Open Residency

The show for ambitious operators scaling their businesses.

Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator.

Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c

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S1 · E41
September 14 · 2 hr 45 min
Paddy Galloway - 2 Hour Youtube Masterclass From The World's Highest-Paid Strategist
Paddy Galloway is giving you The Virality Playbook — 50 thumbnails per video for Red Bull → Get the free playbook Paddy Galloway has generated over 50 billion views for clients including Red Bull, MrBeast, and the Philadelphia Eagles. He's the highest-paid YouTube strategist in the world, and in this conversation he explains how viral content actually gets built. Paddy covers his complete system for ideation, packaging, and retention, and why the next decade will reward whoever controls attention. You'll hear about the CCN framework, the 100-to-1 idea funnel, and the title and thumbnail principles that can multiply a video's performance by 40x overnight. Paddy talks about why most brand YouTube channels fail, and what separates content that performs from content that gets ignored. This is applied strategy from someone who's proven the model at scale. 🔗 PADDY GALLOWAY Website: paddygalloway.com Course: Paddy Galloway Accelerator Newsletter: Join Paddy’s newsletter Instagram: @paddygalloway X: @PaddyG96 YouTube: Paddy Galloway LinkedIn: Paddy Galloway 🎙️ OPEN RESIDENCY Instagram: @openresidency Mark’s Instagram: @markbrazil Mark’s LinkedIn: Mark Mastrandrea Website: openresidency.com Email: info@openresidency.com ⚡ POWERED BY Ketone IQ: Get 30% off your subscription order, plus a free gift with your second order → ketone.com/openresidency Wispr Flow: Get one month of Wispr Flow Pro free with code OPENRESIDENCY → Try Wispr Flow Momentous: Use code OPENRESIDENCY for up to 35% off your first order → livemomentous.com beehiiv: Use code MARK30 for 30% off → https://beehiiv.link/ctemqv 1 of 10: 1of10.com/affiliate/openresidency ⏱️ CHAPTERS 00:00:00 Trailer 00:01:00 How Red Bull Went From 400K to 9M Views 00:04:09 Why Every Other Business Moat Is Dying 00:09:03 Your Idea Caps Your Views Before You Film 00:16:36 What He Learns From 100-Subscriber Channels 00:21:02 The Three Viewers Every Video Has to Hit 00:29:17 Why Your Audience Won't Follow You Anywhere 00:33:24 What Every 100M-View Video Has in Common 00:40:11 The Three Places Ideas Actually Come From 00:49:04 The Thumbnail Everyone in Business Copied 00:52:31 100 Ideas to Make 1 Video 01:02:42 20% Better Thumbnail, 40x the Views 01:13:18 Ten Titles, Three Thumbnails, Every Video 01:20:20 When to Panic After You Hit Publish 01:27:42 How to Write a Title People Click 01:37:28 The Only Two Metrics He Trusts 01:43:08 The 45-Second Intro Formula 01:52:14 The Algorithm Is Always Behind the Audience 01:57:26 Storytelling Is Useless Without Stakes 02:01:36 Don't Start a Channel You Can't Commit To 02:10:12 The Pendulum Between Quality and Packaging 02:16:09 The One Thing AI Still Can't Do 02:19:00 Why YouTube Is Beating Netflix and Disney 02:25:22 Quickstrike Questions
S1 · E63
September 1 · 3 hr 4 min
Roman Khan - He Went From -$3M In Debt To $13M In Cash Using This Playbook
We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/roman-khan-playbook?utm_source=spotify&utm_medium=description&utm_campaign=roman_khan_playbook Roman Khan was $3 million in the hole at 32. By the time he hit his late thirties, he pulled eight figures in cash out of his businesses without selling a single one. The founder of Peak21 and the operator behind Linjer, Raycon, and Nutrition Kitchen walks through the supply chain mechanics that made it possible: bill of materials, payment terms, consignment structures, and how to make your supplier front the capital. He covers dividend recaps, the red/green/blue Slack system he uses to manage 110 people across six cities, and the A Method hiring framework that cut his team turnover by half. This one's part operator manual, part wealth-building case study. ⏱️ CHAPTERS 00:00:00 Trailer 00:01:01 -$3M In Debt To $13M In Cash 00:02:19 The Four Levers of Supply Chain 00:03:16 What a Bill of Materials Actually Is 00:05:37 Why 99 of 100 Founders Have No Bill of Materials 00:17:35 How to Negotiate Price Breaks 00:27:02 Tariffs and Who Eats the Cost 00:29:45 Payment Terms and the Float That Funds You 00:34:12 Consignment: The Holy Grail of Payment Terms 00:36:12 Turning Your Supplier Into Your Bank 00:43:07 Closing the Books by the 15th Every Month 00:45:32 Pulling 75% of Profits Out Every Month 00:48:18 Why You Work for Zuck, Not Yourself 00:53:19 How a Dividend Recap Works 01:00:33 Where He Puts the Cash 01:08:02 Spotting AppLovin Before Wall Street 01:13:17 Picks and Shovels Over Consumer Brands 01:16:58 Splitting an $85M Ad Budget by Channel 01:21:53 Day Rates, Fixed Fees and Paying Creators 01:24:07 What's Broken in Your Meta Account 01:33:12 The One Metric He Watches in Meta 01:38:04 $70M Spent on YouTube Sponsorships 01:44:04 4X-ing Influencer Outreach With AI 01:53:02 Why Localization Is the Last Big Unlock 01:56:57 Becoming the Supplier He Buys From 02:02:54 How 16,000 Twitter Followers Built His Deal Flow 02:07:02 Why Micromanagement Is Actually a Gift 02:19:05 The Hiring Book That Took Him to $200M 02:26:34 Building the Scorecard for a Head of Finance 02:36:55 Top Grading Every Job They've Had 02:41:14 $100K in New York vs $20K in Shenzhen 02:45:53 The Biggest Hiring Mistake He's Made 02:48:03 What He Cuts First When He Buys a Business 02:52:45 Quickstrike Questions 🔗 ROMAN KHAN Website: https://roman-khan.com/ Newsletter: https://roman-khan.com/ X: https://x.com/RomanEcom LinkedIn: https://www.linkedin.com/in/raisuddinkhan 🎙️ OPEN RESIDENCY Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com ⚡ POWERED BY Rokt → https://www.aftersell.com/demo?utm=open_residency Momentous: Use code OPENRESIDENCY for up to 35% off your first order. → https://livemomentous.com Chargeflow → https://chargeflow.io/?utm_source=openresidency&utm_medium=podcast&utm_campaign=or_2026&utm_content=ep01 Ketone IQ: Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
