Sports investing: trends, opportunities, and market perspectives
Global sport is fast emerging as a compelling new asset class for institutional investors. In this episode of Critical Thinking, host Teena Jilka speaks with Alastair Seaman, Managing Director at KKR and a member of the Arctos sports investment business, part of KKR solutions, to explore what’s fuelling growing investor interest — and where the opportunities may lie. From North American leagues and European football to Formula One, they unpack why premium sports franchises are attracting attention for their resilience, low volatility, and long-term growth potential, powered by rising media rights, expanding global fan bases, and the growing influence of AI. Capital at Risk. This content was recorded in August 2026. The views expressed are those of the speaker(s). They are current as of the date of recording and subject to change without notice. Podcast guests may be from firms that Marsh evaluates or rates. Podcast guests may have commercial relationships with Marsh. Notwithstanding any separate relationship between Marsh and a guest, no guest receives direct or indirect compensation for their participation in the podcast. For a description of conflicts of interest related to Marsh’s investment business, see Conflicts of Interest. None of the material presented in this podcast is intended as a recommendation or endorsement of any particular investment manager or investment. This is provided for informational and educational purposes only. This does not constitute a recommendation or an offer to purchase or sell any securities. This does not contain investment, financial, legal, tax or any other personalized advice and should not be relied upon for this purpose. The discussion is not tailored to your particular personal and/or financial position. No investment decision should be made based on this information. Certain information may constitute forward-looking statements though there is no guarantee that these results will be achieved. Past performance of any asset class or security is not a reliable indicator of future results. Diversification does not guarantee a profit or protect against a loss. There are substantial risks associated with investments classified as alternative investments. Investors considering alternatives should have the ability, investing sophistication and experience to bear the risks associated with such investments. Marsh makes no representations or warranties as to the accuracy or completeness of statements or information contained herein and takes no responsibility or liability (including for indirect, consequential, or incidental damages) for any error, omission or inaccuracy. This material should not be copied, distributed, published or reproduced in whole or in part without written permission. A transcript may be provided for your convenience. Marsh is not responsible for any errors in the transcript. © 2026 Marsh. All rights reserved. Important notices Podcast guests may be from firms that Marsh evaluates or rates. In addition, podcast guests may have commercial relationships with Marsh. Notwithstanding any separate relationship between Marsh and a guest, no guest receives direct or indirect compensation for their participation in the podcast. None of the material presented in this podcast is intended as a recommendation or endorsement of any particular investment manager or investment.