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Phenomena

ReD Associates

How are the algorithms in our lives holding us back? What are the most pressing problems of urban residents businesses can help resolve? What can other sectors learn from how the luxury industry is getting sustainability right? These are some of the questions we unpack in season two of the Phenomena podcast by ReD Associates, which explores how a deep understanding of human behaviour can help shape better business strategy.

'Leading with Perspective', a new season of the Phenomena Podcast launches in June 2024, and is all about leadership, transformation and strategic thinking with a brand new episode each month. Leading with Perspective features engaging conversations with top industry leaders on how they effected change within their organisation, their industry and the wider culture.

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21 episodes
Avg 27 min
English

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Yesterday · 35 min
Shaping Worlds – LIVE
From building communities to shaping worlds – how brands can earn a seat at the table and unlock growth In this special live edition of the ReD podcast, we discuss how brands identify, enter, and play a meaningful role in worlds, fandoms, and communities, to unlock commercial growth. Taking place at ReD's Copenhagen offices, the panel consisted of Alero Akuya (former the LEGO Group and Nike executive and advisor to global brands), Stephen Fairchild (former Chief Strategic Creative and Cultura
S3 · E8
May 28 · 31 min
Leading with Perspective – with Larry McGrath
What makes a conversation feel natural rather than scripted? What kills it in three seconds? What makes someone feel understood versus processed? In this episode, we are joined by Larry McGrath, a User Research Lead at Amazon, where he has spent the past four years working on Alexa Plus, Amazon’s conversational AI platform, to talk about how to build AI that actually works for people. With deep roots in the social sciences, Larry has dedicated his career to understanding how sociology, anthro
S3 · E7
Dec 12, 2025 · 18 min
Leading with Perspective – with Carrie Yury
How to design strategies that keep pace with our changing world? In this episode, we are joined by Carrie Yury, Head of UX Research within Digital at JPmorgan Chase, who brings decades of experience combining critical thinking, creativity, and deep human understanding. In conversation with ReD Partners Maria Cury and Morgan Ramsey Elliot, Carrie shares her insights on creating a more agile strategy process – what she calls “living strategy”, as well as how to convince skeptics of the value of
S4 · E1
Oct 17, 2025 · 19 min
ReD Long Read – Beyond Network Economics
Network Economics has dominated business strategy for 40 years. But what happens when important anomalies challenge this theory? Take TikTok surpassing Instagram in user engagement despite a smaller network, or Hermès commanding a market cap 17X its revenue. These successes can't be explained by network size alone. In our piece, "Beyond Network Economics", co-authored by ReD and leading strategy thinker Roger Martin, we introduce the idea of the Cultural Dividend and propose an update to the lea
S3 · E6
Mar 27, 2025 · 19 min
Leading with Perspective – with Stefan Biel
How do you turn cultural insights into products that make a difference in people’s lives? In this episode, we are joined by Stefan Biel, a scientist turned innovator who for over 25 years has looked to uncover unexplored opportunities and translate them into meaningful products. Having worked for various large players across the consumer goods industry, he now finds himself at Tesa, the global adhesive manufacturer, as their Head of Technical Foresight & Product Development. In conversation wi
S3 · E5
Feb 17, 2025 · 27 min
Leading with Perspective – with Githinji Gitahi
How to build a corporate strategy for Africa's largest international health NGO? In our latest episode of Leading with Perspective, we are joined by Dr. Githinji Gitahi, Group CEO of Amref Health Africa. Amref is committed to transforming the health of African communities serving 30 million people in 35+ countries annually. Since joining as CEO in 2015, Dr. Gitahi has led Amref through a remarkable transformation, shifting from a vertical disease-focused approach to a systems-led strategy. Un
S3 · E4
Dec 5, 2024 · 24 min
Leading with Perspective – with Camilla Dahl Hansen
How has the financial sector looked to regain trust with consumers and play a more meaningful role in their lives? In this episode, we are joined by Camilla Dahl Hansen who was most recently with Saxo Bank where she held a number of roles including its Global Chief Saxo Experience Officer and Senior Executive Vice President. Before that, Camilla spent 14 years with Danske Bank as the Head of Group Marketing and SVP for Wealth Management with focus on marketing, communications, transformation, a
Nov 13, 2024 · 20 min
How to build a world-class children's hospital – LIVE
What foundational ideas should guide our thinking around future approaches to care? In 2026, the Mary Elizabeth Hospital in Copenhagen will open to the public. It is a hospital that will revolutionise the experience for children, teens, pregnant women and their relatives before, during and after treatment. And they are doing this by centering the hospital all around play. Alongside Elisabeth Ida Ginsberg and Thomas Frandsen the hospital’s chief project manager and chief medical officer respect
Nov 11, 2024 · 29 min
Who are today's experts? – LIVE
In another live edition of the ReD podcast, we are joined by Taylor Price, a leading Gen Z financial expert with over a million followers on TikTok, and Matt Klein, a writer, cultural theorist and head of foresight at Reddit, to discuss what spaces or figures people are turning to as trust in traditional sources of authority is in decline. In the conversation, we get into the "who" – has relatability become the new stand-in for expertise? – the "where" – what are some of the tradeoffs to findin
