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Growth Notes

Jason Frazier

Join Executive Growth Coach Jason Frazier for a daily series featuring insights on marketing, sales, leadership, mindset, inspiration, motivation, and tactics, designed to help housing professionals grow personally and professionally.

Growth Notes is presented by DIFRNT Coaching

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#697
Yesterday · 4 min
Goals Are Just a Tool | Ep. 697
Goals Are Just a Tool: The Real Value Is the Journey Frazier shares a behind-the-scenes look at Growth Notes, admitting that even after nearly 700 episodes he struggles most with the unscripted opening and often re-records multiple times because each episode is done in a single take with no edits. He then invites listeners to join a Season Two workshop at 11:00 AM Eastern with DC, with the link in the show notes. Turning to goal-setting and business planning, he reframes “winning” as more than reaching the finish line or claiming the prize, arguing that the real value is in the journey and process that shape who we become. Using examples like mountain climbers and road trips, he explains that goals are a construct to focus attention, and that being handed everything would cost us growth earned through trials and tribulations. Join Season 2
#696
Wednesday · 3 min
Build Your Business For The Market You Have | Ep. 696
On Growth Notes, Frazier talks about a simple idea: build your plan for the market you have right now, not the one you hope shows up later. He shares a takeaway from a recent call with Ashley Corville and asks listeners to think about how much of their business plan depends on things they cannot control, like rates dropping, buyers coming back, or things picking up after the holidays. He encourages using slower times to get specific by figuring out the monthly income you need, how many closings that takes, and which relationships and conversations are actually bringing opportunities. He suggests building a 90 day plan, scheduling conversations, tracking apps and closings, and reviewing the numbers weekly so you can adjust based on evidence. Join Mortgage Mornings
#695
Tuesday · 3 min
Your Brain Doesn't Look For Peace | Ep. 695
Why Your Brain Seeks Chaos When You Try to Relax Frazier kicks off Tuesday’s Growth Notes with reminders about the upcoming Season Two call on Thursday at 11:00 AM Eastern and today’s weekly brief at 11:30, with links in the show notes. He reflects on approaching 700 episodes and how themes can overlap over time, then shares a key mindset lesson about how the brain works. While the brain is designed to keep us safe and conserve energy, Frazier explains that when we try to relax without any challenge or problem to solve, the brain often defaults to chaos and negativity instead of peace. He points to common daydreaming moments like driving, when people replay mistakes and stressful situations, and emphasizes the need to train the brain toward more helpful, growth focused thinking. Weekly Brief
#694
Monday · 3 min
It Is Crazy How Why We Do This!!! | Ep. 694
Don’t Drop the Habits That Built Your Business Frazier opens a new week of Growth Notes by previewing season two returning Thursday at 11:00 AM Eastern with DC, continuing the conversation on building a sustainable business. He then shares a key perspective: the habits that created your success are often the first ones you abandon once the payoff arrives, because you’re busy handling the rewards—moving files, solving problems, and answering urgent questions. He explains that when you stop prospecting routines like staying in touch with agents and clients, protecting your calendar, and prioritizing key activities, you may still feel fine because you’re closing loans earned weeks ago. Frazier challenges listeners to review their calendar from before things got hectic, identify what keeps getting bumped, and adjust when or how they do those habits rather than dropping them. Join Season 2
#693
Sunday · 4 min
Don’t Build Your Business on Rented Land | Ep. 693
Frazier welcomes listeners to Growth Notes and revisits a key idea: you can’t build a mansion on rented land, meaning you shouldn’t rely on a single traffic source you don’t control. He asks what would happen if your biggest source of customers disappeared overnight—like an Instagram suspension, Facebook ban, ad platform shutdown, or a Google algorithm shift—or even if your referral partners (like agents) stopped sending business. He explains the risk of having only one source and shares that he was hurt by losing a platform but survived because he had systems outside social media, including an email list and other ways to communicate. Frazier encourages using platforms while also building owned assets like blogs, websites, and direct relationships so your business can keep going if a platform changes or disappears.
#692
Saturday · 3 min
Business Planning Starts With This | Ep. 692
Business Planning Made Simple: Income Targets and Protected Time Frazier shares a simple approach to business planning for Growth Notes as the year-end planning season approaches: it all comes down to income and time. He says to start with how much money you must earn based on what you want to accomplish that year, then work the business math—how many opportunities and closings are needed to hit that income target. From there, define what must happen each week to create those opportunities and closings, and finally block and protect the specific time when that work will get done. Frazier emphasizes that any goal without protected time isn’t serious, and while it’s easy to get lost in endless activity ideas, the plan should stay focused on the target, the math, weekly actions, and time protection.
#691
November 6 · 2 min
Reminder: Don't Pay Debts You Do Not Owe | Ep. 691
