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Superlative

Ariel Adams

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.

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  • 27 episodes
  • weekly
  • Avg 1 hr 5 min
  • English

Episodes 27

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  • Wednesday · 1 hr 5 min

    The Art of Meaningful Design and the Future of Swiss Watches With Hakim El Kadiri of ELKA Watch Co.

    This week on SUPERLATIVE, aBlogtoWatch founder, Ariel Adams, is joined by Hakim El Kadiri, founder of ELKA Watch Co., for a conversation about meaningful watch design, the importance of storytelling, and the future of Swiss watchmaking. Ariel and Hakim explore the creative process behind an upcoming ELKA Watch Co. collaboration celebrating aBlogtoWatch's 20th anniversary, including the inspiration behind its unique tree-ring dial and its connection to Swiss history. They discuss what makes a watch truly special, why emotional connections matter more than brand prestige, and how thoughtful design can create something that resonates with collectors beyond its price tag. The conversation also examines the challenges facing the Swiss watch industry, from rising prices and shifting consumer expectations to the growing influence of independent watchmakers. Hakim shares his perspective on how smaller brands are filling gaps left by major manufacturers, the importance of maintaining the value of Swiss-made watches, and his experiences working within the industry. Ariel and Hakim also discuss the changing landscape of watch retail, the benefits of connecting directly with customers, and why the future of independent watchmaking may require a fresh approach to distribution and the traditional retail model.  Check Out ELKA Watch Co.: Website - https://www.elkawatch.ch/ Instagram - https://www.instagram.com/elkawatchco/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review!

  • October 7 · 1 hr 8 min

    Guy Allen on Elliot Brown Watches and the Independent Watch Revolution

    This week on SUPERLATIVE, aBlogtoWatch founder Ariel Adams is joined by Guy Allen, Head of Sales at Elliot Brown Watches. Guy reflects on more than four decades in the watch industry, from his early work with LEGO watches to finding his place at Elliot Brown. He shares how the British brand developed its reputation for rugged tool watches, including its work with the UK Tier One Special Forces community and the development of the Holton. Guy and Ariel also discuss what authenticity means for an independent watch brand, why collectors increasingly buy across vastly different price points, and how events and enthusiast communities have transformed the relationship between brands and their customers. The conversation then turns to the changing economics of the watch industry, including Elliot Brown's move toward a direct-to-consumer model and the growing opportunities for independent brands. Guy offers his perspective on escalating Swiss watch prices and questions the value proposition of familiar watches that now cost dramatically more, while Ariel examines why major Swiss brands have increasingly pursued higher prices and lower volumes. They also discuss the growing strength of non-Swiss and independent watchmakers and a developing movement-supply problem that is making popular Japanese movements more expensive and difficult for smaller brands to source. Keep up with Guy and Elliot Brown Watches: Website - https://elliotbrownwatches.com/ Instagram - https://www.instagram.com/ebwatches/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters: 00:00 Introduction 00:59 Guy Allen’s History With LEGO Watches 07:24 Joining Elliot Brown 10:17 Creating Watches for Special Forces 14:31 How Tough Is the Elliot Brown Holton? 17:42 Building an Authentic Independent Watch Brand 19:26 Why Elliot Brown Went Direct-to-Consumer 24:05 Watch Collecting and the Power of Community 28:02 How Watch Shows Changed the Industry 36:18 Why In-Person Watch Shows Are Here to Stay 39:50 Solving the Watch Resale Problem 47:32 Managing the Growing Watch Show Circuit 51:08 How Lockdown Transformed the Watch Business 53:47 Why the Watch Hobby Is Winning 56:49 Why Swiss Watch Prices Have Gone Too Far 01:04:47 The Looming Watch Movement Supply Crisis 01:08:28 Where to Learn More and Closing Remarks

