BusinessEntrepreneurship

The Kelly Roach Show

Kelly Roach

Looking for mentorship from someone who has a track record of business success?
Want to learn how to build a 1% lifestyle and develop the mindset of a champion?
Are you a business leader looking to 10x your results so you can build your dream life?

If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further.

Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures.

For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom.

In each episode, Kelly shares the truth about what it takes to win in business and life.
No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success.

If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

Play

Open in

27 episodes
a few times a week
Avg 32 min
English

Episodes 27

Newest Oldest Longest

All20 Unplayed20 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

Today · 32 min
Millions are Made in the Fundamentals {The Business Breakthrough Hotline}
Three live callers, three plateaus, and a set of answers that apply to almost any business that is currently experiencing a growth ceiling. First, interior designer Christine wants to know when a newer business should make its first hire, and who that hire should be. Then massage therapist Bridgette, five years into transitioning toward somatic coaching, asks how to finally land her ideal clients. Finally, marketing coach Melissa wants the 10x unlock to mid-six and seven figures. On this episode's Hotline: Christine (interior design) — when and who to hire first Bridgette (somatic coaching) — landing your ideal client during a transition Melissa (marketing coaching) — the one-to-many unlock to scale past six figures Timestamps: 00:40 — Welcome to the Business Breakthrough Hotline 01:20 — Christine: when should a newer business hire? 02:30 — Map the role's three profitable pursuits 04:00 — The onboarding and training capacity most people skip 11:00 — Simplicity scales, complexity kills 12:30 — Bridgette: transitioning from massage to somatic coaching 14:30 — Auditing your Dream 1000 for who can actually afford you 16:30 — The market moment match: interviewing real buyers 19:00 — "What circumstances would need to be true?" to find your buyer 21:30 —Melissa: the 10x unlock to mid-six figures 23:00 — Delivery model vs. sales model 24:30 — Building a one-to-many customer acquisition system 26:30 — Turning a weekly Substack live into single sessions that sell RESOURCES: The Business Breakthrough Hotline: Ready for your breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show! Virtual Business School (VBS): Join our sales membership, where Kelly teaches the Miracle Hour, the Dream 1000, and the "single sessions that sell" one-to-many model: https://www.virtualbusinessschool.com/virtual-business-school The Miracle Hour: Kelly's daily relationship-building and sales system, referenced for outreach, reactivations, and referrals: https://a.co/d/03P8YQ9x
Friday · 38 min
God First: How Faith Reorders Everything with Emily Ford
In her first-ever Keeping the Faith segment on The Kelly Roach Show, Kelly sits down with Emily Ford, a woman who built a nine-figure sales organization by 26, and then hit rock bottom at age30. That crisis became the doorway to finding the real Jesus, and everything changed from there. Kelly and Emily trade stories that mirror each other in uncanny ways: two women who climbed to the top, felt the void that success couldn't fill, and had to be broken of their old reliance. They share about their healing journeys, praying in the wait, feeling like a beginner every time you open the Bible, and the surprising lesson Kelly learned when she begged God for the right faith mentors. They get into why community and a Bible-based church matter, how to work through church hurt, why your business is a vehicle for your calling rather than your identity, and the daily practice of keeping your life in order and God first. What's inside: The rock-bottom moment that reordered Emily's whole life Why chasing significance leaves you hollow Praying in the wait, and feeling unqualified but doing it anyway Business as a vehicle for your calling, not your identity Timestamps 02:30 — Emily's trajectory: from a small town to a nine-figure organization 04:30 — The mountaintop that felt like rock bottom 06:30 — The MGM Grand moment 10:00 — Why you can't fill the void alone 14:00 — Spiritual warfare, daddy issues, and generational patterns 16:30 — Praying in the wait 21:00 — Feeling like a beginner every time you open the Bible 23:30 — Keeping your life in order and God first 26:00 — Speaking about Jesus in secular rooms 28:30 — Working through church hurt 31:30 — Your business is the vehicle, not the calling or your identity 34:30 — "If he can't wake you up, he'll shake you up" 36:30 — Who does God say you are? Your identity beyond the business 38:30 — Emily's work at For Divine and Called & Crowned 40:30 — A closing invitation: pray, then act Resources & Mentions Connect with Emily Ford: host of the Called & Crowned show, and founder of For Divine, a personal branding and business brand studio helping women become "crowned authorities" - https://www.fordivine.com/discover Listen to Called & Crowned on Spotify: https://open.spotify.com/show/3NfU2rU3yIKhvnGl8vn7gn or Apple: https://podcasts.apple.com/ca/podcast/called-crowned/id1573481905 Follow Emily on Instagram: https://www.instagram.com/itsemily/
September 21 · 19 min
The Recoil Effect: Why the Money Is Moving Offline
A quiet millionaire is an entrepreneur with a full bank account and a rich life OFFLINE. And today's podcast episode is about how the very thing everyone's panicking over, AI, is quietly handing you the opening to become one. Kelly introduces the concept of the activation era, and why right now people are moving their money, time, and attention back toward analog experiences, real relationships, and human-first businesses. She backs it with the data, and then lays out 8 specific ways to grow simpler, faster, and with less time online by leveraging that recoil. What's inside: The activation era and the recoil effect of AI, explained Why relationships are now your most strategic competitive advantage The 8 ways to grow while spending less time online Why the middle market got outsourced to AI, and the swing that's coming Timestamps 00:00 — The quiet millionaire: a full bank account and a rich life offline 01:01 — Introducing the activation era 02:22 — Where the money is moving: analog experiences and flip phones 04:00 — Your most strategic advantage in the age of AI 04:16 — The data behind the shift 05:09 — The recoil effect of AI 06:28 — #1: Conscious creation (and why long-form wins) 07:35 — #2: Depth of relationships (and the Miracle Hour to multiply LTV) 08:52 — #3: