The Brand Called You

Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.

Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.

Find out what is shaping the world.

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S8 · E45
Today · 27 min
Transforming Global Water: Ulf Stenerhag, Founder & CEO of WayOut, on Innovation and Sustainability
In this episode of The Brand Called You, host Frits Bussemaker sits down with Ulf Stenerhag, Founder & CEO of WayOut, a pioneering company transforming how drinking water is produced, distributed, and consumed around the world. Drawing on more than 20 years of experience in the life sciences industry and his unique background in musicology, engineering, and entrepreneurship, Ulf shares powerful insights into leadership, creativity, sustainability, and purpose-driven innovation. Discover how WayOut’s innovative drinking water solutions aim to reduce plastic waste, support local economies, and deliver high-quality drinking water closer to where it is consumed. Ulf also discusses his work as Chairman of the African Bureau of Music, the importance of intuition in decision-making, personal motivation, and building strong teams. This episode offers valuable insights for aspiring entrepreneurs, changemakers, and anyone passionate about sustainable business, innovative leadership, and creating meaningful social impact.
S8 · E40
Yesterday · 27 min
Unlocking Career Growth Through Personal Branding | Anne Candido, Co-Author & Co-Founder, Forthright People
In this insightful episode of The Brand Called You, host Ashutosh Garg welcomes Anne Candido, co-author of The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things and co-founder of Forthright People. Anne shares her compelling journey from R&D at Procter & Gamble to brand marketing and communications, while exploring the pivotal role of personal branding in career advancement. Discover why high-performing professionals can become “stuck” at the middle-management level, how to build an authentic personal brand from the inside out, and how to overcome perception gaps to unlock your leadership potential. Whether you feel overlooked in your career or want to strengthen your executive presence, this conversation offers practical advice, personal insights, and strategies you can apply right away. Explore the timestamps and chapters below, and subscribe to The Brand Called You for more conversations on leadership, career growth, and personal development
S8 · E42
Thursday · 24 min
Unlocking India’s Cybersecurity Future: Insights from Zakir Hussain Rangwala, CEO of BD Software Distribution Pvt. Ltd.
In this insightful episode of The Brand Called You, host Ashutosh Garg sits down with Zakir Hussain Rangwala, CEO of BD Software Distribution Pvt. Ltd., to explore the ever-evolving world of IT and cybersecurity. With more than 30 years of experience, Zakir shares how the Indian cybersecurity landscape has transformed—from the era of basic antivirus solutions to today’s complex environment of ransomware, phishing, AI-driven threats, and data protection regulations. Discover how a value-added distributor truly supports its partners, the common mistakes resellers make, and the essential security measures every business owner should prioritize. Zakir also shares his perspective on emerging cybersecurity trends and practical advice for technology professionals and business owners seeking to strengthen their digital security. Whether you run a small business, work as an IT reseller, or simply want to understand the future of cybersecurity, this episode is packed with valuable insights and real-world wisdom. Don’t forget to like, comment, and subscribe for more expert-driven leadership content!
S8 · E41
Wednesday · 28 min
Regen360 & the Future of Regeneration: David Gottfried, Author & Co-Founder, U.S. Green Building Council
Join Ashutosh Garg in conversation with David Gottfried, co-founder of the U.S. Green Building Council, co-creator of LEED, and author of Regen360: An Operating System for a Regenerative Earth. In this thought-provoking episode, David Gottfried explores how transforming the built environment can improve planetary health, why sustainability needs to evolve into regeneration, and what it will take to create a more regenerative future for businesses and society. Discover the concept of Civilization 1.0, the limitations of GDP and traditional economic measures, and David’s vision for redefining wealth through HOPE — Health on Planet Earth. The conversation also explores the Regen OS, the 15 Earth Codes, and the distinction between net worth, self-worth, and soul worth. David shares his perspective on whether artificial intelligence can accelerate the old paradigm or become a powerful tool for regeneration. Whether you are passionate about sustainability, green building, business transformation, leadership, or personal growth, this episode offers practical ideas for creating meaningful change—starting with the choices we make every day. 🔔 Subscribe to The Brand Called You for more thought-provoking conversations with leaders and changemakers. 👇 Share your thoughts and questions in the comments below.