  • September 30 · 1 hr 2 min

    Lilian Thibault of AWAKE Watches on Making Métiers d’Art More Accessible

    This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder, Ariel Adams, is joined by Lilian Thibault, founder of AWAKE Watches. They discuss the evolution of AWAKE and how the brand found its identity by embracing Métiers d’Art, traditional craftsmanship, and a more focused creative direction. Lilian explains why launching a watch brand may be easier than ever, while building one that lasts has become increasingly difficult. He also shares how AWAKE’s handmade dials and use of techniques such as Vietnamese Son Mài lacquer have helped the brand offer collectors something distinctive at a more accessible price point. Ariel and Lilian also explore why watches have become expressions of personality and emotion, the freedom founder-led brands have to take creative risks, and why AWAKE has no ambition to become a high volume watch company. They discuss the growing appeal of independent brands, changing collector attitudes toward resale value, and the importance of creating a more personal relationship between brands and their customers. Lilian also explains how AWAKE searches around the world for talented artisans, why great craftsmanship is not defined by where it comes from, and how the brand plans to bring greater sophistication to its watches while remaining committed to Métiers d’Art and accessible pricing. Keep up with Lilian and AWAKE Watches: Website - https://awakewatches.com/ Instagram - https://www.instagram.com/awake.concept/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters: 0:36 Lilian Thibault and the Evolution of AWAKE Watches 2:32 Why Starting a Watch Brand Is Easier Than Ever 4:47 Finding the Idea That Made AWAKE Different 7:52 Making Métiers d’Art More Accessible 10:47 Defining Métiers d’Art and Preserving Traditional Craftsmanship 13:42 Why Presentation Matters as Much as the Watch 17:26 Watches, Emotion, and Personal Expression 20:00 Reinventing AWAKE and Its Brand Identity 25:36 Why Founder Led Brands Can Take More Risks 27:54 Why AWAKE Does Not Want to Become a High Volume Brand 32:12 Moving Beyond the Investment Watch Era 36:18 Why Collectors Are Turning to Independent Brands 41:49 Navigating U.S. Tariffs and the Customer Experience 46:50 The Challenge of Affordable Artisanal Watch Dials 48:15 Why “Talent Has No Passport” 53:23 Finding Artisans Around the World 58:37 Why Developing New Craft Techniques Takes Years 1:00:45 What Comes Next for AWAKE Watches

  • September 23 · 1 hr 4 min

    Gary Girdvainis on the Unspoken Realities of the Watch Industry

    This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by longtime watch industry veteran Gary Girdvainis. Drawing on a career that stretches back to the early days of International Watch magazine, Gary reflects on decades spent inside the watch business and how dramatically the relationship between brands, media, retailers, and consumers has changed. Ariel and Gary discuss the realities behind watch journalism, the growing influence brands have sought over media, the shift from traditional publishing to today’s crowded creator landscape, and why simply following the Swiss playbook does not always lead to success. The conversation also goes behind the scenes of the business itself, including Gary’s experiences working alongside Danny Govberg, his time with Franck Muller, and what those roles revealed about inventory, distribution, marketing, and the less visible side of the Swiss watch industry. They explore why some European brands continue to struggle with the American market, the need for a major consumer facing watch show in the United States, and Gary’s current work with Nivada Grenchen and FTS. The episode closes with a deeper look at American watch manufacturing, the enormous challenges of producing components domestically, and why building a truly Made in USA watch is far more complicated than it might seem. Keep up with Gary and learn more about his work with FTS and Nivada Grenchen: FTS - https://www.ftsusa.us/ Nivada Grenchen - https://nivadagrenchenofficial.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters: [00:36] Introduction and Gary Girdvainis’ Watch Industry Background [03:36] Breaking the Rules of the Swiss Watch Industry [06:33] Watch Media, Brand Control, and Staying Honest [12:52] The Wild West of Modern Watch Media [15:20] Gary’s History With International Watch Magazine [22:16] Pulling Back the Curtain on the Watch Industry [27:13] How Luxury Marketing Differs in America and Europe [30:45] What Happened to Franck Muller? [39:41] Why Swiss Watch Brands Struggle With the U.S. Market [42:29] The Reality of Working in Watch Media [50:34] Does America Need a Major Watch Show? [54:35] FTS and the Future of American Watchmaking [58:40] The Economics of Making Watches in America

  • September 16 · 1 hr 15 min

    Thomas J. Sandrin of WatchDNA on What Defines Watch Brands and Drives Consumer Choice

    This week on SUPERLATIVE, Ariel Adams is joined by Thomas J. Sandrin, founder of WatchDNA, to discuss what defines a watch brand and how consumers navigate an industry with more choices than ever. Thomas shares his journey from more than a decade with the Swatch Group and Hamilton to earning his MBA and launching Northern Watch Services and WatchDNA. He explains the thinking behind WatchDNA, an educational platform built to help enthusiasts discover brands, understand the people and history behind them, and make more informed decisions without blurring the line between education and selling. Ariel and Thomas also explore why a strong sense of identity matters for watch brands, the growing challenge of knowing who to trust for watch information, and the role independent retailers continue to play in the buying experience. They discuss how social media has changed perceptions of expertise, why relationships and third party validation remain important in the watch industry, and why the ability to experience a watch in person still carries so much weight. Thomas also explains how WatchDNA is developing tools to connect consumers with retailers and make discovering and comparing brands easier in an increasingly crowded watch market. Learn more about Thomas and WatchDNA: WatchDNA Website - https://watchdna.com/ Instagram - https://www.instagram.com/WatchDNA/ - https://www.instagram.com/thomasjsandrin/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters: [00:35] Introduction to Thomas Sandrin and WatchDNA [03:55] Leaving the Swatch Group and Taking an Entrepreneurial Leap [05:00] Thomas’s Personal Journey and Going Back to School [08:01] What an MBA Taught Thomas About the Watch Industry [14:08] Why Brand DNA Matters [18:34] Thomas’s Career at Hamilton and the Swatch Group [21:44] Building Trust Between Watch Brands and Retailers [28:13] The Changing Role of Authorized Dealers and Brand Boutiques [33:10] Why Thomas Created WatchDNA [36:24] The Three Pillars of WatchDNA [41:40] Building a Community Around Watch Education [44:44] Social Media, Algorithms, and Watch “Experts” [51:41] Trust, Transparency, and Third Party Validation [54:04] Building WatchDNA’s Global Retailer Directory [56:00] The Business Model Behind WatchDNA [59:54] How Consumers Choose Where to Buy Watches [01:02:26] Thomas Turns the Questions on Ariel [01:04:08] Ariel on Building aBlogtoWatch and Becoming an Entrepreneur [01:06:27] Lessons, Mistakes, and Trust in the Watch Industry [01:13:28] Thomas’s Personal Philosophy and the Future of WatchDNA

