
Has America Really Dumped DEI? (Ft. Andrew Crapuchettes)
President Trump sent DEI to the woodchipper in 2025, right? Job done, and America moved on? This episode exposes the truth: that the real story is more complex – and much more interesting. This week, Tanya de Grunwald is joined by Andrew Crapuchettes, the man behind a 2022 ad mocking woke workplace culture that, four years on, has just gone viral all over again – for reasons the pair discuss. A successful businessman with a fascinating back story, Andrew is also the founder of RedBalloon.work, the US job board connecting employers and employees who value merit and hard work, and reject identity politics, speech policing and ‘woke’ workplace culture. Andrew and Tanya ask: - Has America really dumped DEI - or have the biggest employers simply renamed the department, kept the same people, and waited for the culture to swing back their way? - Why are well-run, confident businesses now the ones rejecting DEI initiatives outright — not out of ideology, but because it is bad business? - How does ‘be kind’ office politics and selective ‘inclusion’ quietly strangle innovation and teamwork? - Why did so many companies ‘lose their mind’ in 2020 – and what happened when Andrew refused to join them? - What does it cost a person, day after day, to compromise on their own values at work? - Why do pronouns on a CV read as a ‘dog whistle’ to so many US employers now – and given that hiring is, by definition, discriminating between candidates, why shouldn't employers be free to do exactly that? - Is ‘bring your whole self to work’ actually the answer, or does it just mean some people get permission to perform their identity at work while everyone else has learned to keep quiet? - Why are ambitious, conscientious, hard-working employees who leave identity politics at home likely to be the winners in the job market of the future? Andrew’s unapologetically pro-business perspective makes for bracing listening for any This Is Working fans still suffering in a workplace where the culture got stuck in 2020. When will organisations finally stop apologising for wanting the best person for the job - and understand the benefits of appreciating their most valuable employees? Enjoy the episode! This Is Working - Our new network for employers www.thisisworking.net Red Balloon www.RedBallon.Work On X: @ACrapuchettes @RedBalloonWork XX-XY Athletics www.xx-xyathletics.com On X: @JenniferSey @xx-xyathletics