S8 · E37
Tuesday · 33 min
Leading with AI: Insights from Joris Merks, Author & Leadership Trainer, Founder of Managing Without Power B.V.
Unlock the potential of AI in modern leadership! Join Frits Bussemaker as he welcomes Joris Merks, author, leadership trainer, and founder of Managing Without Power B.V., for a compelling conversation about his latest book, Leading with AI. Discover how AI can transform the way managers and leaders work, empower teams, and help build high-performance organizations—even for leaders who did not grow up with digital tools. In this episode, Joris Merks explores: How to use AI as a practical leadership and management tool The difference between lazy and active AI usage How AI can enhance people-centric and performance-centric leadership How to manage risks such as bias, hallucinations, and over-reliance on AI Practical prompts and everyday applications that bridge the gap between theory and practice How AI can broaden and strengthen your leadership style The future of leadership as AI becomes increasingly integrated into the workplace Whether you are a seasoned executive, an experienced manager, or an aspiring leader, this conversation offers practical insights to help you strengthen your leadership approach in the age of AI. Don’t forget to like, comment, and subscribe to The Brand Called You for more conversations with leaders, innovators, and thought leaders from around the world.
S8 · E39
Monday · 23 min
Loving Conflict: Insights from Anna Lecat, Author & 3-Time Global CEO
Join Ashutosh Garg in this enlightening episode of The Brand Called You as he sits down with Anna Lecat, author of Loving Conflict: Creating Collaboration Where Others See Division and a three-time global CEO. From leaving Soviet Ukraine at 17 to leading companies across China, the US, and France, Anna Lecat shares powerful insights on embracing conflict, cultural adaptability, and building collaboration in leadership and life. In this conversation, you’ll discover how Argentine tango inspired her ideas on leadership and conflict, explore the five core principles from her book, and learn practical ways to navigate disagreements in both the boardroom and at home. Whether you’re a leader seeking to foster innovation or someone looking to improve communication in your relationships, this episode is packed with wisdom and actionable strategies.
S8 · E40
Monday · 33 min
Leading with AI: Insights from Joris Merks, Author & Leadership Trainer, Founder of Managing Without Power B.V.
Unlock the potential of AI in modern leadership! Join Frits Bussemaker as he welcomes Joris Merks, author, leadership trainer, and founder of Managing Without Power B.V., for a compelling conversation about his latest book, Leading with AI. Discover how AI can transform the way managers and leaders work, empower teams, and help build high-performance organizations—even for leaders who did not grow up with digital tools. In this episode, Joris Merks explores: How to use AI as a practical leadership and management tool The difference between lazy and active AI usage How AI can enhance people-centric and performance-centric leadership How to manage risks such as bias, hallucinations, and over-reliance on AI Practical prompts and everyday applications that bridge the gap between theory and practice How AI can broaden and strengthen your leadership style The future of leadership as AI becomes increasingly integrated into the workplace Whether you are a seasoned executive, an experienced manager, or an aspiring leader, this conversation offers practical insights to help you strengthen your leadership approach in the age of AI.
