How does it make money? So in this video, we break down how Michael found this unbelievable app idea and the framework any builder can use to find their own crazy app ideas too. *Free: 100+ App Ideas in Health, Wealth & Self-Improvement:* https://clickhubspot.com/vq21 Follow Michael: https://twitter.com/michaelque22 Check out Go Tall: https://www.gotall.app/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 I can't believe this exists... 00:00:58 What's your story? 00:01:31 App breakdown 00:02:41 Michael's background 00:03:32 Health and Self-Improvement Apps 00:04:36 Finding the unbelievable idea 00:06:27 Advice for finding ideas 00:08:40 Growth and marketing 00:10:20 Tech stack 00:10:52 Go Tall demo 00:12:59 Advice: let go of your ego 00:14:35 Pat and Gus reflections: what an unbelievable idea! 00:17:01 Build YOUR app idea This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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July 15 · 15 min
Should I Quit My Job At Meta For My $30K/Month SaaS?
I traveled to Los Angeles to meet a guy who built a $30K/month golf app while he had a full-time job at a big tech company. But now he's facing a big decision: should he stay at his full-time job and keep building on the side? Or is it finally time to go all-in on his business? In this video, you will learn the incredible story behind how he built this successful business and by the end... you'll find out whether he stayed or quit! *190+ Micro-SaaS Ideas Making Millions:* https://clickhubspot.com/58ys Follow Matt: https://www.linkedin.com/in/matt-robinson-543b2678/ Check out Live Tourney: https://www.livetourney.com/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 Stay or quit? 00:00:43 Arrival! 00:01:02 Meet Matt 00:01:25 Business breakdown 00:01:43 Career life 00:02:13 Improve Pat’s swing! 00:02:47 Idea and build 00:03:32 How the app works 00:04:12 Is this a dumb decision? 00:04:40 Go build something! 00:05:44 What’s the plan? 00:06:55 The inflection point 00:07:40 Back against the wall 00:08:28 How to build with a full-time job 00:09:42 What it feels to build a successful app 00:10:30 Takeaways and reflections 00:11:31 The final decision! 00:12:08 Leaving the job 00:12:43 A family decision 00:13:18 What’s next? 00:14:42 Wrap up This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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July 12 · 16 min
She Built This $300K/Month App in 60 Days
Sarah turned a simple idea into an app called Stella. In JUST 2 months she hit $340K/Month. But... there’s a bigger story here: building apps is getting easier and easier. So who is going to win? Well, in this video, we break down how Sarah built a $300K/month app, and why she thinks she's the first of a much bigger wave. *Free: iOS Bootcamp:* https://clickhubspot.com/xg54 Follow Sarah: https://twitter.com/hhpriestess Check out Stella: https://apps.apple.com/us/app/stella-manifest-anything/id6757347283 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 She built this app 00:00:55 Meet Sarah 00:01:26 App breakdown 00:02:36 "But you have a following?" 00:03:27 Sarah's background 00:04:34 The year of iOS 00:05:15 Finding the app idea 00:06:23 Tech stack 00:07:08 The next wave of builders 00:08:58 Distribution and virality 00:10:16 Marketing examples 00:12:41 Advice to younger self 00:14:32 Pat and Gus: the next wave of builders This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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July 5 · 19 min
This Insanely Simple App Makes $50K/Month
Jake Glacer built one of the simplest apps I've ever seen. You almost can't believe it makes any money. But Jake found a viral idea, started marketing from the very beginning, and grew to over $50K/month in just 4 months. In this video, we break down how something this simple actually works and why a niche app like this is so easy to market. *iOS App Ideas:* https://go.starterstory.com/ios-app-ideas-lm-description Follow Jake: https://www.linkedin.com/in/jakeglacer/ Check out Erly: https://erly.co/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 Simples app idea ever? 00:00:59 What’s your story? 00:01:24 What’s the app? 00:02:22 Founder background 00:03:00 More simple iOS app ideas 00:04:03 Finding the idea 00:05:59 Build the app 00:07:27 How to find successful ideas 00:08:59 Growth and marketing 00:09:59 Marketing example 00:11:05 Deal structure 00:11:52 Tracking marketing results 00:13:01 Tech stack 00:13:59 App demo 00:14:50 Final advice: focus on marketing 00:15:51 Pat and Gus reflections: a crazy simple idea This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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July 1 · 11 min
