Figma on Why Design Gains Value in the AI Era
“As code becomes more and more commoditized and easier to produce, the value is moving up the stack to what you would call design,” Kris Rasmussen, chief architect at Figma, tells Bloomberg Intelligence senior technology analyst Anurag Rana. In this episode of the Tech Disruptors podcast, the pair discuss how AI agents are changing design and software development, why agents may become the glue connecting different interfaces rather than replacing them and how Figma’s canvas and design systems provide the context teams need to move from prompt to prototype to production. Rasmussen explains how Figma is combining frontier and first-party models while using its design data and customer workflows to improve agent performance, reinforcing the importance of human taste, judgment and collaboration as code becomes easier to generate.