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Flow State Business

Ruby Lee

Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind.

This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow.

I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot.

Each week you get solo episodes packed with the exact tactics behind selling daily, plus honest conversations with other founders and leaders building in flow. You will walk away ready to take aligned action and build a business that feels as good as it looks.

Press play and enjoy the binge.

xo Ruby

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Yesterday · 32 min
We've dimmed our light and I'll be damned if we do nothing about this.
You came into this work to change how someone's life felt. And somewhere in the last couple of years, you went quiet. Maybe you didn't even notice it happening. The words stopped coming. The vision went blurry. You started shrinking yourself to be good for the algorithm. I see it in so many of you right now, and I need you to know it's not more posting or better hooks that fixes it. Your message was always the thing. It carries so much further than the algorithm ever will. If your light's dimmed a little lately, this one's going to bring it back 🤍 👉 Join the Organic Only workshop - Friday 25th September. How to sell online with no ads, no launches, no funnel, and a small audience 👉 DM me on Instagram - have you gone a bit quiet lately? Support the show
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September 15 · 36 min
You don't need ads to sell (I haven't in months) - my organic strategy
I keep getting asked the same thing lately. How am I still selling, still getting brand deals, still getting all these open doors, all on organic? No ads. No boosting. And the honest answer is I stopped caring about the numbers everyone else obsesses over. The follower count, the likes, all the stuff that makes you feel behind. There are only three numbers I actually look at now, and they changed everything about how I show up. If social media's been feeling heavy lately, this one's going to take some of that weight off 👉 Join the Organic Only workshop - Friday 25th September. How to sell online with no ads, no launches, no funnel, and a small audience 👉 Grab 20% off a Hub day pass - code FOCUSDAY20 👉 DM me on Instagram - which number have you been obsessing over? Support the show
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September 8 · 30 min
The warning flare I got from Instagram (and what I did)
Okay this was a week 🫣 I thought this part of my business was untouchable. Eight years, rock solid, never once given me a reason to worry. Then last week, in a single notification, it all started shaking. And the wildest part? My body knew it was coming days before it happened. I'm telling you the whole story in this one, the dream that warned me, what actually went down, and the thing every single one of you needs to put in place before it's too late. Because if it can happen to me, it can happen to you 🤍 Not the highest vibe episode, but an important one! 👉 DM me on Instagram - has anything like this ever happened to you? Support the show
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September 1 · 37 min
I'm different after the daily sales model. This is why
Recording this one from a Hub co-work space in Brisbane, coffee in hand, in full flow 🤎 I've been mapping out what's actually shifted for me over the last two years since going all in on daily sales. And honestly, sitting down to write it, I got a bit emotional at how far I've come. So I'm sharing six things. The mindset shifts, the money stuff, the things I stopped doing, and the one belief I let go of that changed everything. Some of it might sound a little braggy. I'm saying it anyway. The fourth one in particular, I think you're really going to feel. Come listen 🥂 👉 Grab 20% off a Hub day pass - code FOCUSDAY20 👉 DM me the word DOC on Instagram, or email ruby@rubylee.co - I'll send you the Daily Sales Mastermind brief (special offer this round only, don't go to the sales page!) Support the show
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August 25 · 29 min
The low ticket thing everyone's getting wrong
A lot of you have low ticket a bit misconstrued. We're not going for volume. If that's a shocker, you need to pay closer attention my loves. Chasing 550 sales a month is a job you gave yourself. I'd rather have 40. I'm getting into the biggest mistake I see, and the one rule that makes low ticket actually work. Come listen to this one 🥂 👉 Grab the Mini Offer Machine - $97 for instant access. We build your irresistible mini offer together, plus there's a live 90-min implementation call on September 1st (this round only!) 👉 Grab Boosting Basics - my low budget ads course 👉 DM me on Instagram - are you in scenario one or scenario two? Support the show
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August 18 · 37 min
Brand deals for coaches: how to start and how to get paid
Rainy Monday on the Gold Coast, hunkered in, and I've got something I really want to open your eyes to 🤍 We're talking brand deals and collabs. And before you go "ugh, that's not me, I'm not an influencer, my audience isn't big enough" - please stay with me. Because that's exactly the thinking that's keeping money on the table. I'll be really honest with you about my own numbers (70% of my audience is basically dormant, no joke), the brands I've called in this year, the big name I turned down, and the red flags I want you watching for. Coaching sales are not the only way your business gets to make money. Let me show you 🥂 👉 DM me on Instagram - which brand would you love to work with? Support the show
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August 11 · 45 min
A deep, soulful chat on nervous systems, boundaries and coming home to yourself with Alex Eden
