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Redefining Plastics

Justin Riney

Are you confused about plastics recycling? Do you think it is all a fraud?

The ultimate goal of this podcast is to provide a platform for the people that are making recycling and the circularity of plastics a reality. Real people that are making a difference!

We might even debunk a few myths about plastics, or correct the current narrative around plastics.

People choose plastics because of convenience, but we need them to choose plastics because they are a better sustainable packaging option for the environment. Success in these areas will "redefine plastics" in the eyes of consumers.

We need to better express the benefits of plastic products. If we do not connect the "Why" of plastics with our overall messaging, we will continue to be deselected in packaging applications by consumer demand.

Part of the Brave Media Family

#plastics #plasticrecycling #plasticwaste #sustainability #microplastics

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  • 22 episodes
  • Avg 52 min
  • English

Episodes 22

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  • S1 · E37
    Aug 5, 2025 · 1 hr

    Exploring the Future of Bioplastics: PHA, PLA, and Composting Solutions -with CJ BioMaterials

    Welcome to the Redefining Plastics Podcast with Justin Riney and co-host Samantha Ryan. In this exciting episode, we dive deep into the world of bioplastics with Leah Ford from CJ Biomaterials. Discover the ins and outs of compostable materials like PHA and PLA, their applications, benefits, and challenges. From the intricacies of fermentation processes to the role of composting in tackling global environmental issues, this discussion covers it all. Leah, with her 20 years of experience in the biopolymers industry, shares valuable insights on scaling bioplastics, addressing misconceptions, and the critical role of composting in reducing carbon footprints. Join us for an engaging and informative conversation about the future of sustainable packaging and its impact on our planet. https://cjbiomaterials.com/ https://www.closedlooppartners.com/research/unleashing-the-economic-and-environmental-potntial-for-food-waste-composting-in-the-u-s-a-guide-for-investors-policymakers-and-the-compost-industry/ https://www.redefiningplastics.com/ https://www.brvind.com/redefining-plastics https://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/ https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@redefiningplastics?si=KvG4dTvY1lALbwIm

    • Transcript
  • S1 · E36
    Jul 30, 2025 · 59 min

    Changing Consumer Sentiment through Better Marketing- with Ron Shank

    Join hosts Justin Riney and Sam Ryan on this engaging episode of the Redefining Plastics podcast featuring special guest Ron Shank. While this episode veers off the typical plastic recycling path, the crew delves into conversation about strategic marketing approaches in the plastics industry. Ron, an author and strategic growth specialist, shares insights on his new book and effective marketing strategies. The trio tackles issues like plastic industry narratives, reaching target markets, and the challenge of overcoming misinformation. Tune in for an informative and fun-filled discussion that sheds light on the importance of honest and impactful marketing. https://ronshank.com/ Redefining Plastics: https://www.redefiningplastics.com/ https://www.brvind.com/redefining-plastics https://rss.com/podcasts/redefining-plastics-with-justin-riney https://www.instagram.com/redefining_plastics/ https://www.linkedin.com/in/justin-riney-mba-67685940/ https://youtube.com/@RedefiningPlastics?si=KvG4dTvY1lALbwIm

    • Transcript
Showing 21–22 of 22 episodes