S8 · E38
Sunday · 23 min
Empowering India Through Tourism: Hemant Joshi, CEO, Atithi Foundation
In this conversation, Ashutosh Garg hosts Hemant Joshi, CEO of Atithi Foundation, to explore how tourism can be reimagined as a powerful driver of economic growth, job creation, and community empowerment in India. Hemant Joshi shares insights from his journey spanning grassroots development, consulting, and institution-building. He also explores what India can learn from tourism models in countries such as Singapore, Vietnam, and Mauritius, while highlighting opportunities to make Indian tourism more inclusive, sustainable, and globally competitive. The conversation examines the role of policy, local communities, private-sector participation, NGOs, and Destination Management Organizations in transforming tourism potential into meaningful economic and social impact. How tourism can contribute to economic development and job creation. Why local communities need to become active participants and beneficiaries of tourism. What India can learn from successful international tourism models. How cultural preservation and responsible commercialization can work together. Whether tourism can help address rural migration. Why tourism policies can struggle at the implementation stage. How governments, businesses, NGOs, and communities can collaborate more effectively. Three policy changes Hemant Joshi believes could strengthen India’s tourism ecosystem. Which Indian states offer notable examples of tourism development. The potential role of tourism in India’s economic journey towards 2047. Atithi Foundation’s vision for contributing to India’s tourism ecosystem
S8 · E37
October 3 · 1 hr 7 min
Pioneering Innovation in Sensor Networks & Academia | Dr. Amir G. Aghdam, Former Chair, IEEE Medals Council
Join us for an inspiring conversation with Dr. Amir G. Aghdam, Former Chair of the IEEE Medals Council and a distinguished figure in electrical and computer engineering. Hosted by Stephen Ibaraki, this episode explores Dr. Aghdam’s remarkable journey from his early academic influences in Iran to his impactful work in Canada, his leadership roles within IEEE, and his research in sensor networks and interconnected systems. Discover insights on: Key inflection points in Dr. Aghdam’s life and career The importance of education and family support Navigating academic challenges, research, and mentorship The evolution of his research focus, from optimization to AI and sensor networks International collaboration, research grants, and emerging trends in engineering Dr. Aghdam’s experience in leadership and editorial roles within IEEE and what these roles mean for the global technical community Advice and reflections for the next generation of scientists and engineers
S8 · E36
October 2 · 26 min
Navigating Life’s Messy Middle: Insights from Andrea Mancuso, Founder & Leadership Coach
Join us for an inspiring conversation with Andrea Mancuso, Founder of Intentional Healing and Wellness, Leadership Coach, and author of The Space Between, hosted by Ashutosh Garg. This episode explores the often-overlooked “messy middle” between ambition and achievement. Andrea shares her journey from school psychologist to founder, coach, and author, along with the experiences and insights that shaped her perspective on personal growth. Discover how Brooklyn’s energy and New Jersey’s restorative calm have influenced Andrea’s work, why the journey matters as much as the destination, how healing can support meaningful achievement, and why learning to embrace uncertainty can help us navigate personal and professional change. If you’re seeking perspective on self-awareness, emotional intelligence, healing, self-trust, and navigating your own “space between,” this conversation offers practical insights and thoughtful reflections. 🔔 Subscribe to The Brand Called You for more conversations with leaders, achievers, authors, and thought leaders from around the world.
S8 · E35
October 1 · 26 min
Healing Childhood Trauma Through Self-Nurturing Therapy: Insights from Julie Gowthorpe, PhD, RSW, Author, Speaker and Clinician
Welcome to another insightful episode of The Brand Called You! Join Ashutosh Garg as he interviews Julie Gowthorpe, PhD, RSW, Author, Speaker and Clinician from Toronto, Canada. In this episode, Julie discusses her book, Heal Childhood Trauma: The Self-Nurturing Therapy Approach to Better Adult Relationships. The conversation explores the impact of early trauma on adult relationships, the importance of self-nurturing, and practical techniques that can support the healing journey. Julie Gowthorpe shares insights from her clinical experience and introduces practical frameworks for understanding the connection between the wounded child and the functioning adult. The conversation also explores the mind-body connection, self-esteem repair, attachment patterns, and the importance of honoring the past without allowing it to control the present. Don’t miss the foundational “Trauma Landscape” exercise, which offers a visual approach to reflecting on difficult life experiences, and learn about the upcoming Self-Nurturing Therapy App designed to accompany the healing process.
S8 · E34
September 30 · 27 min
Building India’s Deep Tech Future: Insights from Ashish Taneja, Founder & CEO, GrowX Ventures
In this enlightening episode of The Brand Called You, host Ashutosh Garg sits down with Ashish Taneja, Founder and CEO of GrowX Ventures, to explore the world of venture capital, B2B investing, and deep tech in India. Ashish Taneja discusses his journey from consulting to operating and eventually investing. He shares candid insights into what it takes for founders to scale, the mistakes investors can make, and how India can strengthen its position in the global deep tech ecosystem. Whether you’re a first-time founder, venture capitalist, investor, or simply curious about the future of technology and innovation in India, this episode offers practical insights and lessons from real-world experience. Discover why starting early matters, what makes a founder capable of scaling, how investors approach difficult conversations, and why GrowX Ventures focuses on B2B and deep tech. 🔗 Subscribe to The Brand Called You for more inspiring conversations.