Intimate rooms and the 62% higher close rate 09:58 — #4: Nuanced deep consultancy, and the swing back that's coming 12:38 — #5: Long-form content (84% of premium buyers prefer it) 14:21 — #6: Analog interface (being offline as a status symbol) 15:40 — #7: Depth of activation over activity 16:36 — #8: Community-led growth 17:25 — Why the activation era is the opportunity of our time 18:32 — Two things to do right now, and closing Resources & Mentions The Miracle Hour: Kelly's best-selling book that breaks down her smple, one-hour-a-day sales system (the 20-second sale, extending lifetime value, Miracle Hour Mastery): https://a.co/d/0ik1Q7h9 Register for our upcoming workshop and learn our Email + SMS sales strategy for just $37: https://www.virtualbusinessschool.com/sept28th Virtual Business School (VBS): where Kelly teaches these activation-era strategies, Miracle Hour Mastery, and trust-building offers. Join the Membership: https://www.virtualbusinessschool.com/virtual-business-school Subscrbe to Kelly's substack: https://kellyroachofficial.substack.com/
September 18 · 25 min
The Time Freedom Formula with Brian Herriott
Entrepreneurs get into business chasing freedom, and then build the hardest, worst job anyone could imagine. This episode is about getting the freedom back. Kelly sits down with Brian Herriot, author of the brand-new book Time Freedom, for a conversation on the reason most of us started a business in the first place. Brian shares the story that changed everything, his wife's double lung transplant 27 years ago and the vow they made leaving the hospital to stop waiting on some far-off retirement, and how he still drifted right back onto the corporate track before finally designing a life around what actually mattered. He and Kelly unpack why we get stuck (we start optimizing for money out of survival and never change gears), the danger of not knowing your "enough" number, and his core framework, the Time Freedom Formula, that aligns what it costs to live with your investments and flexible work so you can claim freedom years sooner. They get into the levels of freedom, why a 401(k) may not be the move everyone told you it was, what to do if you feel like you're already behind (Brian's promise: many people can reach time freedom in three years), and the reframe that unlocks it for most high achievers: time freedom usually isn't a completely different life, it's a one-step variation on the one you already have. What's inside: Why we optimize for money and forget to change gears Knowing your "enough" number and your definition of freedom The Time Freedom Formula, and the free calculator behind it What to do if you feel like you're already too far behind Timestamps 00:00 — Welcome: why time freedom is the reason we start businesses 00:34 — Brian's story: a lung transplant, and a vow to live differently 02:07 — Building the hardest job imaginable in pursuit of freedom 02:53 — Why we get stuck: optimizing for money and never changing gears 04:26 — The first small experiment: take the first Friday of the month off 05:24 — Knowing your "enough" number and evolving the need you're chasing 06:49 — Money confidence: getting your advisor and your coach in the same room 07:26 — The free Time Freedom Calculator (and mapping your numbers) 09:18 — "Why don't we do that now?" Brian's 2020 turning point 10:51 — When social media turns all your fun into work 11:19 — What freedom actually looks like (and choosing the highest value for your time) 13:23 — Inside the book: taking the conventional path head on 14:26 — The Time Freedom Formula explained 15:59 — The levels of freedom and getting your money working for you 17:20 — The 401(k) rethink 17:40 — "Am I too late?" What to do if you feel behind 19:17 — The promise: time freedom in about three years 20:41 — Time freedom doesn't mean you stop working 22:05 — Stepping out of the business as a catalyst for your next big leap 23:30 — Where to get the book, and closing (Timestamps pulled from the transcript timecodes — verify against your final edit.) Resources & Mentions Time Freedom by Brian Herriot — the guest's new book on optimizing for time over money and designing a business around your life. Available wherever books are sold- Amazon, Barnes & Noble, and more: https://www.amazon.com/dp/1774587122?lv=shuf&channelId=500&plpRedirect=mhFallback The Time Freedom Calculator: Brian's free tool at timefreedomcalculator.com for plugging in your business, personal, and lifestyle numbers to see how time freedom plays out. Free to use, no book purchase required. (Confirm the exact URL.) Concepts referenced: the Time Freedom Formula (cost to live vs. investments plus flexible work), knowing your "enough" number, money confidence, the levels of freedom, the 401(k) rethink, and the "catalyst" idea (stepping out of the business to find the one thing that makes it 10x better)
September 14 · 28 min
How to follow up after an event, repositioning your business for recurring revenue, and how to balance faith + ambition [The Business Breakthrough Hotline]
Three live callers, three different breakthroughs, and lots of practical wisdom on this week's episode of The Kelly Roach Show. On this Business Breakthrough Hotline segment, Kelly breaks down networking and finding collaboration partners in a room stacked with ideal clients, reconciling faith, ambition, and building wealth, and epositioning a project-based business into a recurring model. Timestamps: 00:45 — Welcome to the Business Breakthrough Hotline 01:20 — Caller 1: How to work a room full of ideal clients 03:00 — Why post-event follow-up is where the magic happens 05:30 — Skip the line: sponsor, speak, or donate to get to the front of the room 07:30 — The secret sauce that wins the follow up 10:00 — How Kelly closes most business deals 12:30 — Caller 2: reconciling faith and ambition 14:00 — Ambition and wealth as God-given gifts 18:30 — Being anointed for business in the secular world 20:30 — Caller 3: repositioning a project business into a recurring model 22:00 — The Business Reinvention Playbook: bringing your audience with you 28:00 — Feedback loops: interviewing your market before you launch 29:30 — How to submit your question to the Hotline Resources & Mentions The Business Reinvention Playbook — Kelly's free guide for reinventing your business while keeping the audience you've already built. Message her REINVENTION on social media to get a copy for free. The Miracle Hour — Kelly's book and system, referenced for relationship-building and daily sales: https://www.amazon.com/Miracle-Hour-Predictable-Sales-Day/dp/B0GXC7KJDX/ref=sxts_b2b_sx_reorder_acb_customer?content-id=amzn1.sym.e5b07a71-3e06-42fa-83c2-1010bebd7ff0%3Aamzn1.sym.e5b07a71-3e06-42fa-83c2-1010bebd7ff0&crid=2DZWBZ4CP8Q0R&cv_ct_cx=the+miracle+hour&keywords=the+miracle+hour&pd_rd_i=B0GXC7KJDX&pd_rd_r=12d2da08-5525-4411-9abc-8d767b2025aa&pd_rd_w=3npJ1&pd_rd_wg=lBtdQ&pf_rd_p=e5b07a71-3e06-42fa-83c2-1010bebd7ff0&pf_rd_r=9941DGGSZNXCC1D4PNF0&qid=1786708922&sbo=RZvfv%2F%2FHxDF%2BO5021pAnSA%3D%3D&sprefix=the+miracle+hou%2Caps%2C158&sr=1-1-76dd0896-e18a-4d36-b921-52fc00e57159 Called to Lead — Kelly's movement and event focused on putting faith and family first in the marketplace: https://www.calledtoleadmovement.com/event The Business Breakthrough Hotline: Ready for your breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
