
The Sales Mistake Most Salon Owners Make – with Tiana Baxter
Your team won't sell retail. You've tried paying them more and dangling incentives, and the shelves still aren't moving. It's one of the most common frustrations in Australian salons, and it's rarely the team's fault. Tiana Baxter is back with her new company, SELLÁ, and this time she's talking about the thing she knows best. Sales. She has a hard truth for owners too. However you sell is exactly how your team will sell. Sam and Jen talk with Tiana about why selling got such a dirty name and how to recommend product from conviction instead of pressure. It's practical and honest, and it will change the way you walk onto your salon floor. What we cover Why sales became a dirty word, and why being called a salesgirl is a compliment Frameworks over tactics, and why tactics make selling feel manipulative Why owners need to live on the sales floor instead of visiting it when numbers dip The consult question that hands your client the whole problem Asking better questions so you know exactly what to recommend Product, people and payoff, plus the three Rs for every client A simple team training exercise to get retail moving this week The payoff of the payoff, and why you're selling confidence, not conditioner Why the sale starts after the client pays Your money thermostat and why earning more can feel unsafe The story behind the salesgirl name and building a business on faith SELLÁ® — Home of the Salesgirl™ is a sales education company founded by Tiana Baxter, teaching women how make more money in business without becoming more ‘salesy’. Through sales psychology, communication and self-mastery, SELLÁ teaches women how to get seriously good at selling without pushy tactics or awkward scripts. It’s about learning to sell in a way that feels like you, while building a business that makes a lot more money. Find Tiana and the world of SELLÁ on Instagram @tianarose.inc and @sella.inc Why won't my salon team sell retail? Most of the time, your team sells exactly the way you do. If you only step onto the sales floor when numbers dip, they learn that selling is something you visit rather than something you live. What should hairdressers ask instead of "What are we doing today?" Ask what your client is loving and not loving about her hair, and how she's finding it at home. Her answers show you what she wants and give you a real reason to recommend the right product later. How do you recommend retail products without being salesy? Use the three Rs, which are your recommendation, the reason why, and the result she'll get. Talk about the payoff instead of the ingredients, and only recommend products you genuinely use and believe in. Mentioned in this episode: https://www.salonrising.com 💛 A Limited Time Offer From Our Amazing Sponsor, Timely 💛 ➡ Timely is the easy to use booking and payments system that puts salon owners in control of the whole client experience from the first booking to final payment. ➡ Salon Rising listeners get a 14 day free trial plus 50% off their first 3 months. ➡ And when you activate with Payments, you'll also get a free Touchscreen terminal, worth $349 + GST. Use the code SALONRISING at checkout or click the link below to get started. Once you're set up, your Timely contact will take care of the rest. 👇 Timely 💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful: ➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon. ➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon. It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft. Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇 MCM
- Transcript


















