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The Marketing Architects

Marketing Architects

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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44 episodes
Avg 21 min
English

Episodes 44

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#130
Thursday · 9 min
Nerd Alert: When Ads Take a Year to Pay Off
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#186
Tuesday · 19 min
Let's Get Political (in Advertising)
Political ad spend is projected to hit $11.07 billion this election cycle, according to eMarketer. That's a 21.4% jump over the last midterm. And broadcast TV alone will claim more than half of it. This week, Elena, Angela, and Rob break down where...
#129
October 15 · 8 min
Nerd Alert: Do Brands Need Search Advertising?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#185
October 13 · 26 min
Your Holiday Campaign is Already Late
By October, a quarter of shoppers are already hunting for gifts. That's 15 million more people than two years ago. If you wait until Q4 to launch your holiday campaign, you're late to the race. This week, Elena, Angela, and Rob unpack our 2026...
#128
October 8 · 9 min
Nerd Alert: Pretesting with AI-Generated Ads
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#184
October 6 · 40 min
The Physical Laws of Marketing with Joe McCambley, CMO of Saatva
Saatva grew to more than $150 million on one channel: non-branded search. Then hundreds of competitors flooded the mattress category and costs skyrocketed. This week, Elena, Angela, and Rob are joined by Saatva CMO Joe McCambley to talk about what...
#127
October 1 · 8 min
Nerd Alert: Making Effectiveness Work
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
September 30 · 17 min
BONUS: 5 Ways to Build a Challenger Brand that Consumers Trust
73% of people think they should have an estate plan. But only 26% actually do. So how do you get consumers to act on something they'd rather avoid? Recorded live at Brandweek, CEO Angela Voss sits down with Trust & Will CMO Dale Sperling. They...
#183
September 29 · 30 min
What's a Brand Actually Worth? with Professor Dave Reibstein
Buy a brand, and it shows up on your balance sheet. Build one, and it doesn't. Wharton professor Dave Reibstein thinks that's backwards. This week, Elena, Angela, and Rob are joined by Dave Reibstein, the William S. Woodside Professor of Marketing at...
#126
September 24 · 9 min
Nerd Alert: Shrinkflation and Consumer Demand
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#182
September 22 · 39 min
Trust is a Growth Strategy with Kent Grayson
Marketers assume the moment consumers spot a sales pitch, their guard goes up and the message dies. New research says that's only half the story. Sometimes recognizing persuasion makes people trust a brand more, not less. This week, Elena, Angela,...
#125
September 17 · 9 min
Nerd Alert: Do Marketers Know Their Customers?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#181
September 15 · 38 min
AI Didn’t Ruin Your Ads with Steve Babcock
83% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. Advertisers guess that number is 82%. This week, Elena and Angela are joined by Chief Creative...
#124
September 10 · 10 min
Nerd Alert: When to Admit Your Brand's Mistakes
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#180
September 8 · 38 min
Betting on the Long with Aaron Pelander, Chief Brand Officer, GOVX
The IPA analyzed nearly 1,000 campaigns and found a 60/40 split between brand and performance marketing drives the strongest long-term growth. GOVX tested that research and broke free of a plateau. This week, Elena, Angela, and Rob talk with Aaron...
#123
September 3 · 10 min
Nerd Alert: Does a Family Name Make People Trust Your Brand?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#179
September 1 · 25 min
The World Cup Just Redefined Sports Advertising
FIFA's 2026 World Cup pulled in more than $9 billion in tournament revenue. A single rule change around new hydration breaks is expected to net Fox at least $250 million in ad revenue alone. This week, Elena, Angela, and Rob break down what the World...
#122
August 27 · 10 min
Nerd Alert: Outrage Sells
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#178
August 25 · 37 min
How to be a Confident Marketer with Daniel Sills and Dagmara Szulce
B2B marketer confidence jumped this year. But when researchers asked finance leaders the same questions, only 12% said marketing's financial impact holds up under pressure. This week, Elena and Rob talk with Daniel Sills of NewtonX and Dagmara Szulce...
#121
August 20 · 11 min
Nerd Alert: Betting Small on Everything
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...

Showing 1–20 of 44 episodes