How I Work: $10M/Year Serial Entrepreneur
Sam Parr is a serial entrepreneur who makes over $10M/year from his companies. Everyone who follows him wonders the same thing: how does he get so much done? This is a day in his life and how he actually works. *Get Sam’s guide to Run Your Life Like A $100M Business:* https://clickhubspot.com/cfgm Follow Sam: https://twitter.com/thesamparr & https://www.instagram.com/thesamparr/ Check out Hampton: https://joinhampton.com/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 Meet Sam Parr 00:00:30 Morning routine 00:01:14 Phone addiction 00:01:44 Staying focused 00:02:30 Daily habits 00:03:42 Work routine 00:05:02 Lessons from 1,000 podcasts 00:06:11 Traits of a successful founder 00:08:06 Finding business ideas 00:08:44 Dealing with uncertainty 00:09:20 Evening routine 00:10:38 Advice to all builders
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June 28 · 13 min
We Built This $20K/Month App (Zero Coding Experience)
We traveled to Los Angeles, CA to meet the guys behind a $20K/month track app, hear their story, and learn about how they built this... while still in college (without knowing how to code!) *Free: iOS App Bootcamp:* https://clickhubspot.com/bo6a Follow Christian: https://x.com/Christianisrac Follow Braylin: https://x.com/Braylin2x Check out 3AK: https://apps.apple.com/us/app/3ak-track-field/id6756290066 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 The track app 00:00:34 Meeting the guys 00:01:10 What’s the app? 00:01:31 Founders background 00:02:10 Warm up and stretch! 00:02:41 Building the app (tools and tech) 00:03:33 Build your own iOS app 00:04:51 Coming up with app ideas 00:05:31 App demo 00:06:15 Pat tests the track app! 00:08:01 Building niche apps 00:08:44 Dropping out and balancing everything 00:09:47 The story behind the founders 00:10:50 Day in the life, making money in college 00:11:32 Final advice 00:12:27 Pat’s closing reflections This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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June 21 · 15 min
I Built a $10K/Month App With This One System
An built an app that has thousands of users and hit 6-figures ARR. But after almost running out of cash for this app, he spent 2 months developing a framework that completely transformed his business. In this video, we break down his entire system and how any builder can this for their own app. *Get our Organic Short Form Playbook:* https://clickhubspot.com/szvp *Grab An's Content Tracker:* https://www.starterstory.com/short-form-tracker?utm_source=youtube&utm_campaign=an-nayal-tracker *VSC Framework Deep Dive:* https://onelink.to/starterstory Follow An: https://twitter.com/consumerxai and https://www.youtube.com/@UCBQ73vil_z6FNvxhTJFopZg Check out his projects: https://www.annayal.com/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 Validate before building anything 00:01:07 What’s your story? 00:01:47 App breakdown and “ugly” spreadsheet 00:02:43 Founder background 00:03:43 Finding the app idea 00:04:12 More ways to grow apps 00:04:59 The VSC Framework 00:07:26 Content examples 00:08:47 The “ugly” content tracking spreadsheet 00:10:37 App demo 00:11:50 Tech stack and tools 00:12:36 Advice to founders 00:13:12 Pat and Gus reflections: create a system
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June 14 · 18 min
The First App I Ever Built Makes $25K/Month
Kyan is a college student who built his first app and turned it into a $25K/month business. This is the story about how he found a tiny problem and turned it into a profitable app in just 5 months. *Free: $1M Attention Guide:* https://clickhubspot.com/pgxp Follow Kyan: https://x.com/kyanbuilds Check out ToneAdapt: https://www.toneadapt.com/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs Chapters: Chapters 00:00:00 Zero to $25K in 5 months 00:01:04 What's your story? 00:01:41 App breakdown 00:03:01 Kyan's background 00:03:40 Finding and validating the idea 00:04:20 The Attention Playbook 00:05:03 Solve your own problem 00:05:22 Build process and tech stack 00:06:51 Growth and marketing 00:07:39 Being "cringe" 00:08:20 Find something you already know 00:09:30 Find a tiny problem 00:10:11 Ship V1 FAST 00:10:32 Post 3x per day 00:11:09 Scale winning content 00:12:15 ToneAdapt demo 00:14:12 Advice to younger self 00:15:05 Pat and Gus reflections: a cool little idea
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