BusinessMarketingEntrepreneurship

Roofing Success

Jim Ahlin

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

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#326
Tuesday · 58 min
How to Build a Roofing Company That Survives the Tough Years
The roofing business has ups and downs. John Famularo has survived them for 39 years. He’s watched prices rise, markets slow down, and roofing companies disappear. Through it all, ABC Roofing has kept moving forward. John says the key is knowing your numbers, taking care of your people, and being willing to change when the market changes. In this conversation, John shares: - How to protect your company when business slows down - Why keeping cash in the business matters - How great employees, service, and warranties create long-term growth The good years won’t last forever. Neither will the bad ones. Build your company to survive both. Connect with John: https://www.instagram.com/abcroofingcorp https://www.abcroofingcorp.com/about-abc-roofing-corp https://www.facebook.com/abcroofing Listen to the episode on Spotify & Apple Podcasts (326) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 How to Build a Roofing Company That Survives Tough Times 01:58 How John Famularo Built ABC Roofing Over 39 Years 03:18 How to Keep a Roofing Company Profitable in a Down Market 10:23 How to Manage Cash Flow During Slow Roofing Seasons 13:34 How to Price Roofing Jobs Without Racing to the Bottom 18:22 How Referrals and Local Branding Drive Roofing Leads 20:48 How ABC Roofing Grew From One Truck to 50 Employees 28:12 How to Choose the Right Roofing Technology and Marketing Channels 40:36 How Service Work and New Services Protect Roofing Revenue 49:06 How to Build and Retain a Strong Roofing Team 56:01 Advice for Building a Roofing Business That Lasts
#325
September 15 · 54 min
The Roofing Companies That Scale Learn to Say No
More revenue doesn’t always mean more profit. Duncan McClung learned this while growing Almost Heaven Roofing. His company started in general contracting and took on all kinds of work. But spreading the team too thin came with expensive lessons. Duncan eventually narrowed the company’s focus to roofing. Revenue dropped at first, but the bottom line improved substantially. In this conversation, Duncan shares: - Why learning to say “no” protects your profit - How to get sales and production working together - How to build a company that can run without you Sometimes scaling isn’t about doing more. It’s about getting focused, setting standards, and trusting the right people to do their jobs. Connect with Duncan: https://www.almostheavenroofing.com https://www.facebook.com/AlmostHeavenRoofing Listen to the episode on Spotify & Apple Podcasts (325) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Communication Matters in Roofing 00:48 From General Contracting to Roofing 03:53 Why Roofing Companies Need to Say No 08:23 How Specializing in Roofing Improved Profitability 11:56 Building a Production-First Roofing Company 14:46 Aligning Roofing Sales and Production 22:18 Hiring the Right People and Setting Standards 29:02 How Roofing Owners Can Stop Micromanaging 34:51 Improving the Roofing Customer Experience
#324
September 8 · 53 min
Why This Roofer Stopped Waiting for the Next Storm with Daniel Cloteaux
What happens when your roofing company no longer has to wait for the next big storm to stay busy? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Daniel Cloteaux, founder of Cloteaux Roofing & Construction and a third-generation roofer, to talk about building a business that can succeed with or without a hurricane. Daniel shares how combining retail and insurance roofing changed his approach to growth, along with the leadership, hiring, and financial lessons he learned along the way. In this episode: • Building a roofing business that doesn’t depend on storms • Balancing retail and insurance roofing • Hiring, leadership, and building the right culture • Lessons from workers’ comp, taxes, and scaling Connect with John: https://cloteauxroofing.com https://www.facebook.com/CloteauxRoofingandConstruction https://www.instagram.com/cloteauxroofing Listen to the episode on Spotify & Apple Podcasts (324) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 How to Present Roofing Estimates to Homeowners 01:39 How Daniel Cloteaux Got Started in Roofing 07:33 How to Train Roofing Sales Reps to Inspect Roofs 09:46 How to Build a Better Roofing Sales Process 15:58 What Successful Roofing Sales Reps Do Differently 22:32 Why Rebranding Can Help a Roofing Company Grow 29:03 How to Hire and Lead a Roofing Sales Team 38:04 How to Grow a Roofing Company Without Storms 47:59 Expensive Roofing Business Mistakes to Avoid
