Skip to content
Sign in
Artwork for Phenomena
Phenomena · Yesterday · 35 min

Shaping Worlds – LIVE

From building communities to shaping worlds – how brands can earn a seat at the table and unlock growth In this special live edition of the ReD podcast, we discuss how brands identify, enter, and play a meaningful role in worlds, fandoms, and communities, to unlock commercial growth. Taking place at ReD's Copenhagen offices, the panel consisted of Alero Akuya (former the LEGO Group and Nike executive and advisor to global brands), Stephen Fairchild (former Chief Strategic Creative and Cultural Officer at Pandora), and ReD Partner Filip Lau, moderated by Matthew Janney. Together, the speakers made the case for why understanding consumers as participants in worlds is becoming essential for brands. At the heart of the conversation is a shift in perspective: the world does not exist around the brand – the brand has to find its role within existing worlds. From Zara Larsson’s adoption of the Lisa Frank meme to Pandora’s collaborations with Disney and Harry Potter, discover how "worlds" opens up new ways of building strategies with durability, resonance, and meaning.

0:00-35:31
Play in

transcript

No transcript — this publisher did not publish one.

show notes

From building communities to shaping worlds – how brands can earn a seat at the table and unlock growth

In this special live edition of the ReD podcast, we discuss how brands identify, enter, and play a meaningful role in worlds, fandoms, and communities, to unlock commercial growth.

Taking place at ReD's Copenhagen offices, the panel consisted of Alero Akuya (former the LEGO Group and Nike executive and advisor to global brands), Stephen Fairchild (former Chief Strategic Creative and Cultural Officer at Pandora), and ReD Partner Filip Lau, moderated by Matthew Janney. Together, the speakers made the case for why understanding consumers as participants in worlds is becoming essential for brands.

At the heart of the conversation is a shift in perspective: the world does not exist around the brand – the brand has to find its role within existing worlds. From Zara Larsson’s adoption of the Lisa Frank meme to Pandora’s collaborations with Disney and Harry Potter, discover how "worlds" opens up new ways of building strategies with durability, resonance, and meaning.

more episodes

All episodes