S8 · E33
September 29 · 23 min
Unlocking Holistic Healing with Yash Shekhar, Grandmaster Reiki Healer, Yogacharya & Yogaguru, India
Unlock the world of holistic healing with Yash Shekhar—Grandmaster Reiki Healer, Yogacharya, Yogaguru, and Padmasana record holder—in this insightful episode of The Brand Called You. Hosted by Ashutosh Garg, this conversation explores Yash Shekhar’s remarkable journey from naturally practicing Padmasana as a child to exploring Reiki, Tibetan Reiki, Kriya Yoga, Mantra Yoga, meditation, and other holistic practices. Yash Shekhar shares his perspectives on Kundalini, Mantra Yoga, the relationship between the body and mind, and the importance of integrating physical practices, breathwork, mental awareness, and the environment. The conversation also explores his experiences with Himalayan masters, his approach to supporting people facing serious health challenges, the potential for collaboration between conventional medicine and holistic practices, and his response to skepticism surrounding energy healing. Listeners will also discover simple practices, including Vajrasana and mindful breath observation, that Yash Shekhar recommends incorporating into a daily routine. Whether you are interested in yoga, Reiki, meditation, holistic wellness, or ancient spiritual traditions, this episode offers perspectives and practical insights for further exploration.
S8 · E32
September 28 · 23 min
Your Experience Is Not an Asset: Elangovan Perumal, Author & Strategy Leader, on Career Growth and Transformation
Unlock the real value of your career experience! In this episode of The Brand Called You, host Ashutosh Garg sits down with Elangovan Perumal, author of Your Experience Is Not an Asset and a strategy and transformation leader. Together, they challenge the conventional idea that experience alone equates to career success. Elangovan Perumal explains why simply accumulating years of experience or holding prestigious titles isn’t enough—and how conversion and structured thinking can turn experience into meaningful career capital. Discover practical frameworks for converting experience, the impact of AI on professional growth, the danger of invisible career signals, and the importance of career governance in building a coherent professional identity. If you want to move beyond credentials, develop stronger career capital, or understand how to stay valuable in a workplace increasingly shaped by AI, this conversation offers practical insights to consider.
S8 · E31
September 27 · 25 min
Unlocking Effective Corporate Learning: Insights with Alex Mozes, CEO of Gravity Learning
Join host Ashutosh Garg as he sits down with Alex Mozes, CEO of Gravity Learning, to explore the changing landscape of corporate training and workforce development. In this insightful conversation, Alex Mozes discusses how traditional learning methods can fall short, the limitations of asynchronous learning, and the power of cognitive science, live interaction, and practice in creating meaningful behavioral change. Drawing from his early experience at Udemy, Alex explores the challenges facing today’s corporate training industry and explains how Gravity Learning approaches learning transfer, behavioral change, neuroscience, and long-term measurement. The conversation also explores how AI is reshaping workplace learning, the skills leaders need in an AI-powered workforce, and why interpersonal capabilities remain important as technology continues to evolve. Whether you’re an L&D leader, HR professional, manager, business leader, or lifelong learner, this episode offers valuable perspectives on what can make workplace learning more effective and impactful.
S8 · E30
September 26 · 22 min
Relational Leadership in the Digital Age | Joshua Evarts, Author, Entrepreneur & Relational Leadership Advocate
Join us for this insightful episode of The Brand Called You as Ashutosh Garg interviews Joshua Evarts, entrepreneur, author, and relational leadership advocate. Joshua Evarts shares his journey from the world of technology to opening an unconventional cigar lounge and explains the essence of relational leadership, as explored in his book If Jesus Smoked Cigars: 8 Lessons in Relational Leadership. Discover why genuine human connections matter more than ever in today’s digital age, how leaders can foster authenticity and trust, and how strong relationships can sometimes achieve what strategy alone cannot. Whether you are a business leader, aspiring entrepreneur, or someone interested in improving workplace culture, this episode offers practical insights and a fresh perspective on leadership.