#323
September 1 · 53 min
The Difference Between Average and Elite Roofing Companies with John Eggen
What separates an average roofing company from an elite one? John Eggen, COO of Big League Roofers, believes it comes down to understanding. Listen before you speak. Inspect before you recommend. Educate instead of just sell. And make “above and beyond” the standard. In this episode, John and Jim Ahlin talk about building better salespeople, stronger leaders, and processes that help a roofing company grow without losing quality. John also shares how Big League Roofers is making the shift from insurance to retail, why losing on price isn’t always a loss, and why trust will beat being the cheapest contractor. As John puts it, “Roofs are what we build, but understanding is what we leave behind.” Connect with John: https://bigleagueroofers.com https://www.facebook.com/bigleagueroofers https://instagram.com/bigleagueroofers https://www.youtube.com/@bigleagueroofers Listen to the episode on Spotify & Apple Podcasts (323) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 02:18 From Roofing Supplier to Roofing Contractor 03:32 The Biggest Gaps in the Roofing Industry 07:39 If Your Customer Is Wondering, You’re Losing 09:29 Making “Above and Beyond” the Standard 11:59 How to Build High Standards Across Your Team 15:38 What Average Roofing Companies Get Wrong 17:11 Training Roofing Sales Reps to Be Professionals 19:31 Stop Measuring Only the Sale 23:15 The Leadership “Helicopter” View 27:21 How to Lead Without Becoming the Bottleneck 29:28 Turning Field Experience Into Better Processes 32:46 Building a Healthy Owner-COO Relationship 35:58 Making the Shift From Insurance to Retail Roofing 40:03 Building Trust Instead of Selling on Price 43:36 What to Do When You Lose on Price 48:29 A Leadership Lesson Learned the Hard Way 50:58 What the Roofing Industry Needs Right Now
#322
August 25 · 1 hr 3 min
Why Roofing Companies Need Standards Before They Scale with Jonathan Baldivino
Every roofing company wants to grow, but scaling without standards can turn small problems into big ones. Jonathan Baldivino started in roofing doing cleanup, worked his way up to installer, and eventually built Roofscapes Northwest. As the company grew, he learned that hard work alone wasn’t enough. He needed clear standards, better systems, the right numbers, and great people. In this episode, Jonathan and Jim Ahlin talk about building standards your team can actually follow, using data instead of gut feelings, hiring the right people, and knowing when your company is truly ready to scale. Learn more about Roofscapes Northwest: https://www.roofscapesnw.com https://www.youtube.com/channel/UCCtAlgA8Htp_ugQPZ7OCxeA https://www.instagram.com/roofscapes_nw/ https://www.facebook.com/Roofscapesnw Listen to the episode on Spotify & Apple Podcasts (322) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 From Homeless to Roofing Business Owner 07:50 Turning a Roofing Career Into a Business 12:09 The Early Struggles of Running a Roofing Company 17:30 Building the Right Roofing Team 22:18 Why Roofing Companies Need Clear Standards 30:32 Building Systems to Grow a Roofing Business 37:41 The Marketing Metrics Roofing Companies Should Track 42:19 Why You Need to Say No to the Wrong Customers 47:32 Using Data and KPIs to Make Better Business Decisions 53:10 Systems, Hiring, and Scaling a Roofing Company
#321
August 18 · 1 hr 8 min
Storms Don't Build Great Roofing Companies. Systems Do... with Trey Hostetler
How do you build a roofing company that lasts? For Trey Hostetler, owner of Titan Roofing in Springfield, Ohio, it started with one simple belief. You're either growing or you're dying. In this conversation, Trey shares his journey from installing roofs to building one of the fastest-growing roofing companies in the country. We talk about leadership, hiring, company culture, mentorship, faith, and the lessons that shaped him along the way. If you're a roofing company owner looking to build a stronger team, become a better leader, and keep growing no matter what challenges come your way, you'll get a lot from this conversation. Learn more about Trey and Titan Roofing: https://commercialroofingtitans.com https://www.instagram.com/titanroofingllc https://www.facebook.com/tracroofing https://www.youtube.com/channel/UCli6opyMZXlwjMBYQE93EyA Listen to the episode on Spotify & Apple Podcasts (321) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Great Roofing Companies Are Built on Systems 00:36 Meet Trey Hostetler of Titan Roofing 02:55 From Roofing Installer to Business Owner 07:58 The Opportunity That Changed Everything 09:33 The Entrepreneur Mindset Every Roofer Needs 16:47 Why Coaching and Mentorship Accelerate Growth 24:34 Building a Roofing Company Culture That Lasts 33:58 Hiring Great Roofing Employees and Retaining Them 39:00 AI, Skilled Trades, and the Future of Roofing 42:37 Why Your Company Must Be Worth Following 48:44 Collaboration, Competition, and Long Term Success
