BusinessEntrepreneurship

The Launch Lounge Podcast

Salome Schillack

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world.

Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun.

After 10 years of being the advertising secret sauce to the who's-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business.

Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids.

Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions.

Ready to build a business that offers you complete freedom? This is your podcast!

Play

Open in

30 episodes
weekly
Avg 36 min
English

Episodes 30

Newest Oldest Longest

All20 Unplayed20 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

Yesterday · 54 min
BONUS: Why You're So Tired in Your Business (It's Not How Much You're Doing) with Brad Bizjack
What if the reason you're feeling tired, overwhelmed, or flat in your business has nothing to do with how much you're doing? 🚀 In this special bonus episode I sit down with mindset strategist and seven-figure CEO Brad Bizjack for one of the most honest, energising, and unexpectedly moving conversations I've had on this podcast. Brad asked me one question that I haven't been able to stop thinking about. And I think when you hear it, you might completely rethink what's draining your energy — and what you actually need to do next. We talk about how to define success without shame, why burnout is actually your soul getting involved, the invisible energetic ceiling that keeps entrepreneurs stuck at the same level for years, and how to build the courage reps that prepare you for anything — including the things nobody warns you about when you're in the middle of a launch. Brad also shares one of the most remarkable stories I've ever heard about what it really means to keep going when everything falls apart at once. This one stayed with me. "Burnout means your soul is finally getting involved. It burns away the things that don't matter. And that's one of the best things that can ever happen to somebody." 🔥 In This Episode: Discover the seven-word question that reveals what success actually looks like for you Find out why burnout is a signal of misalignment, not overwork — and what to do about it Learn the energetic set point concept that explains the invisible ceiling keeping you stuck Understand why fear doesn't go away when you succeed — and why that's the right sign you're growing Hear the extraordinary story of running a 12,000-person launch through one of life's hardest moments ✨ Sign up for Brad's Free Success Accelerator Five-Day Challenge at thelaunchlounge.com/brad 💫 ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
Tuesday · 29 min
375. Podcast or YouTube? Here's What the Data Actually Says
If your podcast downloads have dropped, someone has probably told you the fix is to put your podcast on YouTube. Turn the camera on, record your episode, stick it up, and you're done. I tried that. Both ways. And both times, something I'd worked really hard to build took a giant hit. 🚀 In this episode I share what actually happened to podcast downloads in late 2023, why niche educational shows have been hit far harder than comedy or lifestyle podcasts, and why the advice to just post your podcast on YouTube is quietly making things worse. I'll also share the three-part recording setup I'm testing now that gives YouTube what it needs without losing the warmth that keeps podcast listeners coming back. This isn't a pick-one episode. It's an honest look at what each platform is genuinely good at — and how one piece of content can do two completely different jobs well. 🔥 In This Episode: Discover what Apple changed in 2023 and why it caused a real drop in downloads and sales for niche educational shows Find out why posting your podcast on YouTube as long-form content actively teaches the algorithm not to show it Learn what YouTube and podcasting are each genuinely great at — and why you probably need both Understand why the Hormozi clip strategy doesn't translate directly to solo educational shows Steal the three-part recording setup that keeps both platforms happy without doubling your workload ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#374
October 6 · 29 min
374. The Only Email Strategy You Need Right Now
You're making reels for strangers while the people who actually asked to hear from you haven't had an email in three months. Let's fix that. 🚀 Email isn't sexy. But social media gets attention and email makes money — and the email list is the one relationship online that is actually yours. In this episode I share the five-step strategy that works whether you have 55 people on your list or 55,000, including the hallway model that shows you exactly what to write between your lead magnet and your paid offer, the SEND formula that gives every email one clear job, and the four-email breakup sequence I use to automatically clean my list without ever having to do the arm-chopping mass delete I once did with 4,000 people. I'll also tell you why open rates aren't telling you the whole truth anymore, why handing your emails to a copywriter made Salome's list feel like it died, and what the subject line "because of broccoli" has to do with any of this. 