Nov 11, 2024 · 18 min
Authorship in the age of AI – LIVE
In our age of AI and hyper-replication, who really is the author? To explore this question we sat down with with Charles Gorintin (co-founder of Mistral AI and co-founder and CTO of Alan) and Neil Beloufa (artist and co-founder of the collective EBB) who alongside ReD’s Charlotte Vangsgaard discuss: How should companies that thrive on originality respond to this new age of mass participation? What kinds of new business models might emerge from this new landscape? And how can we understand the
S3 · E3
Oct 23, 2024 · 24 min
Leading with Perspective – with Alvin Lu
How to embrace uncertainty and channel chaos as the leader of a legacy brand? In this episode, we are joined by Alvin Lu, CEO of Kodansha USA Publishing, fresh from the opening of Kodansha House – an immersive space where people can experience all things Manga – which runs throughout October in New York City. Kodansha USA Publishing, or KUP, is a subsidiary of Kodansha, one of Japan’s largest and oldest publishing houses primarily known for being an industry leader in Manga, Japanese comics fr
Aug 14, 2024 · 26 min
What is a meaningful metric? – LIVE
In today’s data-abundant landscape – where everything from website clicks and customer smiles to our own heartbeats is measured – what makes a metric meaningful? This episode was recorded live at an event a few weeks ago in San Francisco and is part of our ongoing series looking at authority; where authority is coming from today. And this episode will focus on the authority of numbers. To explore this question we sat down with with Alon Halevy (Senior Principal Applied Scientist, Amazon Web
S3 · E2
Jul 10, 2024 · 19 min
Leading with Perspective – with Mads Ryder
What are the do's and don’ts of mobilising change within an organisation? In today’s episode, ReD’s Charlotte Vangsgaard sits down with one of Denmark’s most experienced executives, Mads Ryder, an expert in change management and transformation. Currently CEO of LeDap, an international group of padel companies, Mads has previously served as CEO of Rosenthal, one of Europe´s largest porcelain manufacturers and retailers, and has also held executive and leadership roles within Royal Copenhagen, W
S3 · E1
Jun 5, 2024 · 27 min
Leading with Perspective – with Roger Martin
It’s one thing to come up with a great strategy in theory, but leaders often get stuck when it comes to execution. In the first episode of our brand new series Leading with Perspective, we welcome renowned strategic thinker Professor Roger Martin – named the number one management thinker in 2017 – to talk through how to overcome some of these challenges and what good strategy creation and implementation looks like in practice. With ReD partners Filip Lau and Iago Storgaard, they delve into que
May 30, 2024 · 1 min
Leading With Perspective – Season 3 Trailer
'Leading with Perspective', a new season of the Phenomena Podcast all about leadership, transformation and strategic thinking with a brand new episode each month. Leading with Perspective is all about having engaging conversations with top industry leaders and hearing about how they effected change within their organisation, their industry and the wider culture.
Dec 14, 2023 · 39 min
Do bodies still matter in the age of AI?
In a special edition of the ReD podcast, we’re bringing you the best bits of a conversation that took place last week in our offices in NYC, where Ian Dull sat down with neuroscientist and entrepreneur Vivienne Ming and VP of Research Science at Meta’s Reality Labs, Richard Newcombe, to discuss the role of bodies in the age of AI In front of a packed room on a cold New York evening, they discussed how computers “see” and interpret the world compared to how we as humans do, when and how to integ
Nov 23, 2023 · 32 min
Are we listening to the gut? LIVE
In this special edition of the podcast, we are live from Copenhagen, Denmark where we hosted a discussion with Oluf Borbye Pedersen, a world expert on the gut microbiome, and Theis Brydegaard, head chef at the Alchemist. Are We Listening to the Gut? was the topic of conversation, and as part of our ongoing content series all about our changing relationship to flesh, offers us a novel lens through which to consider our bodies, our selves and the world around us. Hosted by ReD’s Filip Lau and An
Nov 22, 2023 · 25 min
Are we afraid of the body? LIVE
This is a special edition of the ReD podcast live from Paris, France, where we hosted a discussion with British photographer Maisie Cousins, and Pernod Ricard’s head of foresight, Daphnée Hor, at the beautiful Lafayette Anticipations, a gallery space in the heart of Paris. Are We Afraid Of The Body? was the topic of conversation, a question that sits right at the heart of our ongoing content series all about our changing relationship to flesh. Hosted by ReD’s Sandra Cariglio, they discuss the
S2 · E10
Nov 1, 2023 · 51 min
Flesh
Since the sexual revolution of the 1970s, the Western world has been obsessed with representations of sex. And within this historical explosion of sexual imagery, many companies capitalised on the powerful narrative that consumption could deliver sex appeal and in turn, increase one's chances for finding a partner. More recently, however, we're seeing a shift where sex appeal is becoming increasingly dissociated from the idea of romantic love and folded into a wider and more varied set of perso
S2 · E9
Aug 30, 2023 · 33 min
Money
Money is one of the great stressors of our age, and learning to manage our finances one of our most important life needs. So why do the financial products we are offered still feel so out of sync with how we really experience money? In this episode, host Eliot Salandy Brown sits down with Martin Gronemann, a partner at ReD Associates leading our work in finance, and John Dalton, Vice President of Research at the Fidelity Center for Applied Technology, to unpick how the latest social science can

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