Host Frazier opens Growth Notes on a Friday by reflecting on the quote, "We suffer far more in imagination than we do in reality," and challenges listeners to notice how often they talk themselves out of sharing an idea or asking for an opportunity because they predict negative reactions that have not happened. He describes how people create big stories about being judged, questioned on price, or seen as unqualified, then spend days worrying about something that might only take minutes. Frazier emphasizes that while real risks in business exist and should be understood and prepared for, hesitation often comes more from assumptions than evidence. He encourages asking, what do I really know and what am I assuming, and dealing with obstacles when they actually happen instead of living through every possible outcome first.
#690
November 5 · 3 min
Be the Person You Want to Become...Starting Today | Ep. 690
Frazier opens with a Thursday greeting, noting a Season Two event at 11:00 AM Eastern, then shares a quote from a Greek philosopher: “First say to yourself what you would be, and then do what you must.” They interpret it as defining the identity, character, and goals you want, then acting now in ways that match that vision rather than waiting. Using a loan officer example, they explain that trust is built in difficult moments like a troubled Friday closing by calling the client, sharing what is known, explaining what is being done, giving a timeline for updates, and following through. The message is to get specific about who you want to become, do what that person would do in your current situation, and start today while planning for 2027. Join us for Season 2
#689
November 4 · 3 min
What Does Going All-In Look Like? | Ep. 689
Mortgage Mornings + The 12-Month Lock-In Challenge In this episode of the Growth Notes Podcast, Frazier shares a quick Wednesday update and invites listeners to Mortgage Mornings at 10:00 AM Eastern, where Jonathan will walk through a live cash-out call (link in the show notes), and notes that season two starts tomorrow. Frazier then delivers a coaching takeaway: visualize what your business and life would look like if you truly locked in for 12 months—one year of focus, sacrifice, and going all in on your objective. He frames it as a planning primer for the back half of the year and encourages starting smaller with 30-day commitments, building momentum week by week, and using progress milestones (like members completing 75 Hard) as proof you can extend consistency from 30 to 60 to 90 days and beyond. Join Mortgage Mornings Join Season 2
#688
November 3 · 5 min
Why Stressful Work Can Be the Thing You Miss Most | Ep. 688
In this Growth Notes Podcast episode, Frazier shares housekeeping updates on two weekly calls—Mortgage Mornings on Wednesday and Season Two on Thursday at 11:00 AM ET—and notes that membership is open through November 7 before closing for at least 90 days, with future pricing expected to increase and a planned cap on members. He then reflects on recently taking a leadership role at a mortgage brokerage and how the challenge reminded him of earlier engineering days when being “in the zone” felt energizing despite the stress. Frazier explains that while originators often feel overwhelmed, many also miss being busy because they genuinely enjoy building. His message: being a solopreneur is fine, but collaboration and community can restore energy—so plug in, enjoy the ride, and recognize you may miss parts of the grind when they’re gone. Join Season 2 Join Mortgage Mornings
#687
November 2 · 3 min
What Part of This Belongs to You? | Ep. 687
How much time and energy are you wasting worrying about things you cannot control? Rates, the economy, other people, and everything that could go wrong. You can spend all day worrying about these things and accomplish absolutely nothing. In this episode, I break down the three things you can control: your actions, your reactions, and your mindset. We'll talk about how to stop wasting energy on uncertainty and start taking responsibility for the things within your reach. Join Season 2
#686
November 1 · 3 min
The Shortest Difference Between Any Two Points | Ep. 686
Draw the Straight Line: Stay Focused on Your Goal On a Sunday episode of the Growth Notes Podcast, Frazier reminds listeners that “the shortest distance between any two points is a straight line,” and challenges them to examine how often they zig and zag on the way to their objectives. He distinguishes unnecessary wandering from intentional pivoting, noting that many detours come from “maybe” thinking rather than a clear plan. Frazier connects this to daily execution as well—without a schedule or strategy, days become a squiggly line instead of controlled progress. As a practical exercise for November, he encourages listeners to choose a goal for the next 60 days, draw a straight line from “me November 1st” to the goal, write the actions required along the line, keep it visible as a map, and track how often they drift off path through the end of the year.
#685
October 31 · 3 min
The Service For The Right Customer | Ep. 685
Sell What Your Customer Actually Values In this Growth Notes Podcast episode, Frazier uses a competitive research study on Mercedes to challenge listeners to rethink what drives consumer decisions and how that should shape sales conversations. He explains that when customers were asked why they bought Mercedes, the top reasons were status and prestige, quality, resale value, performance, and safety—showing that what sellers assume matters most may not be what buyers prioritize. Frazier ties this to business and mortgage sales, emphasizing that success comes from deeply understanding what matters to each audience segment and clearly connecting your product or service to their specific problem. He notes that first-time homebuyers, veterans, purchasers, and refinance clients require different talk tracks, and he warns against assuming you already know what clients value without real conversations.
#684
October 30 · 3 min
Look At Your Process Before The Tool | Ep. 684