  • September 9 · 1 hr 5 min

    Nate Borgelt of Joopiter on Expanding What’s Collectible and the Future of Watch Auctions

    This week on the Superlative Podcast, Ariel Adams is joined by Nate Borgelt, Head of Watches at Joopiter, to discuss the evolving world of watch auctions and how a new generation of collectors is changing the market. Nate shares his path through Christie’s, Patrizzi & Co., Antiquorum, and Sotheby’s, along with the experiences and mentors that shaped his perspective on watches and the auction business. He also explains what drew him to Joopiter and how the auction house is approaching curation, accessibility, and collectibility differently from more traditional players in the space. Ariel and Nate explore how the growth of online marketplaces, social media, collecting communities, and private sales has transformed the way watches are discovered, bought, and sold. They discuss the challenge of bringing attention to great watches that fall outside the usual Rolex and Patek Philippe conversation, the importance of giving collectors context around what makes a watch interesting, and the opportunities created by curating watches alongside other areas of culture and collecting. Nate also discusses Joopiter’s connection to founder Pharrell Williams, its efforts to make auctions more approachable, and why provenance and personal connections can make private consignments especially compelling. Learn more about Nate and Joopiter: Joopiter Website - https://www.joopiter.com/ Nate on LinkedIn - https://www.linkedin.com/in/nathanielborgelt/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters: [00:34] Introduction to Nate Borgelt and Joopiter [03:52] What Makes Joopiter Different? [08:50] Nate’s Career in Watch Auctions [16:06] Osvaldo Patrizzi and the Evolution of Watch Auctions [25:33] The Importance of Curation and Storytelling [32:19] Finding Value Beyond the Usual Collectible Watches [37:22] How Collectors Decide What to Buy [40:49] Bringing Attention to Overlooked Watches [45:16] Mixing Watches With Other Collectible Categories [49:20] Pharrell Williams and Joopiter [53:41] Making Watch Auctions More Accessible [56:00] The Joopiter Marketplace [58:08] How Watches Make It to Auction [59:41] Dealers, Private Sellers, and Provenance [1:03:56] Where to Learn More About Joopiter

  • September 2 · 1 hr 4 min

    Ahmad Shahriar on Why Watch Brands Need People, Passion, and Autonomy

    This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ahmad Shahriar, a longtime watch industry executive who currently works alongside Samir Shah representing Arnold & Son, Angelus, and Favre Leuba in North America. Ahmad reflects on his career with brands including Ulysse Nardin, Blancpain, and Breguet and explains why having passionate, accessible people behind a watch brand is so important. They discuss how relationships influence collectors, why independent brands are connecting with enthusiasts, and how Ahmad’s current role has allowed him to return to a more personal and hands-on approach to the watch business. Ariel and Ahmad also explore the differences between working for independent brands and large corporate groups, including the challenges that can arise when decisions are made far from the markets they affect. Ahmad shares his experiences with corporate micromanagement, the importance of giving local teams the autonomy to make decisions, and why focusing too heavily on numbers can come at the expense of passion. They also discuss changing collector expectations, the importance of celebrating both products and people, and why strong relationships may ultimately be one of the watch industry's most valuable assets. Learn more about Ahmad Shahriar and the brands he represents, including Arnold & Son, Angelus, and Favre Leuba: - https://www.arnoldandson.com/ - https://angelus-watches.com/ - https://www.favreleuba.com/ Ahmad on LinkedIn - https://www.linkedin.com/in/ahmad-shahriar-6709774/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters: [00:36] Introduction to Ahmad Shahriar [01:39] Representing Arnold & Son, Angelus, and Favre Leuba [02:46] Why Watch Brands Need People on the Ground [07:56] Why Relationships Sell Watches [11:21] The Rise of Independent Brands and Changing Collectors [14:35] Independent Brands vs. Corporate Watch Groups [21:06] Why Swiss Headquarters Struggle With North America [26:44] Inside the Swatch Group and Its Management Structure [28:29] The Reality of Leading Breguet North America [33:29] Why Great Watch Brands Get Stuck [36:44] What Happens When Corporations Buy Watch Brands [40:08] When the Watch Industry Stopped Being Fun [44:24] Watches, Celebration, and the Culture of Luxury [47:57] Bringing Passion Back to the Watch Industry [50:02] When Micromanagement Goes Too Far [55:03] Swiss Watches Face More Global Competition [58:22] What Makes Arnold & Son, Angelus, and Favre Leuba Exciting [1:00:24] How Watch Collectors Have Changed