🔥 In This Episode: Discover the hallway model that turns every email into a step toward your paid offer Find out the five jobs your welcome sequence needs to do before someone is ready to buy Steal the SEND formula — the dead-simple structure that gives every email one clear purpose Learn why open rates are unreliable and which number to track instead Get the four breakup email subject lines that re-engage cold subscribers automatically ✨ Not sure what to write in your weekly emails? Grab the Message Miner, my free tool for pulling out your ideas, opinions, thoughts and values, so you always know what to say. Feed the results into AI and it can help you write your emails, reels, captions and more, in your voice. Download it free at thelaunchlounge.com/message 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#373
September 29 · 24 min
373. Instagram Trial Reels Build Your Audience Faster
Posting regularly on Instagram but struggling to reach new people? Trial reels might be the most underused tool on the platform right now — and in this episode I'm sharing exactly how I've been using them to reach strangers, test hooks, and turn winning content into ads that grow my audience every single day. 🚀 Trial reels are Instagram reels shown only to people who have never heard of you. That makes them the perfect low-risk testing ground for new messaging angles and creative ideas before you spend a cent on ads. I'll walk you through what they are, the difference between content for your existing followers and content designed for complete strangers, three plug-and-play hook templates you can use this week, and how to take a winning reel and turn it into a profile visit ad that brings new followers on autopilot. And just so we're clear — I made more than a million dollars online before I had 3,000 Instagram followers. This isn't about becoming an influencer. It's about using smart tools to get the right people into your world faster. "Trial reels are your get-out-of-jail-free card if you've ever felt stuck with your Instagram growth." 🔥 In This Episode: Discover what trial reels are and how to switch them on before you post Learn the difference between "living room content" for followers and "soapbox content" for strangers Steal three hook templates you can use this week to start testing what connects Find out which metrics actually matter — and what each one is telling you about your content See how a winning trial reel becomes a profile visit ad that grows your audience without you lifting a finger ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
September 22 · 29 min
372. Raise Your Prices. Keep Your Clients. Here's How.
You want to raise your prices — but what if people stop buying? Before you change the number, there's something far more important you need to change first. And if you skip it, you'll end up like the coach I watched double his price, then quietly email his list six months later to announce he was going back down. 🚀 In this episode I break down what actually has to happen before a price increase lands — the positioning, the perceived value, the messaging, and the financial buffer that lets you test a new price without panic. I'll share the story of the friend I stopped from lowering her price at a mastermind, the client who spent twelve months rebuilding her entire offer before touching her price tag, and why the incremental pricing strategy that worked for my agency never translates directly to courses and coaching. Because the most important thing to understand about pricing is this: when your audience tells you they want your program but can't quite afford it, that is not a sign to lower your price. It's a buying signal. "A student for whom it's a stretch is often your best student. Charging more and getting fewer students is not a threat. It's an opportunity." 🔥 In This Episode: Discover why raising your price without repositioning your offer almost always backfires Find out what happened when a prominent Australian coach doubled his price overnight — and the email that followed Learn the final sale strategy that builds your cash reserves before you test a new price point Understand why "I can't afford it" from your audience is actually a buying signal Walk away with three clear questions to ask before every price increase ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
September 15 · 30 min
371. Why Nobody's Seeing Your Content (And the Simple Fix)