#320
August 11 · 1 hr 3 min
The Roofing Companies That Thrive Do This Differently with Jacob Vanhorn
What separates roofing companies that keep growing from the ones that struggle when the market changes? Jacob Vanhorn, CEO of Birdcreek Roofing, shares the systems, leadership principles, and sales strategies that have helped his company navigate both record-breaking storm years and slower retail markets. If you want to build a roofing company that lasts, this episode is packed with practical lessons. In this episode, you'll learn: - Why storms expose your processes while slow markets expose your people. - How to protect profit margins and build a stronger sales team. - The referral system that helped Birdcreek Roofing become the trusted name in its market. Connect with Jacob: https://www.birdcreekroofing.com https://www.facebook.com/BirdcreekRoofing https://www.instagram.com/birdcreekroofing Listen to the episode on Spotify & Apple Podcasts (320) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Revenue Follows Systems, Not Sales 00:27 The Birdcreek Roofing Growth Story 05:41 How Storms Expose Broken Roofing Systems 11:22 Why Profit Matters More Than Revenue 16:18 Values That Build a Better Roofing Company 32:00 How to Win in a Tough Roofing Market 38:20 Building a Sales Team for Retail Roofing 46:11 Protecting Profit Margins During Slow Markets 52:58 How to Build a Referral Machine That Lasts
#319
August 4 · 1 hr 10 min
Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane
What does it take to build a roofing company that thrives without relying on storms? Stephen Lane of Roughneck Roofing shares how he built a strong retail roofing business by focusing on relationships, community involvement, and delivering an outstanding customer experience. In this episode, you'll learn: - How referral partners can create a steady stream of high-quality roofing leads. - Why customer communication is your biggest competitive advantage. - The lessons Stephen learned about cash flow, marketing, and growing a business the right way. Connect with Stephen: 🌐 https://roughneckroofingllc.com Listen to the episode on Spotify & Apple Podcasts (319) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Marketing Put Roughneck Roofing on the Map 00:29 From Oilfield to Roofing Company Owner 05:41 Cash Flow Lessons Every Roofing Business Must Learn 10:23 How Referral Partners Create Year-Round Roofing Leads 16:35 Community Marketing That Builds a Local Roofing Brand 29:00 The Customer Experience That Wins More Roof Sales 40:04 Why Roofers Lose Sales Through Poor Communication 46:59 Two-Call Close vs. One-Call Close for Roofing Sales 53:23 The Biggest Growth Challenge for Roofing Business Owners
#318
July 28 · 1 hr
She Bought a Roofing Company Without Any Roofing Experience with Emily May
Emily May is the owner of M&M Roofing in Texas. After spending 17 years as a nurse, she took a leap of faith and bought a roofing company with no industry experience. Since then, she has built M&M Roofing by focusing on branding, systems, technology, job costing, and creating an outstanding customer experience. In this episode, Emily shares what it was really like buying a roofing company with no roofing background, the lessons she learned along the way, and how she continues to grow her business. Whether you are looking to improve your leadership, strengthen your brand, or build a more profitable company, this conversation is packed with practical takeaways. Connect with Emily: https://mandmroofingtexas.com https://www.facebook.com/p/M-M-Roofing-Texas-100088112251340/ https://www.instagram.com/mandm_roofingtexas/ Listen to the episode on Spotify & Apple Podcasts (318) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 How a Nurse Bought a Roofing Company with No Experience 01:00 Why Buying a Small Business Beat Starting One 05:49 Buying a Roofing Company Without Financials or a CRM 10:47 Turning a 30-Year-Old Roofing Company into a Real Business 17:34 Job Costing Mistakes That Kill Roofing Company Profits 27:25 Buying a Commercial Roofing Company Through Acquisition 39:24 Roofing Marketing: How Branding Creates Long-Term Growth 46:20 How to Measure Brand Awareness with Google Search 55:40 What's Next for Emily May & M&M Roofing
#317
July 21 · 54 min