September 11 · 27 min
1178. Why I Walked Away From the Model That Got Me to 8 Figures
Kelly pulls back the curtain on one of the biggest decisions of her career: flipping the business from high ticket on the front end to low ticket, and fully productizing. This is the honest debrief, the good, the bad, and the ugly, from someone who ran the high-ticket model successfully at eight figures and chose to build something different anyway. She traces the whole evolution, from knowing the model that took her to eight figures was not the one she wanted to take to nine, through years of exploring other business models, to where the company sits now: 300 to 400 sales a month with email, text, social, and funnels doing the customer acquisition that live launches used to. She's candid about what this transition actually costs. Running both models at once for years. Saying goodbye to great team members who are no longer needed and completely retooling the roles of those who stay. Investing heavily in brand and email-list growth before the funnels carry the load. And she's clear on why it was worth it. A calendar that went from booked solid to nearly open, the freedom to homeschool two days a week and go to church and train before work, and a lighter, frictionless business her whole team feels. She also names the missing piece most people get wrong (low-ticket offers that don't intentionally feed the high ticket), and makes the case that there's a point where more money simply can't stand in for freedom. What's inside: Why she left the model that built her eight-figure company The real cost of running high ticket and low ticket at the same time The team, mindset, and skill shifts productizing demands Why your low ticket has to intentionally feed your high ticket Timestamps (estimated) 00:00 — The decision to flip from high ticket to low ticket 01:30 — Knowing the 8-figure model wasn't the one to take to 9 figures 03:00 — Years of exploring other business models across the portfolio 05:00 — Where the company sits now: 300–400 sales a month 06:30 — From launch-dependent to email, text, social, and funnels 08:00 — The good: productizing as the ultimate freedom lever 09:30 — The bad: running both models at once for years 11:00 — The team overhaul productizing requires 13:00 — The emotional toll of high ticket, even when it's going well 15:00 — When more money can't stand in for freedom 17:00 — The missing piece: low ticket that feeds high ticket 19:00 — The new sales system: a sales email and text every day 21:00 — Who this model is right for (and who it isn't) 23:00 — Zero-friction selling and breaking founder dependence 25:00 — Where each part of the portfolio is headed next 26:30 — Close: come track the build inside VBS RESOURCES Virtual Business School (VBS) — where Kelly teaches the email-and-text sales machine, trust-building offers, and the Miracle Hour, with new modules released ongoing as they build this model: https://www.virtualbusinessschool.com/virtual-business-school Called to Lead — the women's leadership movement and event, October 1st in Boca Raton: https://www.calledtoleadmovement.com/event Legacy Leaders — Kelly's high-ticket mastermind and one-to-one consultancy for businesses at $2.5–$37 million: https://join.thebusinessadvisory.com/legacyleaders
September 7 · 21 min
1177. Don't Let Your Limitations Become Your Children's
As Kelly steps into year three of homeschooling, she's been thinking hard about what she calls the four levels of creating true freedom. She's candid about being late to real investing, why she believes the school system is built to create employees rather than free people, and how she's teaching her daughter these foundations now, through real earnings, a real portfolio, and real investments, so she compounds for decades instead of starting at 30. She also challenges the "freedom" being sold online right now, the funnels and make-money-while-you-sleep strategies that, when you unpack them, actually demand more of you, not less. What's inside: The four levels of freedom, explained What "real investing" means (and what it doesn't) Why most online freedom strategies create more dependence How Kelly is teaching her daughter to build beyond her (and learning alongside her in real time) Timestamps 00:00 — Year three of homeschool, and the next generation standing on our shoulders 02:28 — Kelly's homeschool schedule and 7th-grade curriculum 02:47 — Late to the investing game 03:38 — Building her daughter's portfolio side by side as a family 04:05 — Level 1 freedom: becoming an entrepreneur or intrapreneur 04:42 — Level 2: a team that runs and grows without you 05:16 — Why most "freedom" strategies online create more dependence 06:26 — Breaking founder dependence with Legacy Leaders and the Miracle Hour 08:06 — Level 3: making passive income compete with active income 10:57 — Level 4: living off your investments 11:17 — Why the school system was built for employees, not freedom 12:13 — The 20 years of compounding most of us lost to financial illiteracy 12:35 — The 7th-grade investing curriculum (syndications, angel investing, lending) 13:19 — How her daughter earns and invests through the Courage Club 14:44 — A word to intimidated parents: put the ego down and learn alongside 17:28 — Why entrepreneurs need to think past revenue goals too Resources & Mentions Subscribe to Founder Girl: Kelly's Substack publication for raising the next generation to build, bloom, and blossom: https://foundergirl.substack.com/ The Courage Club: Kelly and her daughter's club for girls ages 7–14, with lessons on public speaking, financial literacy, investing, internet safety, leadership, and more: https://www.courageclubforgirls.com/join-the-club Learn more about Legacy Leaders: Kelly's mastermind focused on breaking founder dependence and building a team that runs, leads, grows, and profits without you. Our next in-person intensive: February 24–25, 2027, in Boca Raton: https://join.thebusinessadvisory.com/legacy-leader-2027 The Miracle Hour: Kelly's book and the sales fundamentals required to break founder dependence and empower your team to grow with or without you: https://a.co/d/07NPVkhK
