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Tech for Non-Techies

Sophia Matveeva

If you want to build new things and be known as the innovator in the room — this is your show.

Whether you're launching a tech venture from scratch as a non-technical founder, bringing a new product to market inside a large organisation, or advising tech and VC clients — I'll give you the thinking and the frameworks to do it.

The smartest founders and the most ambitious senior executives are obsessed with the same skill: product thinking.

It's the ability to figure out what is worth building, why it is worth building, and how to make it work.

Founders develop it out of necessity. Senior leaders suddenly need it the moment they reach the top.

Almost nobody teaches it.

I do.

I've taught these frameworks at Oxford, London Business School, and Techstars, written for the Harvard Business Review, and spoken at GITEX and Cannes Lions.

I have over 800 alumni across four continents.

This is not theory.

It is the thinking, tested at the highest level, and now yours.

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  • 28 episodes
  • weekly
  • Avg 25 min
  • English
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