If you're posting consistently and your audience still isn't growing, you probably don't need better content. You need to become more memorable. 🚀 The people building cult-like followings online aren't smarter, louder, or posting more. They're doing seven very specific things differently. And after more than a decade working behind the scenes with six and seven-figure course creators and coaches, I've seen this pattern play out over and over. In this episode I walk you through all seven moves — from repeating your core belief until your audience says your own lines back to you, to ditching the industry lingo that's quietly filtering out your ideal clients, to why my Ugg boots and semi-disabled dog are a genuine part of my content strategy. Because the magnetic brands aren't the most polished ones. They're the ones that feel the most real. "The ones who build a following people actually stick around for aren't posting more than anyone else. They're just saying something the rest of their industry is too careful to say." 🔥 In This Episode: Discover why you don't have a content problem or an algorithm problem — and what's actually keeping you forgettable Learn the contrarian move that instantly separates you from everyone else in your niche Find out why your industry lingo might be filtering out the exact people you want to reach Understand why polished highlight reels don't build trust anymore — and what does See how to build a system people remember instead of a pile of tips they forget ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
September 8 · 36 min
370. Use AI to Turn Sales Call Notes Into a Better Offer
You already have a secret weapon that could double your sales in your next launch. It's sitting in your sales call transcripts, your post-launch surveys, your non-buyer feedback — and most people never mine it. 🚀 In this episode I share the exact AI prompts I use to turn that raw data into a clear, actionable offer improvement plan — including the ones I ran on my own Ads Foundations survey that led me to completely rethink how I deliver live support. Because the difference between an offer that converts and one that gets crickets almost always comes down to listening. Not to what you think they need. To what they're actually saying they want. I'll walk you through why "it's the money" is rarely the real objection, what happened when one of my clients realised she was only addressing a deal-breaking concern once in a webinar and nowhere else, and how to use two strategic follow-up prompts to reposition your offer and turn your top objections into conversion copy. 🔥 In This Episode: Discover the one thing that makes the difference between a great sales experience and a terrible one Steal the exact AI prompt that turns sales data into a clear offer breakdown — objections, language patterns, gaps, and quick wins Find out why non-buyers saying "it's the money" is rarely the full story (and how to dig deeper) Use the two follow-up prompts that reposition your offer strategically and write your objection-handling copy for you Get the ready-made Claude skill or ChatGPT version completely free — just send an email ✨ Tired of getting leads who never buy? Ads don't make you money — sales do. Learn how to install a hot buyer engine in your business in my live Ads Foundations cohort, kicking off September 23rd. Limited spots, hands-on learning. Join the waitlist at thelaunchlounge.com/waitlist 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
September 1 · 30 min
369. The $5 Per Day Ad That Gets Instagram Followers
Are your $5 a day ads getting tons of engagement but barely any new followers? You're not alone — and it's not your budget, it's your setup. 🚀 Salome has taught the $5 a day engagement ad strategy since 2018, but she recently made one small change that completely shifted what these ads do. Instead of optimising for likes and views, she's optimising for a specific action that sends cold strangers straight to her profile — and turns a real percentage of them into followers and email subscribers. In this episode she walks through exactly which posts work for this (and which don't), how to target the right cold audience without Meta's Advantage+ picking the wrong people, and the one metric that actually tells you if it's working. She also shares the post that racked up huge views but almost no followers — proof that engagement numbers alone can be a total trap. "Don't just keep an ad on because it's getting a lot of people to your profile — look at how many of them are actually following, and double down on the ones doing that." 🔥 In This Episode: Discover the exact optimisation setting that turns a normal engagement ad into a follower magnet Learn how to choose the right post using the hook, dog whistle, and takeaway-content test Steal the trial reels trick for testing hooks on a cold audience before spending a cent Find out the real metric to track — not visits, but the percentage that actually follow ✨ Tired of your business demanding all your time and giving you none of it back? Freedom Club is a six-month group coaching container built to fix exactly that — consistent income, real impact, and the freedom to actually live your life. Only 7 spots left, applications close Wednesday. Apply at thelaunchlounge.com/freedom 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
August 25 · 54 min
368. How to Add 100 Leads to Your List in the Next 30 Days
