Talking Industrial Automation

Building Smarter Automation Through Partnership, AI, and Industry Expertise with Greg Jackson and Alan Hinchman

What does it take to build smarter, more effective industrial automation? Lisa Richter sits down with Greg Jackson of Smart Sites and Alan Hinchman of Gray Matter to explore a partnership spanning more than 30 years—and how the industry has evolved from simply collecting data to turning it into meaningful insight. They dive into AI, cybersecurity, system integration, industry expertise, and the growing need to do more with less. They also share lessons from the field, the importance of trusted partnerships, and what's ahead for the future of industrial automation. Tune in for insights and real-world perspectives on where automation is headed. Listen to the full episode and discover more on the Industrial Automation Exchange at www.csiaexchange.com.

From Specs to Trust: How Industrial Automation Buyers Really Make Decisions

In this episode of Talking Industrial Automation, Lisa Richter sits down with Nicole Bojic, Founder and CEO of ILLI Agency, to explore the human side of B2B marketing and industrial automation buying decisions. Nicole explains why the best technology can lose to the technology a buyer actually understands, and why technical specifications, data, and ROI alone may not be enough to win the deal. Drawing from years of buyer research, she shares how fear, trust, risk, and internal decision-making shape purchasing decisions long before an RFQ ever arrives. The conversation also dives into how AI is changing the way industrial buyers discover and shortlist companies, why businesses need to create content around the real questions their customers are asking, and how smaller industrial firms can build visibility without trying to be everywhere. Nicole and Lisa discuss the shift from selling capabilities to understanding buyers, overcoming "pilot purgatory" when moving from IT to OT, and why companies should focus on building trust before the buying process officially begins. Tune in for an insightful conversation about buyer psychology, industrial automation marketing, AI-driven search, and the future of B2B technology sales.

From Plant Floor to Smart Factory: How Data, AI & Employee Ownership Are Reshaping Manufacturing with Sam Zungri

What does it take to turn decades of industrial automation expertise into a modern, AI-ready manufacturing business? In this episode of Talking Industrial Automation, Lisa Richter sits down with Sam Zungri, President and CEO of Polaris Automation, to discuss how automation, operational data, and employee ownership are transforming the future of manufacturing. Sam shares his journey from electrical engineer to business leader, explains how Polaris evolved from a traditional controls system integrator into a digital transformation partner, and reveals how their proprietary Core Data platform helps manufacturers convert overwhelming amounts of plant-floor data into actionable business intelligence. The conversation explores today's biggest challenges—including workforce shortages, retiring experts, AI adoption, and the growing importance of trusted partnerships over transactional vendor relationships. Sam also offers practical advice for manufacturers preparing for the next wave of industrial innovation and explains why relationships, transparency, and continuous learning remain the foundation of long-term success. 🎧 Listen now to discover how connected data, AI, and a people-first culture are driving the next generation of industrial automation.

The Future of Engineering: Why AI-Native Workflows Will Change Everything with Dr. Axel Zein

What happens when AI stops acting as a productivity tool and starts becoming the decision layer of engineering? In this episode of Talking Industrial Automation, Lisa Richter sits down with Dr. Axel Zein, CEO and President of WSCAD, to explore the rise of AI-native engineering and what it means for the future of industrial automation. Axel explains why simply adding AI to existing workflows isn't enough, how engineering processes are poised for a fundamental transformation, and why the companies that embrace AI today will gain a significant advantage tomorrow. From reducing complexity and accelerating documentation to reshaping the role of engineers themselves, this conversation offers a practical look at where AI is delivering real value—and where the hype falls short.

From Bioengineering to Factory Automation: How Rob Goldsmith Helps Bring Manufacturing to Life

n this episode of Talking Industrial Automation, Lisa Richter sits down with Rob Goldsmith, Director of Industrial Systems at Matrix, to explore his unexpected journey from bioengineering student to automation leader overseeing one of North America's largest independent integration teams. Rob shares how Matrix "brings processes to life" through factory automation, network infrastructure, and industrial systems integration — from small retrofit projects to massive greenfield installations. He also explains automation in everyday terms using a simple "making soup" analogy, discusses the growing role of AI in manufacturing, and highlights why CSIA best practices and strong client relationships remain essential in a rapidly evolving industry. Tune in for insights on leadership, automation strategy, AI adoption, and the human side of industrial systems integration.