  • August 26 · 1 hr 2 min

    Montrichard Group CMO Oscar Chabrat on the Business Behind Watch Brands and the Future of Microbrands

    This week on the Superlative Podcast, Ariel Adams is joined by Oscar Chabrat, founder of Praesidus Watches and Chief Marketing Officer of the Montrichard Group. Oscar takes Ariel behind the scenes of the watch industry to explain how Montrichard evolved from a traditional B2B manufacturer into a global operation involved in manufacturing, marketing, and a growing portfolio of watch brands. They discuss the realities of watch production, why so many brands rely on outside manufacturing partners, the challenges of inventory and movement lead times, and how a more flexible approach to production can help brands respond to a rapidly changing market. The conversation also explores the changing economics of the watch industry, from the decline of traditional fashion watches to the rise of microbrands and increasingly aggressive luxury watch pricing. Oscar and Ariel discuss why brand recognition can command a premium, how informed enthusiasts evaluate value differently, and whether AI could change the way consumers discover and compare watches. Oscar also shares the story behind Praesidus, from its roots in recreating a WWII veteran’s lost A11 watch to the role storytelling continues to play in the brand today. He also looks ahead to the next stage of Praesidus as it moves beyond familiar WWII inspired designs and into a new generation of more modern watches, offering a glimpse at how the brand plans to evolve while staying true to what made it successful. Learn more about Oscar, Praesidus Watches, and the Montrichard Group: - Instagram - https://www.instagram.com/praesidus.watch/ - https://www.instagram.com/oscarchabrat/ - Websites - https://montrichardwatch.com/ - https://praesidus.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Timestamps: [0:36] Introduction to Oscar Chabrat [1:12] Inside the Montrichard Group [5:09] A Global Approach to Watch Manufacturing [8:05] Just in Time Manufacturing and Watch Production [12:39] Why Watch Brands Need Manufacturing Partners [20:15] The Decline of Fashion Watches and Rise of Microbrands [22:53] Building Better Watch Brand Partnerships [27:07] Can the Montrichard Model Scale? [29:59] Watch Pricing and What Brands Can Really Charge [33:19] Why Luxury Watch Prices Keep Rising [37:27] How AI Could Change Watch Buying [39:58] GEO and Optimizing Watch Brands for AI [47:30] Why Storytelling Sells Watches [50:49] The Future of Praesidus Manufacturing [56:27] The Story Behind Praesidus and the A11 [58:20] Moving Praesidus Beyond WWII Watches [1:01:09] Closing Thoughts

  • August 19 · 1 hr 7 min

    Gabe Oppenheim On How History And Politics Shape The Watch Industry

    This week on Superlative, aBlogtoWatch founder Ariel Adams is joined by author and journalist Gabe Oppenheim to discuss his book Borrowed Time and the complicated history behind the modern watch industry. Gabe explains how his research into intellectual property led him deep into the history of Swiss watchmaking, including the relationship between watch companies and the Swiss government, the decline of American watch manufacturing, and the origins of what consumers understand as “Swiss Made.” He and Ariel explore how politics, competition, and industry cooperation helped shape the watch world we know today. The conversation also turns to Chinese watchmaking and counterfeiting, the importance of independent watchmakers, and the information gap between luxury brands and consumers. Gabe argues that understanding where watches come from, how they are made, and who actually contributed to their creation can make collectors more informed without taking away from their appreciation of watches. Together Ariel and Gabe discuss looking beyond marketing, celebrity ambassadors, and prestige to better understand the history, mechanics, and people behind the products collectors love. Learn more about Gabe and his newest book: - Website - https://www.gabeoppenheim.com/ - Check out his book: Borrowed Time - https://a.co/d/02tvLSO0 SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Timestamps: [00:35] Introduction & Gabe Oppenheim’s Borrowed Time [02:31] Why We Justify Buying Watches [05:03] Watches, Happiness & The Watch Community [11:52] Borrowed Time, IP Theft & Swiss Watchmaking [13:52] Creators, Credit & Consumer Advocacy [24:14] How The Swiss Industry Gutted American Watchmaking [31:20] Rolex, Regulation & Swiss Protectionism [38:48] The Real Origins Of “Swiss Made” [41:42] The Quartz Crisis, USSR & Chinese Watchmaking [45:00] Is “Swiss Made” Worth The Premium? [46:11] Looking Beyond Luxury Watch Marketing [48:32] Why Independent Watchmakers Matter [56:11] Counterfeit Watches & Chinese Clone Movements [58:23] Longines, Anarchism & The Hidden Side Of Watch History [1:03:34] Where To Find Gabe Oppenheim & Borrowed Time

