RevOps Lab

Weflow

Welcome to the RevOps Lab - a podcast exploring the art & science of Revenue Operations.
Every week, Philipp & Janis host RevOps professionals to discuss best practices and lessons learnt building scalable revenue engines.
This show is for everyone interested in processes, tooling, enablement, and strategies to supercharge your GTM play.
To find more episodes and resources on scaling your revenue engine, visit getweflow.com/revops

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#125
Monday · 40 min
#125 Why Most GTM AI Strategies Fail (and How to Fix It) – with Kelly Lewis & Tiffany Jones, Hosts of The Revenue Insiders
Janis Zech, CEO and founder of WeFlow, joins Kelly Lewis and Tiffany Jones on The Revenue Insiders to explain why AI in go-to-market fails without a clean data foundation. He walks through automated activity capture, AI meeting prep and coaching scorecards on MEDDIC/MEDDPICC, and why accurate forecasts depend on deal intelligence. The hosts push back on critical thinking, business context and vibe coding. Janis leaves listeners with one question for annual planning: are you AI-first or problem-first? We cover: - The three problems behind weak AI results in go-to-market: siloed data, non-selling time and unpredictable quota attainment - Why manual data entry doesn't work and what to automate instead - Design principles for data capture: integrate the signal systems, map everything back to the CRM, stay headless - Why activity has to be mapped to opportunities, not just accounts - AI meeting prep that cuts 15 minutes to 5 and lives in the calendar, Slack or email - Coaching scorecards that auto-populate MEDDIC/MEDDPICC from every email, call and deal room - Automation vs. human in the loop: why reps still need to understand the framework - Why enablement and critical thinking matter more once AI does the data entry - From system of record to system of intelligence to engagement orchestration - Why AI forecasting failed without data pipelines, and how to give CROs multiple forecast numbers - Feeding AI your business context: personas, industries, buying cycles - Mining transcripts and emails for the real close-lost reasons - Why vibe-coding your own GTM stack is slower and costlier than it looks Original episode: https://www.therevenueinsiders.com/podcast/episode/39359e05/ai-first-or-problem-first-the-revops-question-for-2027 Kelly Lewis: https://www.linkedin.com/in/kellylewis418 Tiffany Jones: https://www.linkedin.com/in/tiffanyelizabethjones The Revenue Insiders: https://www.therevenueinsiders.com Janis Zech: https://www.linkedin.com/in/janiszech Philipp Stelzer: https://www.linkedin.com/in/philippstelzer WeFlow: https://www.weflow.ai Community: https://www.weflow.ai/community RevOps Letter: https://www.weflow.ai/revops-letter Chapters: (00:01) Janis's path to WeFlow (03:43) Three problems in go-to-market (05:48) What's different from Gong and Clari (07:08) Design principles for data capture (12:55) AI coaching on MEDDPICC (15:40) Automation vs. human in the loop (19:45) Enablement in an AI world (23:34) System of intelligence (24:52) Forecasting needs deal intelligence (26:48) Feeding AI your business context (30:58) Mining transcripts for real answers (32:14) Vibe coding vs. long-term partnership (35:07) AI-first or problem-first?
#124
October 5 · 33 min
#124 Why Token Maxing Is Only Phase One – with Avtar Varma, VP RevOps at Chainguard
Avtar Varma, who just started as VP RevOps at Chainguard after building RevOps functions from Series A startups to Stripe, lays out three stages of enterprise AI adoption: token maxing, centralizing within functions, and a company-wide AI ops team. He explains why usage leaderboards are a vanity metric and what to reward instead. Together with Janis and Philipp, he debates where an AI ops function should sit, who owns the data infrastructure, and why go-to-market is the best place to prove ROI. He closes with an unpopular take on go-to-market engineers. We cover: - Stage one: token maxing, and why "give everyone every AI tool" makes ROI hard to prove - Why AI usage leaderboards are a vanity metric - Hackathons vs. leaderboards: rewarding the best ideas, not the biggest spend - Meeting prep as a simple, high-impact use case, and why AI has to live in the calendar - Stage two: centralizing skills, templates and agents inside each function - Using usage data to coach below-average adopters instead of rewarding top spenders - Stage three: a central AI ops team with a liaison for each function - Where AI ops should sit: COO, CIO or RevOps, and who owns data infrastructure - Saving cost with open-source models where best-in-class models aren't needed - Why the data warehouse is becoming the layer agents run on - Whether RevOps can grow into BizOps or AI ops - Why go-to-market is the best place to start proving AI ROI - Unpopular opinion: go-to-market engineers should be actual engineers Avtar Varma: https://www.linkedin.com/in/avtar-varma Chainguard: https://www.chainguard.dev/ Janis Zech: https://www.linkedin.com/in/janiszech/ Philipp Stelzer: https://www.linkedin.com/in/philippstelzer/ WeFlow: https://www.weflow.ai/ Community: https://www.weflow.ai/community RevOps Letter: https://www.weflow.ai/revops-letter Chapters: (00:01) Avtar Varma joins from Chainguard (01:58) Three stages of AI adoption (05:54) Is token maxing necessary? (07:33) Leaderboards as a vanity metric (10:33) Hackathons and meeting prep (14:46) Incentives that actually work (16:48) Coaching with usage data (18:10) Stage three: central AI ops (21:07) Who owns data and infrastructure (22:17) Cost, open-source models, security (24:46) Can RevOps become AI ops? (27:46) Why GTM is the place to start (28:31) Unpopular opinion: GTM engineers
#123
September 28 · 45 min
#123 Forecasting Consumption Revenue with High Accuracy – with Colin Gerber, VP RevOps at Socure