Scaling Smart: Jeremy Anderson on Modernizing Manufacturing, Data, and Automation

In this episode of Talking Industrial Automation, host Lisa Richter sits down with Jeremy Anderson, President of Process and Data Automation at the Krones Group, to explore what it really takes to modernize manufacturing in today's rapidly evolving landscape. Jeremy shares his journey from taking things apart as a kid to leading automation and data-driven transformation across complex production environments. He dives into how organizations can scale automation intelligently, balance people and technology, and build systems that deliver long-term value—not just quick wins. You'll also hear insights on what sets great system integrators apart, why CSIA certification matters, and how a collaborative industry mindset continues to drive innovation and shared success. 🎧 Listen to the full episode to learn how to scale automation the right way, build resilient teams, and stay competitive in a constantly changing manufacturing environment.

M&A in Automation: Clint Bundy on Valuations, Talent, and the Future of System Integrators

In this episode of Talking Industrial Automation, host Lisa Richter speaks with Clint Bundy, Managing Director at Bundy Group, a boutique investment bank that has spent more than three decades advising companies in automation, control systems integration, industrial technology, IoT, and cybersecurity. Clint shares how growing up in a family business shaped his career in mergers and acquisitions and explains how Bundy Group helps founders and management teams navigate some of the biggest decisions they'll ever make—selling a company, raising capital, or finding the right strategic partner. The conversation explores the rapid growth of M&A activity in the system integration market, the difference between strategic buyers and private equity investors, and what makes automation companies attractive acquisition targets. Clint also breaks down the four key drivers of company value—stability, profitability, growth, and scale—and offers practical advice for owners who want to build stronger businesses, whether they plan to sell or not.

Engineering the Brain of the Process: Guru Thakkar on Scalable Automation, Front-End Discipline & Intelligent Systems

In this episode of Talking Industrial Automation, host Lisa Richter sits down with Guru Thakkar, Director of Engineering at Inflexion Point in Neptune, New Jersey. With more than 20 years of experience across pharmaceutical, life sciences, food & beverage, utilities, and building automation, Guru shares how disciplined front-end engineering, standardization, and strong technical fundamentals set the stage for long-term success. From scaling Inflection Point organically from 40 to over 100 employees, to supporting Operation Warp Speed during COVID, Guru explains why early design decisions, rigorous testing, and lifecycle thinking matter more than ever. The conversation explores: What it really means to "put the brain" into industrial systems Why turnkey integration across all layers (from sensors to enterprise systems) is becoming essential How system integrators are navigating AI, cybersecurity, and digital transformation The growing complexity of pharma manufacturing and single-use equipment Why trust, repeat business, and sound non-technical business practices drive sustainable growth Whether you're an end user, engineer, or integrator, this episode offers a thoughtful look at how intelligent systems are shaping the future of process automation—and why fundamentals still matter in a rapidly evolving landscape.

The Brains of the Factory—Scaling Automation Leadership with Matt Wise

As we kick off the new year, Talking Industrial Automation revisits a listener-favorite conversation with Matt Wise, CEO of E-Tech Group—one of Control Engineering and Plant Engineering's 2025 System Integrator of the Year award winners. Matt shares how he explains automation as "the brains of the factory," why marketing and business strategy matter just as much as engineering, and how E-Tech Group scaled into one of North America's largest system integrators through acquisition, talent, and long-term vision. The conversation explores today's biggest industry challenges—from labor shortages and rising complexity to AI, multi-site automation, tariffs, and uncertainty—and what it takes to guide clients through them as a true automation partner. Whether you're a system integrator, manufacturer, or industry leader looking to start the year with fresh perspective, this encore episode delivers practical insights on growth, leadership, and the future of industrial automation.