S1 · E38
August 17 · 1 hr 10 min
Nima Jalali - Salt & Stone's Founder Breaks Down His 9 Figure Brand
Nima Jalali is giving you The Salt and Stone Founder Playbook, every framework from profitable day one to nine-figure exits → https://openresidency.com/nima-jalali-playbook Nima Jalali built Salt and Stone to 9 figures in revenue, stayed profitable from day one, and ran the company for years without outside investors. He shares the three pillars that turned his deodorant into a bestseller on Amazon and in Sephora, plus how he closed two major liquidity events in under 18 months while keeping control. He also gets specific about finding manufacturers without using Alibaba, the collaboration strategy that led to partnerships with Brain Dead, Aritzia, and Kendall Jenner's 818, and the mindset that carried him through two PE deals that reportedly totaled over $500M. 🔗 NIMA JALALI Website: https://www.saltandstone.com Instagram: https://www.instagram.com/nimajalali LinkedIn: https://www.linkedin.com/in/nima-jalali-07367568 🎙️ OPEN RESIDENCY Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com ⚡ POWERED BY Wispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → http://ref.wisprflow.ai/open-residency-aug26 Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://www.livemomentous.com/ CHAPTERS 00:00:00 Trailer 00:00:51 The Snowboarder Who Went Pro 00:03:36 From ACL to Starting a Brand 00:10:49 Why Deodorant Over Everything 00:18:48 The Formula That Took Years 00:21:55 Outselling P&G and Unilever 00:25:38 Number One at Sephora and Amazon 00:31:32 Why Collabs Aren't About the Money 00:35:21 Building 9 Figure Brand Fully Remote 00:47:43 Two Bites of the Apple 00:54:43 Why He Left Money on the Table 01:01:25 Quickstrike Questions
S1 · E37
August 3 · 2 hr 3 min
Tyler Denk - If You Own a Business, You Must Start a Newsletter in 2026
Tyler Denk is giving you The Newsletter Playbook · beehiiv's path to $50M ARR → https://openresidency.com/tyler-denk-playbook?utm_source=spotify&utm_medium=description&utm_campaign=tyler_denk_playbook Tyler Denk turned Big Desk Energy, his newsletter, into a $400,000 side business working five hours a week. He did it by building and using beehiiv, the newsletter platform he co-founded. This conversation covers the entire playbook: pre-launch waitlists, email gates, referral programs, the Boost network, lead magnets, and paid acquisition. You'll also hear about the five main ways to monetize a newsletter, why Tyler raised a $12.5M Series A in six days, and how he manages 130 remote employees with almost no one leaving. It's a detailed look at founder-led distribution and newsletter economics. ⏱ CHAPTERS 00:00:00 Trailer 00:00:42 What Big Desk Energy Actually Is 00:02:50 Building in Public Before the Product 00:07:31 Pre-Launch Waitlist Strategy 00:09:13 Email Gates and the Content Flywheel 00:11:58 Referral Programs and Beyond 00:17:13 The Boost Network and Cross-Promotion 00:21:27 Lead Magnets That Actually Convert 00:24:26 Five Ways to Monetize a Newsletter 00:28:39 Direct Sponsorships and the Media Kit 00:41:44 Digital Products and Paid Subscriptions 00:47:54 The Costa Rica Founder Mastermind 00:52:39 Building in Public: Wins and Backfires 01:06:24 The beehiiv MCP and Agentic Workflows 01:26:38 Creator Economy in the AI Era 01:31:27 Running 130 People Fully Remote 01:35:32 Weekly Success List and All-Hands Rhythm 01:42:51 The $12.5M Series A in Six Days 01:50:29 Quickstrike Questions 🔗 TYLER DENK Website: https://bigdeskenergy.com Instagram: https://www.instagram.com/tylerdenk_/ X: https://x.com/denk_tweets LinkedIn: https://www.linkedin.com/in/tyler-denk/ 🎙 OPEN RESIDENCY Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com ⚡ POWERED BY beehiiv: Use code MARK30 for 30% off → https://beehiiv.link/dthris Wispr Flow: Talk 4x faster. Get 1 month of Pro free with code OPENRESIDENCY: http://ref.wisprflow.ai/open-residency-aug26 Poppy: A visual AI workspace for thinkers who hate linear chat. Get $25 off: https://getpoppy.ai/openresidency (use code "OR") Momentous: NSF Certified for Sport®. Use code OPENRESIDENCY at livemomentous.com for up to 35% off your first order. → https://livemomentous.com
S1 · E36
July 22 · 2 hr 24 min
Remy Gaskell - The Only AI Masterclass You’ll Ever Need
Remy is giving you The AI Agent OS Playbook, everything from this episode in one free PDF → https://openresidency.com/remy-gaskell-playbook?utm_source=spotify&utm_medium=description&utm_campaign=remy_gaskell_playbook Remy Gaskell is a self-taught AI operator who teaches founders to run their businesses on AI agents. Most founders type prompts into a chat box one at a time and start from zero every session. Remy runs at 5-10x the output because he stopped chatting and built an operating system his AI already understands. In this episode he takes the whole thing apart: the shift to agents, the exact files on his own machine, and how to build one yourself. 