Colin Gerber, VP RevOps & Strategy at Socure, returns for part two to unpack how his team forecasts revenue in a fully consumption-based business. He walks through the solution readiness document that substantiates every booking, the "BAR" (booked ARR realization) process that tracks ramp against reality, and why RevOps should own the forecasting system but not its accuracy. Plus: the comp structures that keep AEs and CSMs honest, and the two mistakes that blow the biggest holes in a consumption forecast. We cover: - How Socure prices ~35 modules by API-call consumption, not seats - Giving customers real-time visibility into what they're actually spending - The solution readiness document that turns a sales pitch into a forecastable number - Why AEs still call a bookings number — and when it gets challenged - Booking conservatively for pre-launch startups vs. mature, high-volume customers - Modeling seasonality into ramp schedules (BNPL, gaming, tax season) - Using live trials to close the gap between closed-won and go-live - The monthly BAR review with FP&A - Salesforce, JIRA, NetSuite and Tableau: the four-source forecasting stack - Booking discipline vs. realization — why bookings still matter in consumption pricing - Who actually owns the ramp: AEs, CSMs, and post-sales solution consultants - How 24-month payout schedules shape AE behavior on ramping accounts - The two mistakes that blow up a consumption-based forecast Colin Gerber: https://www.linkedin.com/in/colinsgerber/ Socure: https://www.socure.com/ Janis Zech: https://www.linkedin.com/in/janiszech/ Philipp Stelzer: https://www.linkedin.com/in/philippstelzer/ WeFlow: https://www.weflow.ai/ Community: https://www.weflow.ai/community RevOps Letter: https://www.weflow.ai/revops-letter Chapters: (00:01) Colin Gerber returns from Socure (02:37) How Socure prices consumption (06:08) Real-time visibility into spend (09:07) Why consumption pricing is spreading (10:49) Forecasting sessions & the solution readiness doc (15:07) Contract terms and seasonality (17:41) Live trials close the go-live gap (20:05) Ramp realization and revenue recognition (21:55) The four-source forecasting stack (25:05) Booking discipline vs. realization (29:14) Who owns the ramp (34:41) Two mistakes that wreck a forecast (39:07) RevOps shouldn't own forecast accuracy
#122
September 21 · 38 min
#122 What Leading Sales for 6 Months Taught Me About RevOps – with Nicole Bradshaw, Head of RevOps at PandaDoc
Nicole Bradshaw spent six months as interim global sales leader at Eventbrite — and discovered how much she didn't know about her own job. She joins Janis to explain why RevOps teams know exactly what good selling looks like but never apply it to themselves, and why an order-taking RevOps function is the one most easily automated away. We cover: What changed when Nicole became her own stakeholder Why execs only want your top two problems, not all of them Balancing business impact against time to impact Using OKRs as a vehicle, not a solution Matching operating cadence to stakeholder level Strong opinions held loosely — showing up with a point of view Why order-taking RevOps is the easiest role to automate Bridging strategy and execution as RevOps' unique position Multi-threading inside your own company Picking the right champion for the right initiative Objection handling: anticipate, prepare, bring data Making people's lives easier before you need favors Framing every ask as a win-win Nicole Bradshaw on LinkedIn: https://www.linkedin.com/in/nkbradshaw/ PandaDoc: https://www.pandadoc.com Janis Zech on LinkedIn: https://www.linkedin.com/in/janiszech/ Philipp Stelzer on LinkedIn: https://www.linkedin.com/in/philippstelzer/ WeFlow: https://www.weflow.ai/ Join the RevOps Chat Community: https://www.weflow.ai/community Subscribe to the RevOps Letter: https://www.weflow.ai/revops-letter Resource recommendation: Harvard Business Review — Nicole's habit of blocking 30 minutes every other week for professional development reading Chapters: (00:00) Intro & welcome to Nicole (00:37) Nicole's path into RevOps (03:08) Six months leading sales (04:43) Becoming your own stakeholder (07:34) Impact vs. time to impact (09:28) OKRs and operating cadence (13:08) Showing up with agency (17:19) AI-proofing the RevOps role (18:26) Bridging strategy and execution (22:56) Multi-threading and champions
#121
September 14 · 36 min
#121 How to Run a Global RevOps Org – with Dan Jiao, VP RevOps at Aircall
Dan Jiao, VP RevOps at Aircall, has now moved two companies from a global functional model to regional GMs — at Signifyd and again at Aircall. He joins Janis to explain what actually changes when four business units each own their P&L, and why RevOps becomes the glue that keeps one company from quietly becoming five. We cover: Global functional vs. regional GM model — and what stays centralized The revenue scale where a regional split starts to make sense Running RevOps as a product org: the global go-to-market operating system Who owns segmentation vs. who co-designs territories Embedding regional business partners as de facto chiefs of staff One global scoring model, multiple regional calibrations Why capacity ratios differ market by market RevOps as the neutral referee in budget and headcount debates Holding one global forecasting standard across four business units Buyer-verified exit criteria instead of rep-filled fields Sharing best practices when there's no global head of sales Dan Jiao on LinkedIn: https://www.linkedin.com/in/danjiao/ Aircall: https://aircall.io Janis Zech on LinkedIn: https://www.linkedin.com/in/janiszech/Philipp Stelzer on LinkedIn: https://www.linkedin.com/in/philippstelzer/WeFlow: https://www.weflow.ai/Join the RevOps Chat Community: https://www.weflow.ai/community Subscribe to the RevOps Letter: https://www.weflow.ai/revops-letter Book recommendation: Switch: How to Change Things When Change Is Hard by Chip & Dan Heath Chapters: (00:00) Intro & welcome to Dan(02:33) Dan's path from sales to RevOps(04:46) Global functional vs. regional GM(08:12) When a regional split makes sense(11:18) Who owns segmentation and territories(14:04) The hybrid model and regional business partners(17:43) Account prioritization and scoring(20:49) Capacity planning across regions(25:53) RevOps at the budget table(27:52) One global forecasting standard(30:31) Buyer-verified exit criteria(32:43) Sharing best practices without a global sales lead(34:50) Book recommendation & close
#120
September 7 · 38 min
#120 How to become the AI Orchestrator of the GTM org – with Mollie Bodensteiner, VP RevOps at ZoomInfo
