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Designed in California

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Expertly-told stories about the 50-year history of Apple and the world it created, from Jason Snell and Myke Hurley.

We cover the entire range of the last half-century, from Apple's earliest days in a garage, to the rise of the Mac, to the return of Steve Jobs and the creation of some of Apple's most iconic products. Apple's history is also our shared tech history, and these are all stories worth telling. Hosted by Jason Snell and Myke Hurley.

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  • 10 episodes
  • Avg 47 min
  • English
  • #9
    Yesterday · 44 min

    9: Apple's Mac OS Crisis: Who's NeXT? (Part 5)

    Just up the road from Apple in Redwood City, Steve Jobs's NeXT is fading and flailing, but has a modern operating system just like the one Apple desperately needs to buy to replace Mac OS. An unlikely person makes an unlikely phone call to save the day.

  • #8
    September 16 · 45 min

    8: Apple's Mac OS Crisis: To Be, or Not? (Part 4)

    Apple desperately needs a replacement for Mac OS, but negotiations with Jean-Louis Gassée's Be are at the breaking point. But does CEO Gil Amelio have any other options?

  • #7
    September 8 · 54 min

    7: Apple's Mac OS Crisis: Plan Be (Part 3)

    A possible replacement for Mac OS arrives in the form of a company founded by a charismatic former Apple executive--but not the one you're thinking of.

  • #6
    September 2 · 48 min

    6: Apple's Mac OS Crisis: Copland (Part 2)

    Apple's homegrown next-generating operating system fails to launch, leaving the company in dire straits and searching for a lifeline from outside the company.

  • #5
    September 2 · 51 min

    5: Apple's Mac OS Crisis: The End of the Road (Part 1)

    In the mid-1990s, Apple knew the classic Mac OS was running out of time. As the company's most important product sped toward a cliff, Apple began an increasingly desperate attempt to build a replacement.

  • #3
    August 25 · 35 min

    3: Road to the Apple II: A Complete Computer (Part 3)

    Under the watchful eye of Steve Jobs, the Apple II takes form at last. It's an integrated color computer created by Steve Wozniak, powered by a groundbreaking power supply designed by Rod Holt, and wrapped in a plastic shell designed by Jerry Manock.

  • #2
    August 25 · 32 min

    2: Road to the Apple II: The Partnership (Part 2)

    We travel to the summer of 1976, as Apple travels to Atlantic City for a computer trade show, the Apple II begins to form, and the fellowship between the two Steves shows signs of breaking.

  • #0
    August 25 · 1 hr 34 min

    0: The Origin of Apple

    Apple emerged from the unique environment of the Santa Clara valley suburbs of the '70s thanks to the particular genius of its two co-founders and some surprising help they got along the way.

Showing 1–10 of 10 episodes