Why Trust Is Your Biggest Competitive Advantage in Roofing with Ted Sellers
Most roofing companies have a story, but Ted Sellers has built something truly different. In this interview, Ted shares how he went from working in marketing to building Sellers Roofing, one of the few Black-owned, union roofing companies in Minnesota. Along the way, he opens up about the hard lessons that shaped his business, from cash flow struggles and hiring mistakes to finding the right people and building a company that customers trust. We also talk about what it really means to be a union contractor, how it has helped his team deliver better work, and why focusing on education instead of high-pressure sales has been a big part of his growth. If you're a roofing company owner looking to build a stronger business, create a better customer experience, and stand out in a competitive market, you'll find plenty of practical lessons in this conversation. Connect with Ted: https://roofingexpertsstpaul.com https://www.facebook.com/SellersRoofingCompanyNewBrighton https://www.instagram.com/roofingexpertsstpaul https://www.youtube.com/channel/UCY5VMUhnAC5BwIpHym7h-2w Listen to the episode on Spotify & Apple Podcasts (317) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why People Didn't Trust Me 00:39 Meet Ted Sellers 01:11 From Marketing to Roofing Business Owner 03:47 How Education Became His Best Sales Strategy 07:19 Growing Too Fast & Cash Flow Lessons 14:09 The Business Mistakes Every Contractor Should Avoid 17:30 Building Trust as a Black-Owned Roofing Company 29:08 Why Going Union Changed Everything 52:08 What Success Really Means
#316
July 14 · 49 min
Why Roofers Are Being Lied To About Zero-Click Search and Google Leads
Everyone is talking about AI, zero-click searches, and the death of Google Ads. But is that actually what's happening? In this episode, Jim Ahlin digs into the numbers behind the headlines and explains why Google isn't walking away from advertising anytime soon. More importantly, he shares what roofing companies should be focusing on today to generate more leads, waste less ad spend, and stay competitive as search continues to evolve. If you're investing in Google Ads, paying an agency, or wondering how AI will impact your marketing, this episode will help you separate the hype from what's really happening. Listen to the episode on Spotify & Apple Podcasts (316) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Join our Roofing Success Skool community: https://www.skool.com/roofing-success/about Chapters: 00:00 Is AI Killing Google Search? 03:05 Does Google Still Make Money From Ads? 06:26 Are Google Ads Still Worth It for Roofers? 13:22 How AI Is Changing the Roofing Customer Journey 16:34 Why Speed to Lead Matters More Than Ever 19:18 How to Audit Your Google Ads Agency 29:18 How Negative Keywords Lower Your Cost Per Lead 35:32 The Biggest Google Ads Mistakes Roofers Make 44:27 The Future of AI, Google Ads, and Roofing Marketing
#315
July 7 · 56 min
When Hustle Stops Working in Your Roofing Business (And What to Do Next)
Scott Huffman built GSAS Construction Group to nearly $4M in his first full year of roofing, then hit a wall. Hustle got him there, but it couldn't get him further. Scott shares what broke through the ceiling, from hiring a consultant to turning a 12-page notes doc into real SOPs, plus how his journey from prison to business owner built a company where second chances create top performers. What you'll learn: - The weekly sales metrics that finally got reps to buy in (150 doors, 120 cold calls) - How to spot when you've hit your ceiling as an owner and what to do next - Hard hiring lessons: friends and family, trust but verify, and right people in right seats Connect with Scott: https://gsasconstructiongroup.com https://www.linkedin.com/company/gsasconstructiongroup https://www.facebook.com/p/GSAS-Construction-Group-100092974238646/ https://www.instagram.com/gsasconstructiongroup Listen to the episode on Spotify & Apple Podcasts (315) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 0:00 When hustle stops working (cold open) 1:48 From prison to sign language interpreter to roofing 7:04 Starting GSAS 12:54 The hidden costs of running a business 21:19 SOPs: hustle with no reference points 27:28 The sales metrics that finally stuck 39:03 Right people, right seats 46:27 Red flags and trust but verify 50:19 Redemption and second chances
#314
June 30 · 57 min
From Owner Dependence to Scalable Roofing Business with Sej Sorathia Deribin