Mollie Bodensteiner, VP RevOps at ZoomInfo and returning guest, joins Janis to break down how AI is reshaping RevOps roles, team structures, and career paths. RevOps used to report on the business — now it builds and governs the systems that run it. Mollie shares what the go-to-market engineer role actually is, why career ladders are turning into portfolios, and why she stopped doing case studies in hiring. We cover: From reactive help desk to building and governing the systems that run the business AI sprawl: why "give everyone access" now creates a governance problem What a go-to-market engineer really is — beyond the LinkedIn hype Agent ops: monitoring drift, QA, and cost like DevOps monitors uptime Why it's a skill set, not a new job title The analyst shift from firefighting to proactive intelligence Who should own AI: centralized, federated, or center of excellence Flatter orgs, wider spans, and horizontal layers replacing functional silos Career paths becoming portfolios instead of ladders Why Mollie killed case studies in her hiring process Skill vs. will — advice for early-career operators Mollie Bodensteiner on LinkedIn: https://www.linkedin.com/in/molliebodensteiner/ ZoomInfo: https://www.zoominfo.com Janis Zech on LinkedIn: https://www.linkedin.com/in/janiszech/ Philipp Stelzer on LinkedIn: https://www.linkedin.com/in/philippstelzer/ WeFlow: https://www.weflow.ai/ Join the RevOps Chat Community: https://www.weflow.ai/community Subscribe to the RevOps Letter: https://www.weflow.ai/revops-letter Book recommendation: The Accountable Organization by John Marchica Chapters: (00:00) Intro & welcome back to Mollie (03:26) How RevOps jobs have changed (05:30) AI sprawl and the governance problem (08:43) The go-to-market engineer role (12:06) Agent ops and the digital workforce (16:25) What happens to the analyst (20:30) Who owns AI in the org? (24:19) Flatter teams, wider spans (28:20) Making RevOps impact measurable (31:43) Why case studies are dead in hiring (34:11) Skill vs. will: advice for operators (37:07) Book recommendation & close
#119
August 31 · 41 min
#119 CPQ in the AI era – with Colin Gerber, VP RevOps & Strategy at Socure
Colin Gerber, VP RevOps & Strategy at Socure, breaks down 17 years of CPQ evolution — from Zuora's billing-wrapper days to today's consumption-ready, platform-agnostic tools. He shares how Socure pressure-tested its pricing in Excel for a year before building anything, and how a new entitlements object now ties CRM, CPQ, and billing into one source of truth. We cover: CPQ's three eras: Zuora → Salesforce CPQ → platform-agnostic tools like DealHub Pressure-testing pricing in Excel before implementing CPQ Socure's shift to à la carte, consumption-based pricing across 35 modules Common CPQ mistakes: over-complication and workflow bloat Scaling SKUs across ~170 countries RevOps' role: guardrails, deal desk, pre-deal margin modeling Using AI to auto-generate Solution Readiness Documents A bi-directional entitlements object unifying CRM, CPQ & billing Automated entitlement capture for PLG motions A preview of consumption-based forecasting Colin Gerber on LinkedIn: https://www.linkedin.com/in/colinsgerber/ Socure: https://www.socure.com Weflow: https://www.weflow.ai/ RevOps Chat Community: https://www.weflow.ai/community RevOps Letter: https://www.weflow.ai/revops-letter Janis on LinkedIn: https://www.linkedin.com/in/janiszech/ Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Book recommendation: Team of Teams: New Rules of Engagement for a Complex World by General Stanley McChrystalChapters: (00:00) Intro & welcome to Colin (01:51) Colin's background (04:23) The three phases of CPQ history (10:00) CPQ challenges with consumption-based pricing (14:12) Common CPQ implementation mistakes (19:03) The role of RevOps in CPQ (21:19) Using AI in CPQ (25:21) Where's the system of truth? (32:26) Direct vs. self-service/PLG (34:44) Teaser: consumption-based forecasting (36:44) Book recommendation & close
#118
June 29 · 39 min
#118 Inside RevOps at a $100M+ ARR Consumption-Based Business – with Markus Jaensch, Head of RevOps at Aiven
Markus Jaensch, Head of RevOps at Aiven, joins Janis and Philipp to unpack what consumption-based pricing actually means for a RevOps team running a $100M+ ARR business. Aiven — the open-source data platform behind managed Kafka, Postgres, OpenSearch, and ClickHouse — recently crossed $100M ARR, and Markus walks through how the forecasting model, comp design, and territory setup have evolved over 4.5 years to deal with the fundamental problem of consumption: a "win" doesn't equal revenue, and the next 12 months can swing either direction. We cover: Why consumption ARR is structurally harder to forecast than SaaS bookings Why Aiven moved away from pure ARR forecasting and back to bookings + finance-modeled ARR The three forecast buckets: new business, add-on, and commit contracts Using MEDDPICC with mandatory mutual success plans and CRM score as a red-flag signal T-shirt sizing (S/M/L/XL) with solution architects to anchor opportunity size The two non-negotiables to close-won at Aiven: valid payment method + 3 consecutive days of consumption Why RevOps owns the close-won gate — and the tradeoff of being a controlling function The Farmer/Hunter evolution: from split, to mixed, to dedicated Inside Sales + named-territory Field reps Comp design: bookings as a sanity metric, ARR as the paid metric, with new-ARR ramp-to-size Stack: Salesforce + data warehouse, and why Aiven switched from spot ARR to a 30-day average Building the process around the customer first, not internal convenience Markus Jaensch on LinkedIn: https://www.linkedin.com/in/markus-jaensch/ Aiven: https://aiven.io Weflow: https://www.weflow.ai RevOps Chat Community: https://www.weflow.ai/community RevOps Letter: https://www.weflow.ai/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/janiszech Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer Book recommendation: The Café on the Edge of the World by John Strelecky Chapters: (00:00:00) Intro & Welcome to Markus (00:02:14) Why Consumption ARR Is the Topic — and Aiven Crossing $100M (00:03:39) Why Consumption ARR Is So Hard to Forecast (00:08:30) Bookings vs. ARR Forecasting — and Aiven's Evolution (00:12:53) MEDDPICC, Mutual Success Plans & Deal Hygiene (00:16:21) T-Shirt Sizing with Solution Architects (00:18:01) The 3-Day Consumption Rule for Close-Won (00:22:28) Modeling the ARR Ramp After a Booking (00:26:27) The Farmer/Hunter Evolution & Inside Sales Motion (00:29:37) Comp Design: Bookings, ARR, and Ramp-to-Size (00:31:00) Stack: Salesforce, Data Warehouse & 30-Day Average ARR (00:34:34) Final Learnings on Consumption Forecasting (00:36:29) The Customer-First Principle (00:38:02) Book Recommendation & Close
#117
May 11 · 41 min
#117 Why Your Forecast Is Inaccurate (+ How to Fix It) – with Andy Smidmore, RevOps Leader (ex-Confluent, Cloudera, Docker, Ditto)