From Boots to Bots: Brandon Umscheid's Automation Journey at Baker Group

Listening, Leading, and Evolving: How Adrienne Meyer is Shaping the Next Chapter of CSIA

In this episode of Talking Industrial Automation, host Lisa Richter welcomes Adrienne Meyer, the newly appointed CEO of the Control System Integrators Association (CSIA). With 20+ years of experience managing global trade associations and technical organizations, Adrienne shares her journey—from being fascinated by encyclopedias as a kid to shaping the future of industrial automation through community-building and strategic leadership. Tune in to hear how Adrienne's early roles prepared her for leading CSIA, why listening is her leadership superpower, and what she sees on the horizon for system integrators—from certification insights to new engagement strategies and untapped member benefits. If you're curious about the role of associations, the power of professional networks, or the evolution of industrial automation, this episode offers actionable insights and a fresh perspective from the top.

From Control Panels to Purpose: How Stephen Beck Found His Path in Industrial Automation | Talking Industrial Automation

In this episode of Talking Industrial Automation, host Lisa Richter sits down with Stephen Beck, Senior Chemical Engineer at Huffman Engineering, to explore his journey from building control panels at age 10 to shaping automation systems across utilities, life sciences, and manufacturing. Stephen shares insights from his early experiences at a nuclear power plant, his transition into systems integration, and how Huffman Engineering's "making ideas work" philosophy continues to drive quality and customer trust. Along the way, he unpacks challenges like balancing modernization with cost constraints, navigating project politics, and managing the growing impact of AI and cybersecurity on the automation industry. Whether you're an engineer, integrator, or industry leader, this conversation offers thoughtful takeaways on resilience, ethics, and innovation in industrial automation.

Breaking the Mold: How Marcos Carlotto of Schneider Electric Is Reimagining Industrial Automation | Talking Industrial Automation

In this episode of Talking Industrial Automation, host Lisa Richter is joined by Marcos Carlotto, Director of Software-Defined Automation at Schneider Electric, for a deep dive into how open systems, artificial intelligence, and workforce transformation are reshaping the industrial automation landscape. From Schneider's bold stance against proprietary platforms to real-world examples of scalable innovation—like retrofitting 60 pump stations in just 6 months—Marcos reveals how flexibility, speed, and partner ecosystems are key to future-proofing automation. If you're curious about what's next for automation—or how to thrive in it—this episode delivers strategic insight with global perspective. P.S. The Show is always looking for guests! You do need to be part of a company that is a CSIA member with a Gold profile or higher on the CSIA Industrial Exchange but other than that, you are welcome to join this show. Contact Lisa Richter if you are interested. (Linkedin here)

Standards, Audits, and Intuition: Bud Weightman's 35-Year Journey in Quality Management | Talking Industrial Automation

In this episode of Talking Industrial Automation, host Lisa Richter welcomes Bud Weightman—President of Qualified Specialists International (QSI) and a seasoned expert with over 35 years in quality management, auditing, and standards consulting. Bud takes us inside his journey from launching QSI in 1989 to auditing high-stakes offshore drilling operations around the globe. He explains the importance of risk-based auditing, why cookie-cutter systems fall short, and how custom, standards-driven solutions help companies improve performance, safety, and compliance. You'll also learn about the value of CSIA certification, the connection between intuition and successful audits, and what sets Bud's approach apart in an industry built on trust, evidence, and continuous improvement. P.S. The Show is always looking for guests! You do need to be part of a company that is a CSIA member with a Gold profile or higher on the CSIA Industrial Exchange but other than that, you are welcome to join this show. Contact Lisa Richter if you are interested. (Linkedin here)

Navigating the Future of Industrial Automation with GE Vernova's Paul Adams | Talking Industrial Automation with Lisa Richter

In this episode of Talking Industrial Automation, host Lisa Richter sits down with Paul Adams, Senior Director of Partner Ecosystems at GE Vernova, to explore how his nearly three-decade journey with GE has shaped a deep understanding of software, systems, and integrator partnerships. From building global relationships to embracing cloud transformation and tackling cybersecurity challenges, Paul shares real-world insights into what it takes to scale, support, and modernize industrial automation today. Tune in to hear his thoughts on workforce evolution, strategic acquisitions, and the power of curiosity and connection in career growth. P.S. The Show is always looking for guests! You do need to be part of a company that is a CSIA member with a Gold profile or higher on the CSIA Industrial Exchange but other than that, you are welcome to join this show. Contact Lisa Richter if you are interested. (Linkedin here)

Scaling with Purpose: Joe Mazzola on Growing McEnery Automation and Leading with Vision | Episode 109 of Talking Industrial Automation with Lisa Richter