  • August 12 · 1 hr 6 min

    Collective Horology’s Gabe Reilly On Why Independent Watchmaking Is Winning

    This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Gabe Reilly, Co-Founder of Collective Horology. Ariel and Gabe discuss the growing appeal of independent watchmaking and why collectors are increasingly drawn to brands with a strong creative identity, personality, and sense of purpose. Gabe explains how Collective approaches independent watch retail, why community and in person experiences have become so important, and how the resurgence of analog culture is helping mechanical watches find new relevance with consumers. The conversation also explores the challenges facing the traditional Swiss watch industry, from changing retail dynamics and consolidation to the difficulty some established brands have adapting to the American market. Gabe shares his perspective on what truly makes a watch brand independent, why collectors often view buying independent watches as a form of patronage, and how Collective has evolved from creating limited collaborations into a retailer dedicated to discovering and supporting independent watchmakers. Ariel and Gabe also discuss the changing media landscape and why watch brands need to become more comfortable with honest commentary, experimentation, and engaging directly with their communities. Tune in for a thoughtful look at why independent watchmaking continues to resonate with collectors and what its growing influence could mean for the future of the watch industry. Learn more about Gabe and Collective Horology: - Instagram - https://www.instagram.com/collectivehorology - Website - https://collectivehorology.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters: [0:36] Intro & Collective Horology Open House [2:18] Independent Watches & The Analog Boom [7:42] What Works In The U.S. Watch Market [14:27] Swiss Watchmaking & Global Competition [20:45] Retail Consolidation & Swiss Business Culture [27:07] Doing Business With Swiss Brands [34:23] Holding Companies Vs. Independent Watchmakers [42:00] What Does “Independent” Really Mean? [49:04] Watch Media, Transparency & Industry Commentary [54:29] Why Luxury Brands Struggle With Modern Media [1:00:46] The Evolution & Future Of Collective Horology [1:06:10] Closing & Contact Info

  • August 5 · 1 hr 3 min

    Lior Arussy On Why Luxury Watch Brands Have It Wrong

    How do independent watch brands compete in a market dominated by luxury giants? On this episode of SUPERLATIVE, aBlogtoWatch founder Ariel Adams is joined by Lior Arussy, founder and managing partner of Fund Time, to explore what it really takes to build a successful watch brand today. From investing in independent watchmakers to reshaping how brands connect with collectors, Lior shares why customer experience, authentic storytelling, and long term relationships matter far more than tradition alone. Together, Ariel and Lior discuss the cultural differences between Swiss luxury brands and the American market, why emotional engagement is just as important as exceptional watchmaking, and how independent brands can thrive by putting collectors first. They also examine the future of luxury watches, the changing expectations of modern buyers, and why innovation in business can be just as important as innovation in watchmaking. Whether you are an avid collector, an independent watchmaker, or simply fascinated by the business behind luxury timepieces, this conversation offers a fresh perspective on where the industry is headed. Learn more about Lior and Fund Time: - Instagram - https://www.instagram.com/arussylior/ - Websites - https://teamfundtime.com/ - https://www.liorarussy.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters: 00:36 Welcome & Fund Time Overview 01:56 How Fund Time Helps Independent Watch Brands 06:10 Distributor Relationships & Swiss vs American Business Culture 09:12 Why The Customer Always Comes First 14:26 Customer Experience & Lessons From Mercedes-Benz 17:46 Customer Co-Creation & The Future Of Luxury 21:27 Why Brands Lose Customers Over Time 27:06 Innovation, Failure, & Pricing Luxury Watches 33:57 Investing In Independent Watch Brands 38:02 The Biggest Mistakes Independent Watch Brands Make 45:02 Building Independent Brands In The U.S. 48:41 Emotional Connection vs Great Products 52:16 Lifetime Customer Value Over Transactions 54:38 The Future Of The U.S. Luxury Watch Market 58:57 Which Brands Should Avoid The U.S. Market 1:00:48 Why Brand Experience Matters 1:02:43 Where To Learn More About Lior Arussy