🧠 AI ONBOARD You re-explain your business in every new chat because your AI forgets the second you close the window. AI Onboard is Remy's Claude Code plugin that builds your whole AI operating system in one guided session, so it never forgets again. Half off for our audience → https://openresidency.com/onboard?utm_source=spotify&utm_medium=description&utm_campaign=ai-onboard ⏱️ CHAPTERS 00:00:00 Trailer 00:01:21 The shift from chat to agents 00:04:04 What "agent" actually means 00:11:08 The observe-think-act loop 00:18:01 Live demo: analyzing an Instagram Reel 00:20:24 Tuning an agent vs building one 00:22:45 Context files and the CLAUDE.md 00:44:03 A memory system that improves itself 00:52:06 MCP connectors, the universal translator 00:59:21 Security and permissions 01:02:19 Starter tool stack, Apify to Composio 01:18:21 Skills as SOPs for your AI 01:47:34 The Agent OS folder structure 02:06:46 The future of teams and intrapreneurship 02:16:20 Quickfire questions 🔗 AI WITH REMY Course: https://go.theaicourse.ai/open-residency-spotify Newsletter: https://go.aiwithremy.com/open-residency-spotify Instagram: https://www.instagram.com/aiwithremy/ LinkedIn: https://www.linkedin.com/in/remygaskell/ Apify: 25% OFF all Apify plans for your first 3 months with code 25REMY → https://www.apify.com?fpr=remy 🎙️ OPEN RESIDENCY Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com ⚡ POWERED BY beehiiv: the best platform to run a newsletter on → https://beehiiv.link/dthris Wispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → https://wisprflow.ai/?promo_code=OPENRESIDENCY&creator_name=Open+Residency&dub_id=5XTlXALwJFqVa2J1 Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://livemomentous.com Ketone-IQ: 30% OFF your subscription plus a free gift with your second shipment → https://ketone.com/openresidency
S1 · E36
July 8 · 1 hr 31 min
John Terzian - How He Built One of America's Most Exclusive Hospitality Empires
In this episode, we sit down with John Terzian, co-founder of The H. Wood Group, to unpack how he built one of the most exclusive hospitality empires in the country from a club that got shut down by the city and left him broke at 27. John breaks down the scarcity model behind Delilah, Nice Guy, Bird Streets Club, and 10+ other venues that run on virtually zero paid marketing. We also go deep on the no-photos policy that spooked the Wynn, the economics of nightclubs vs. supper clubs vs. members clubs, the X Team CRM that scales relationships across cities, and the Diafa partnership that recapped a nine-figure company. All signal, no fluff. Enjoy! 📬 Get in Touch with Open Residency Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com 🎯 Powered by Wispr Flow - Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro Momentous - Go to https://livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st Order Ketone-IQ - Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more. 00:00:00 Trailer 00:01:15 Scarcity as the Core Strategy 00:05:00 The No Photos Policy Origin 00:07:07 Convincing the Wynn to Go No Photos 00:11:48 First 90 Days Opening a Venue 00:13:03 Chiaroscuro Lighting Philosophy 00:18:40 H. Wood Club Shutdown at 27 00:21:54 Word of Mouth vs. Paid Marketing 00:34:28 Nightclubs vs. Restaurants vs. Supper Clubs 00:45:34 The X Team and VIP Rolodex CRM 00:52:28 Bird Streets Club and the Members Model 01:03:55 Sports Hospitality, SoFi and the Cavs 01:12:39 H. Wood Media and the Magic Johnson Doc 01:16:32 888 Midas and Investing with Caleb Williams 01:20:05 Hakkasan Deal and the Diafa Partnership 01:28:54 New Venues Announced 01:29:25 Quickstrike Questions
S1 · E35
June 30 · 2 hr 19 min
Greg LaVecchia - How Bloom Built the Playbook Every Founder Will Copy in 2026
Greg Lavecchia is giving you the Bloom Influencer Playbook — every CPM framework, scouting hack, and validity marketing tactic from the episode in one free PDF → https://openresidency.com/greg-lavecchia-playbook In this episode, we sit down with Greg Lavecchia, co-founder and CEO of Bloom Nutrition, to unpack how he bootstrapped a company to $180M with his wife, his mom, and his best friend from high school. Greg breaks down the influencer machine behind 15 billion-plus views, why Bloom runs zero attribution, and the nostalgia-first product formula behind their energy drinks. We also go deep on the $1.36M restock day, the cartel that jacked three 18-wheelers of product on Christmas, and the Nutrabolt partnership that put Bloom on Dr. Pepper trucks in 50,000 doors. The American Dream, fully operational. Enjoy! 📬 Get in Touch with Open Residency Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com 🎯 Powered by Wispr Flow Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro Chargeflow Get 60 days of free chargeback management with code OPENRESIDENCY: https://chargeflow.io Ketone-IQ Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment ⏱ Chapters 00:00:00 Trailer 00:01:08 The Boiler Room Influencer Origin 00:02:48 Inside the 15 Billion View Machine 00:03:39 VPN Scouting and Algorithm Hacking 00:05:28 CPM Framework and No Attribution 00:06:25 Creative Freedom Over Brand Briefs 00:15:48 Every Problem Is a Product Problem 00:21:49 Events Reverse Engineered for Content 00:24:25 The Vegan Protein Loud Minority Lesson 00:29:57 TikTok vs. TikTok Shop as Two Separate Games 00:34:00 The $1.36M Restock Day 00:37:09 Validity Marketing and Building in Public 00:48:20 Winning Retail Buyers Without Calling Them 00:55:33 The Nutrabolt Partnership and Dr. Pepper Trucks 01:08:14 Saturated Markets and the White Space Within 01:21:50 Bootstrap to $180M and the Nine-Figure Offer 01:31:54 Personal Brand: You Are the Product 01:42:04 Hiring the Bloom Girl and Avoiding Corporate Resumes 01:53:23 The Christmas Cartel Story 02:08:23 Quickstrike Questions
S1 · E34
June 18 · 1 hr 53 min
Georgios Frangulis - The Franchising Playbook That Built 1,000 Stores In 9 Years