If you're posting every single day and your list still isn't growing, going viral was never the missing piece. This week I'm sharing three ways to add 100 new people to your email list in the next 30 days, no big following or ad budget required. One of them added 200 leads to my own list in a single week for about $200. I also tell you the story of Michael Stelzner admitting his old strategies had stopped working, and exactly what changed when he started using hooks again, which happens to be the perfect example of the three-part content system I teach every one of my students. Building a hot audience was never just one thing. It's a system, and once you see the three pieces, you'll never look at your content calendar the same way again. "Once you start building your email list, you don't care about going viral anymore." 🔥 In This Episode: Discover the three types of content every list-building strategy needs, and why posting only promos is quietly killing your growth Learn what happened when a well-known industry leader started using hooks and gimmicks again after years of resisting them Steal the simple system for borrowing other people's audiences, no big partnership required Find out how a $200 paid collab brought in 200 email leads in a single week ✨ Tired of your business demanding all your time and giving you none of it back? Freedom Club is a six-month group coaching container built to fix exactly that — consistent income, real impact, and the freedom to actually live your life. Only 7 spots left, applications close Wednesday. Apply at thelaunchlounge.com/freedom 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
August 18 · 20 min
367. The One Decision That Changes Your Next 12 Months
If your business looks roughly the same 12 months from now as it does today, how would that feel? There's a decision you're making right now — or avoiding making — that matters more than any new funnel or piece of content, and this episode is about seeing it clearly before the year runs out on you. I'm doing an honest look-back at where my business was exactly 12 months ago, what I set out to achieve, and what actually happened. Some of it worked. A lot of it didn't — the mentorship program that never fed into the agency the way I planned, the YouTube channel I'm still not consistent on. But some of it worked in ways I almost forgot to notice: an email open rate that climbed from 19% to over 40%, paying myself a consistent salary, bringing on a full-time hire again after years of not being ready to. And underneath all of it is the one decision that actually separates the version of you who's still stuck from the one who gets where she wants to go. That decision isn't a strategy. It's a belief — and it's simpler, and harder, than anything I could teach you in a framework. "What if you believed that everything you need to get where you want to be is already inside you right now?" 🔥 In This Episode: Discover why doing your 12-month look-back right now beats waiting until December Learn the real difference between a goal and a dream — and why "I hope" quietly sabotages your results Hear the honest wins and losses from Salome's own last 12 months, no filter Find out the one decision that shapes your next 12 months more than any funnel or piece of content ✨ Stuck watching sales dry up the moment you stop posting? Join me live and free for 10X Your Sales Without Hiring a Team on Wednesday, August 19th, and get the Seen-to-Sold System™ — a simple way to turn the content you're already making into predictable buyers, even on sick-kid weeks and school holidays. Save your seat at thelaunchlounge.com/class 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#366
August 11 · 49 min
366. Why Those Who Scale Fastest Never Do It Alone
If you know exactly what to do in your business and still can't get yourself to do it, I don't think that's a willpower problem — I think it's an isolation problem. And today I'm telling you why. 🚀 I'm breaking down the specific shift that separates the businesses that scale fast from the ones that stay stuck circling the same plan year after year, because I've been guilty of it myself — I made the exact same plan for my business in 2021, 2023, and 2025, and only actually implemented it once someone else was holding me to it. Along the way I'm sharing the swim squad that's gotten me into a freezing pool at 5am for seven winters, the mastermind pricing conversation that changed my income in eighteen months, and the very unglamorous night I cried over a WordPress site I couldn't figure out. There are five real, specific ways that building alone is costing you right now — and none of them are about how hard you're working. "The system is built to break your habits, and no amount of willpower fixes a structural problem." 🔥 In This Episode: Discover why procrastination is an emotional regulation problem, not a time management one Learn why you genuinely cannot see the label from inside your own bottle Find out why "accountability" backfires for some people, and what actually works instead Understand the difference between being kind and being nice as a business owner ✨ Stuck watching sales dry up the moment you stop posting? Join me live and free for 10X Your Sales Without Hiring a Team on Wednesday, August 19th, and get the Seen-to-Sold System™ — a simple way to turn the content you're already making into predictable buyers, even on sick-kid weeks and school holidays. Save your seat at thelaunchlounge.com/class 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#365