  • July 29 · 1 hr 6 min

    Riccardo Dana On SWOP's Vision For The Future Of Watch Collecting

    New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday! On this episode of Superlative, aBlogtoWatch founder Ariel Adams is joined by Riccardo Dana, founder and CEO of SWOP, to discuss how technology and AI are transforming the watch collecting experience. Riccardo explains the challenges collectors and dealers face when buying, selling, and trading watches online, and shares how SWOP is using AI powered tools to create a more transparent, secure, and efficient marketplace. Together, they explore trust, pricing, negotiations, and the role technology can play in simplifying every step of the collecting journey.  Their conversation also looks beyond the marketplace itself, touching on collector psychology, the influence of social media, and why independent watch brands deserve more attention alongside the industry's biggest names. Riccardo shares his vision for connecting collectors, dealers, and communities through a smarter platform while preserving the passion, craftsmanship, and enjoyment that make watch collecting such a rewarding hobby. Whether you're a seasoned collector or just getting started, this episode offers a fascinating look at how technology could shape the next generation of watch collecting. Learn more about Riccardo Dana and SWOP: - Instagram - https://www.instagram.com/swop.trade/ - Website - https://www.swop.trade/ - LinkedIn- https://www.linkedin.com/in/riccardodana/ This week's episode is sponsored by the Movado Heritage Kingmatic collection, learn more at the link below: - https://www.movado.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Timestamps: 00:34 Riccardo Dana Intro and What Is SWOP? 02:36 Why The Watch Market Needed SWOP 06:32 From In Person Buying To Online Watch Trading 10:21 Fixing Watch Marketplaces 14:29 Market Prices, Auctions, & Watch Values 23:02 Who Is SWOP Really Built For? 31:17 Dealer Fees & Global Watch Markets 35:39 Why SWOP Focuses On Modern Watches 42:17 Rolex, Hype, & Independent Watch Brands 46:10 Social Media & The Future Of Watch Collecting 54:50 How SWOP Uses AI 1:02:11 Will AI Agents Buy Your Next Watch? 1:05:53 Where To Find SWOP

  • July 22 · 1 hr 9 min

    Mike Margolis On Building Czapek In America, Modern Watch Marketing, And Buying With Your Heart

    New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday! In this episode of SUPERLATIVE, aBlogtoWatch founder and host Ariel Adams sits down with Mike Margolis, President of Czapek Americas, to explore what it takes to build an independent watch brand in today's competitive market. Drawing on decades of experience across luxury watch retail, distribution, and brand development, Mike shares how Czapek has grown its presence in North America while staying true to its identity. Along the way, he reflects on lessons learned from industry icons such as Jean-Claude Biver, the importance of creating meaningful collector relationships, and why authentic storytelling remains one of the most valuable tools in modern watch marketing. Their conversation also dives into the realities of selling independent watches, the changing role of retailers and events, the impact of tariffs and global business challenges, and why collecting should always be driven by passion rather than investment. Whether you are fascinated by the business behind luxury watches or simply appreciate great horology, this episode offers thoughtful insight into what helps brands and collectors thrive together. Learn more about Mike Margolis: - Instagram - https://www.instagram.com/thewatchenabler/ - Website - https://www.horologyworks.com/ - Czapek Watches - https://www.czapek.com/ This week's episode is sponsored by the Movado Heritage Kingmatic collection, learn more at the link below: - https://www.movado.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Timestamps: 00:35 Introduction 01:34 Mike's Career & Czapek 05:34 Tariffs & Importing Watches 10:32 Why Americans Should Buy Local 14:06 The Hublot Years 15:32 Working With Jean-Claude Biver 24:37 Lessons in Watch Marketing 30:09 Finding Modern Collectors 35:56 Becoming a Watch Collector 39:49 How Watch Collecting Has Changed 42:14 Events, Retail & Direct Sales 48:23 Can You Trust Online Reviews? 55:03 Buying Watches Online 56:58 Why Watches Should Bring Joy 1:01:48 Selling & Trading Watches 1:02:39 Buy With Your Heart 1:06:31 Rolex, CPO & Speculation 1:08:31 Final Thoughts

  • July 15 · 1 hr 5 min

    Frederic Gasser on B.R.M’s Racing DNA, American Retail, and the Power of Staying Niche

    New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday! In this episode of SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams sits down with Frederic Gasser, President of B.R.M North America, to discuss the unconventional story of bringing the French motorsport inspired watch brand to the United States. Frederic shares how a phone call, a handful of watches, and an unexpected first sale helped launch B.R.M in America, eventually leading to early opportunities with Neiman Marcus and retailers across the country. He also explains how B.R.M translates the colors, materials, mechanics, and energy of the racetrack into its watches, why the brand has remained committed to its distinctive racing identity, and how customization has helped build a passionate collector base. The conversation also explores the changing realities of the American watch market, from the growing influence of major brands over retailers to the challenges independent companies face in traditional wholesale. Frederic discusses B.R.M’s shift toward direct relationships with collectors, bespoke watches, and creative collaborations, while sharing why smaller brands need to stay focused rather than chase every market opportunity. Ariel and Frederic also examine the challenges European watch companies face when entering the United States, the importance of having a genuine local presence, and why finding your own niche may be more valuable than just pursuing volume. Learn more about B.R.M: - Instagram - https://www.instagram.com/brmchronographes/ - Website - https://brm-chronographes.com/ This week's episode is sponsored by the Movado Heritage Kingmatic collection, learn more at the link below: - https://www.movado.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Timestamps: [0:35] Intro & B.R.M Origins [3:58] Frederic Brings B.R.M to America [9:26] Early U.S. Growth & Retail Expansion [11:08] How B.R.M Manufactures Its Watches [13:19] B.R.M’s Racing Inspired Design [19:54] Richard Mille Comparisons & Staying Focused [23:47] Doing Fewer Things Well [24:31] The Power of Human Connection [26:00] Polarizing Design & Passionate Collectors [30:47] Technical Innovation & Lightweight Watches [35:08] Pricing & Customization [36:32] The Shift to Direct & Bespoke [39:12] Retailers & Big Brand Pressure [45:30] U.S. vs. European Discounting [47:23] Why the U.S. Market Is So Difficult [56:26] The Importance of the U.S. Market [58:10] Why Brands Need a Local Presence [1:00:47] Watches and Wonders & B.R.M’s Future [1:04:23] Closing