What happens when the owner's phone finally stops ringing? For most roofing company owners, that sounds like something is wrong. For Eric and Sej at Capital Roofing... it meant they were finally building a business that didn't depend on them every minute of the day. In this episode, Sej Sorathia Deribin shares how they went from doing everything themselves to building systems, hiring the right people, documenting SOPs, and creating a customer experience that drives referrals and repeat business. We also dive into why communication is their biggest marketing advantage, how outsourcing the right roles helped them buy back time, and what it really takes to let go as an owner without losing control. If you feel like your business can't run without you, this conversation will show you what's possible. Connect with Sej: https://capitolroofingco.com/ https://www.facebook.com/CapitolRoofingCo https://www.instagram.com/capitolroofingco Listen to the episode on Spotify & Apple Podcasts (314) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 From Chaos to Calm: The Owner's Phone Finally Stops Ringing 00:33 The Next Stage of Capital Roofing's Growth 02:02 Why Hiring a Virtual Admin Changed Everything 05:25 Building a Team That Doesn't Depend on the Owner 08:23 The Customer Experience Starts With the First Phone Call 12:54 The 24-Hour Response Rule That Wins More Customers 15:23 Why Overcommunication Is Their Best Marketing Strategy 22:04 The Maintenance Program That Creates Lifetime Customers 24:48 Should You Outsource Admin, Marketing, or Bookkeeping? 39:09 Hiring the Right People to Buy Back Your Time 44:14 Why Networking Beats Social Media for Their Roofing Company 52:49 The Moment They Knew the Business Could Run Without Them
#313
June 23 · 58 min
The 5 Numbers Every Roofing Contractor Must Track with Jon Broce
Most roofing company owners think they need more leads. But what if the real problem is that you don’t know your numbers? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Jon Broce to unpack the biggest blind spots holding roofing companies back. They discuss why revenue can be misleading, how small improvements create massive gains, why so many owners make decisions based on gut instinct, and what private equity understands that most contractors miss. You’ll also learn why set rate is one of the most overlooked metrics in roofing, how to think differently about hiring, and why knowing your numbers is the foundation for scaling a profitable business. If you want better profit margins, stronger systems, and more confidence in your decisions, this episode is for you. Connect with Jon: https://day41thrive.com https://www.linkedin.com/company/day-41-thrive-consulting-llc/ https://www.instagram.com/jonathonbroce https://www.facebook.com/jonathon.broce.5 Listen to the episode on Spotify & Apple Podcasts (313) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Most Roofers Stay Stuck 04:16 Finding the Blind Spots in Your Business 09:14 Know Your Numbers Before You Hire 14:05 The Most Overlooked Metric in Roofing 19:48 How to Improve Profit Without More Sales 24:00 Why Customer Experience Drives Growth 29:06 The Real Reason You Should Raise Prices 34:20 What Private Equity Understands Better 39:01 The Future of Roofing Marketing 43:40 Be the GC of Your Finances 49:57 Simple Financial Changes That Increase Profit 54:52 How to Actually Implement What You Learn
#312
June 16 · 58 min
Why Networking Beats Marketing for Roofing Companies with Nicholas Riley
Most roofers spend more money on marketing when they want more leads. Nicholas Riley believes there's a better way. After spending nearly a decade in consulting with KPMG and Deloitte, Nick left the corporate world to buy Driftwood Builders Roofing in Austin, Texas. What he discovered surprised him: some of the best growth opportunities don't come from marketing. They come from relationships. In this episode, Nick shares why networking with realtors, insurance agents, and other local professionals has become a key part of his growth strategy. He also explains how he applies lessons from consulting, data analysis, and business acquisitions to build a stronger roofing company. If you're looking for more leads, stronger referral sources, and a smarter way to grow your roofing business, this conversation is for you. Connect with Nicholas: Website: https://driftwoodbuildersroofing.com Instagram: https://www.instagram.com/driftwoodbuildersroofing/ Facebook: https://www.facebook.com/driftwoodbuildersroofing YouTube: https://www.youtube.com/@driftwoodbuilders2592 Listen to the episode on Spotify & Apple Podcasts (312) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Networking Beats Marketing in Roofing 01:20 From Montana Laborer to Roofing Company Owner 05:39 How Nick Bought Driftwood Builders Roofing 10:00 Consulting Lessons Roofers Can Use Today 13:49 Testing Marketing Ideas with Data 16:09 Customer Feedback Creates New Revenue Streams 19:50 The Cost-Benefit Analysis Every Roofer Should Run 22:03 How Referral Partners Outperform Vendor Discounts 28:28 Working On the Business vs In the Business 31:35 Why Private Equity Loves Roofing Companies 35:48 The Real Purpose of Networking and Relationships 41:36 How Sponsoring Local Events Generates Roofing Leads 48:18 Using YouTube and AI to Build Trust and Win More Jobs