September 4 · 59 min
1176. The 3 Myths Keeping You Off Substack
This is a replay from yesterday's LIVE Substack Masterclass. Because it was recorded live, you'll hear audience polling, and chat questions answered in real time. T This episode answers the question you've been pondering: Substack actually for me? Kelly lays out why she believes it's the future home of thought leadership, what LinkedIn could have been before it filled with bots, and why she has a real sense of urgency about this specific window. Two things are true about Substack in this moment: there are no ads yet, so the entire platform is built to promote the creators who monetize, and 99 of 100 people in your market have never heard of it. That combination, she argues, is the same early-adopter opening the biggest names in online marketing rode 15 years ago. She and Danielle then dismantle the three myths that keep people out, share client wins across niches, and break down the mechanics that make it different: you own your list, the content is the product, and one paywalled article can turn readers into buyers who self-identify before you ever get on a call. They close with the full breakdown of the 30-day challenge built to get you your first or next 100 paid subscribers. What's inside: How to know if Substack fits your business (and if it doesn't) Why now is the window, before ads arrive and everyone floods in The three myths keeping capable people on the sidelines Owning your list, the paywall-article mechanic, and the funnel in one place Timestamps 01:52 — Why Substack is the future home of thought leadership 03:43 — The origin: getting on for a book deal, then monetizing 06:14 — Zero to $111K, and why it works: a trust engine and funnel in one 07:36 — You're already doing the work, you're just not getting paid 08:16 — Brock Johnson's 11 million views and $0 (the broken system) 09:22 — Why NOW: no ads yet, and 99 of 100 have never heard of it 13:07 — Three distinctions: monetize day one, no big audience needed 14:06 — The opposite of Instagram: deep trust vs. 30-second hooks 15:10 — Client wins across every niche (faith, education, culture, career) 18:29 — The data: bots, declining reach, and the human-voice question 21:19 — Own your audience: the asset you keep vs. rented land 24:04 — When you add something, remove something 26:27 — Myth 1: Substack is just a blog or newsletter 27:39 — Myth 2: it only works if you teach people to make money 28:24 — Myth 3: it takes too much time 30:15 — Do you need your paid tiers mapped first? (No) 31:18 — Why success doesn't hinge on audience size 32:16 — Substack vs. the expensive, complicated external funnel 35:03 — Danielle on the paywall-article mechanic 38:07 — Why they built a challenge instead of another 15-hour intensive 39:12 — Inside the 30-day challenge, week by week 44:08 — Who it's for, and where a beginner should start 45:16 — The accountability pods and how they drive discoverability 47:33 — The math: two annual subscribers covers the cost Join the 30-day Paid Subscriber Growth Challenge HERE: https://www.virtualbusinessschool.com/vbs-30-day-paid-substack-subscriber-challenge Subscribe to Kelly's publication as an annual member to get $180 off your purchase: https://kellyroachofficial.substack.com/subscribe Subscribe to Danielle's publication as an annual member to get $100 off your purchase: https://worththefollow.substack.com/subscribe
August 31 · 1 hr 24 min
1175. How to Turn Substack Into a Million-Dollar Funnel [WORKSHOP REPLAY]
This is a replay of a live Substack training. Because it was recorded live, you'll hear audience polling, chat Q&A, and time-sensitive references to the 30-day Substack Challenge and its bonuses, but the teaching inside is some of the most complete Kelly has shared on why Substack is working the way it is. Kelly only got on Substack to support a book deal, had zero intention of monetizing it, and then her VP of Marketing Krista realized the platform was a faster, easier way to do everything they already teach about trust-building offers and monetizing content. Seven months and six figures later, they're teaching it. Along the way, she and Danielle bust the biggest myths (it's just a newsletter, it only works if you teach business, it takes too much time), explain why their clients across every niche get paid so fast, and break down the number one mistake they made early on: not turning on monetization from day one. Danielle walks through the full-funnel case — how notes, articles, and campaigns let you do discoverability, nurture, and conversion all in one place, why you own your list, and why "the content is the product" changes everything. They close with the three things that make Substack structurally different from every other platform, and the details of the 30-day challenge built to get you your first (or next) 100 paid subscribers. What's inside: Why Substack works in every industry (not just business) The number one monetization mistake to avoid from day one Full-funnel selling: notes, articles, and campaigns in one place The three things that make Substack unlike any other platform Timestamps 00:00 — Poll and setup: do you have a Substack yet? 03:25 — Kelly's Substack origin story (the book, and Krista's lightbulb) 06:08 — Seven months monetizing, and proof it's not just because they teach sales 07:03 — Testing it with Legacy Leaders across every niche 08:10 — Why Substack was never a "business teacher" platform 11:23 — Why clients get paid so fast: you're already doing the work 13:18 — Should you start if you're brand new? 14:12 — The number one mistake: not turning on monetization 17:23 — Which industries win on Substack (all of them) 18:47 — The AI and bot reality, and LinkedIn's collapse 19:55 — Instagram vs. Substack: dopamine hits vs. deep trust 21:31 — Own your audience: a compounding asset, not rented land 24:32 — Myth 1: Substack is just a blog or newsletter 25:23 — Myth 2: it only works if you teach business 26:20 — Myth 3: it takes too much time 28:38 — Should you start without your paid tiers mapped out? 30:04 — Why you don't need a big audience 31:20 — Substack vs. building an expensive funnel 32:31 — Danielle on doing $10K in 20 days with almost no audience 36:11 — Full-funnel explained: notes, articles, and owning the list 39:12 — Zero friction, owning your list, and content as the product 43:47 — Why people actually pay (the article and campaign strategy) 49:12 — What's included in the 30-day challenge 50:06 — The goal: 100 paid subscribers and a bestseller ranking 56:57 — The challenge, week by week 1:03:09 — The Sunday-only messaging bonus and tool 1:06:38 — It's about leverage: better ROI from work you've already done (Timestamps pulled from the transcript timecodes — verify against your final edit.) Resources & Mentions The 30-Day Substack Challenge / Immersion — a daily texted action step, four weekly deep-dive trainings (setup and strategy; notes that convert; articles that convert; campaigns that convert), a curated accountability pod, the full community, and two co-working sessions with prizes. Goal: your first or next 100 paid subscribers and a Substack bestseller ranking. $297 (with $180 off for annual Sacred Art of Selling subscribers and $100 off for Worth the Follow subscribers). https://www.virtualbusinessschool.com/vbs-30-day-paid-substack-subscriber-challenge The Sacred Art of Selling — Kelly's Substack: https://kellyroachofficial.substack.com/subscribe Worth the Follow — Danielle's personal-brand Substack: https://worththefollow.substack.com/subscribe