  • July 8 · 1 hr 4 min

    Thomas Baillod On Challenging Swiss Watchmaking Traditions At BA111OD

    New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday! This week on SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams sits down with Thomas Baillod, founder of BA111OD, for a conversation about challenging the traditional rules of Swiss watchmaking. Thomas looks back on the original idea behind BA111OD, which started as a proof of concept for a new way of selling watches through community, word of mouth, and what he calls “WeCommerce”. He explains how that idea grew into a full watch brand, why value remains central to the company, and how BA111OD has approached Swiss made watches, tourbillons, and retail in a way that pushes against industry norms. Ariel and Thomas also discuss BA111OD’s acquisition of BCP Tourbillon, the importance of producing accessible high end complications, and why Thomas believes luxury watchmaking should respect both the product and the consumer. Thomas shares his thoughts on heritage, the debate around the BA111OD name, the tension between price and perception, and why he is focused on building watches from the Watch Valley with passion before profit. Join Ariel and Thomas for a candid conversation about Swiss watchmaking, business model disruption, accessible tourbillons, and the future of BA111OD. Learn more about Ba111od: - Instagram - https://www.instagram.com/ba111od.official/ - Website - https://ba111od.com/ This week's episode is sponsored by the Movado Heritage Kingmatic collection, learn more at the link below: - https://www.movado.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Timestamps: [0:01] Intro & Thomas' Return [1:15] Camino de Santiago & Leadership Lessons [6:32] How BA111OD Began [11:13] Reinventing How Watches Are Sold [18:56] Price, Heritage & Luxury [21:00] Why Build An Affordable Swiss Tourbillon? [23:37] Who Buys BA111OD Tourbillons? [26:05] Industry Pushback & Retail Challenges [29:53] The BA111OD Name Explained [36:46] Design, Production & The Atelier [42:30] Respecting The Watch Consumer [49:16] Acquiring BCP Tourbillon [56:32] Making High End Watchmaking More Accessible [1:03:33] Closing Thoughts

  • July 1 · 1 hr 4 min

    Nathan Clapp Of Wraven Labs On Designing For True Watch Enthusiasts

    New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday! On this episode of SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams is joined by Nathan Clapp, founder of Wraven Labs, to explore the intersection of product design, watch collecting, and entrepreneurship. Drawing on his experience working on the Apple Watch and his passion for thoughtful industrial design, Nathan shares how a simple frustration while driving inspired the creation of the Wing One, a purpose built accessory designed to protect both watches and vehicles. The conversation dives into what it takes to bring a niche physical product to life, from prototyping and manufacturing to branding and storytelling. Nathan and Ariel also discuss why watch enthusiasts are drawn to craftsmanship, precision, and products that elevate the ownership experience. They explore the psychology of collecting, the importance of designing products that solve real problems, and how thoughtful presentation can be just as important as the product itself. Nathan also offers a look at Wraven Labs' next accessory venture, his approach to building a brand with long term value, and why creating something you are genuinely proud of matters more than chasing quick commercial success. Learn more about Wraven Labs: - Instagram - https://www.instagram.com/wravenlabs - Website - https://www.wravenlabs.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Timestamps: [00:35] Intro & Nathan's Background [04:13] Why Watch Collectors Love Craftsmanship [08:56] The Story Behind Wing One [14:34] How To Market A Niche Product [16:29] Who Wing One Is Really For [19:17] The Wraven Labs Vision [25:06] Materials, Adhesives & Durability [32:03] Building Wraven Labs [33:42] Advice For Watch Entrepreneurs [36:06] Future Variants & Collaborations [49:14] Should You Wrap Your Watch? [58:14] Sapphire, Patina & Long-Term Wear [1:00:10] Engineering The Laptop Protector [1:03:38] Where To Find Wraven Labs

