The SDM Show

Rob Cairns

The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.

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35 episodes
Avg 30 min
English

Episodes 35

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#678
August 14 · 57 min
Episode 681 Benefits of a Business Coach With Jason Rosado
In this episode of The SDM Show, host Rob Cairns sits down with business coach and multi-certified energy healing master Jason Rosado. Coming to us from Chicago, Jason dives into why every entrepreneur needs a business coach, the art of focusing on your passion areas, and how managing your internal mindset is just as critical as managing your daily calendar.Episode 681 Benefits of a Business Coach
#678
August 12 · 34 min
Episode 680 SEO AMA With Warren Laine-Naida
Host Rob Cairns is joined in person by SEO expert Warren Laine-Naida for a wide-ranging Ask Me Anything (AMA) session covering modern SEO tactics, website performance, platform considerations, content strategies, and travel reflections.
#679
August 10 · 7 min
Epispde 679 Why You Need a Website Security Pro With Rob Cairns
In this episode, Rob Cairns dives into the critical importance of website security in today's rapidly evolving threat landscape. With AI-driven cyber threats on the rise, simply having a website without proper security management is no longer viable for businesses. Rob breaks down recent industry vulnerability trends, highlights real-world examples, and makes a strong case for why every website owner needs a dedicated security professional in their corner.
#678
August 10 · 50 min
Episode 678 Moneyball With Bridget Willard
Host Rob Cairns is joined by recurring co-host Bridget Willard for a marketing segment exploring the concept of "Moneyball" in business and digital strategy. They break down how to look past vanity metrics, focus on high-impact performance indicators, and set up effective customer engagement tactics.
August 4 · 7 min
Episode 677 How We Manage Client Backups And Updates With Rob Cairns
In this solo episode of The SDM Show, host Rob Cairns discusses the critical importance of maintaining daily backups and regular updates for your WordPress website. He highlights how AI-driven security threats are actively discovering old vulnerabilities and explains why proper website maintenance is essential to protecting your online business reputation, e-commerce revenue, and digital presence.
#676
July 31 · 34 min
Episode 676 Infinite Uploads With Blake Whittle
In this episode of The SDM Show, host Rob Cairns welcomes back Blake Whittle to discuss his acquisition of Infinite Uploads, a powerful WordPress plugin designed to streamline and improve media library management. Blake shares his journey into plugin acquisition, the importance of building trust during business transitions, and how Infinite Uploads helps everyday WordPress users offload media, speed up sites, and simplify storage without technical complexity.
#675
July 28 · 44 min
Episode 675 Copywriting with Todd Jones AMA
In this episode of The SDM Show, Rob Cairns sits down with copywriter Todd Jones for an insightful Ask Me Anything (AMA) session focused on copywriting, content creation, and the evolving role of AI in writing. Todd shares practical advice for business owners looking to clarify their message, build trust with their audience, and leverage modern tools without losing their unique voice.
#674
July 25 · 33 min
Episode 674 Why I Built My Own Plugins With Ryan Waterbury
In this edition of Agency Chat, host Rob Cairns is joined by Ryan Waterbury (One Dog Solutions) to discuss the real-world realities of WordPress security, performance, and why Ryan decided to build custom plugins for his agency. They dive into the overhead of heavy security plugins, moving protection to the server level, implementing Google Fraud Defense, and why daily web care maintenance is no longer optional.
July 21 · 49 min
Episode 673 Navigating Marketing and Building Brand Trust in 2026 with Adam McLaughlin
In this episode of The SDM Show, host Rob Cairns is joined by guest Adam McLaughlin to dive deep into modern marketing, customer experience, and the core elements that build brand trust. Together, they discuss why consistency is the foundation of any great brand, the true definition of authenticity, and why businesses must look beyond basic service delivery to create memorable customer experiences.
#672
July 17 · 6 min
Episode 672 This Weekend We Say a Final Goodbye To My Brother Gord Cairns
In this brief and deeply personal episode, Rob Cairns opens up about a major life event that has kept him distracted over the last couple of months. While ensuring all of his digital marketing and consulting clients remained fully supported and up and running, Rob and his family have been navigating the profound loss of his brother, Gord, who passed away at the end of May. Rob shares his heartfelt reflections on his brother's life, the challenge of losing him too soon, and expresses immense gratitude to the community for their overwhelming support.
#669
July 12 · 42 min
Episode 671 How to Supercharge Your Marketing With AI Featuring Bryan Fikes
In this episode, Rob Cairns sits down with Bryan Fikes, the mastermind behind Bonsai Marketing, a growth engine specialized in local service businesses. Bryan shares his personal journey through the extreme highs and lows of entrepreneurship, his decision to embrace sobriety, and how it shifted his life perspective. The conversation dives deep into the evolution of AI, practical ways it reshapes agencies and businesses, and navigating security concerns. Plus, don't miss an exclusive live appearance by Bryan's self-developed AI sidekick, Body!
#670
July 7 · 36 min
Episode 670 Commodity vs Non Commonity Content With Todd Jones
In this month's installment of the copywriting segment, host Rob Cairns welcomes regular co-host Todd Jones to discuss a critical shift in the modern content landscape: Commodity Content vs. Non-Commodity Content. The duo breaks down how the rise of AI-generated prose has flooded the internet with recycled information, why traditional SEO metrics are evolving, and what businesses must do to create unique, trust-driven material that stands out.
#669
July 4 · 18 min
Episode 669 Three Quick Summer Wins for Your WordPress Site and SEO With Warren Laine-Naida
Host Rob Cairns returns after an unexpected family loss to welcome regular SEO segment guest Warren Laine-Naida. In this episode, Warren dives into how modern SEO has evolved, urging website owners to move away from purely trying to rank for specific keywords and instead focus on genuinely being found by their target audience. He shares three practical, actionable tips you can apply to your WordPress website this summer to boost site performance, crawlability, and overall user experience.
#668
June 23 · 32 min
Episode 668 Scanfullyapp With Remkus de Vries
In this episode of The SDM Show, host Rob Cairns sits down with longtime WordPress community member Remkus de Vries to discuss his journey with WordPress, page builders versus block frameworks, and the philosophy behind his application, Scanfully. Remkus shares insights on how comprehensive site monitoring—extending beyond simple uptime checks to encompassing active form testing and granular activity logs—directly impacts site health and perceived performance.
#667
June 18 · 37 min
Episode 667 AI and Agency Life With Ryan Waterbury
In this episode of the Agency Chat segment, host Rob Cairns and co-host Ryan Waterbury dive deep into the practical realities, challenges, and security concerns surrounding the integration of Artificial Intelligence (AI) in modern digital agencies. Moving past the "hype," they explore how AI impacts cybersecurity patching, software development, content quality, and agency cost structures.

Showing 21–35 of 35 episodes