In this episode of the RevOps Lab, Janis sits down with Andy Smidmore — a 15-year RevOps and SalesOps veteran whose résumé reads like a tour of high-growth West Coast SaaS (Confluent, Cloudera, Docker, most recently Ditto). Andy is also the author of a popular LinkedIn article series on RevOps fundamentals, including the piece that anchors today's conversation: Forecasting Is a Trust Problem Before a Math Problem. Janis and Andy unpack why the magic forecast number leadership wants is just the surface, why broken sales stages quietly leak forecast accuracy, and why mixing deal reviews into your forecast call destroys the very trust your reps need to be honest with you. We cover: Why forecasting is a trust problem first, a math problem second Why the "how much are you committing?" question on day one of a forecast call is the wrong starting point Building sales stages around the buyer's journey, not your selling process — and why misaligned stages are a leaking bucket The danger of performative deal progression and the false hope it creates for leadership Why deal reviews and forecast calls should be two separate motions "I'm not questioning you, I'm asking questions" — the subtle reframe that changes the whole room Crystal-clear definitions for pipeline vs. commit, kept short (5 bullets, not essays) What a true commit actually requires: technical sign-off, legal redlines, procurement engaged, stakeholder alignment Why a consistent week-in, week-out forecast format builds rep trust over time Treating forecasting as a team sport — and why punishing reps swings them toward concealment, not honesty Links: Andy Smidmore on LinkedIn: https://uk.linkedin.com/in/andy-smidmore-3aab0556 Andy's article series on RevOps & forecasting (LinkedIn) Janis Zech on LinkedIn: https://www.linkedin.com/in/janiszech/ Philipp Stelzer on LinkedIn: https://www.linkedin.com/in/philippstelzer/ WeFlow: https://www.weflow.ai/ Join the RevOps Chat Community: https://www.weflow.ai/community Subscribe to the RevOps Letter: https://www.weflow.ai/revops-letter Book recommendations: Disrupted by Dan Lyons The Girl with Seven Names by Hyeonseo Lee Chapters: (00:00) Intro & welcome to Andy (00:51) Andy's 15-year journey through Confluent, Cloudera, Docker, Ditto (03:08) Why forecasting is the topic — and the article that started it (04:03) Why every forecast framework is unique to its company (06:15) Intelligence tools haven't replaced the foundational framework (08:13) "How much are you committing?" — the surface-level forecast call (10:01) The top forecast process problems Andy keeps seeing (11:33) Sales stages built around the buyer journey, not the seller (12:24) The POC stage problem: what does "done" actually mean? (14:25) When poor stage definitions destroy trust between reps and leadership (15:43) Creating an open, honest forecast call environment (18:17) From gut-based reviews to data-backed conversations (20:22) Why deal reviews and forecast calls must be separate motions (23:25) "I'm not questioning you, I'm asking questions" (25:00) The cadence: clean pipeline Thursday, deal review Friday, forecast Monday (28:32) Building a clear forecasting methodology — pipeline vs. commit (31:34) What actually constitutes a commit deal (35:21) Closing thoughts: stages, enablement, cadence, culture (39:35) Book recommendations & close
#116
May 4 · 36 min
#116 Sales Forecasting in the Age of AI – with Janis Zech & Philipp Stelzer (WeFlow)
In this host-only episode of the RevOps Lab, Janis and Philipp take stock of what three years of building a forecasting tool — and hundreds of conversations with sales leaders, RevOps teams, and CROs — have taught them about getting to a reliable, repeatable forecast number. They unpack why forecasting is a process (not a number), why AI only works on top of a clean data foundation, and how the best companies combine roll-up, dynamically weighted, and AI-predicted forecasts into a single operating cadence. We cover: Why forecasting accuracy is the output of a well-run sales org, not the input The operating cadence: weekly meetings, deal reviews, and stakeholder alignment that make forecasting work Building the data foundation: activity capture, multi-threading signals, conversation intelligence, and CRM autofill Why deal hygiene and shared qualification criteria (SPICED, MEDDIC) are non-negotiable before you forecast Splitting the forecast into new logo, expansion, and renewal — and why bookings ≠ consumption The three-pillar forecast: dynamically weighted + bottom-up roll-up + AI prediction (with corridors, not single numbers) How to run a roll-up motion: baseline vs. best case, rep forecast vs. independent manager forecast Why running roll-ups in spreadsheets breaks down at 50+ reps Calculating dynamic stage probabilities by rep tenure or team — and when it's worth doing Why AI predictions are only as good as the data foundation underneath them Links: Janis Zech on LinkedIn: https://www.linkedin.com/in/janiszech/ Philipp Stelzer on LinkedIn: https://www.linkedin.com/in/philippstelzer/ WeFlow: https://www.getweflow.com WeFlow RevOps resources: https://www.getweflow.com/revops Join the RevOps Chat Community: https://www.getweflow.com/community Subscribe to the RevOps Letter: https://www.getweflow.com/revops-letter Operating Cadence master deck: ping Janis or Philipp on LinkedIn to request Chapters: (00:00) Intro: Has AI fundamentally changed forecasting? (01:34) Why forecasting is a process, not a number (02:25) What an operating cadence actually looks like week-to-week (04:23) The data foundation: why CRM alone isn't the system of truth (06:53) Anchoring deal conversations on a shared qualification methodology (08:42) How AI adds an objective layer through automated capture and CRM autofill (09:29) Stage entry/exit criteria and deal signals for deal health (13:06) Why "comparable deals" matters as you scale past 50 reps (14:23) Forecasting as the end result of a well-functioning sales org (16:05) Splitting forecasts: new logo, expansion, renewal, bookings vs. consumption (17:22) The three-pillar forecast: dynamically weighted, roll-up, AI prediction (18:50) Roll-up forecasting: baseline vs. best case, rep vs. manager numbers (24:07) Anatomy of a roll-up: hierarchy, gap-to-quota, pipeline coverage, deal-by-deal (26:43) Why spreadsheets break down for roll-up forecasting at scale (28:07) AI prediction models: aggregate vs. deal-by-deal scoring (29:02) Dynamically weighted forecasts and rep-level stage probabilities (32:44) Why AI predictions only work on top of clean data foundations (34:27) Book recommendation & close
#115
April 27 · 41 min
#115 Building a Customer-Centric Revenue Org – with Robert Kaiser & Christoph Dünhuber, Revenue & RevOps Leaders at Tacto