  • June 24 · 1 hr 4 min

    Sylvain Berneron On Watch Design Without Compromise

    New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday! On this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams is joined by Sylvain Berneron, founder of Berneron Watches, for an in depth conversation about independent watchmaking, creative risk, and what it takes to build a lasting brand. Best known for the unconventional Mirage collection and his bold approach to design, Sylvain shares why he left the corporate world behind, invested his own savings into launching Berneron, and chose to follow his creative convictions rather than market trends. From asymmetric movements and precious metal construction to the challenges of bringing truly original ideas to life, he explains the philosophy that drives both his watches and his business. Their discussion also explores the unique structure behind Berneron Watches, including local manufacturing, employee ownership, transparent allocations, and long term planning in an industry often focused on short term results. Sylvain reflects on the importance of craftsmanship, durability, and authenticity, while offering a candid look at the realities of building an independent watch brand from the ground up. For collectors, enthusiasts, and anyone interested in the future of luxury watchmaking, this is a fascinating conversation with one of the industry's most distinctive voices. Learn more about Berneron: - Instagram - https://www.instagram.com/berneron/ - Website - https://www.berneron.ch/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Timestamps: [0:00:36] Introducing Sylvain Berneron [0:02:59] Challenges Facing Modern Watchmaking [0:08:02] Leaving Corporate Life Behind [0:20:34] Why Everything Is Made Locally [0:22:45] A Different Way To Run A Company [0:35:55] Building Watches To Last Generations [0:44:01] The Story Behind The Mirage [0:49:20] Risk, Timing, And New Ideas [0:56:37] Managing Three Years Of Demand [1:02:18] Why Fairness Matters

  • June 17 · 1 hr 3 min

    Becca Florence Davis Of CHP Caliber On The Future Of Independent Watch Brands

    New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday! In this episode of SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams sits down with Becca Florence Davis, founder of CHP Caliber, to explore the rapidly changing world of independent watch brands and what it really takes to succeed in the U.S. market. Drawing on her years of experience in luxury goods and as a former Shinola account executive, Becca explains why many promising watch brands struggle to break into retail, the hidden value of independent jewelers, and why relationships still matter more than hype in the watch industry. Becca also shares how CHP Caliber helps emerging brands navigate wholesale, why operations and after sales support can make or break success, and what retailers are actually looking for when deciding which watches deserve case space. From the realities of direct to consumer business models to the importance of storytelling, trust, and long term growth, this conversation offers an insightful look at the business side of modern watchmaking and what separates brands that last from those that disappear. Learn more about Becca and CHP Caliber: - Instagram - https://www.instagram.com/chpcaliber/ - LinkedIn - https://www.linkedin.com/in/beccafdavis/ - Website - https://www.chpcaliber.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Timestamps: [00:35] Intro & Becca’s Watch Industry Background [02:50] Why Becca Created CHP Caliber [08:39] How Independent Watches Actually Get Sold [16:29] What U.S. Retailers Really Want From Watch Brands [23:45] DTC vs Retail: Why Brands Hit A Growth Ceiling [31:15] Inside CHP Caliber & The Access Lab [37:04] Which Watch Brands Are Ready For The U.S. Market [1:00:29] Who Should Work With CHP Caliber & How To Connect

  • June 8 · 1 hr 3 min

    Jason Chevrolat of Bonniksen on Preserving Traditional Watchmaking

    In this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Jason Chevrolat, co-founder of Bonniksen, to discuss the philosophy, ambition, and craftsmanship behind launching a new independent watch brand rooted in traditional watchmaking. Jason shares the story behind Bonniksen’s connection to the historic carousel complication, the influence of the Time Æon Foundation, and what it means to participate in the prestigious Naissance d’Une Montre IV project. From preserving disappearing techniques to creating watches with true credibility, Jason explains why taking the slow road in watchmaking still matters. Ariel and Jason also dive into the realities of building a brand from the ground up, the challenges of handmade watchmaking, and the sacrifices required to bring an ambitious vision to life. Along the way, they discuss independent watchmaking, collector culture, Greubel Forsey’s influence, and Bonniksen’s long term goal of helping preserve traditional watchmaking through education and future generations of makers. Learn more about Bonniksen and stay connected with Jason: - Bonniksen Instagram - https://www.instagram.com/bonniksenofficial/ - Personal Instagram - https://www.instagram.com/holywrists/ - Website - https://bonniksen.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review!

  • June 1 · 1 hr

    Building A Modern Tool Watch Brand With Olof Larsson of Aera

    In this episode of Superlative, aBlogtoWatch founder and our host, Ariel Adams, sits down with Olof Larsson, co-founder of Aera, to explore the philosophy behind building a modern tool watch brand from the ground up. With decades of experience in the watch industry and a family history in retail, Olof shares how a chance friendship through Ikepod eventually led to the creation of Aera. He discusses why he and co-founder Jas Minhas chose to start a completely new brand instead of reviving a heritage name, the challenge of finding a perfect new company name, and the importance of creating watches that feel purposeful, refined, and distinctly their own. Olof also offers an inside look at Aera’s design process, including the obsession with small details that define the brand’s aesthetic. From the challenges of manufacturing curved dials to balancing modern design with timeless functionality, he explains what it takes to bring a watch from concept to reality. Join in on the conversation as Ariel and Olof discuss changing consumer behavior, the rise of independent watch brands, colorful dials, and why modern collectors are increasingly drawn to watches that feel personal rather than trend-driven. Learn more about Aero Watches: - Instagram - https://www.instagram.com/aerainstruments/ - Website - https://aera.co/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review!

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