Everyone's talking about nervous system work right now, and honestly most of it splits into two camps. The woo, spiritual side over here, and the grounded, practical side over there. Alex Eden meets you right in the middle 🤍 Alex is one of my private clients and a member of the Daily Sales Mastermind, and this conversation went deep. We talk about her wild blend of sacred science, stoicism and somatic work, the journeys that shaped her, and the thing I think we've all forgotten the art of: boundaries that actually sound like you. If you're driven and ambitious and blazing ahead but something feels a little off lately, I think you really need this one. Which wolf are you feeding? 🥂 👉 Follow Alex on Instagram - @thealexandraeden 👉 Alex's website - alexandraeden.com 👉 DM me on Instagram - what did this one bring up for you? Support the show
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August 4 · 35 min
$100K week debrief: what really made it happen
Okay I cannot believe I'm saying this, but I just had a $100K week 🤍 100K worth of coaching contracts sent out in less than 48 hours. And I'm giddy. Not because of the number, but because this model works. No launch. No ads. No huge audience. Just one email, one Google Doc, and me responding to every single person myself. But here's the part I really need you to hear. This week didn't start this week. It started months ago with humble, unglamorous three-figure days. The $100 days nobody makes a reel about. The $100K week wasn't the win. The $100 day was. Everything after that is just easy maths. I've got a little action for you in this one, and something brand new coming 👉 Grab the Three-Figure Days mini course - Link dropping here very soon, keep an eye out! 👀 👉 DM me on Instagram - are you going to send the email? Support the show
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July 28 · 27 min
This helped me coach my clients better
Just landed back on the Gold Coast from Singapore and this one poured out of me Every single client I met in person this month said the same thing. They love how clearly I explain concepts, and it's because I teach in shapes. Arrows, circles, little messy iPad scribbles. But then something hit me on the flight over. I've been teaching the wrong shape for 18 months. The funnel drains and runs out. What I actually teach spins and never stops. Once you see the shape your work really wants to live in, everything clicks so much faster. Have you ever thought about yours? Come find your shape with me 👉 DM me on Instagram - what shape is your business? Support the show
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July 21 · 18 min
The small things I did to get my glow back in business
Recording this one from my hotel room in Singapore, cheeks hurting from smiling all day 🤎 The last couple of months have felt heavy. Nothing bad happened, sales still coming in, clients still signing. But the energy just sucked back in and I hated it. That cruise control feeling after you've been flying. So I made it my mission to fall back in love with my life and business. And it started with something so small. A glass of sparkling water. Almost every client I've sat with lately has said the exact same thing, so I know a lot of you are feeling it too. Here's your reminder, and your little challenge for the week 🥂 👉 See the daily sales flywheel post - the one I mentioned 👉 DM me on Instagram - what's your sparkling water? Support the show
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July 14 · 44 min
There's no expiry date on starting something that lights you up with Jo Clark
Okay this one's a treat 🤍 I'm sitting down with one of my incredible clients from the Daily Sales Mastermind, Jo Clark. She spent 32 years in education, hit rock bottom six years ago, and rebuilt her entire life into a business helping women make the second half of life their best half. We went everywhere in this chat. Second chapters, grief, empty nesting, friendships, and the real stuff of being a woman navigating big change. Honestly, this conversation blew my whole horizon wide open. There's no expiry date on starting something that lights you up, and I really needed the reminder 🥂 👉 Follow Jo on Instagram — @joclarkcoaching 👉 Jo's website — joclarkcoaching.com 👉 Listen to Jo's podcast, Redefining Midlife — Apple or Spotify 👉 DM me on Instagram — what did this one stir up for you? Support the show
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July 7 · 34 min
How I grew my business through in-person events (and VIP days)
Okay so I've hit record mid-thought on this one because I'm so excited I've conjured up an entire month of in-person. Three events, a trip to Singapore, VIP days in Byron. And it's got me thinking about how much events have quietly shaped my whole business. I know some of you just went "nope, click away" because hosting an event feels like the cringiest, scariest thing ever. Trust me, I thought that too. I still get scared. But I do it anyway. An hour in the room with your people does more than 100 posts ever could. I really believe that 👉 Grab your ticket to the Gold Coast event - last few spots 👉 DM me on Instagram - thinking about hosting something? I'll help you pull it off Support the show
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June 30 · 34 min
Creative block? You and I need to chat
Okay so this one's a bit of a get-it-all-off-my-chest episode pour a cuppa and pull up a seat. In-laws gone home, school holidays started, my little one got gastro, and somewhere in all of that I just lost my spark. You know the feeling. When posting starts to feel like a chore and you're dragging yourself towards it with your whole body. And if you know me, you know discipline and consistency are basically my middle names. So this was very foreign territory. So I did something I haven't done in years. And the moment I decided to, I felt this huge pressure release. This one's for the deadly disciplined ones who don't know how to tell when the spark's gone 👉 Listen to the episode with Leo - he does the most incredible hypnosis 👉 DM me on Instagram - where's your non-performative space? Support the show
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June 23 · 46 min
“I'm so over hearing myself sell” - The identity work behind selling every day