In this episode of the RevOps Lab, Janis and Philipp sit down with Robert Kaiser and Christoph Dünhuber from Tacto — the Sequoia- and Index-backed AI procurement platform powering 300+ industrial customers across the German Mittelstand. Robert leads revenue functions, Christoph leads RevOps. Together they unpack how Tacto scaled to 130 employees by making customer value the center of gravity across every revenue function — from BDR to renewals — and why "customer-centric" only works when it is operationalized, not just stated. We cover: Why customer value (not org design) is priority #1 in a scaling revenue org How webinars with 200–500 weekly attendees became Tacto's top-of-funnel engine The "Customer Internship" program: every new hire spends 2–3 days embedded with a customer Why marketing and outbound are converging — and how to make cold outreach feel warm Selling to dual personas: the procurement team (user) vs. the MD/CFO (economic buyer) How forward-deployed Customer Value Managers (ex-BCG, ex-Roland Berger) drive renewals and expansion Why 70–80% of new Tacto customers speak to an existing customer before signing Building a value-engineering motion that makes ROI tangible inside the sales cycle Links: Tacto: https://tacto.ai Robert Kaiser on LinkedIn: https://www.linkedin.com/in/-robert-kaiser/ Christoph Dünhuber on LinkedIn: https://www.linkedin.com/in/christophduenhuber/ Janis Zech on LinkedIn: https://www.linkedin.com/in/janiszech/ Philipp Stelzer on LinkedIn: https://www.linkedin.com/in/philippstelzer/ WeFlow: https://www.getweflow.com Join the RevOps Chat Community: https://www.getweflow.com/community Subscribe to the RevOps Letter: https://www.getweflow.com/revops-letter Book recommendation: The Qualified Sales Leader by John McMahon Chapters: (00:00) Intro & welcome (01:36) Meet Robert & Christoph — their paths at Tacto (03:13) What Tacto does and the $500M procurement opportunity (07:47) Why customer-centricity is a two-sided coin (users + economic buyers) (10:24) The Tacto customer journey: from webinars to account management (15:44) Org design for scale: renewals, upsells, expansion leads (17:00) Selling to procurement vs. selling to the managing director (19:43) How outbound stays customer-centric when brand and webinars lead (23:24) Customer Internships: every new hire embeds with a customer (28:00) Hiring for cultural fit and the "warm calling" academy (29:35) Referrals and why 70–80% of new customers speak to existing ones (31:10) Dual-persona strategy: power user vs. economic buyer (32:49) How a CX mindset reshaped Tacto's entire sales motion (35:21) Org design deep dive: SEs, Value Engineers, CVMs (37:39) Book recommendation & close
#114
April 6 · 38 min
#114 Running RevOps on AI Workflows & Agents – with Eric Portugal Welsh, Head of RevOps at PlanetScale
Eric Portugal Welsh, Head of RevOps at PlanetScale and returning guest on the RevOps Lab, joins Janis and Philipp to share how he went from leading a team of six to operating as a solo RevOps function — and how AI is making that possible. Eric walks through his full AI stack, his vibe coding journey, and the specific agents and workflows he's built to automate everything from pipeline reviews to stakeholder communication to onboarding himself at a new company. We cover: Going from a RevOps team of six to a team of one — and why that's the PlanetScale model The full AI stack: Claude, Cursor, Cowork, Gemini, Notion AI — and when to use which How Eric onboarded himself in days instead of weeks using Claude and Notion agents Vibe coding a full pipeline dashboard from a single Salesforce history report in 90 minutes Why PlanetScale's head of finance hasn't opened Excel in months — everything is vibe coded Building agents for weekly status updates, pipeline prep, and Slack-based Q&A A communication agent that mirrors the COO's tone and preempts his questions The Monday morning pipeline agent: auto-generated executive overviews before the 8:30 call Why VPs of sales and CROs are the heaviest AI users — not the reps How the CRM interaction model is shifting from reports and record pages to chat interfaces Practical vibe coding tips: build an acceptance criteria doc first, then prompt the build The scaling challenge: why open data works at 65 people but breaks at 500+ RevOps as the orchestration layer for AI-powered go-to-market workflows Eric Portugal Welsh on LinkedIn: https://www.linkedin.com/in/ericwelsh1/ PlanetScale: https://www.planetscale.com Weflow: https://www.getweflow.com RevOps Chat Community: https://getweflow.com/community RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/janiszech Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer Chapters: (00:00:00) Introduction & Eric's Return to the Pod (00:00:53) From Deputy to PlanetScale: RevOps Team of One (00:03:45) The Full AI Stack: Claude, Cursor, Gemini, Notion AI (00:05:05) Self-Onboarding with AI: Days Instead of Weeks (00:08:40) Claude vs. Gemini vs. ChatGPT: What Works Best (00:11:45) Vibe Coding a Pipeline Dashboard in 90 Minutes (00:12:20) PlanetScale's Head of Finance: Zero Spreadsheets in Months (00:13:25) Getting Started with Vibe Coding: Tips for RevOps (00:17:55) Practical Tip: Build Acceptance Criteria Before Prompting (00:19:15) More AI Use Cases: Cloning Yourself as a Team of One (00:21:05) Weekly Status Agents & Notion-Based Slack Q&A Bots (00:23:10) The Monday Morning Pipeline Agent (00:24:20) Communication Agent: Matching the COO's Tone & Style (00:25:45) Context: 65-Person Company, 85% Engineers, Open Data Culture (00:27:10) Why This Will Come to Every RevOps Team — and the Scaling Challenges (00:29:20) Agentic Content Creation for Outbound Sequences (00:31:30) Why VPs of Sales Are the Heaviest AI Users (00:33:45) The Future: Chat-Based CRM Interaction Over Reports and Record Pages (00:36:00) RevOps as the AI Orchestration Layer (00:37:05) Book Recommendation & Wrap-Up
#113
March 30 · 40 min
#113 How to Earn Your CFO’s Trust – with Stephen Diorio, Author of "Revenue Operations"
Stephen Diorio, author of "Revenue Operations" and a go-to-market strategy veteran with decades of experience — from co-founding one of the first GTM strategy firms in 1993 to serving as a Gartner analyst — joins Janis and Philipp to unpack the math of growth. Stephen explains why the financial systems behind most B2B organizations fundamentally fail to measure what actually drives revenue, and how RevOps can close the gap between what the business spends on growth and what it actually gets back. We cover: Why traditional accounting treats all go-to-market spend as expense — and why that's fundamentally wrong Growth assets: databases, brands, digital channels, content — and why no one measures their value The bow tie model: what it captures, what it misses, and why the back end is where CFOs get scared Why a third of closed deals originate from actions taken 12–18 months earlier The 25 post-booking variables that can double or halve lifetime customer value Why "cost to sell" has 100 definitions across 100 companies — and none are right The dark funnel and LLM search: why 90% of the buying process is invisible Forward-looking vs. backward-looking signals: product telemetry, adoption, and renewal prediction The nine customer behavior changes that every growth investment ultimately drives Why documenting