August 28 · 26 min
1174. Should You Double Down on Substack? These 5 Questions will Help You Decide
is Substack right for me? In this episode, Kelly gives you a clear, honest framework to answer it yourself, because Substack is not for everyone. She walks through five questions to determine whether Substack can become a real money-making machine for your business. She also settles the "will it work for my industry?" question once and for all, explains why she's not leaving Instagram, and breaks down why owning your list, and getting paid directly for your content, makes Substack the best trust-building offer she's ever seen. What's inside: The one rule to follow before you add anything new to your plate Five questions to know if Substack is your platform Why the "will it work for my niche?" worry is the wrong question How Instagram and Substack feed each other in one funnel Timestamps 00:00 — Should you quit something to double down on Substack? 00:42 — Recap: relationship capital, quiet millionaires, and the activation era 02:05 — What are you optimizing your business for? 02:22 — The rule: when you pick something up, put something down 02:47 — Spoiler: Substack isn't for everyone 03:26 — Substack is what LinkedIn could have been (the data) 05:06 — Question 1: is your LinkedIn effort turning into daily sales? 06:03 — Why Kelly's team stopped creating original work for LinkedIn 07:13 — Question 2: how consistently are you creating? 08:29 — Question 3: do you have an inventory of long-form content? 10:03 — Question 4: is your audience growing somewhere? 12:05 — Question 5: are you Category A or Category B? 12:22 — Category A: the aesthetics, trends, and short-form creator 14:12 — Category B: the depth, frameworks, and long-form creator 16:14 — Stop the "will it work for my industry?" paralysis 17:50 — Why Kelly isn't leaving Instagram (discoverability and the funnel) 20:18 — The Substack paid challenge: what's inside 24:11 — The bonus available through Sunday, and why you own your list 25:13 — Content is the product: the best trust-building offer there is Resources & Mentions The Substack Paid Subscriber Growth Challenge: Join our 30-day challenge starting September 9th, where we are sharing live trainings, coworkings, and DAILY growth prompts with the goal to help you generate your first or next 100 paid subscribers and land on the Substack bestseller list. Includes a daily sales action step, four weekly deep-dive trainings (Notes; tiers/setup/monetization; articles; campaigns), and an accountability pod. $297 for non-clients; $180 off for annual Sacred Art of Selling subscribers and $200 off for VBS members: https://www.virtualbusinessschool.com/vbs-30-day-paid-substack-subscriber-challenge The Sacred Art of Selling — Kelly's Substack: https://kellyroachofficial.substack.com/
August 24 · 32 min
1173. Talent + Tenure: Building a Team That Runs Without You (A Business Breakthrough Hotline Episode)
On today's episode of the Busness Breakthrough Hotline, relationship coach Shari Kubinec brings a challenge a lot of successful founders eventually hit: lead generation is easy, the offers convert, but the whole business still runs through her. Kelly digs into founder dependence, the number one thing standing between you and real freedom, and lays out why building a self-led team comes down to talent and tenure, why you should hire for someone's DNA over their résumé, and why you have to start training your future right-hand now, not when you can "afford" it. Then estate and probate attorney Jessica Lynn Silva asks which marketing channels to commit to for the next 12 months to own her niche. Kelly helps her cut through the LinkedIn-Instagram-Substack noise with a simple meta and non-meta strategy, reframes a heavy topic into an empowering one, and spins up a Substack show idea on the spot that turns her expertise into a magnet. A theme across both: it's not one size fits all, you have to pick what's sustainable and life-giving for you, and freedom only comes when the business can run without you. imestamps 00:52 — Gowing past being the center of the business 03:11 — The seven stages of the employee-employer relationship 03:51 — Founder dependence: the number one problem to solve 04:47 — Why a self-led team requires talent and tenure 05:21 — Hiring for DNA: work ethic, drive, and coachability over skills 06:45 — Which capacity to open up first: delivery or marketing? 08:52 — Why you have to start training your successor now 10:35 — Kelly's first marketing director started as a college intern 12:19 — Hire for personality and potential, then train the skills 12:38 — Success leaves clues (and the Bigger Than You audiobook) 14:03 —Three channels to own the probate niche 15:32 — Becoming the category leader through a lawyer referral database 18:00 — Choosing your platforms: a meta and a non-meta play 19:20 — Why Kelly stepped away from LinkedIn 19:48 — Instagram to get known, Substack to go deep 26:12 — Collaborations and livestreams on Substack 27:00 — How Substack repurposes your content for you 30:17 — Recap: pick sustainable platforms, and break founder dependence he Miracle Hour: Learn the daily sales system this episode walks through by grabbing your copy of the Miracle Hour book, available on Amazon and everywhere books are sold: https://a.co/d/026IrwcH Virtual Business School (VBS): join our sales membership, where you will be able to master + implement The Miracle Hour is taught with weekly live guidance: https://www.virtualbusinessschool.com The Sacred Art of Selling: Kelly's sales philosophy and Substack: https://kellyroachofficial.substack.com/subscribe The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
August 21 · 22 min
1172. A Rich Life AND a Full Bank Account