Georgios Frangulis is giving you The Oakberry Franchise Playbook, every framework and unit economics breakdown from the episode in one free PDF → https://openresidency.com/georgios-frangulis-playbook?utm_source=youtube&utm_medium=description&utm_campaign=georgios_frangulis_playbook In this episode, we sit down with Georgios Frangulis, founder of Oakberry, to break down how he built a 1,000-plus location franchise empire across 50 countries starting from a 60-square-foot kiosk in Brazil. He walks through the full franchise model, unit economics, verticalization, and the Amazon supply chain that became his moat. We also go deep on the Le Mans FC acquisition, the F1 and tennis sponsorship strategy that built the brand without direct-response spend, and how he stays in startup mode at $300M in revenue. All signal, no fluff. Enjoy! 📬 Get in Touch with Open Residency Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com 🎯 Powered by Ketone-IQ - Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more. Momentous - Go to livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st Order Wispr Flow- Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro 00:00:00 Trailer 00:01:05 Franchising 101 00:04:19 What Franchisees Actually Get 00:07:53 Royalties, Fees, Marketing Fund 00:12:13 The Multi-Unit Franchisee Playbook 00:13:27 Unit Economics, 15 to 18 Percent EBITDA 00:18:31 Why Oak Berry Went Corporate in the US 00:25:01 Master Franchise Structure Explained 00:42:04 Verticalization, the $15M Factory Bet 00:49:41 The Amazon Supply Chain 00:55:47 The Origin Story, Cancer, and First Store 01:06:45 The Insurance Check That Started It All 01:19:52 F1 Sponsorship ROI per Market 01:22:52 Tennis, Indian Wells, and $500K in 9 Days 01:27:35 Le Mans FC and the Sports Investment Thesis 01:40:53 Prompt Shop and the AI Marketplace 01:44:31 Quickstrike Questions
S1 · E33
June 5 · 2 hr 17 min
Chris Voss - The FBI Negotiator’s Playbook for Winning Any Deal
Chris Voss is giving you The 10 Lines Negotiation Playbook, every phrase, framework, and sequence from the episode distilled into one free PDF → https://openresidency.com/chris-voss-playbook?utm_source=spotify&utm_medium=description&utm_campaign=chris_voss_playbook In this episode, we sit down with Chris Voss, former FBI lead hostage negotiator and author of Never Split the Difference, to break down the 10 negotiation lines that flip any deal. Chris walks through exactly why 'Have you given up on X?' gets a response in two minutes, how the Accusations Audit disarms resistance before it starts, and the Ackerman bargaining sequence that anchors every number in your favor. We also go deep on tactical empathy vs. sympathy, the three conflict types and how silence works differently on each, and why the last impression outranks the first. Applied negotiation from the FBI interrogation room to your inbox. Enjoy! 📬 Get in Touch with Open Residency Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com Train with Chris and The Black Swan Group (Tactical Empathy® + The Black Swan Method®) Negotiation training and resources: https://www.blackswanltd.com/?utm_source=spotify&utm_medium=social&utm_campaign=openresidencypodcast In-person and live training: https://www.blackswanltd.com/live-events?utm_source=spotify&utm_medium=social&utm_campaign=openresidencypodcast Online negotiation training: https://www.blackswanltd.com/online-negotiation-classes?utm_source=spotify&utm_medium=social&utm_campaign=openresidencypodcast 🎯 Powered by Ketone-IQ - The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidency beehiiv - Use code MARK30 for 30% off Link: https://beehiiv.link/209nk8 00:00:00 Trailer 00:00:59 Have You Given Up On X 00:03:00 Why No Beats Yes Every Time 00:04:35 The Three Responses After Sending It 00:12:00 The Landscaper Story and How Am I Supposed To Do That 00:13:09Forced Empathy and the SpaceX Story 00:20:45 Is Now a Bad Time to Talk 00:25:40 Is It a Ridiculous Idea 00:29:00 The Accusations Audit 00:37:35 Your Offer Is Very Generous 00:42:30 The $10M Ransom Story and That's Right 00:49:45 What Makes You Ask 01:17:25 Labels vs. Mirrors 01:27:40 Ackerman Bargaining 01:35:40 The Three Voices 01:46:00 Trump vs. Obama, Who Negotiates Better 01:48:05 Quickstrike Questions
S1 · E32
May 26 · 2 hr 23 min
Dom Iacovone - He Runs 7 Companies in 2026 — You Can Barely Manage One
Dom Iacovone broke it down in our conversation. We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/dom-iacovone-playbook In this episode of Open Residency, we sit down with Dom Iacovone, the American CEO of The Quality Group — the holding company behind Raw Nutrition, Bum Energy, and a portfolio of brands including Cadence, 3D, Revive, and his newest launch, Onside. Dom breaks down how he went from "running and gunning" as a founder to operating at an entirely different level after the acquisition, and the systems that let him run 15+ companies at once. We also go deep on building a C-suite you can actually delegate to, the unglamorous truth about selling a company, and the full story behind Onside — the men's care brand with Jayson Tatum that landed full Target end caps. All signal, no fluff. Enjoy! 📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com 🎯 Powered by Ketone-IQ The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidency beehiivUse code MARK30 for 30% offLink: https://beehiiv.link/209nk8 00:00 Trailer01:25 Becoming a CEO: Before vs. After the Deal04:43 The Sustainable Growth Model (SGM) Explained12:44 Ops, Stage-gate Innovation, and Product Strategy22:05 Leadership Philosophy: Delegate and Elevate24:29 Preparing Your Company for an Exit27:50 The Acquisition Process and Due Diligence30:02 Rolling Over Equity and Strategic Partnerships35:04 The Marketing Strategy For Dom That's Actually Winning39:55 The Shift to TikTok and E-commerce Spillovers49:50 The Future: AI and the Importance of Relationships52:04 Athlete Education and Personal Brand Building01:01:28 Biggest Marketing Mistake