#311
June 9 · 1 hr 9 min
Build A Roofing Business That You Love with Kody Landals
Building a successful roofing company isn't just about selling more roofs. It's about creating a business that gives you freedom, predictable profits, and a team that loves coming to work. In this episode, Jim Ahlin sits down with Kody Landals, founder of Reimagine Roofing and Reimagine Your Sales, to discuss the lessons he learned building, scaling, and exiting a roofing company. In this conversation, you'll learn: • How Kody built and scaled Reimagine Roofing into a private-equity-backed company • Why virtual roofing sales can increase efficiency without sacrificing close rates • The key financial and marketing metrics every roofing owner should track • How to improve margins, build accountability, and create a business you actually enjoy running Connect with Kody: https://calendar.app.google/YNWv3h8ambny45qV7 Listen to the episode on Spotify & Apple Podcasts (311) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 0:00 The Margin Fix That Adds $300K+ to Your Business 0:38 Welcome to the Roofing Success Podcast 3:22 How Kody Landals Got Started in Roofing 7:50 Building Reimagine Roofing & 15-Minute Roof Quotes 10:08 The Birth of Virtual Roofing Sales 15:07 Why Homeowners Prefer a Low-Friction Buying Process 16:24 The Private Equity Journey & Selling Reimagine Roofing 20:45 How Roofing Companies Create Predictable Revenue 25:38 The KPIs Every Roofing Owner Must Track 37:30 Financial Literacy, P&Ls & Building an Exit-Ready Company 43:17 The Profit Levers That Increase Roofing Margins 58:00 Leadership, Accountability & Building a Strong Team 1:07:50 Final Advice: Build a Roofing Business You Love
#310
June 2 · 1 hr
How to Scale a Roofing Company Without Losing Control
Most roofing companies hit a wall. The owner becomes the bottleneck. Growth creates chaos. And every problem ends up back on their desk. In this episode, Jim sits down with Chance Peare, COO of SkyRight Roofing & Gutters and founder of Framework OPS, to talk about what it really takes to scale a roofing company without losing control. Chance isn't a consultant teaching theory. He's in the trenches every day managing operations, building teams, creating systems, and solving the same challenges roofing owners face as they grow. We discuss the lessons learned from rapid growth, building an accountability-driven culture, creating clear roles and responsibilities, forecasting for growth, and developing the operational infrastructure needed to scale successfully. If you're the reason everything runs—and also the reason everything slows down—this conversation will show you how to build a company that can grow without depending on you for every decision. Connect with Chance: https://skyright.com https://frameworkopsllc.com Listen to the episode on Spotify & Apple Podcasts (310) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 How to Scale a Roofing Company Without Losing Control 05:02 Roofing Company Org Charts & Accountability Systems 07:48 Getting Roofing Employees to Follow Processes 16:00 Residential vs Commercial Roofing Growth Strategies 19:07 How to Add Commercial Roofing Revenue Streams 25:01 How to Get Commercial Roofing Leads Without Marketing 29:51 Commercial Roofing Bid Process Explained 39:44 Roofing KPIs, Margins & Job Costing 43:10 Preventing Material Price Increases from Killing Profit 47:02 Roofing Company Budgeting & Forecasting 51:04 Capacity Planning for Roofing Contractors 55:59 Roofing Operations Audit: What to Fix First
#309
May 26 · 59 min
The Hiring Mistake That Destroys Roofing Companies with Jon Abernathy