August 4 · 19 min
365. The Difference Between Growing and Scaling Your Expert Business
When was the last time a complete stranger found you online and became a paying client? If you can't remember — or it only happens when you post like a maniac for two weeks and then collapse — this episode is for you. 🚀 Getting clients doesn't have to be a terrifying event you have to psyche yourself up for every few months. There are just three parts that make it predictable. Not a 40-step funnel, not a scary tech situation — just traffic, list, and sales, connected and running on repeat. In this episode I walk you through all three, including what's working on Instagram right now for reaching new people every day, why your lead magnet's real job isn't to get downloaded, and how to start making offers in a way that feels casual and consistent instead of uncomfortable and exhausting. Most people already have one or two of these three parts. The shift isn't doing more. It's finding the gap and closing it. "Stop saving it all for one big terrifying launch. Make offers low and slow. Small, regular invitations built into your normal emails. It takes the pressure off you — and the surprise out for them." 🔥 In This Episode: Discover the three-part system that makes client-getting feel like a process instead of a lucky accident Learn what's working on Instagram right now for reaching new people without going viral Find out why your lead magnet's real job is the swap — and what that means for how you set it up See how ManyChat and Kit work together to turn a comment into an email subscriber on autopilot Stop burning out on launches and start making offers in a way that builds a selling muscle over time ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#364
July 28 · 41 min
364. How to Stop Feeling Invisible Online
You're posting consistently, sending emails, showing up — and somehow feeling less connected to your audience than ever. You're not imagining it. And the answer probably isn't more content. 🚀 In this episode I get honest about what happened to my own content when I leaned too hard into AI — how my podcast started sounding less like me, my emails stopped landing, and my short-form videos became so generic they felt soulless. And then I share exactly what I changed. Because the next business to stand out online won't be the most polished. It'll be the one that feels the most human. And that's actually really good news — because human is the one thing AI can't manufacture. "Posting more human things doesn't mean sharing every part of your private life. You can be human without oversharing. Your edge is your judgment, your stories, your opinions, your perspective." 🔥 In This Episode: Discover the four reasons visibility feels harder right now — and the one that has nothing to do with the algorithm Find out the Instagram content shift that's driving reach and new followers right now (and it's not what most people are teaching) Fix your email list disconnection with two moves that have nothing to do with your open rate Learn the gamification trick that turns one-way content into a two-way conversation overnight Hear the piece of content advice Salome's 15-year-old daughter gave her that changed everything ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#363
July 21 · 33 min
363. Want to Grow Faster? Stop Hiding Behind Your Content
What if the one thing you keep doing to grow your business is actually the thing keeping you stuck? 🚀 More content, more lead magnets, more podcast episodes — it can all feel like marketing. But sometimes it's just a very productive place to hide. And the real growth opportunity is somewhere else entirely. In this episode I break down the only two things that actually move the needle in any online business — building hot audiences and making offers — and give you a simple way to diagnose which one your business needs most right now. Because sometimes you don't need more content. And sometimes you genuinely do. The real skill is knowing the difference. I share the story of a student who built a beautiful, freedom-giving business on one podcast and one offer, and what happened when Apple changed the algorithm. I also talk about the guy who commented on my Instagram telling me business freedom is "always a pricing story" — and why that kind of advice, while not wrong, is never the whole picture. "Your business doesn't always need more of the work you enjoy most. Sometimes it needs you to solve the problem that's actually slowing the growth down." 🔥 In This Episode: Discover the two levers that drive every online business — and which one needs your attention right now Find out the signs that your audience growth needs urgent focus (hint: it's not always about posting more) Learn the signs that you need to make more offers — including the one that might sting a little Understand why familiar work feels productive but doesn't always remove the real constraint Take the Freedom Formula Quiz and get clarity on what to focus on in the second half of 2026 ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#362