S1 · E31
May 12 · 1 hr 58 min
Peter Rahal - They Sued Him For Building a Bar That Shouldn't Exist
Peter Rahal broke it down in our conversation. We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/peter-rahal-playbook?utm_source=spotify&utm_medium=description&utm_campaign=peter_rahal_playbook In this episode of Open Residency, we sit down with Peter Rahal, founder of David and the operator who built and sold RXBAR for $600M. 255 days into David, Peter has already raised at a $725M valuation, survived a viral lawsuit, and acquired the most important ingredient innovation in food. We unpack how Peter scaled from zero to $100M run rate at lightning speed, the brand brief behind David, why "obvious but true" ideas kill campaigns, and the "consumer surplus" framework he believes is the real moat in product development. A masterclass in branding, supply chain, and second-time founder discipline. Enjoy! 📬 Get in Touch with Open Residency Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com 🎯 Powered by Ketone-IQ - The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidency beehiiv - Use code MARK30 for 30% off Link: https://beehiiv.link/209nk8 00:00:00 Trailer 00:00:59 The 150 Calorie Lawsuit 00:05:21 Epogee - The Most Important Ingredient Innovation 00:13:12 0 To $100M In Under A Year. The Marketing Behind David 00:29:24 Why Celebrity Doesn't Sell Product Anymore (And Who Does) 00:31:34 As A Second Time Founder, What Advice Can You Give To Founders? 00:39:20 Some Say Your Branding Is Polarizing, How Did You Come Up With It? 00:53:34 Holistically with David, What Was Your Strategy On Retail? 01:04:09 The Story Behind RX Bar And How He Sold For $600M 01:36:40 The Roadmap Ahead For David? 01:46:04 Quickstrike Questions
S1 · E30
April 28 · 2 hr 15 min
Michael Brandt - Rogan, Jon Jones & Diary of a CEO: The Playbook They All Believe In (Ketone IQ)
Michael Brandt is giving you The Ketone-IQ Playbook → https://openresidency.com/michael-brandt-playbook?utm_source=youtube&utm_medium=description&utm_campaign=michael_brandt_playbook In this episode, we sit down with Michael Brandt, co-founder and CEO of Ketone-IQ, to talk about how he's building the category around what he calls the fourth macronutrient: ketones. Michael ran a 2:35 marathon, studied engineering at Stanford, and spent years in the early biohacking scene before betting everything on a molecule most people had never heard of. We talk about how Michael structures seven-figure influencer deals, why he leads with vibes over contracts, why whitelisting from a partner's handle beats brand accounts every time, and how a single shoot day gets cut into 16 pieces of mid- and late-funnel creative. This episode is packed with good stuff, so enjoy! Ketone IQ - The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidency TIMESTAMPS: 00:00:00 Trailer 00:00:54 Why 50%+ of Budget Goes to Partnerships — Not Meta 00:01:36 What Is a Ketone? The Fifth-Grade Version 00:05:05 How Do You Pick A Partner? The Vibes-First Framework 00:16:55 Whitelisting - What Percent of Your Meta Ads Are Partner Ads? 00:29:02 The Secret Sauce Of The QR code 00:37:43 What Does A Successful Retail Pitch Actually Look Like? 00:44:21 What's The Biggest Thing You Learned In Retail? 00:48:31 When's The Right Time To Go From D2C To Retail? 00:55:06 What Does Product Development Look Like For Ketone IQ? 01:02:46 What Are The Biggest Mistakes Founders Make In Product Development? 01:06:41 How Do You Use Data And Metrics To Inform Your Products? 01:08:55 The Ketone-IQ Principles And How It Defines Their Company Culture 01:24:17 You've Raised $13 Million, What Was The Most Important Lesson? 01:40:11 What's The Biggest Learning Lesson About Leadership At Scale? 01:50:22 You Run A Sub-6 Min Pace For A Marathon. How Has That Bled Into Your Business? 01:56:28 Quickstrike Questions 🎯 POWERED BY beehiiv - Use code MARK30 for 30% off Link: https://beehiiv.link/209nk8 📬 GET IN TOUCH WITH OPEN RESIDENCY Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com
S1 · E29
April 21 · 1 hr 16 min
Danny Yeung - How He Hit $100M in Under a Year (And Why You Won't)
📬 Danny Yeung is giving you The $100m Velocity Playbook — https://openresidency.com/danny-yeung-playbook TIMESTAMPS:00:00:00 Trailer00:00:52 What's Your Marketing Mix With IM8?00:04:16 What Does Your CAC to LTV Look Like?00:05:44 What Does Your Content System Look Like?00:07:41 Platform Risk and Where To Spend Next00:08:37 How Do You Keep Your Customers?00:15:05 Partnership With David Beckham00:22:14 Partnership With Sabalenka00:25:08 New Partners For IM800:29:46 AI Tools For Business00:31:51 Leadership Style00:33:09 The Crazy Groupon Story00:40:14 Getting Your Team To Move Fast00:43:02 How Much Is Luck vs Skill?00:47:20 How Did Prenetics Start?00:58:18 Transitioning Out of Covid Testing01:02:31 $1B to $40M Marketcap — What Did You Learn?01:05:43 How Did You Get To IM8?01:08:22 Quickstrike Questions In this episode, we sit down with Danny Yeung, co-founder and CEO of Prenetics and the person behind IM8, the longevity supplement brand that went from zero to $100M annual run rate in under a year. Danny walks through the marketing engine running $100K+ per day on Meta alone, why he keeps 1,000–1,500 ads live at any given time, and the deal structures behind signing David Beckham, Giannis Antetokounmpo, and Aryna Sabalenka. 🎙 GUESTDanny Yeung, Co-Founder & CEO of Prenetics / IM8Website: https://im8health.com/ 📬 GET IN TOUCHInstagram: https://instagram.com/openresidencyWebsite: https://openresidency.com/ 🎯 Powered by Outer SignalYour next big customer already bought from you: https://outersignal.com 🎯 Powered by PoppyGet $25 off: https://getpoppy.ai/openresidency (use code "OR") 🎯 Powered by Universal Ads👉 Claim your credit: https://form.typeform.com/to/ckvJ86zT