In this episode of Talking Industrial Automation, host Lisa Richter sits down with Joe Mazzola, General Manager of McEnery Automation, to unpack his journey from co-op student to company leader. Joe shares how McHenry has grown from a two-person startup to a 30-person team, fueled by long-term customer relationships, CSIA certification, and a culture of engineering excellence. From process automation innovations in brewing and consumer goods to navigating workforce transitions and integrating ERP systems, Joe offers grounded insights on scaling with integrity, embracing flexibility, and building solutions that last. P.S. The Show is always looking for guests! You do need to be part of a company that is a CSIA member with a Gold profile or higher on the CSIA Industrial Exchange but other than that, you are welcome to join this show. Contact Lisa Richter if you are interested. (Linkedin here)

A Decade of Impact: Jose Rivera Reflects on Leadership, Legacy, and the Future of Automation | Episode 108 of Talking Industrial Automation with Lisa Richter

In this special crossover episode of Talking Industrial Automation, host Lisa Richter shares a conversation from Great Question: A Manufacturing Podcast, featuring outgoing CSIA CEO Jose Rivera. As he prepares to step down after 10 transformative years, Jose looks back on the challenges and triumphs that shaped the Control System Integrators Association—from navigating the pandemic and launching remote certifications to championing emerging leaders and expanding globally. Listeners will gain insights into how CSIA evolved to meet the needs of a new generation of system integrators and why the upcoming Learning Hub could redefine professional development in automation. If you're interested in leadership transitions, association strategy, or the future of industrial integration, this episode delivers thoughtful reflections and a hopeful look ahead. P.S. The Show is always looking for guests! You do need to be part of a company that is a CSIA member with a Gold profile or higher on the CSIA Industrial Exchange but other than that, you are welcome to join this show. Contact Lisa Richter if you are interested. (Linkedin here)

Leading with Value: Smarter Pricing Strategies for Today's Industrial Market with Brian Doyle | Episode 107 of Talking Industrial Automation with Lisa Richter

In this episode of Talking Industrial Automation, host Lisa Richter sits down with Brian Doyle, CEO of Holden Advisors, to explore how B2B companies—especially in manufacturing and industrial sectors—can unlock growth through value-based pricing. Brian shares insights on navigating market uncertainty, communicating across generational teams, and tackling challenges like tariffs and inflation with pricing strategies that stick. Key Takeaways: Why value-based pricing outperforms cost-plus models How to assess your company's pricing power Common pricing pitfalls during market disruptions The importance of segmenting customers by price sensitivity Tips for sales teams to defend pricing and reduce unnecessary discounting Tune in to learn how pricing can become your company's most powerful growth lever. P.S. The Show is always looking for guests! You do need to be part of a company that is a CSIA member with a Gold profile or higher on the CSIA Industrial Exchange but other than that, you are welcome to join this show. Contact Lisa Richter if you are interested. (Linkedin here)

Matt Wise of E Tech Group | Episode 106

In today's episode, we're talking industrial automation with Matt Wise, CEO of E Tech Group as we explore how E Tech Group became a powerhouse in system integration, earning accolades like the 2025 System Integrator of the Year award. Discover Matt's unique journey from marketing to leading over 600 employees across North America and how his diverse background shapes innovative strategies for tackling industry challenges. Key Takeaways: - Learn about E Tech Group's evolution through strategic acquisitions and its impact on scaling operations. - Understand the complexities faced by clients in automation and how E Tech Group provides tailored solutions. - Gain insights into industry trends, including labor shortages and technological advancements like AI. P.S. The Show is always looking for guests! You do need to be part of a company that is a CSIA member with a Gold profile or higher on the CSIA Industrial Exchange but other than that, you are welcome to join this show. Contact Lisa Richter if you are interested. (You can finder on on Linkedin here)

TIA Rewind - Jim Biehl of Partner at Wipfli, LLP (formerly of Clayton & McKervey)

In this encore presentation of one of the most listened episodes of Talking Industrial Automation, Jim Biehl reveals why some businesses thrive and others flame out, based on his decades of experience. Plus, he discusses the No. 1 inhibitor to business growth. Hint: It's not what you think. Register for the CSIA 2025 Conference HERE