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The E-Comm Show

Andrew Maff

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

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  • 23 episodes
  • weekly
  • Avg 24 min
  • English

Episodes 23

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  • S1 · E226
    March 25 · 24 min

    Creative Is the New Targeting: Why E-commerce Ads Fail Without Better Creative | EP. 226

    Creative has become the most important factor in e-commerce advertising. In this 226th episode of The E-Comm Show, Andrew Maff breaks down one of the biggest shifts happening in e-commerce advertising: creative has replaced targeting as the primary driver of performance on platforms like Meta and TikTok. This episode is for you if your ecommerce ads used to perform well but now feel unpredictable, expensive, and harder to scale. What You’ll Learn: How your ad creative now determines who the algorithm shows your ads to. The biggest mistake brands make when they spend on ads but ignore creative. Why authentic UGC ads consistently outperform polished brand ads. The hidden reason winning ads suddenly stop performing. How to test and reuse creative so your best ads drive results everywhere CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

    • Transcript
  • S1 · E225
    March 18 · 25 min

    E-commerce Cash Flow Problems: The Hidden Reason Your Marketing Isn’t Working | EP. 225

    A lot of e-commerce brands think their marketing is broken when the real problem is cash flow. In this 225th episode of The E-Comm Show, Andrew Maff breaks down the hidden financial and operational issues that hurt e-commerce growth, from inventory forecasting and contribution margin to agency churn, blended CAC, and omnichannel attribution. Learn how to scale more profitably by fixing the structure behind your marketing. What You’ll Learn: How cash flow issues impact marketing performance Why ROAS doesn’t tell the full story How blended CAC and contribution margin guide better decisions Why agency switching can make things worse How omnichannel marketing affects real e-commerce growth CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

    • Transcript
  • S1 · E224
    March 11 · 24 min

    AI in Ecommerce: The Truth About GEO, LLM SEO & ChatGPT Shopping | EP. 224

    AI in ecommerce is exploding, but most of the advice is overhyped. In this solo episode of The E-Comm Show, Andrew Maff breaks down what generative AI, LLM SEO, and ChatGPT shopping actually mean for ecommerce brands. Learn how to approach GEO, digital PR, brand mentions, and organic revenue without falling for AI marketing snake oil. What You’ll Learn: How AI impacts ecommerce SEO and organic revenue The truth about Generative Engine Optimization (GEO) Why brand mentions matter more in AI search How ChatGPT shopping could change buyer behavior How to use AI tools for efficiency without losing strategy CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

    • Transcript
Showing 21–23 of 23 episodes