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BusinessMarketing

Where Loyalty Lies

Lobyco

In a world where shoppers belong to multiple loyalty programmes, price pressure is constant, and attention spans are shrinking, retailers need to rethink and renew ways to think about loyalty. ​

This podcast series explores Where Loyalty Lies — by taking a practical approach, involving actual practitioners of loyalty and building on Lobyco’s experience working with retailers across markets, formats, and maturity levels.

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  • 2 episodes
  • Avg 43 min
  • English

Episodes 2

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  • S1 · E2
    Tuesday · 45 min

    Where Loyalty Lies: Gamification

    This week, we are joined by Andreas Fabricius, Co-CEO & CCO at Playable, and Timothy Yun, Marketing Lead at Foodstuffs in New Zealand. In this episode we are looking into the dynamics of gamification in retail. Andreas brings his experience building gamification for retailers around the world, highlighting some of the things you can impact in the human brain with gamification. Tim will share some of their learnings and how they use gamification in their Marketing strategy. So, we are truly bringing the best of both worlds together. Enjoy the episode!

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  • S1 · E1
    August 10 · 40 min

    Where Loyalty Lies: Member Benefits

    Welcome to the podcast, Where Loyalty Lies, brought to you by Lobyco. In this episode, we are being accompanied by Kelsey Hardie, Senior Membership Marketing Manager at Our Co-op, and Bryan Roberts, Retail Futures Senior Partner at IGD. We are discussing everything loyalty – with a special focus on Member Benefits in this episode. Enjoy the episode and stay tuned for even more episodes about loyalty throughout the season!

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