Everyone online is screaming at you about virality, volume, and the next thing you "have to" do to be successful. Kelly is here to make the case for the opposite: becoming a quiet millionaire. In this episode, she draws a hard line between chasing popularity and building something real, and gets honest about the cost of the chase, the marriages, the health, the best years of our lives traded for a highlight reel that doesn't match reality. What's inside: Why the online world confuses popularity with success The ruthless elimination that blows your calendar wide open The four Rs and why 90% of growth happens post-sale The invisible fundamentals that separate 8-figure CEOs from 6-figure ones Timestamps 00:00 — Stepping into your quiet millions era in a loud world 00:25 — The 80-year-old client who put it in all in perspective 02:00 — Why the online world equates success with popularity and dopamine 02:45 — When the desire to climb supersedes stewardship and service 03:05 — Kelly's convictions, and the cost of chasing the highlight reel 05:11 — The blind leading the blind in online business 06:36 — The duality every entrepreneur is trying to hold 06:48 — Tactics vs. fundamentals: why you keep having to work harder 07:39 — Obsessing over getting and keeping a customer (ruthless elimination) 08:24 — The real fundamentals: a sales system is only step one 09:10 — Why 90% of the magic happens after the point of sale (the 5 sale types) 11:03 — The four Rs and the self-fulfilling prophecy of retention 12:38 — Slow burn vs. dopamine: deciding what you're optimizing for 13:07 — Where audience and email-list growth still matter 14:43 — 8-figure CEOs vs. 6-figure entrepreneurs: the invisible fundamentals 16:07 — The referral program you keep abandoning (and the client Kelly had to beg) 17:40 — The activation era and why Kelly is obsessed with Substack 21:30 — Where the magic really happens Resources The Miracle Hour: Kelly's daily sales system; the source of the five core weekly sale types (new customers, reactivations, upsells, referrals, renewals) and the four Rs: https://a.co/d/005jxDF0 The Sacred Art of Selling: Follow Kelly's Substack, where she share about her sales philosophy: https://kellyroachofficial.substack.com/subscribe
August 17 · 12 min
1171. If It's Going to Be, It's Up to Me
Kelly answers the questions pouring in as readers work through The Miracle Hour, and zeroes in on the ones that matter most for actually taking action. She opens with the trap catching the most people: chasing perfection instead of taking imperfect action, and shares how some readers made $8K to $15K in their very first Miracle Hour without anything being "ready." From there she reads a powerful insert from Chapter 2 on reclaiming your life an hour at a time, including her own health journey and the surprising lesson that what you focus on is what gets done, in any area of life you want to transform. What's inside: Why chasing perfection kills your progress The Miracle Hour applied beyond sales (Kelly's health journey) Self-reliance vs. God-reliance, and business as your missionary work How to create the hour you claim you don't have Timestamps 01:30 — Reclaiming your life an hour at a time 03:00 — Kelly's health journey 05:30 — What you focus on is what gets done 06:30 — The key to exponentially compressing time 07:30 — KBusiness as missionary work in the marketplace 09:00 — God-reliant, vs self-reliant, and the role of prayer 10:30 — Make the commitment: you don't have an hour, you create one 11:30 — "If it's going to be, it's up to me" 12:30 — Returning to your why and the goal-setting exercise Resources & Mentions The Miracle Hour book: this episode works through Chapter 2 ("reclaiming your life an hour at a time") and the exercises on pages 42-43 (your top three goals, top impact areas, and where to focus your energy). Available on Amazon and everywhere books are sold: https://a.co/d/0dtic2j0 The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
August 14 · 18 min
1170. Stop Chasing, Start Building Relationships
Kelly is back with a straight-talk episode on what it actually takes to grow right now, in a market that's changing faster than most business owners are willing to admit. She walks through the shift she keeps coming back to, why trust has become the single most valuable currency in business, and the specific moves that are working today versus the ones that quietly stopped working a while ago. Along the way she reframes what real growth looks like, where most founders are misplacing their time and energy, and the mindset shift that makes the next level feel far more attainable than it does when you're grinding alone. If you've been feeling like the old playbook isn't landing the way it used to, this episode is the reset. What's inside: The market shift most people are underestimating Why trust and relationships now beat reach and volume Where founders are misplacing their time The mindset that makes the next level feel reachable Timestamps (estimated) 00:00 — The opening: what Kelly wants you to rethink today 03:00 — How the market has actually shifted 06:00 — Why trust has become the most valuable currency in business 09:00 — What's working now vs. what quietly stopped working 12:00 — Where most founders are misplacing their time and energy 15:00 — The reframe on what real growth looks like 18:00 — Close: the next right step (Estimated — send the actual runtime and I'll re-map. Because I want these to be exact rather than approximate, the runtime is the one thing I really need for this episode.) Resources & Mentions Virtual Business School (VBS) — Kelly's membership and daily-sales system: https://www.virtualbusinessschool.com/virtual-business-school The Miracle Hour — Kelly's book and daily sales system: https://a.co/d/06E2rHDC The Sacred Art of Selling — Kelly's Substack: https://kellyroachofficial.substack.com/
August 10 · 32 min
1169: One Hour a Day: The Full Miracle Hour Walkthrough Pt. 1
