
Real Consumer Insights: Beyond the Data Hype with Lev Mazin of AYTM
Send us Fan Mail Want to cut through the noise and understand *real* consumer behavior? Lev Mazin, CEO of aytm—Ask Your Target Market—is here to challenge the hype around AI and big data. Lev’s spent over a decade connecting with 100 million consumers, revealing why human insight is more valuable than ever in a world racing towards synthetic data. 01:10 Lev Mazin 04:55 AYTM 06:52 AYTM's Differentiator 09:06 Consumer Insights Automation 12:28 Why Do Surveys Still Exist 17:50 Panels of 100M Clients 19:17 Data Quality, an Existential Crisis 24:41 Synthetic Data 27:11 Extracting Noise from Data 29:45 Big Data to Human Insights 30:58 Do ISO Certification Matter? 37:03 Irrational Behavior 41:20 Rapid Fire LinkedIn: linkedin.com/in/levmazin Website: https://aytm.com/ Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.