
We Created the Technician Shortage | Katie Gates - Ep 40
Running a shop is hard enough—you don't need your software making it harder. 😂 If you're ready for more clarity, better organization, and a smoother experience for both your team and your customers, check out Tekmetric HERE Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMO Tonnika Haynes sits down with Katie Gates for a raw conversation about what it actually takes to build the next generation of automotive technicians. Katie shares her journey from being told automotive wasn't a place for women to becoming a technician, service advisor, trainer, writer, mentor, and field diagnostic technician. But the conversation gets bigger: if the industry is worried about a technician shortage, why are entry-level technicians still being thrown into shops without proper mentorship, training, or support? Tonnika and Katie talk shop culture, technician burnout, investing in training, women in automotive, personal responsibility, and why both owners and technicians have a role in changing the industry. Timestamps: 00:00 – Why Young Technicians Are Leaving 00:42 – Lipstick, Beards & Getting the Morning Started 03:13 – Meet Katie: Technician, Advisor, Manager & Trainer 07:19 – Why Katie Chose Automotive Anyway 09:32 – The Professor Who Made Her Feel Bulletproof 11:50 – Mentorship, Wrenching Women Wednesday & Paying It Forward 16:40 – Women in Auto Care & the Scholarship That Changed Everything 19:15 – Starting Tech School With a Three-Week-Old Baby 21:13 – Are Entry-Level Technicians Being Set Up to Fail? 25:32 – Shop Leaders Need to Get Out and Talk to Their People 29:07 – Why Training Your Existing Team Is Cheaper Than Replacing Them 33:25 – Why Tonnika Takes Her Whole Team to Training 38:00 – We Told Kids NOT to Learn a Trade 39:56 – “You Told Them Not to Come Here” 41:11 – Why Automotive Professionals Still Get Disrespected 47:49 – “You Pushed Them Away” — The Entry-Level Tech Problem 54:43 – Technicians Have to Invest in Themselves Too 57:22 – Shop Owners: Get Up and Walk the Shop 1:00:55 – Building a Culture Where People Actually Communicate 1:10:07 – Front Counter vs. Back Shop Communication 1:16:56 – Why Auto Repair Costs What It Costs 1:23:22 – Building Trust With Your Repair Shop 1:33:20 – Are We Failing Service Advisors Too? 1:36:36 – What’s Next for Katie? 1:38:32 – Don’t Ignore Your Own Check Engine Light 1:39:45 – Katie’s Message to the Next Generation 1:41:18 – Tonnika’s Changing “Why” & Closing Thoughts
- Transcript