BusinessEntrepreneurship

The Program Design Podcast

Lauren Monique

Welcome to the Program Design Podcast.

I'm your host, Lauren Monique- teacher and curriculum writer turned program mentor and business strategist for coaches, educators and online experts.

Whether you're looking to create your first ever group coaching program or scale your current offer for more freedom, revenue and consistent income, this is the podcast for you.

Here you'll find practical strategies and encouragement mixed with a bit of manifestation and intuition to help you design and grow a program you love.

encouragement and inspiration Let's dive in!

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29 episodes
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Avg 22 min
English

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S2 · E94
May 28 · 27 min
94 - What Therapists Turned Coaches Need to Know Before Designing a Group Program
So you're thinking of moving to a group program. Amazing! Actually taking the leap and designing my group program completely changed the trajectory for my business. But if you're a therapist, you likely feel very comfortable in the academic space of learning and then doing. Entrepreneurship often feels like the opposite! After working with dozens of therapists, I've noticed a few trends of what to consider when you move to a group offer. Let's dive into what you need to know as a therapist turned coach. In this episode, you'll hear... Why creating your group offer isn't actually your first step... and what to start with first The difference between a Client Led Container and a Mentor Led one... and which one is right for you (especially to avoid burning out) How to create the same sense of safety and holding space in a group as you do with 1:1 clients Why a group actually creates BETTER results than 1:1 (if you know how to structure it) How to start thinking about your Signature Framework and how to articulate what you do (especially when you've likely been helping people with lots of different problems in your therapy practice) Join the Waitlist If you resonated with this episode and would like my support designing and growing your signature program, join the waitlist! Send me a DM on instagram @laurenmonique.business and you'll be first to know when we have our next intake for the program. I'd love to support you. Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one! Connect with Lauren on Instagram @laurenmonique.business
S2 · E93
May 22 · 22 min
93 - How To Fill Your Program When You're Selling To Consumers (Not Coaches)
Selling to businesses and entrepreneurs is not the same as selling to consumers. It's just not! But so many of us are in programs learning from coaches who have always sold to... Coaches. Or at least, have always sold to businesses and entrepreneurs. Selling to a consumer, "B2C" (business to consumer, instead of B2B, business to business), might feel harder, but it doesn't have to be. You might just need strategies specific to that industry. In this episode, you'll hear How I learned this the hard way, and why selling B2B just isn't the same as B2C The Top 3 Drivers: What they are and why your offer needs to hit at least one The shift that helped my client go from getting "crickets" on her emails to filling her program with 20 clients Why most of us are solving "important" problems, but they end up saying "not right now"... and what to do instead. Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one! Connect with Lauren on Instagram @laurenmonique.business
S2 · E92
May 7 · 14 min
92 - Why Sales Calls Convert Better Than a Buy Button (even if you'd rather just send a link)
One recommendation I always make in my programs: Run sales calls. And I have to say... I get a bit of push back on it, and I get it. Sales calls can be time consuming, they can drain you and if you don't love the idea of selling... nerve wracking! I regularly see ads on IG with something along the lines of "how to sell high ticket, without sales calls". But sales calls, especially when you're in the starting days of your programs, can massively improve your conversion rate. In this episode you'll hear: 3 reasons why sales calls convert better (wouldn't it be easier to have a 'buy now' button when they're ready to purchase?) (messaging, objections, connection) When to use sales calls, when to stop using them, and when to have people buy directly Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one! Connect with Lauren on Instagram @laurenmonique.business
S2 · E91
April 30 · 23 min
91 - How I Organize My Days, Weeks and Months as a Coach (in 25 Hours a Week): Part 3
Have you ever felt like you're running out of time in your day... or that it's hard to balance marketing with delivery... or maybe you're newer in your business and you're wondering how you should really be spending your days at your desk (now that you get to choose how to spend it)? Or maybe... You're curious to see how other people are spending their days as entrepreneurs? In this series I'm diving into how I organize my days, my weeks and my months as a coach so that you can feel organized and focused in 2026. This is Part 3: Organizing and Running the Business in 25 Hours a Week In this episode, you'll hear: How I organize client notes so I know where each client is at in my programs Where I keep my to do lists, project plans vs longer term quarterly and yearly plans (especially as my team is growing) The importance of SOP's and how we use them How I'm preparing to grow it in Quarter 2 Episodes Mentioned: Part 1: How to Prioritize Your Time- Your Quarters and Months Part 2: How to Organize Your Weeks and Days Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one! Connect with Lauren on Instagram @laurenmonique.business
S2 · E90
April 23 · 12 min
90 - How I Structure My Live Trainings So Clients Get Results (Not Just Notes): Part 2 - My Exact Formula