July 14 · 33 min
362. How Million-Dollar Launches Are Built Behind the Scenes
You've poured everything into a launch — the emails, the ads, the webinar, the sales page — and still crawled over the finish line wondering what actually worked. Sound familiar? 🚀 Here's the truth: most launches don't fail because the emails were wrong or the webinar wasn't good enough. They failed because the launch started too late. By the time cart opens, the result has usually already been decided. In this episode I walk you through the five phases behind every successful live launch, including the behind-the-scenes story of how Floret went from a million dollar launch to $2.5 million — and exactly which phase made the difference. Whether your goal is $10K or seven figures, these five phases work the same way, and skipping even one is quietly costing you sales before you even ask anyone to buy. "The biggest launches are not built during cart open week. They're built in the weeks and months that lead up to it." 🔥 In This Episode: Discover the five launch phases most course creators either rush or skip entirely Find out why cart open week is actually the last place a launch is won or lost Learn what Floret's $2.5 million launch teaches us about audience building, lead cost, and timing Understand why disappearing during cart open week is one of the most common (and costly) launch mistakes See why onboarding is actually marketing — and how it sets up your next launch before this one is even finished ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#361
July 7 · 43 min
361. Stop Doing This If You Want $25K Months
You're posting more, sending more emails, maybe even throwing more money at ads — and you're still not at consistent 25K months. Here's the truth: you don't have an effort problem. You have a focus problem. 🚀 When you're inside your business every day, you can't read the label from inside the bottle. You end up fixing everything at once and still not moving the needle, because you don't know which one thing is actually holding you back. In this episode I walk you through the five pillars of the Freedom Formula — the same diagnostic framework I use with agency clients — and show you how to figure out which pillar is your weakest link right now. Because 25K months don't come from doing more. They come from doing the right things in the right order. I'll share how one client added $50K to her launch revenue without changing her ads, her offer, or her content. And I'll introduce you to Anne-Marie, who made her first evergreen sale from a thank you page while she was just building her list. Small move, big proof of concept. "Your offer doesn't need more noise. It needs more resonance." 🔥 In This Episode: Discover the one thing to stop doing immediately if you want 25K months Diagnose your weakest Freedom Formula pillar — and fix that one thing first Learn why a clearer offer always outperforms a bigger one Find out how a 2% to 39% landing page conversion rate increase grew revenue by 50% See why evergreen sales don't replace live launches — they just make sure your business doesn't stop when you do ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#360
June 30 · 34 min
360. Your Offer Is Dead Without This One Thing
You're doing all the things — posting content, running ads, tweaking your sales page. And sales still feel like squeezing blood from a stone. 🚀 The problem isn't your effort. It's your offer. And in this episode I get brutally honest about the launch that taught me this the hard way — the 2023 membership that had every bonus I'd ever created, a sales page so long it nearly crashed my site, and still didn't convert the way I needed it to. The fix isn't more bonuses or a prettier page. It's one thing. And it starts with a P word most course creators are too afraid to lean into. I'll walk you through the three wrong starting points that kill an offer before it's even made, then give you a three-layer pain framework — functional, emotional, and identity — that transforms a noisy, cluttered offer into a conversion conversation your ideal customer feels deeply seen by. "Your people are already telling you what they need. All you have to do is pick up their words and reflect back with compassion." 🔥 In This Episode: Discover the three offer-killing starting points — and which one burned my 2023 launch to the ground Uncover the 8 emotional pain points hiding inside every ideal customer's frustration Tap into identity pain — the layer most offers never reach, and the one that drives the most powerful buying decisions Build a free library of your ideal customer's exact language from Facebook groups, Amazon reviews, and YouTube comments Stop adding more bonuses and start building offers that feel like a conversation with someone who finally gets it ✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coaches, or online experts doing 10K+ monthly. We're not just your ads team — we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#359
June 23 · 50 min
359. How Coaches and Course Creators Really Use Meta Ads to Make Sales