S1 · E28
April 10 · 48 min
David Grutman - How He Built One Of The Most Powerful Hospitality Empires
In this episode of Open Residency, we sit down with David Grutman, the founder of Groot Hospitality and the man behind LIV, Komodo, and Papi Steak, to break down how he built one of the most iconic hospitality empires in the world. David shares the ecosystem thinking that turned a single nightclub into a multi-venue flywheel, why he treats every concept as intellectual property, and the hard lessons that shaped how he operates today. We go deep on the deal structures behind his biggest wins and biggest losses, how he decides between lease deals and management deals, and why your audience will tell you exactly who you are. Even when your ego disagrees. David also opens up his venture portfolio, sharing what made him back Liquid Death, Colossal Biosciences, and Skinny Dipped — and what one failed investment taught him about founders who over-optimize for valuation over growth. He also talks about his new book, Take It Personal, and why caring deeply about the details is exactly why he's still winning. Take It Personal Book: https://zandoprojects.com/books/take-it-personal-hardcover TIMESTAMPS: 00:00:00 Trailer 00:00:46 Kim Kardashian Wrote The Forward Of Your Book, How Do You Look At Relationships? 00:02:00 18 Year Ago, You Opened Up LIV, What Was That Aha Moment That You Could Create A Whole Ecosystem? 00:03:31 On Komodo, You Raised $10 Million Initually, What Was That Biggest Lesson? 00:06:45 Walk Me Through What You Learned About IP With Komodo? 00:10:13 What Type Of EBITDA or Profit Does A Club Or Restaurant Actually Look Like? 00:11:13 What About 1st Gen vs 2nd Gen For Restaurants and Clubs? 00:12:47 Tell Me The Origin Story Of Poppy Steak? 00:14:24 What Is It Like Doing Business With Friends? 00:15:42 When You Open Your Own Venues, What Are Some Of Those Non-Negotiables? 00:20:55 You're In Venture Now. 00:23:15 When You Invest In A Company, How Do You Integrate It To Your Wold? 00:24:56 What Are Those Red Flags When People Are Looking For An Investment From You? 00:30:07 What's The Most Surprsing Company You've Invested In? 00:33:04 What's The Hardest Lesson About Winkers? 00:34:25 How Much Revenue Do You need For A Restaurant or Venue? 00:39:51 Quickstrike Questions 📬 GET IN TOUCH WITH OPEN RESIDENCY Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com
S1 · E27
March 31 · 1 hr 28 min
Dan Martell - The AI Playbook Every Founder Needs in 2026
Dan Martell is giving you the AI Operator Playbook, and it's in the link below. It's the exact system he uses to run 17 companies with a 1-person finance team, including his full 8-tool stack ranked, the Master Prompt Architecture that gives any AI five-year-colleague-level context in one upload, and the Zero Inbox System he has used for 3 years without reading a single email himself. The part most founders never reach: why using AI for content and marketing is the lowest-leverage move you can make, and which lever actually triples profit in 60 days. Download it free: https://openresidency.com/dan-martell-playbook?utm_source=podcast&utm_medium=show_notes&utm_campaign=dan_martell_playbook&utm_term=playbook&utm_content=playbook_download_form In this episode of Open Residency, we sit down with Dan Martell, investor, entrepreneur, and one of the most followed voices in AI, to break down what's actually happening at the frontier of artificial intelligence. Dan tier-ranks the top AI tools, explains why most people are using AI completely wrong, and reveals the reverse prompting framework that's changing how he builds companies. We also go deep on the future of work… why AI-first operators are replacing entire departments, how Dan built Martell Ventures to 225M monthly impressions, and what it really means to buy back your time in the age of agents. If you're serious about building in 2026, this one is required listening. TIMESTAMPS: 00:00:00 Trailer 00:00:50 You've Tested 500 AI Tools And Narrowed Down To The Top 8. Let's Start With ChatGPT. 00:02:33 What About Claude? 00:14:47 Do You Recommend People Going Super Wide Or All In On One? 00:17:14 What About Gemini? 00:18:54 What About Grok? 00:25:29 What is Wispr Flow? 00:34:29 What is Apex.host? 00:39:30 How Do You Stay Up To Date With All The AI News And Noise? 00:45:05 What Is Moltbook? 00:54:16 What's The Best Way To Structure Prompts Across Your Company? 01:03:19 How Do You Use AI As A Business Leverage? 01:07:52 Quickstrike Questions 📬 GET IN TOUCH WITH OPEN RESIDENCY Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com 🎯 Powered by beehiiv Use code MARK30 for 30% off Link: https://beehiiv.link/n8whln 🎯 Powered by Poppy A visual AI workspace for thinkers who hate linear chat. Get $25 off: getpoppy.ai/OpenResidency (use code "OR")
S1 · E26
March 19 · 2 hr 10 min
Matt Gray - How To Build a Profitable Personal Brand (In Just 30 days)