In this episode, Kelly opens up the Miracle Hour and walks through the system section by section, the same daily practice that lets her team make sales by 9:00 AM and treat their whole funnel in a single focused hour. She starts with the core idea most business owners miss entirely: there is untapped success already sitting inside your business right now, in the relationships and opportunities you've already created. From there she breaks down how the Miracle Hour actually works, why the order you do your activity in changes everything, and how one hour of intentional relationship-building beats hours of scattered, reactive busywork. She also gets into the deeper sections of the book, the pieces that turn a daily habit into a scalable, repeatable engine for your business. Whether you've read the book or you're brand new to the concept, this is a clear, start-to-finish look at how it fits together. What's inside: Why the "success you've already created" is your fastest path to revenue How to run your whole funnel in one focused hour a day The order of activity that makes the Miracle Hour work The deeper sections that turn a daily practice into a real system Timestamps 1:00 — What the Miracle Hour is, and why sales is the heartbeat of the business 05:00 — The opportunity that already exists in your business 08:00 — Running your whole funnel in one focused hour a day 11:00 — The order of activity: warm relationships before cold outreach 14:00 — Identifying your best buyers and dream makers (the Dream 1000 strategy) 17:00 — Building top-of-mind awareness through rapport and reciprocity 20:00 — Converting relationships into sales 23:00 — Turning the practice into a system 26:00 — Practical tips for getting started RESOURCES The Miracle Hour: Learn the daily sales system this episode walks through by grabbing your copy of the Miracle Hour book, available on Amazon and everywhere books are sold: https://a.co/d/026IrwcH Virtual Business School (VBS): join our sales membership, where you will be able to master + implement The Miracle Hour is taught with weekly live guidance: https://www.virtualbusinessschool.com The Sacred Art of Selling: Kelly's sales philosophy and Substack: https://kellyroachofficial.substack.com/subscribe The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
August 7 · 22 min
1168. The Businesss Breakthrough Hotline Part 2: Turning Relationships Into Revenue
Today's episode is a Part 2 segment of The Busness Breakthrough Hotline: Heather has built Publicity for Good into a 70-person team over 10 years, but she's stuck at a plateau and wants to scale so she can have more freedom and presence as a mom. In this conversation, Kelly gives her a full, tactical playbook for turning her deep well of warm relationships into consistent, booked deals. They get specific fast: how to make cold-feeling outreach an instant yes by addressing every objection up front, why her team needs a crisp one-sheet and training on the top 10 objections, and how to structure the Miracle Hour by batching one platform at a time so task-switching stops killing her team's productivity. Kelly walks her through the difference between best buyers and dream makers, and hands her a near-word-for-word template for pitching herself into other people's communities to speak, which she calls Heather's instant million-dollar breakthrough. They close on the distinction that changes everything: mass marketing versus true one-to-one relationship building, and how to move an enterprise client from a cold email to a Zoom to a signed deal. What's inside: How to eliminate objections before anyone raises them The one-sheet and the top-10-objections training every team needs Batching your Miracle Hour by platform and opportunity Best buyers vs. dream makers, and the community-speaking pitch template Timestamps 00:00 — Heather's business and scaling goals 02:00 — Making outreach easy: addressing objections up front 05:00 — The "three things before you respond" message and the one-sheet 08:00 — Training your team on the top 10 objections 10:00 — Follow-up cadence: the 10-day rotation 12:00 — Batching by platform (and why task-switching kills productivity) 14:00 — The Miracle Hour as one-to-one, married with one-to-many 17:00 — Formalizing collaborations: build a talk, pitch communities 20:00 — The template message for pitching a friend's community 23:00 — Warm vs. cold: maximize your existing audience first 25:00 — Mass marketing vs. relationship building (the one-minute video) 27:00 — Handling enterprise clients: email to Zoom to micro event Resources: Grab your copy of The Miracle Hour book: Predictable Sales in An Hour a Day: https://a.co/d/0gRubHm7 Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/ The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
August 3 · 23 min
1167. The Business Breakthrough Hotline: Stabilize or Scale? How to Know Which Season You're In
This week Kelly opens the Business Breakthrough Confessional and takes on six anonymous questions, the kind business owners write in when they want a real answer without raising their hand publicly. She helps a listener discern their core message when three God-led topics all feel equally important, walks through the exact three moves to build a brand on Substack when your list is at zero, and answers a great "good problem to have" question about balancing follow-ups with new outreach once the Miracle Hour starts working. Then she gets into how to tell a season of stabilization from a season of scaling (with the ROI numbers she uses per role), what to do when you have all the ingredients for an offer but can't seem to assemble it, and a topic she'd just lived that morning: where the line is between building trust and letting time kill a deal. A theme running underneath all of it: you can't build a business in theory, the brand that best understands its market wins, and your intuition is a real business tool, not a distraction from the data. In the Confessional today: Choosing your core message when three callings feel equally important The top three list-build strategies for Substack from zero Balancing new outreach with the responses the Miracle Hour brings in Stabilize or scale? Assessing capacity and ROI per role What to do when you have the ingredients but can't build the offer Building trust vs. time killing the deal Timestamps (estimated) 01:00 — Choosing your core message when three callings feel equally miportant 05:00 — Building on Substack from zero, the top three list-build strategies 10:00 — Balancing follow-ups with new outreach inside the Miracle Hour 13:00 — Stabilize or scale? Assessing capacity and ROI per role 17:00 — You have the ingredients but can't build the offer 20:00 — Building trust vs. time killing deals (Kelly's consultant story) Resources & Mentions The Business Reinvention Playbook — Kelly's free 38-page step-by-step guide to designing a business reinvention. Message Kelly "business reinvention" on social media (@kellyroachofficial) to get it. The Sacred Art of Selling: Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/ The Miracle Hour: learn our signature sales system: https://a.co/d/0bV4En81 The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show! Grab your copy of Kelly's book, Conviction Marketing: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK
July 31 · 17 min
1166. Our Substack Growth Model In Action