S8 · E29
September 25 · 25 min
Making Sense of AI: Insights with Delphin Kyubwa, Branch Chief at California Department of Technology & Author
Join us for a compelling conversation on The Brand Called You as Ashutosh Garg interviews Delphin Kyubwa, Branch Chief at the California Department of Technology, AI researcher, adjunct professor of computer science, and author of Make Sense of AI: A Simple, Practical Guide for Everyday Life, Work, and Business. In this episode, Delphin Kyubwa shares his motivation for making AI accessible to everyone, explains why AI literacy is an important civic skill, and explores the key differences between AI and human intelligence. The conversation also examines the importance of human judgment in the era of AI, common mistakes people make when using tools such as ChatGPT, and how organizations can balance innovation with governance and ethics. Drawing on his experience in both America and Africa, Delphin Kyubwa discusses how AI can affect developing nations differently and offers perspectives on how people from diverse backgrounds can learn to navigate AI in everyday life and work. If you’re looking for practical perspectives on AI, insights into responsible technology use, and a deeper understanding of AI’s role in everyday life and business, don’t miss this episode!
S8 · E28
September 24 · 17 min
Unlocking Return on Leadership: Insights with Janeen Gelbart, CEO & Co-founder of Indiggo
Welcome to another insightful episode of The Brand Called You! Join host Ashutosh Garg as he explores the evolving science of leadership with Janeen Gelbart, CEO and Co-founder of Indiggo. In this episode, Janeen shares how her global experiences and background in psychology have shaped her understanding of leadership. The conversation also explores Indiggo’s approach to measuring Return on Leadership, the importance of execution, and how technology and AI are changing the way organizations approach leadership. The impact of culture and psychology on leadership. The concept of Return on Leadership. Why execution matters alongside strategy and leadership style. How AI and technology are reshaping leadership measurement and development. The human capabilities that remain important in an AI-driven world. Indiggo’s data-driven approach to leadership effectiveness. How organizations can build clarity, alignment, and connection beyond the CEO.
S8 · E27
September 23 · 27 min
Unlocking Potential: Patrick Engasser, Bestselling Author, Business Coach & Motivational Speaker
Join us for a powerful episode of The Brand Called You as host Ashutosh Garg sits down with bestselling author, business coach, and motivational speaker Patrick Engasser. Born blind, Patrick shares how his unique perspective shaped his approach to problem-solving, sales, leadership, and coaching. He discusses how he turned adversity into a source of strength, why listening is essential for building meaningful connections, and what truly distinguishes leaders people willingly follow. Patrick also explores the origins of limiting beliefs, the impact of daily habits on success, how technology has transformed independence for people with disabilities, and how organizations can foster genuinely inclusive cultures. This conversation is filled with practical insights and powerful lessons for anyone striving to overcome personal or professional obstacles. Don’t forget to like, comment, and subscribe!
S8 · E26
September 22 · 22 min
Driving Sustainable Impact: Insights from Porsha Seechung, Director of Academic Relations at Green Project Management
Join us for an insightful conversation with Porsha Seechung, Director of Academic Relations at Green Project Management (GPM), as she discusses her journey from early entrepreneurial experiences in the Philippines to advancing sustainability within the project management profession. Hosted by Ashutosh Garg, this episode explores the evolving definition of sustainable project management, the importance of embedding sustainability into business strategy and education, and the essential skills future project managers will need. Discover why interdisciplinary collaboration and emerging technologies such as AI can contribute to sustainable outcomes, while human judgment, ethical leadership, and stakeholder engagement remain essential. Gain practical insights for leaders and professionals looking to integrate sustainability into decision-making and create lasting impact. Don't miss this episode if you're passionate about sustainability, leadership, business strategy, or the future of project management!

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