assumptions — not just measuring outcomes — is the key to continuous improvement Treatment models and customer experience: why no one can answer "what does a good CX cost?" Share of wallet and account penetration: the massive untapped opportunity most orgs can't quantify Stephen Diorio on LinkedIn: https://www.linkedin.com/in/stephen-diorio-1339011/ Revenue Operations (Book): https://www.amazon.com/Revenue-Operations-Stephen-Diorio/dp/1119871115 Weflow: https://www.getweflow.com RevOps Chat Community: https://getweflow.com/community RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/janiszech Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer Chapters: (00:00:00) Introduction (00:00:32) Stephen's Background & Why He Wrote the RevOps Book (00:02:45) The Math of Growth: Why It's One Big Equation (00:03:25) Growth Assets: Brands, Data, Channels — and Why No One Values Them (00:05:10) Why Financial Accounting Fails Go-To-Market (00:07:10) Cost to Sell: 100 Companies, 100 Definitions (00:09:35) Walking Through the Bow Tie: Top of Funnel to Post-Sale (00:11:40) Why We Overplay Conversion Rates and Underplay the Dark Funnel ( 00:13:00) The Back End of the Bow Tie: Where CFOs Get Scared (00:15:10) Reliable Cash Flow as the North Star Metric (00:16:00) Account Penetration & Share of Wallet: The Untapped Opportunity (00:18:10) Treatment Models: What Does a Good Customer Experience Actually Cost? (00:20:05) Reliable vs. Accurate Revenue: Why Sandbagging Kills Forecasting (00:22:30) The Scientific Method: Document Assumptions, Then Test and Adjust (00:26:35) Dark Funnel, LLM Search & Why 90% of Buying Is Invisible (00:30:05) Forward-Looking Signals: Product Telemetry and Adoption Data (00:32:05) The Nine Customer Behavior Changes That Every Growth Investment Drives (00:35:25) Brand as an Asset: Touch Points, Awareness, and Future Option Value (00:37:05) Book Recommendation: The Goal by Eli Goldratt
#112
March 23 · 32 min
#112 How Field Exposure Turns RevOps Strategic – with Franco Anzini, SVP of GTM Strategy & Operations at Provus
Franco Anzini, a seasoned revenue operations leader with experience across companies of all stages and go-to-market motions, joins Janis and Philipp to talk about a principle that doesn't show up on any dashboard: stay close to where the money changes hands. Franco shares why RevOps professionals need to step away from the data, get into the field, and understand the art behind the science — and how that context is what ultimately separates tactical operators from strategic leaders. We cover: What "stay close to where the money changes hands" means in practice for RevOps Why data alone doesn't tell the full story — and how field context fills the gap Practical ways to get into the field: joining sales calls, attending QBRs, shadowing reps Why salespeople are almost always thrilled when RevOps wants to join their meetings How understanding the customer journey end-to-end makes RevOps more strategic The churn example: when health scores looked great but customers still left Why the current market shift — from ZIRP to AI-first — demands even more field context Career pathing from RevOps to COO or CRO: why business context is the missing ingredient When to roll up your sleeves vs. when to step back: signals and time management Using conversation intelligence and transcripts as a complement — not a replacement — for field presence Why conferences are the fastest way to absorb dozens of live sales interactions Franco Anzini on LinkedIn: https://www.linkedin.com/in/francoanzini Weflow: https://www.getweflow.com RevOps Chat Community: https://getweflow.com/community RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/janiszech Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer Chapters: (00:00:00) Introduction (00:00:35) Franco's Background in Revenue Operations (00:02:12) What "Stay Close to Where the Money Changes Hands" Means (00:05:40) Tactics for Getting Into the Field (00:09:00) Why RevOps Should Join Sales Calls — and Why Reps Love It (00:11:45) Understanding the Full Customer Journey as RevOps (00:14:00) Career Pathing: From RevOps to COO and CRO (00:15:55) Real Example: When Health Scores Lied About Churn (00:19:00) The Changing Market Context: ZIRP to AI-First Era (00:21:30) How Field Context Makes RevOps More Strategic (00:22:45) When to Roll Up Your Sleeves — and When Not To (00:25:20) Time Partitioning: SKOs, QBRs & Natural Touchpoints (00:26:50) Conversation Intelligence as a Complement to Field Presence (00:27:45) Fast Track: Join Salespeople at Conferences (00:28:45) Advice for Overwhelmed RevOps Teams (00:30:50) Book Recommendation: Legacy by James Kerr
#111
March 16 · 30 min
#111 Build or Buy? How AI Changes the RevOps Tech Stack – with Navin Persaud, VP of RevOps at 1Password
In dieser Episode sprechen Janis und Philipp mit Navin Persaud, VP of Revenue Operations bei 1Password, über eine der aktuell meistdiskutierten Fragen im RevOps: Sollte man GTM-Tools im Zeitalter von AI kaufen oder selbst bauen? Navin bringt dabei die Perspektive aus fünf Jahren RevOps-Führung bei einem Security-Unternehmen mit über 400 Millionen US-Dollar Umsatz ein und ordnet sehr klar ein, wo AI heute echten Mehrwert schafft – und wo schnell gehypte, „vibe-coded“ Eigenbauten eher neue Risiken als echte Fortschritte erzeugen. Im Mittelpunkt steht die Frage, warum das RevOps-Team von 1Password konsequent auf Konfigurieren statt Customizing setzt und weshalb Eigenentwicklungen nur in ausgewählten Fällen sinnvoll sind. Navin erklärt, warum AI für ihn vor allem ein starkes Werkzeug für Prototyping, Tests und Experimente ist, aber kein Ersatz für tragende Kernsysteme. Außerdem geht es darum, wie AI helfen kann, Daten und Erkenntnisse im gesamten Go-to-Market-Team zu demokratisieren, statt Wissen nur in Spezialfunktionen zu konzentrieren. Ein weiterer Schwerpunkt der Folge liegt auf den aus seiner Sicht wichtigsten AI-Anwendungsfällen im RevOps: agentische Suche, Datenanreicherung und Natural-Language-Queries. Navin beschreibt außerdem, warum gerade unstrukturierte Daten wie E-Mails, Gesprächsnotizen, Call-Transkripte und Deal Notes zu den größten ungenutzten Ressourcen im GTM gehören – und warum eine gute Datenvereinheitlichung die Basis dafür ist, dass AI in der Praxis überhaupt sinnvoll arbeiten kann. Darüber hinaus sprechen die drei über das Orchestrierungs-Mindset: RevOps sollte sich nicht als Werkzeugbauer verstehen, sondern eher als Dirigent eines Tech-Stacks, der vorhandene Systeme intelligent zusammenführt. Auch die Debatte rund um die sogenannte „SaaSpocalypse“ wird aufgegriffen – also die Frage, was AI gerade mit SaaS-Bewertungen macht und warum vor allem Unternehmen gefährdet