Matt Gray is giving you the Founder Flywheel, the 3-layer audience system he used to build an 8-figure business that runs without him, and it’s in the link below. It’s the operating architecture behind 18,000+ founders helped, including the 7-System Business Blueprint and the Content Waterfall that turns one video into 24+ pieces across every platform. The part that changes everything: the one layer 99% of founders skip, and why skipping it means your audience can never become revenue. Download it free: https://openresidency.com/matt-gray-playbook?utm_source=youtube&utm_medium=description&utm_campaign=matt_gray_playbook In this episode, we sit down with Matt Gray, founder of Founder OS, to break down why most founders don't actually own a business — they own a job. Matt explains how 98% of founders are trapped in "founder prison," constantly reacting, firefighting, and unable to step away. He walks through the exact systems behind building a company that runs without you. We also go deep on founder-led content, the rise of personal brands as infrastructure, and how to build a media engine that compounds over time. This conversation is a masterclass on designing a business that creates freedom and why the future belongs to founders who think in systems, not effort. TIMESTAMPS: 00:00:00 Trailer 00:00:48 How Do You Design A Business That Works While You're Offline? 00:04:28 Let's Go Into Your Systems, What's The First System That A Business Owner Should Do? 00:16:32 What Does Your Content Team Look Like? 00:42:18 What's Your Lead Magnet System? 00:47:52 What's The Biggest Mistake Founders Make When Building Lead Magnets? 01:00:49 Any Special Tactics You Use For Referrals? 01:04:06 What Is Your Operating Rhythm for Founder OS? 01:15:00 When Did You Realize That You Had Become A Bottleneck To Your Own Company? 01:25:33 What's The Set Of Boundaries You Set As A Founder? 01:35:58 Why Do You Think Personal Brands Are No Longer Optional For Founders? 01:42:36 How Do You Handle Criticism And Negative Feedback? 01:45:02 What Is The Best First Step For A Founder Building A Personal Brand? 01:48:58 Quickstrike Questions 📬 Get in Touch with Open Residency Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com 🎯 Powered by beehiiv Use code MARK30 for 30% off Link: https://beehiiv.link/zxm5lp
S1 · E25
March 5 · 2 hr 41 min
Taylor Holiday - The 2026 E-Commerce Masterclass That Will Make You Question Everything
Taylor Holiday is giving you the Four Quarter Accounting System, and it’s in the link below. It’s the financial framework his team used to forecast $3 billion within 4% of target across 1,000+ brands, built on a principle most e-commerce founders have never heard: the forecast belongs in the marketing department, not finance. Inside: the exact P&L structure that tells you which of four numbers is killing your profit and what to do about it. Download it free: https://openresidency.com/taylor-holiday-playbook?utm_source=twitter&utm_medium=post&utm_campaign=taylor_holiday_playbook Get in touch for LLM SEO Consulting — https://form.typeform.com/to/cwwIwyNa In this episode of Open Residency, we sit down with Taylor Holiday, CEO of Common Thread Collective, to unpack what's actually happening inside modern e-commerce. Taylor explains why most founders are misdiagnosing their growth problems, how contribution margin and cash flow matter more than top-line revenue, and why the old DTC playbook is quietly breaking. This conversation reframes paid media, creative strategy, and capital allocation through the lens of real operators. We also dive into the narratives that are misleading founders, the difference between being a marketer and being an allocator of capital, and how to build a business that can survive rising CACs and shrinking attention. Taylor doesn't offer hacks, he offers a mental model shift. If you're scaling a brand, spending on ads, or trying to build something durable in 2026, this episode will challenge how you think about growth. TIMESTAMPS: 00:00:00 Trailer 00:00:52 What Is This "Prophit" System That Allowed You To Scale Hundreds Of Millions Of Dollars Profitably? 00:10:32 What Does The Reality Look Like When You're Building Out These Forecast Models? 00:26:58 What Is The Hierarchy of Metrics? What Should People Actually Be Looking At? 00:45:16 You've Seen Thousands of Brands, What Are You Seeing Q1 2026? 00:56:43 Meta, Google, TikTok, Amazon...What Other Platforms Are Working? 01:00:58 What Is This Four Quarter Accounting Fit Planning Process? 01:12:58 How Do You Use This Four Quarter Account to Optimize? 01:28:48 The Flow Era: Why Is Constraint The Most Important Trade For Brands? 01:31:26 You Had To Fire 100 People In 2022. How Did Constraint Help? 01:33:52 What Is The Most Constraint Mistake Founders Are Making? 01:35:27 Growth Through Paid Media or Creative Iteration. What's Your Rebuttal To That? 01:41:15 What Is Your Product MVP Framework? 01:45:59 Champions, Growth Drivers, Underperformers, Hidden Gems. How Do You Look At Each? 01:53:06 Biggest Mistake Brands Make When Expanding Their Product Line? 01:57:32 The Worst Creative Strategy Idea Ever. Iteration 02:01:18 What Do You Think Is The Most Invisible Cash Flow Killer? 02:06:37 Quickstrike Questions 🎯 POWERED BY beehiiv - Use code MARK30 for 30% off Link: https://beehiiv.link/wf441g Universal Ads - Want to scale your brand with CTV ads? Claim your credit: https://form.typeform.com/to/ckvJ86zT Top ad teams use this tool to quietly spy on competitors' best ads: https://foreplay.co/?via=openresidency 📬 GET IN TOUCH WITH OPEN RESIDENCY Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com
S1 · E24
February 24 · 1 hr 43 min
Ross Mackay - Premium Isn’t About Price — It’s About Positioning