One of my biggest pet peeves when it comes to live trainings and events? There's a big emphasis on "speaking on stage". On delivering content. Listening to someone speak can be great, sure, but... It's not exactly transformational. And somehow, people have equated teaching with speaking. Or more specifically... Lecturing. But you know what lecturing produces? Notes. Not results! In this series, I'm sharing exactly how I structure my live trainings (for paying clients) so they actually get results, and not just pages of notes or ideas. In this episode, you'll hear: Why the first thing you say in a live training sets up whether clients get results The question I ask at the start of every training that completely changes how I teach it The step most coaches skip that makes clients actually care about what you're teaching The 2-part content structure I use so clients don't just understand the material they actually integrate it too How I close every training so clients leave with a next step, not just a page full of notes Listen into Part 1 of this series here. Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one! Connect with Lauren on Instagram @laurenmonique.business
S2 · E89
April 16 · 27 min
89 - How I Structure My Live Trainings So Clients Get Results (Not Just Notes): Part 1
One of my biggest pet peeves when it comes to live trainings and events? There's a big emphasis on "speaking on stage". On delivering content. Listening to someone speak can be great, sure, but... It's not exactly transformational. And somehow, people have equated teaching with speaking. Or more specifically... Lecturing. But you know what lecturing produces? Notes. Not results! In this series, I'm sharing exactly how I structure my live trainings (for paying clients) so they actually get results, and not just pages of notes or ideas. In this episode, you'll hear: Why talking through your content isn't the same as teaching it- and what to do instead The one thing you should know about your audience before you say a single word in your training How to know if your content is really landing during your training (and not just with Q&A or a survey at the end) The difference between a training your clients take notes in vs. one they actually walk away from with a result Episodes Mentioned: 83 - What To Include In a Live Experience (Without Making It a Webinar) Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one! Connect with Lauren on Instagram @laurenmonique.business
S2 · E88
April 9 · 25 min
88 - The Visibility Series: How To Stand Out When You're Using Facebook Ads
One of the main obstacles I hear from coaches who are launching or scaling programs: Fear of visibility - in some shape or form. If you're just starting, it can feel paralyzing to go from deciding "I'm launching a group program" to actually putting yourself out there and doing it. And quite frankly, people freeze in this phase. I don't want that for you! And it happens again in the scaling phase. When you start getting in front of new audiences, a fear of visibility can come up again... Just in a different way. That's why in this series we're talking all about Visibility, and practical ways to put yourself out there (when you're really starting to sweat!). In this Part 2 episode, we're diving into SCALING your group program - using Facebook Ads. Why the fear of "getting the angle wrong" is one of the most common visibility blocks when scaling with ads, and why ads actually give you faster, more honest feedback than organic content ever will How to find your ad angle using one of two simple frameworks (even if you can speak for an hour on your topic but freeze the moment someone says "keep it to 60 seconds"!) Why your natural energy is your actual differentiator (not your formula, your hook structure, or how polished your video looks!) and how to bring that out in your content Click here to listen to Part 1 of the Visibility Series: Starting Your Group Program Click here to listen to the Facebook Ads Roadmap Series Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one! Connect with Lauren on Instagram @laurenmonique.business
S2 · E87
April 2 · 21 min
87 - The Visibility Series: Starting Your Group Program
One of the main obstacles I hear from coaches who are launching or scaling programs: Fear of visibility - in some shape or form. If you're just starting, it can feel paralyzing to go from deciding "I'm launching a group program" to actually putting yourself out there and doing it. And quite frankly, people freeze in this phase. I don't want that for you! And it happens again in the scaling phase. When you start getting in front of new audiences, a fear of visibility can come up again... Just in a different way. That's why in this series we're talking all about Visibility, and practical ways to put yourself out there (when you're really starting to sweat!). In this Part 1 episode, we're diving into STARTING your group program. In this episode, you'll hear: The top 2 fears that hold entrepreneurs back from launching their group programs Simple shifts and strategies to move beyond them Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one! Connect with Lauren on Instagram @laurenmonique.business
S2 · E86
March 26 · 22 min
86 - Is It Time To Get A... Job? How to Know if You're Cut Out to Be an Entrepreneur
Have you ever hit the moment where you think... "Maybe I'm just not cut out for this". Maybe you're just "not meant" to be an entrepreneur. Maybe you should just go back and get a job. Maybe it's something that is meant for other people, but not for you. Maybe you're feeling that way right now. I want you to know that this is SO common, and I've absolutely been there. In this episode, you'll hear: Why I used to worry this same thing, and how I overcame it (and no, it's not because I've always seen myself as an entrepreneur) How to know if it's time to get a part time job (or even a full time one), without feeling like a failure for doing it And if you do decide to stick with entrepreneurship, the one vital thing you need in place in your business to make it work (and that most entrepreneurs are missing) Consider this permission to do what you need... and a pep talk to encourage you that you can create the life that you truly want. And if it helped in any way, I'd love to hear from you. Leave me a rating here or send me a DM at laurenmonique.business on instagram. I'd love to hear from you. Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one! Connect with Lauren on Instagram @laurenmonique.business

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