Okay so this one's deep. Think late night call with a glass of wine 🍷 I had my bestie Erin over on Friday and we sat up for hours talking about identity. Who we're becoming, why things don't feel quite there yet, the gap between the old you and the new you you're calling in. And then one of my mastermind clients asked me the exact question I think you've been sitting with too. How do you keep selling every single day without burning out? And my answer probably isn't what you'd expect. So we're getting into the identity work that changed everything for me. The thing I call the 1000% claim. Listen to this one and then go do the work 🤍 You're going to feel so much lighter about selling after this one. 👉 Join the Daily Sales Mastermind - this is where we do the Identity and Messaging work 👉 DM me on Instagram - did this one go too deep? Tell me. Support the show
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June 16 · 31 min
How to reignite your passive offers that aren’t selling right now
My in-laws are here for two weeks (10 hour journey, two suitcases, a million stories from my mother-in-law 🤍). So with way less time on my hands, I did something I've never done before. A midyear sale. 50% off for 50 hours only. But here's the thing nobody tells you about passive income. It's not actually that passive. Your funnel is like a fire - you don't build it once and walk away. It needs stoking. So I'm sharing exactly how I poke mine back to life when the embers die down. And honestly, it takes about 30 minutes a day. 👉 Grab the Short Burst Sale Playbook - my entire workflow, emails, stories, and screenshots 👉 DM me on Instagram - are you going to run a short burst sale? Support the show
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June 9 · 29 min
How I create epic opportunities out of thin air (and why it's never luck)
Back to just me this week (you guys loved Michael, the DMs cracked me up 🤍). I've been thinking a lot about how opportunities actually show up. And no, I really don't think it's luck, even though people love telling me it is. The truth is I create them. I make the space, I send the signal, and they come. It's almost embarrassing how simple it is once you see it. So this one's about what happens when you stop waiting and actually send up the flare. I open the door, I put myself out there, and I show you exactly how to do the same. 👉 Grab your ticket to the Gold Coast event - down to the last 5 spots 👉 DM me on Instagram - want a VIP day? I'm open and available Support the show
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June 2 · 44 min
How my husband and I run a business together (and stay married) with Michael
Okay so I finally dragged Michael into the studio. It's been like two or three houses ago since he was last on, and honestly every time I get him on you guys go nuts with the questions. If you don't know, Mike is my husband, my business partner, my bestie, and the back office brains behind everything I grow. We've run this business together for eight years now and people are always shocked we haven't killed each other. So we're getting into all of it. How we split our roles, how we make decisions together, the aligned client thing that took him a whole year to unlearn from corporate, our weirdly aligned money habits, and the time I found out he was sleeping on his brother's couch when we first met (I genuinely thought he'd lost all his money). It's a fun one. He's an Aquarian so just lean left of centre and you'll get his energy 👉 Sign up with pay.com.au using code FLOW10. 👉 DM me on Instagram - did you love having Michael on? Support the show
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May 26 · 29 min
I sell 40+ courses every month with no ads and no launches (here's the full funnel)
Hey guys, so I posted a carousel on Friday night breaking down my funnel and honestly the DMs have been wild. The part that shocked people the most? I sell 40+ courses every month with no ads and no launches. People just find them and buy. So I'm walking you through the whole thing in this episode. How I go from a post on Instagram to a $7 course sale to people buying again and again. The customer ladder. The Google Doc method for the mastermind. Why 72% of people actually finish my courses and come back. The mechanics are simpler than you think, and I promise 90% of you are missing step one. Come listen. I think this one's going to be useful 👉 Join Sales on Repeat workshop 👉 DM me on Instagram - did this land? 👉 Listen to 'I made $15K in 48 hours with a Google Doc (here's exactly what I did)' episode here - the launch method I mentioned Support the show
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May 19 · 24 min
Listen to this if you want to be wealthy business owners.
Hey guys, so I just paid a tax bill and looking at those numbers in the past I probably would’ve wanted to throw up in my mouth a little bit. But I’ve done a couple of really clever things from both a strategy and a systems perspective that have completely changed the way I look at money now. I thought I’d record this episode because I know a lot of you are heading into business expense season, and honestly even if you’re not, it’s so useful to hear how other entrepreneurs actually deal with their money stuff behind the scenes. Enjoy this one guys, and I’m so thrilled to have a new sponsor on board, truly such a dream company 👉 Sign up with pay.com.au using code FLOW10. 👉 DM me on Instagram Support the show
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May 12 · 24 min
What to do when things feel like they’re going backwards
So I woke up this week and lost 150 followers overnight. Sigh… But what happened next was not what I expected at all. I did one tiny thing, took me less than five minutes, and the results genuinely shocked me. Come listen. I think this one’s going to stick with you 🥂 Let’s go with this ⬆️ 👉 Read this! 👉 DM me on Instagram — what are you writing on your whiteboard? Support the show
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