Thinking Out Loud with Dean Jackson

Dean Jackson

Dean Jackson thinks out loud about marketing, referrals, positioning, and the small ideas that quietly change how a business grows. Short, unscripted episodes. The raw thinking behind BreakthroughDNA and the 8 Profit Activators.

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English

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#119
Yesterday · 11 min
Try this and see if you get more done today…
Day 104 of my journals, and the idea that changed how I plan my days: yesterday creates tomorrow. What would you want on the permanent record tonight?
- Transcript
#118
Tuesday · 15 min
How to Know for Sure If Your Ad Is a Winner
Spend $100 before you spend $1,000. How I test for winners and losers, why I always go first, and why I separate the decision from the logistics.
- Transcript
#117
Monday · 13 min
I posted a daily video for 100 days…here’s how much YouTube paid me (So far)
A hundred daily videos in, YouTube has paid me $0. Here's why it's still absolutely worth it, and where the real return comes from.
- Transcript
#116
Sunday · 14 min
The Secret to Writing So People Respond
Every effort to sell creates resistance. Write like you're talking to one person, offer a real service instead of a pitch, and people respond.
- Transcript
#115
Saturday · 9 min
Before You Offer a Discount, Try This Instead
A discount tells people your price was never real. Paying for their first result keeps your price intact and turns one try into a long-term customer.
- Transcript
#114
Friday · 9 min
How to Make It Ridiculously Easy for People to Say Yes
Ask someone to take a chance on you and you get resistance. Offer to take a chance on them and the way is easy. Here's how I built a rocket ship on that.
- Transcript
#113
September 24 · 11 min
How to Make Your Marketing Feel Like a One-on-One Conversation
Claude Hopkins taught me every purchase is made by one person. So stop broadcasting to the mass. Here's how I turn an opt-in into a one-on-one conversation.
- Transcript
#112
September 23 · 9 min
Proving is More Convincing Than Convincing
A line from Claude Hopkins in 1927 changed how I sell. Stop convincing people. Just give them the result first, and they convince themselves.
- Transcript
#111
September 22 · 14 min
Before You Spend Thousands on Marketing, Run This $100 Test
A book from 1927 taught me to never spend big until a $100 test tells me I've got a winner. Here's the four-stage clinical trial I still run today.
- Transcript
#110
September 21 · 11 min
The Internet Changed Everything… Except Why People Actually Buy
An ad I ran in 1996. Free government money, a recorded message, a mailed book. Zero internet... and the exact same psychology still works today.
- Transcript
#109
September 20 · 9 min
The Real Money Is in the Relationship, Not the Transaction
Journal seven, 1997. Only 5% of the town buys a house this year. But everyone owns one all year long... and that relationship is the real money.
- Transcript
#108
September 19 · 16 min
Old Marketing Tools Still Work Just Fine
Journal seven, 1997. I made a list of every tool I knew how to use... and thirty years later almost every one of them still works just fine.
- Transcript
#107
September 18 · 10 min
If You're Going to Run an Ad in the Next 6 Months, Watch This
That headline you clicked on? It's the same formula I found in journal seven back in 1997. A directive, an open loop, and exactly the right people leaning in.
- Transcript
#106
September 17 · 13 min
"The Secret To Life Is One Thing..." [Evidence Inside]
Dinner with Jim Morton, back in journal seven. He built an empire on one thing... and City Slickers had the answer all along.
- Transcript
#105
September 16 · 10 min
Copy This Plug & Play System To Sell More Of Almost Anything Quickly!
I found the Porsche 911 dealer in journal seven. All he did was sell one car to one person. Here's the playbook you can plug into almost anything.
- Transcript
#104
September 15 · 8 min
Why Trying Harder Isn't The Answer
I found a little book in my 1997 journal called You Squared. A fly trying to escape through a glass window. Ten steps away, the door is open.
- Transcript
#103
September 14 · 6 min
Why I Plan My Future Around What Will Never Change
I'm at Celebration this morning, the town Walt Disney envisioned 25 years before it existed. Build your future on what will never change.
- Transcript
#102
September 13 · 9 min
If We’re Living in a Simulation… This Is the Playbook
Mid-1997 I filled thirty pages with affirmations of the life I wanted. Thirty years later almost all of it came true. Write down the simulation you want.
- Transcript
#101
September 12 · 12 min
How I Funnel Hacked "The Greatest Show On Earth"
I wrote a parable about the circus in 1997. Seven marketing lessons from the greatest show on earth, starting with a free parade at eleven every day.
- Transcript
#100
September 11 · 16 min
How to Get Your Buyers to Call You Instead of Chasing Them
Generating leads is easy leverage. The work is the detective pass that sorts who's really moving, and a follow-up list you never take anyone off.
- Transcript

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