What actually makes a roofing company successful long term? According to Jon Abernathy, it’s not having the biggest sales team. It’s having the right people, the right culture, and the right systems. Jon is the founder of Abernathy Roofing and a longtime roofing contractor with more than 25 years of experience in the industry. After building one of the strongest roofing brands in his market, he went on to help TAMKO redesign its Contractor Edge program and now coaches contractors through the Roofing Strong Alliance. In this episode, Jon shares the lessons he learned from swinging hammers and framing houses to scaling a multi-location roofing business. He breaks down the hiring mistakes that cost him the most money, why culture always beats talent, and how focusing on customer experience completely changed the trajectory of his company. We also dive into project management, production systems, profit sharing, speed to lead, and the operational leaks that quietly kill roofing companies. Jon explains how simple process changes saved hundreds of thousands of dollars, improved customer satisfaction, and helped his team scale without losing quality. If you’re an owner trying to build a better team, tighten up operations, or create a company people actually want to work for, this conversation is packed with practical takeaways you can implement immediately. Learn more about TAMKO: https://www.tamko.com Listen to the episode on Spotify & Apple Podcasts (309) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 0:00 – Why Culture Matters More Than Money in Roofing Sales 1:27 – Jon Abernathy’s Journey from Homebuilding to Roofing Success 3:10 – How Jon Built a Roofing Empire & Partnered with TAMKO 5:49 – Hiring Roofing Sales Reps: Slow to Hire, Fast to Fire 10:21 – The Biggest Red Flags When Hiring Roofing Salespeople 13:13 – Building a Roofing Company Culture Focused on Family & Community 17:48 – The Cost of Keeping Toxic High-Producing Sales Reps Too Long 21:45 – Where Jon Found His Best Roofing Salespeople 26:27 – The “Dumb Tax” Roofing Contractors Pay on Bad Install Quality 32:30 – Why Roofing Sales Reps Make Terrible Project Managers 37:21 – Roofing Profitability Secrets: Efficiency, Waste Reduction & Incentives 46:40 – Why Most Roofing Companies Don’t Need More Leads, They Need Better Processes
#308
May 19 · 1 hr 1 min
The Customer Experience Strategy Behind 500+ Roofing Reviews with Mike Cochran
500+ roofing reviews don’t happen by accident. Mike Cochran of APEX Roofing built one of the most trusted roofing companies in Texas by focusing on one thing most roofers overlook… customer experience. From communication and follow-up to handling mistakes the right way, Mike shares the systems and mindset that helped APEX grow through referrals, repeat business, and loyal relationships. In this episode, you’ll learn: - Why Mike DOESN’T want a perfect 5.0 rating - How great communication creates more referrals - The customer experience details that separate great companies from average ones If you want to grow a roofing company people trust — this episode is for you. Check out APEX Roofing: https://apexroofingcompanies.com Listen to the episode on Spotify & Apple Podcasts (308) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review
#307
May 12 · 1 hr 11 min
Inside a Marketing Expert’s Mind: The Strategy Behind Launching Owl Roofing with Tim Brown
What happens when one of roofing’s top marketers launches his own roofing company? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Tim Brown to break down the strategy behind launching Owl Roofing. From choosing a memorable brand name and testing yard sign messaging, to building a retail-first roofing company powered by SEO, Google Ads, AI search, and strong branding, Tim shares the real-world marketing playbook he’s using to grow fast in a competitive market. They also dive into: • Why branding can LOWER your cost per lead • How to dominate a tight local market instead of chasing everyone • What roofing companies need to do now to show up in ChatGPT and AI search If you want to build a roofing company people remember and search for, this episode is packed with practical insights you can apply right away. Connect with Tim: https://www.facebook.com/invigorated/ https://www.linkedin.com/in/tim-brown-%F0%9F%AA%9D-3160bb35/ https://www.instagram.com/timishness/ https://owlroofing.com/ https://hookagency.com/ Listen to the episode on Spotify & Apple Podcasts (307) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Tim Brown Started Owl Roofing 03:02 Building a Roofing Company From a Marketing Mindset 05:05 Choosing the Perfect Roofing Brand Name 09:01 How Google Sees Roofing Company Names 11:28 Retail Roofing vs Storm Chasing Strategy 13:20 Testing Yard Signs and Brand Messaging 17:20 Radio Ads, Billboards, and Attention Marketing 20:27 Marketing Budget Strategy for Roofing Companies 24:03 Why Branding Lowers Your Cost Per Lead 31:05 Creating the Perfect Roofing Customer Avatar 34:45 SEO, Google Ads, and AI Search Optimization 45:10 The Marketing Channels Driving Leads Right Now 59:53 How to Rank in ChatGPT and AI Search Results

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