Ross Mackay is giving you the $2 Luxury Blueprint, and it’s in the link below. It’s the system he used to build the only consumer good under $3 positioned as luxury, going from $0 to $10M in 600 days with $40M projected in year two. Inside: the Core-Race-Recover product architecture, the retail economics formula nobody talks about, and the exact packaging decision that tripled sell-through with the same liquid. Download it free: https://openresidency.com/ross-mackay-playbook?utm_source=youtube&utm_medium=description&utm_campaign=ross_mackay_playbook 📬 The playbook behind every episode, straight to your inbox: https://openresidency.com/signup ⚡️ BTS & more https://openresidency.com/ross-mackay TIMESTAMPS: 00:00:00 Trailer 00:00:51 How Do You Make a $2 Product Luxury? 00:04:01 Why Did You Rebrand 3 Times in 1 Year? 00:12:48 How Do You Actually Approach Retailers? 00:18:36 Going Into Retail 00:23:41 The Mafia That Controls Distribution 00:27:32 Biggest Learning From Scaling Retail 00:34:05 How Many SKUs Have You Launched? 00:39:54 The One Rule To Approaching Manufacturers 00:42:32 Being Sold Out For 200+ Days 00:45:30 The Biggest Mistake A Brand Can Make 00:49:38 How To Make Your Own Custom Product 00:51:31 Testing Optimal Ratios As A Runner 00:55:22 Content In Your Positioning Strategy 01:01:21 Collabs With Bandit and RAW 01:05:24 Why World Class Athletes Might Damage Your Brand 01:08:21 Ad Strategy For Cadence 01:11:18 Hiring Philosophy At Cadence 01:22:32 QuickFire Questions In this episode, we sit down with Ross Mackay, founder and CEO of Cadence — the brand redefining what "premium" means in a $200B beverage category. Ross breaks down how you turn a $2 drink into luxury through positioning, packaging, retail strategy, and relentless attention to detail. From obsessing over shelf velocity to rebranding three times in under a year, this is a masterclass in how modern CPG brands actually win. 🔗 LINKS MENTIONED Cadence (10% off with code "OR"): https://us.usecadence.com/openresidency 🎙 GUEST Ross Mackay, Founder & CEO of Cadence Website: https://us.usecadence.com 📬 GET IN TOUCH Instagram: https://instagram.com/openresidency Website: https://openresidency.com/ 🎯 Powered by beehiiv 30% off with code MARK30: https://beehiiv.link/cjp31 🎯 Powered by Universal Ads 👉 Claim your credit: https://form.typeform.com/to/ckvJ86zT
S1 · E23
February 18 · 1 hr 33 min
Jeff Byers - You’d Never Kill a $6M Product — And That’s the Problem
📬 The playbook behind every episode, straight to your inbox: https://openresidency.com/signup ⚡️ BTS & more https://openresidency.com/jeff-byers TIMESTAMPS: 00:00:00 Trailer 00:00:49 Why Did You Kill A $6 Million Product Overnight? 00:05:07 The Biggest Lie In The Supplement Industry 00:06:36 Why Is Sourcing So Important? 00:07:51 What Do 3rd Party Certifications Actually Mean? 00:15:27 Product Development 00:20:45 Biggest Misconceptions About Creatine 00:29:15 How Did You Get Your First Partnership? 00:32:37 How Did The Partnership With Andrew Huberman Start? 00:39:16 Partnering With All 32 NFL Teams 00:40:55 Big Learnings From Your Partners 00:44:26 The Partnership With Arnold 00:51:20 Fundraising and Raising Money 01:01:46 What Did You Learn From Pete Carroll? 01:10:30 What Do You Look For In Hiring? 01:18:03 Quickstrike Questions In this episode, we sit down with Jeff Byers, CEO of Momentous, to unpack what it really means to build a high-trust brand in a low-trust industry. Jeff shares why he killed a $6M product overnight to protect the company's standards, how Momentous became trusted by all 32 NFL teams, and why most supplement companies cut corners on sourcing, certification, and dosing. Momentous - Save up to 35% on your first order with code OPENRESIDENCY: https://www.livemomentous.com 🎙 GUEST Jeff Byers, CEO of Momentous Website: https://www.livemomentous.com 📬 GET IN TOUCH Instagram: https://instagram.com/openresidency Website: https://openresidency.com/ 🎯 Powered by Universal Ads 👉 Claim your credit: https://form.typeform.com/to/ckvJ86zT
S1 · E22
January 29 · 2 hr 33 min
Kallaway - The Most Valuable 3 Hours For Any Business Owner in 2026 (Content Masterclass)
Kane Kallaway is giving you the 7 Lego Brick Framework, and it’s in the link below. It’s the exact system he uses to reverse-engineer viral videos in any category, breaking them into 7 replicable components you can reassemble into your own winning content. The part most creators never find: which 5 bricks to copy exactly, and the only 2 you ever need to change. Download it free: https://openresidency.com/kallaway-playbook?utm_source=spotify&utm_medium=show_notes&utm_campaign=kallaway_playbook ⚡️ BTS & more https://openresidency.com/kallaway TIMESTAMPS: 00:00:00 Trailer 00:01:08 Biggest Lessons As A Full-Time Creator 00:03:19 What Goes Into A Great Hook? 00:13:46 The Most Important Framework For Content 00:15:39 The Hidden Cheat Code For Instagram Thumbnails 00:19:46 The Five Content Games Framework 00:33:34 The Seven Lego Bricks For Short Form 00:50:48 Most Common Editing Mistakes For Short Form 00:53:42 What Metrics Actually Matter For Shorts? 01:01:33 Kallaway's Insane Team Structure 01:10:57 Why Are You So Bullish On YouTube? 01:19:21 Is YouTube More A Packaging Game? 01:22:12 Title/Thumbnail Mistakes 01:28:08 Key Metrics To Evaluate With YouTube 01:34:28 What People Misunderstand About YouTube 01:38:22 The Biggest Myth About Virality 01:48:51 Content Mix Perspective 01:55:14 Building A Community From Your Audience 02:02:13 The Biggest Growth Hack for 2026 02:07:04 AI Tools 02:16:51 Stories That Convert 02:20:46 Quickfire Questions In this episode, we sit down with Kallaway, the operator quietly building some of the most efficient content machines on the internet. Kallaway breaks down how modern businesses should think about content as infrastructure, not art. We go deep on the content mechanics most never see, how to engineer "desire loops" that earn clicks, and why YouTube should be treated like a professional sport. 🔗 KALLAWAY RESOURCES YouTube Academy: https://kallaway.co/youtubeacademy/r/openresidency Sandcastles: https://sandcastles.ai/?ref=openresidency 🎙 GUEST Kallaway Website: https://kallaway.co 📬 GET IN TOUCH Instagram: https://instagram.com/openresidency Website: https://openresidency.com/ 🎯 Powered by Universal Ads 👉 Claim your credit: https://form.typeform.com/to/ckvJ86zT

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