sind, die nur auf einzelne Features statt auf echte Plattform- oder Orchestrierungsvorteile setzen. Zusätzlich geht es um die Risiken von Build-it-yourself-Ansätzen in größeren Unternehmen, insbesondere mit Blick auf Compliance, Governance und Security. Navin erklärt, warum mehrschichtige Datenanreicherungs-Stacks mit vielen einzelnen Providern langfristig kaum tragfähig sind und weshalb Signal Stacking sowie eine starke Orchestrierungsebene am Ende zu einem echten strategischen Vorteil werden können. Zum Schluss teilt er mit „Crawl, Walk, Run“ einen pragmatischen Rahmen, wie RevOps-Teams AI schrittweise und sinnvoll einführen können. Eine starke Folge für alle, die AI im Revenue-Umfeld nicht nur als Buzzword sehen wollen, sondern verstehen möchten, wo AI im GTM heute wirklich skaliert, wo Grenzen liegen und wie moderne RevOps-Teams sinnvoll zwischen Kaufen, Konfigurieren und Bauen unterscheiden. Links:Navin Persaud auf LinkedIn: https://www.linkedin.com/in/navinpersaud/ Weflow: https://www.getweflow.com RevOps Chat Community: https://getweflow.com/community RevOps Letter: https://www.getweflow.com/revopsletter Janis auf LinkedIn: https://www.linkedin.com/in/janiszech Philipp auf LinkedIn: https://www.linkedin.com/in/philippstelzer Kapitel: 00:00:00 – Introduction00:00:38 – Navin's Background: From IBM Sales to VP of RevOps00:02:06 – Buy vs. Build: The LinkedIn Hype vs. Reality00:04:27 – AI for Prototyping, Not Replacing Core Systems00:08:10 – Harvesting Unstructured Data for Go-To-Market Insights00:09:05 – Data Unification as the Foundation for AI00:11:35 – The Orchestration Mindset: Conductor, Not Carpenter00:14:25 – AI as the Glue for Your Go-To-Market Tech Stack00:15:15 – When Building Makes Sense: Early Stage vs. Scale00:17:55 – Top AI Use Cases: Agentic Search, Enrichment & Insight Democratization00:19:30 – The SaaSpocalypse: Feature Companies at Risk00:21:05 – The Data Enrichment Consolidation Problem00:24:00 – Crawl, Walk, Run: Practical AI Adoption Advice00:27:30 – Book Recommendation & Wrap-Up
#110
March 9 · 33 min
#110 The C-Suite Alignment Problem (+ How RevOps Can Fix It) – with Ross Graber, VP & Principal Analyst at Forrester
Ross Graber, VP and Principal Analyst at Forrester, joins Philipp to unpack findings from Forrester's latest C-suite alignment study. Based on feedback from over 130 C-level marketing, sales, and customer leaders, the study reveals how alignment — or the lack of it — directly impacts customer value, resource efficiency, and revenue performance. Together, they explore why C-suite leaders feel aligned while their operational teams often aren't, and what RevOps can do to close that gap.We cover:Key findings from Forrester's C-suite alignment study across 130+ leadersWhy aligned organizations grow faster — and why customers feel misalignment firstThe two biggest alignment blockers: unstable corporate strategy and cultural obstaclesWhy C-suite leaders feel aligned but operational teams often aren'tHow misaligned incentives between marketing and sales create friction at the team levelThe resource cost of misalignment: why 1+1 can equal 0.5 when teams pull in different directionsAnnual planning pitfalls and why adaptive planning structures matterHow RevOps can use data and neutrality to drive cross-functional alignmentThe buyer journey perspective: why internal process shouldn't override buyer needsA practical tip: walk through your own company's buyer journey to find what's brokenRoss Graber on LinkedIn: https://www.linkedin.com/in/rgraber/Weflow: https://www.getweflow.com RevOps Chat Community: https://getweflow.com/community RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/janiszech Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzerChapters:(00:00:00) Introduction(00:00:55) Ross's Role at Forrester & the Alignment Study(00:03:10) Key Finding: Alignment Drives Customer Value First(00:07:25) Top Alignment Blockers: Strategy & Culture(00:10:40) Annual Planning & Why Plans Break Under Pressure(00:12:00) C-Suite Feels Aligned — But Operational Teams Don't(00:14:05) Misaligned Incentives Between Marketing & Sales(00:17:05) Translating C-Suite Alignment to Operational Execution(00:19:45) Internal Ripple Effects: Trust, Turnover & Turf Wars(00:22:00) RevOps as the Neutral Party: Leading with Data(00:23:15) The Resource Cost of Misalignment(00:26:15) Why Buyer-Centric Processes Beat Internal Efficiency(00:29:30) Practical Tip: Walk Your Own Buyer Journey(00:30:15) Closing: RevOps' Unique Position to Drive Alignment
#109
March 2 · 39 min
#109 Making RevOps an AI Orchestration Layer – with Alexander Müller, Founder at Revenue Enablement
Alexander Müller, Founder of Revenue Enablement and one of Germany's most recognized RevOps voices, joins Philipp for his second appearance on the RevOps Lab — over 100 episodes after being the very first guest on the show. Together, they jam on the AI use cases that are reshaping go-to-market execution right now and what that means for how RevOps teams should be built going forward. We cover: How AI use cases in RevOps have evolved — from Clay-era enrichment to agent orchestration Top-of-funnel automation: what's working, what's overhyped, and why calling still wins Why RevOps is the best-positioned team to own AI agents across the GTM org The rise of the go-to-market engineer role and where it fits within RevOps Mid-funnel and post-sale AI use cases: meeting prep, CRM automation, churn signals, and expansion Why data quality and CRM hygiene remain the foundation for any AI strategy The concept of "forward-deployed RevOps" and why it's becoming critical How RevOps team composition is changing: hiring generalists and tool-savvy specialists earlier Why smaller companies now build RevOps teams almost as large as enterprise orgs An XAI job ad that signals where RevOps responsibilities are heading Alexander Müller on LinkedIn: https://www.linkedin.com/in/alexander-p-mueller/ Weflow: https://www.getweflow.com RevOps Chat Community: https://getweflow.com/community RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/janiszech Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer Chapters: (00:00:00) Introduction & Welcome Back (00:01:30) Alex's Background: From Banking to €1B AI Exit (00:03:55) AI Use Cases Across the GTM Funnel (00:10:15) Top-of-Funnel: Automating Outbound & Why Calling Still Wins (00:14:00) Human in the Loop: Where AI Hits Its Limits (00:17:00) The Rise of the Go-To-Market Engineer Role (00:19:50) RevOps as the Owner of AI Agents (00:21:45) Mid-Funnel AI: CRM Automation, Meeting Prep & Data Capture (00:24:00) Data Enrichment Workflows That Every Team Can Start Today (00:26:30) Why Data Quality Is Still the #1 Blocker (00:28:00) Forward-Deployed RevOps & the Future of Implementation (00:29:30) Building a RevOps Team Today: New Skill Sets & Roles (00:33:40) Advice for Stressed RevOps Teams (00:34:30) Book Recommendation & Wrap-Up