Fix the Process Before You Change the Tool On the Growth Notes Podcast, Frazier continues a Toyota-themed lesson focused on improving business systems by starting with process before technology. He argues that people often jump from vendor to vendor—especially with CRMs—when the real issue is usually a broken or unclear process, not the tool itself. Frazier warns against letting a platform dictate how you work and urges listeners to define the end goal and what they’re trying to solve before choosing technology, particularly as AI drives more tool-chasing behavior. He frames tools as both support for maintaining productivity and growth and as a lever for shifting gears, but only after processes are optimized. With year-end planning underway, he encourages reviewing what to add, remove, or budget for by first fixing and enhancing the underlying process.
#683
October 29 · 5 min
Ask Five Questions | Ep. 683
Season Two + The 5 Whys: Fix the Root Problem, Not the Symptom In this episode of the Growth Notes Podcast, Frazier announces the return of the “Still Standing” call as “Season Two,” a weekly Thursday 11 AM Eastern session led this week by Carrie, designed to help struggling loan officers with no pitch or agenda—just a topic to move business forward. He then revisits Kaizen and shares Toyota’s “Five Whys” method for problem-solving, emphasizing Toyota’s belief that problems are solved 20% by tools and 80% by thinking. Using an example of oil on a shop floor, Frazier walks through asking “why” five times to uncover the true root cause—often a decision made long ago—rather than fixing only the immediate symptom. He encourages listeners to apply the Five Whys in their own business to prevent recurring issues. Register for Season 2
#682
October 28 · 2 min
Pour Into Your Connections With Interest | Ep. 682
Be Interested, Not Interesting: A Simple Way to Win More Conversations On a Wednesday episode of the Growth Notes Podcast tied to Mortgage Mornings, Frazier previews a conversation with Tyler Hodgkins (and Jonathan) about Tyler’s daily and monthly accountability and how it helped him build his business. Frazier then shares a timely reminder from recent trainings: focus on being interested in other people rather than trying to be interesting. In a world where many feel ignored and isolated, he argues that genuine curiosity—asking better questions, listening, and seeking to understand—creates deeper connections and sets you apart from those waiting for their turn to speak. He notes that top performers with higher pull-through and conversion rates tend to use talk tracks rooted in real interest, not self-promotion, and he challenges listeners to apply this in every interaction. Join Mortgage Mornings
#681
October 27 · 3 min
Build Up Your Inventory For When You Need It | Ep. 681
Build Surplus: Produce Before You Need It Frazier opens Growth Notes by sharing he’s feeling under the weather and uses it to highlight the importance of building surplus and inventory through proactive production. He explains that people often only push hard when things get lean or their back is against the wall, but the better approach is to produce when you don’t urgently need results so you’re prepared later. Using the idea of planting seeds, he emphasizes that progress requires watering those seeds consistently—continuing actions, nurturing relationships, and building opportunities—because results can take time and won’t always arrive quickly. By stacking inventory and surplus ahead of time, you avoid having to scramble in the moment, especially on days when you’re sick or not operating at full capacity, and he notes he’ll discuss the recovery rule tomorrow.
#680
October 26 · 3 min
The Answer To This Question Is The Most Expensive One | Ep. 680
When Growth Outpaces Operations Host Frazier opens the Monday episode of Growth Notes by noting it’s the final full week of October and urging listeners to prepare for the last stretch of 2026. He highlights a key scaling question many overlook: what happens when a business grows faster than its ability to operate. Frazier explains that broken processes become costly and chaotic as volume rises, and rapid hiring can magnify damage from poor hires without consistent leadership. He argues that growth and revenue don’t fix dysfunction; more clients won’t repair weak communication, more employees placed into sloppy systems won’t improve execution, and more volume won’t correct bad financial habits. Scale extends strengths but exposes weaknesses, making early-stage problem-solving the most affordable time to strengthen the foundation needed to carry success.
#679
October 25 · 3 min
You Don't Only Build...You Also Optimize | Ep. 679
In this episode of the Growth Notes Podcast, Frazier expands on a prior growth note to explain why you shouldn’t strive for a “perfect” month in your operation. While you can hope things go smoothly, challenges and process breakdowns will always exist, and the goal is to actively assess your business to find what isn’t working so you can optimize it. He connects this mindset to Kaizen, encouraging listeners not to fear discovering where systems are failing or underperforming, while also not inventing problems that aren’t there. Frazier emphasizes establishing monthly baselines, keeping history, and evaluating not just whether actions were completed, but how effective communication, workflows, and activities were—then refining and changing processes based on what the assessment reveals.
#678
October 24 · 3 min
It's Usually The System, Not The People | Ep. 678
It’s Not the People, It’s the System: Kaizen and Process-Driven Growth In this episode of the Growth Notes Podcast, Frazier revisits the importance of systems and processes through the lens of Kaizen, the Japanese philosophy of continuous improvement. He explains how Kaizen expects every person in an operation to improve their role, recommend changes, and flag inefficiencies so everyone shares responsibility for outcomes. Drawing a parallel between auto manufacturing and mortgage lending as a cradle-to-grave “manufacturing” process, he shares a story where a GM plant was deemed inefficient and shut down, then became the most successful car plant in the country after Toyota implemented its systems—using the same plant and the same people. Frazier’s core takeaway: performance gaps are often driven less by individuals and more by the system or lack of one.

Showing 1–20 of 83 episodes