A few months ago, Kelly barely knew what Substack was. Now it's about to cross $100K in added revenue for the business, and she's convinced it can become a multimillion-dollar trust-building funnel. In this episode, she shares where the Substack strategy stands now, why she's genuinely excited about the platform's new updates, and why a platform taking real steps to protect the authenticity of the human voice is something every creator should be celebrating, especially as the other platforms drown in AI slop. Then she gets into the moves she's making next, including betting on her daughter Madison's business by moving it entirely to Substack, and launching two brand-new publications to show the exact same growth model working in completely different niches. If you've been wondering whether Substack could work for your industry, this episode is going to SHOW you rather than TELL you. What's inside: Why the AI scanner's rocky start is still a good sign What actually makes Substack different from every other platform The two new publications we are growing from 0 (and the strategy behind them) Why now is the moment to claim a leadership position on the platform Timestamps 00:00 — The one platform taking steps to protect the human voice 01:00 — The Substack journey and crossing $100K in revenue 03:00 — Substack's new AI scanner and why the inaccuracy doesn't worry Kelly 06:00 — Why Substack is different: authenticity, trust, and depth 08:00 — Moving her daughter's whole business to Substack 12:00 — The monthly campaigns generating hundreds of paid subscribers 13:30 — A publication for parents raising courageous, confident daughters 16:00 — A publication for all things marketing and personal branding, with Danielle 17:30 — How the whole strategy feeds our programs 18:30 — Claim your leadership position on Substack now while the window is open (Resources & Mentions The Sacred Art of Selling (Substack) — Kelly's main publication, which covers business, sales, thought leadership, faith, and Sacred Art of Selling book updates: https://kellyroachofficial.substack.com/subscribe Founder Girl (Substack) — Kelly's new parenting publication on raising confident, courageous kids with real-world skills; monthly playbooks and livestreams with Madison for parents of girls ages 7–17: https://foundergirl.substack.com/subscribe Worth the Follow (Substack) — Danielle's new publication on building a standout personal brand in 2026: https://worththefollow.substack.com/subscribe Learn more about The Virtual Business School (VBS) membership: https://www.virtualbusinessschool.com/virtual-business-school Conviction Marketing: Kelly's book on building a conviction-based brand without chasing trends or algorithms: https://a.co/d/09RHa4jv
July 27 · 44 min
1165. The Business Breakthrough Hotline: Launches, Follow-Up, and "Doing It Dirty"
Another packed Business Breakthrough Hotline, with four live callers and two anonymous Confessional questions, each one delivering a lesson that applies far beyond the person who asked it. Kelly coaches a Substack coach through launching a brand-new paid tier (and shares the three-part campaign every launch needs), helps a two-year real estate agent build a follow-up system that actually creates top-of-mind awareness, and talks a recovery coach out of the biggest trap new online founders fall into: trying to build the whole program before selling any of it. Then a working mom gets a real, been-there answer on building a business around a 40-hour job and shared custody, and the show closes with a sharp confessional breakdown on how to connect and convert from stage when you've been told you can't sell. Timestamps: 00:00 — How to launch a new paid tier 07:00 — The three-part launch: anticipation, founding members, community-led growth 10:00 —Reaching beyond your own audience 12:00 — Nurturing leads that never closed (the one question to ask) 15:00 — Follow-up systems for new agents and service providers 19:00 — The core roles every business needs (client services and the four Rs) 23:00 — Recap: building a winning team and monetizing every role 26:00 — Launching without building everything out first 32:00 — Promise, pillars, and support: all you actually need to sell 35:00 — Building around a full-time job and motherhood 40:00 — Getting clients beyond social media, and "do it dirty" 42:00 — How to connect and convert when you can't sell from stage Resources & Mentions Read The Miracle Hour book: Kelly's daily sales system; on Amazon and everywhere books are sold: https://a.co/d/04pzSVLl Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: Get the Audiobook with 7 bonus chapters: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp Grab a copy of Mistakes That Made Me a Millionaire by Kim Perell: https://a.co/d/0f8gE6Xd Join the Virtual Business School (VBS), our sales and business growth membership: https://www.virtualbusinessschool.com/virtual-business-school Grab your ticket for Called to Lead 2026: Happening October 1st in Boca Raton: https://www.sandiglandt.com/called-to-lead The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
July 24 · 21 min
1164. If Today Was Your Last Day..
There's a question Kelly asks herself every quarte that most would call it depressing. Instead, she calls it the reason her life keeps accelerating. In this episode she opens up the exercise that reset her priorities years ago, and walks you through the four big things she said yes to in July because of it, from a dream she sat on for ten years to a first for her and Madison she's been waiting her whole motherhood to give her. She gets honest about the thing most entrepreneurs wake up one day and wish they'd done sooner, and why "I'll do that when…" is the most expensive sentence in your life. What's inside: The one question Kelly asks every quarter that changes what she says yes to The 10-year dream she finally stopped waiting for "perfect" to launch The brand-new publication she's taking from zero, completely organically, in front of everyone The "I wish I had" trap, and who it actually costs you Timestamps 01:00 — If you died today, what would you regret? 04:00 — The freedom you already have and won't use 06:00 — "I'll do that when…" is the most expensive sentence there is 09:15 — The quarterly reset and the Unstoppable Planner exercise 10:30 — Finally launching after 10 years 13:00 — Madison's first-ever prayer retreat 15:30 — The "I wish I had" warning 18:00 — Launching Founder Girl — Our journey from 0 to 30K in 30 days 20:30 — Living legacy as a verb Resources & Mentions The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show! Subscribe to Founder Girl: Kelly's new publication for moms raising courageous, confident, entrepreneurial daughters., and get INSTANT access to our free guide, 10 Ways to Make Your Daughter Absolutely Unstoppable: https://foundergirl.substack.com/subscribe Subscribe to The Sacred Art of Selling: annual subscribers get the full behind-the-scenes of our $0 to $30K-in-30-days challenge, with the exact play by plays we are running to grow our new Substack publication: https://kellyroachofficial.substack.com/subscribe

Showing 1–20 of 27 episodes