You've run the ads. The clicks came in. And then... nothing. So you spent more. And it got worse. Here's the truth nobody tells you: cold traffic is not coming to save you. It's an expensive way to make your problem worse. 🚀 In this episode I break down the five pillars that actually have to be in place before ads can make you money — and how to spot which one is quietly costing you sales right now. This is the Freedom Formula I use with every agency client, and it's the difference between ads that drain your budget and ads that build your business. The good news? Every single one of these pillars is completely within your control. No algorithm cooperation required. I'll show you how to build an audience without burning out on social media, how to turn your offer from a module list into an irresistible bridge from pain to outcome, why your funnel might be leaking in places you're not even looking, and how to track your data without a single spreadsheet-induced panic attack. 🔥 In This Episode: Discover why more traffic to a broken funnel just makes the problem more expensive Build an audience on a platform you actually love — without being everywhere at once Turn your modules into a transformation bridge buyers can see themselves walking across Master the "clicker on the airplane" method that makes data simple and actionable Protect your business from algorithm changes with diversified products and traffic sources ✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coaches, or online experts doing 10K+ monthly. We're not just your ads team — we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#358
June 16 · 50 min
358. Your Sales Page Is Leaking Money If It's Missing These 5 Things
Your sales page might be quietly losing you sales — and it's not because your offer sucks or your audience is broke. 🚀 It's missing five specific things buyers need to see before they say yes. People are clicking, reading, even scrolling all the way down... and still not buying. That's not an offer problem. That's a page problem. In this episode I break down the five fixes that instantly increase conversion on any sales page, starting with the hero section formula that turns a skeptical reader into a curious one, and ending with the FAQ section that's secretly doing way more work than just answering questions. Here's the truth: a great sales page isn't a pretty page with a buy button. It's a trust-building conversation. It names the dream your reader wants, speaks to the pain they're already feeling, shows them exactly who it's for (and who it's not), and answers the quiet objections in their head before those objections turn into a closed tab. I'll show you the exact headline formula to steal, the pain-building technique that took me years to get right, the five types of testimonials your page is probably missing, and the one mistake on most sales pages that's pulling buyers away before they even reach the offer. 🔥 In This Episode: Discover the 3-part headline formula that turns skeptics into readers Learn why calling out the pain feels cringe — and how to do it without sounding sleazy Turn your testimonials section from "a few nice quotes" into a conversion machine with 5 specific testimonial types Steal the FAQ framing trick that quietly dismantles objections instead of just answering questions ✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coach or online expert doing 10K+ monthly. We're not just your ad team - we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#357
June 9 · 37 min
357. The Market Changed. Here's How You Have To Pivot To Stay Relevant
Everyone keeps saying online courses are dead — and they're only half right. 🚀 The half they're missing is costing course creators everything. The market didn't die. It grew up. And the people still selling the old way are about to get left behind. In this episode I break down what actually changed, why "blame the economy" rarely holds up, and the simple offer shift that keeps you selling in 2026 and beyond. Here's the truth: generic, copy-paste, information-only content is dying. But the business of transforming people? That's a $204 billion industry still growing about 8% a year. Your audience hasn't stopped spending — they're just spending more carefully, on outcomes they can't get from an AI search bar. I'll show you exactly what AI quietly killed (the value of undifferentiated information), how to turn your tired list of modules into a transformation-driven system people happily pay premium for, and where the money is really hiding right now. 🔥 In This Episode: Discover the one thing that actually died (it's not what the doom-posters think) Learn the $204 billion proof your market is still buying — just differently Turn your modules into a system buyers beg for instead of a course they ignore Steal the 3-part offer formula that makes you impossible to replace with AI ✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coach or online expert doing 10K+ monthly. We're not just your ad team - we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.

Showing 1–20 of 30 episodes