#108
February 23 · 40 min
#108 Using Comp Plans to Drive Company Performance – with Ryan Milligan, CRO at QuotaPath
Ryan Milligan, CRO at QuotaPath, joins Janis and Philipp to talk about how compensation planning can be used as a strategic lever to drive company performance. With a background in RevOps and four years of scaling QuotaPath from the inside, Ryan shares why comp plans shouldn't be a last-minute sidecar in December — but a core part of how you plan and execute your revenue strategy all year long. We cover: Why RevOps leaders are well-suited to become CROs How to use your comp plan to drive the right revenue behaviors across your GTM team The annual comp planning calendar: when to start, what to do, and how to roll it out Why comp planning is the most strategic project RevOps can own Quota attainment benchmarks: why 90% coverage beats the old 80% model How smaller, high-performing teams are closing more revenue per rep Designing accelerators and deal-level kickers that actually change behavior The "spike test": how QuotaPath went from 15% to 80% multi-year deals in one quarter SDR comp architecture: balancing quantity and quality metrics Variable comp splits for CS, Sales Engineering, and RevOps roles Ryan Milligan on LinkedIn: https://www.linkedin.com/in/ryanemilligan/ Weflow: https://www.getweflow.com RevOps Chat Community: https://getweflow.com/community RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/janiszech Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer Chapters: (00:00:00) Introduction (00:01:30) Ryan's Path from RevOps to CRO (00:05:10) Comp Planning as a Strategic Lever (00:09:00) Treating Comp Plans as Dynamic, Not Static (00:11:10) The Annual Comp Planning Calendar (00:15:00) Why Comp Planning is RevOps' Most Strategic Project (00:17:10) Quota Attainment Benchmarks & Coverage Models (00:20:00) Smaller Teams, Higher Productivity & AI's Role (00:22:40) Key Behaviors to Drive with a Comp Plan (00:27:00) Philipp's Recap: Core Comp Plan Principles (00:29:30) Aligning BDRs, AEs & AMs to Strategic Goals (00:30:30) The Spike Test: Changing Behavior with Bold Accelerators (00:34:10) Quick Fire: SDR Comp, Payment Timing & CS Splits (00:38:00) Book Recommendation & Wrap-Up
#107
February 9 · 50 min
#107 How CROs Think (+ What It Means for RevOps) - with Jeremey Donovan, Managing Director at Insight Partners
In this episode, we dive into exclusive data from Insight Partners’ latest survey of over 200 B2B SaaS CROs. Jeremey Donovan shares what differentiates top-performing revenue organizations from the average, covering everything from org structure and hiring traits to the surprising trends in outbound sales and AI adoption. What you’ll learn in this episode: CRO Scope & Focus: Why top-performing CROs focus strictly on New Logo and Expansion revenue rather than owning Marketing or Customer Success. The Outbound SDR Surprise: Contrary to market trends, data shows high-growth companies are expanding their outbound teams—Jeremey explains why and when this works. Hiring Top Talent: The hierarchy of intrinsic traits (Grit, Intelligence) vs. experience, and why "similar deal size" matters more than vertical experience. RevOps Reporting Lines: Why 90% of top performers keep Sales Ops directly under the Sales Leader. AI in 2026: shifting focus from top-of-funnel automation to mid- and bottom-funnel use cases like opportunity risk and expansion. Jeremey Donovan on LinkedIn: https://www.linkedin.com/in/jeremeydonovan/ Weflow: https://getweflow.com RevOps Chat Community: https://getweflow.com/community RevOps Resources: https://getweflow.com/revops Janis on LinkedIn: https://www.linkedin.com/in/janiszech Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer (00:00:00) Introduction and the Insight Partners CRO Survey(00:04:39) How broad should a CRO’s role be? (Commercial vs. Functional ownership)(00:09:24) Where Partnerships and RevOps sit in top-performing orgs(00:17:21) The surprising data on Outbound SDRs in 2025/2026(00:26:23) Hiring criteria: Grit, Intelligence, and the "Experience" trap(00:40:24) The shift of AI: From email writing to Deal Risk & Post-Sales(00:47:15) Book & Podcast recommendations
#106
February 2 · 39 min
#106 Metrics That Matter Across Sales, Marketing & CS - with Sarabeth Scott, SalesOps at Camber Partners
Sarabeth Scott joins Janis and Philipp to break down what great board reporting actually looks like — and which metrics boards really care about across Sales, Marketing, and Customer Success. Drawing from her experience as a RevOps leader at companies like Camunda, Talkwalker, and Upkeep, and her recent move into growth equity, Sarabeth shares a practical framework built around the questions boards consistently ask. The conversation focuses on consistency, context, and why RevOps is uniquely positioned to connect metrics, narrative, and strategy at the board level. We cover: Why board reporting should be built around questions — not dashboards The importance of consistency in board metrics and reporting formats Core sales questions boards care about: hitting targets, future performance, and efficiency How to think about pipeline coverage beyond generic “3–5x” rules Quota attainment, capacity planning, and average rep productivity Why CAC payback, GRR, and NRR matter more than ever Marketing metrics that matter at board level: pipeline generation, quality, and efficiency Sarabeth Scott on LinkedIn: https://www.linkedin.com/in/sbscott/ Weflow: https://getweflow.com RevOps Chat Community: https://getweflow.com/community RevOps Resources: https://getweflow.com/revops Janis on LinkedIn: https://www.linkedin.com/in/janiszech Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer Chapters: (00:00:00) Intro & Meet Sarabeth (00:01:30) From Operator to Growth Equity (00:03:15) Why Board Reporting Is a RevOps Problem (00:04:50) Consistency, Narrative & Board Expectations (00:07:40) Sales Metrics: Targets, Pipeline & Forecasting (00:11:00) Pipeline Coverage: Context Matters (00:13:50) Quota Attainment, Capacity & Rep Productivity (00:18:50) Retention, NRR & Expansion Economics (00:21:30) Marketing Metrics Boards Actually Care About (00:25:20) Outbound, Pipeline Sources & Segmentation (00:28:45) Customer Success Metrics & Health Scores (00:31:00) Why NPS Is Easy to Game (00:32:10) The Strategic Role of RevOps in Board Reporting (00:35:50) Data Foundations, AI & Final Takeaways (00:36:30) Recommendation & Closing

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