
Market Madness: How Emotions Can Lead Investors Astray and What to Do
Have you ever wondered why people spent millions on cartoon apes in the NFT frenzy? Beyond the obvious desire for profit, emotions likely played a role. In this episode of The Behavioral Divide, Professor Hal Hershfield sits down with Alex Edmans, Professor of Finance at the London Business School, to discuss his new book, The Madness of Markets. Beyond the many fun, memorable stories found in his research (like cartoon apes), he examines the emotions and biases that can drive even smart investors to make suboptimal choices. Joining them is Jason Gentile, Chief Wealth Officer at Apella Wealth. Together, they get at the importance of remaining tethered to your own objectives when others may be chasing quick wins, and why one of the hardest things in investing is being aware of what you know versus what you merely think you know. If you enjoy the show, please subscribe or let us know by giving our series a five-star rating. We’d also love to hear from you. To join in on the discussion, send us a note at BehavioralDivide@AvantisInvestors.com. Important Disclosures The views expressed in this presentation are the speaker’s own and not necessarily those of American Century Investments. This presentation is for general information only and is not intended to provide investment, tax or legal advice or recommendations for any particular situation or type of retirement plan. Please consult with a financial, tax or legal advisor on your own particular circumstances. Hal Hershfield is not affiliated with American Century Investments. Follow us on social media: LinkedIn: https://a.vant.is/4ppUSVI X: https://a.vant.is/4psIwMw Subscribe to The Behavioral Divide podcast: Spotify: https://a.vant.is/3IlDEIy Apple: https://a.vant.is/3IgEhDe


















