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Ranchonomics

John Haskell, Ranch Right LLC

Welcome to Ranchonomics! Where we empower you to build a better ranch and transform your operation into a thriving business.

This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot.

With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners.

Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn't mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals.

Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward.

Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It's time to harness the full potential of your operation.

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August 6 · 59 min
The Sims Family (Part 2) — How the Sims Family Keeps Getting Better With Every Generation [Ranchonomics Stories Ep 9]
In Part 2 of the Sims family's story, John Haskell continues the conversation, focusing on how their approach to ranching has continued to evolve across generations. They discuss changes to grazing management, calving dates, genetics, and drought planning, along with the lessons they've learned from testing new ideas and paying attention to what the land and cattle are telling them. The conversation also dives into what it takes to build a family business that gets better with every generation. The Sims family shares how they approach succession, involve the next generation, create space for different perspectives, and use regular strategy meetings to make sure everyone has an opportunity to be heard. At the heart of their story is a commitment to continued learning, experimentation, and listening, both to the people around the table and to the land itself. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How the Sims family has continued evolving its grazing and drought management strategies Why they changed their calving date and how that decision affected weaning weights and economics How adaptive genetics and experimentation have shaped their cattle operation What the Sims family has learned about bringing the next generation into the ranch at the right time How regular strategy meetings give every family member a chance to contribute Why listening, observation, and monitoring are essential skills for both ranch management and family business How a commitment to continued learning and trying new ideas keeps the ranch moving forward Connect with the Sims: Check out their website Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Ranchonomics Stories Episode 8. The Sims Family (Part 1) — From $2 an Acre to a Four-Generation Ranch Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars
#109
August 4 · 24 min
109. How to Build a More Resilient Farm Business with Cover Crops — Kevin Wiltse
In Part 2 of John Haskell's conversation with Kevin Wiltse, the focus shifts from implementing cover crops to building a resilient farming business that can withstand changing markets and weather. Kevin explains why resilience comes from designing flexible production systems, reducing dependence on expensive inputs, and treating forage as a profitable enterprise rather than simply a tool for soil health. By integrating livestock, perennial forages, and annual crops, he shares how his operation has become more adaptable while improving both profitability and land stewardship. The conversation also explores the importance of making management decisions based on economics instead of tradition. Kevin discusses when annuals outperform perennials, why he adjusts his cropping plans based on projected profitability, and how lowering operating costs helped eliminate the need for an annual operating loan. The episode offers practical insights for producers looking to build businesses that are financially resilient, environmentally sustainable, and prepared to adapt as conditions change. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: Why perennial and annual forage systems each have a place in a resilient farming operation How integrating livestock can reduce costs while improving soil health and profitability The management changes that allowed Kevin to eliminate the need for an annual operating loan Why projected losses should trigger a change in management, not business as usual How flexible forage systems create opportunities to custom graze cattle and generate additional revenue Why profitable farms are managed as integrated systems, not individual enterprises Connect with Kevin: Green Cover Seed Podcast: Building a Drought Resilient Grazing Operation Using Perennials and Cover Crops with Kevin Wiltse Green Cover Seed Podcast: Kevin Wiltse - Integrating Livestock Producer Stories Webinar Series Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Covers & Co. Green Cover No-till on the Plains CCTA Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars
July 30 · 46 min
The Sims Family (Part 1) — From $2 an Acre to a Four-Generation Ranch [Ranchonomics Stories Ep 8]
In this Ranchonomics Stories episode, John Haskell sits down with the Sims family to trace the roots of a ranching operation that began with leased ground at $2 an acre and has grown into a thriving four-generation business. Scott and April Sims, along with their son Shannon and daughter-in-law Melinda, reflect on the pivotal decisions, financial challenges, and mindset shifts that shaped their four-generation ranch over the years. From surviving periods of heavy debt to embracing new management ideas, they share how a willingness to learn and adapt laid the foundation for future generations. The conversation also explores the power of a shared family vision and the role it has played in guiding major business decisions. The Sims family discusses developing a holistic vision, creating space for every family member's voice, and using that vision to evaluate opportunities, genetics, grazing management, and long-term succession. More than anything, this episode is about building a ranch that reflects shared values while preparing the next generation for success. Stay tuned for part 2 of this conversation. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How the Sims family grew a ranching business from leased ground into a four-generation operation The financial decisions that helped them overcome debt and improve profitability Why creating a shared family vision became a turning point for the business How their vision guided decisions around adaptive genetics, grazing, and business growth Why embracing new ideas and calculated risks has shaped each generation of the ranch The importance of building a business that creates opportunities for future generations Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call. Book a free discovery call
#108
July 28 · 21 min
108. Cover Crops, Cattle & Cash Flow: A Better Ranch Management Strategy — Kevin Wiltse
Can cover crops actually make your operation more profitable? In this episode, John Haskell sits down with Kansas farmer and rancher Kevin Wiltse to discuss how integrating livestock into a dryland cropping system has transformed the economics of his operation. Kevin shares how his family's fifth-generation farm shifted from viewing cover crops as an expense to treating them as a profitable forage enterprise, creating additional income while reducing herbicide and fertilizer costs. The conversation explores the practical realities of making cover crops work in a semi-arid environment, including grazing management, species selection, seed costs, and measuring profitability. Kevin explains why success comes from evaluating the entire system instead of individual enterprises, and how stacking multiple sources of revenue on the same acres has helped his operation remain profitable, even during challenging years for traditional row crop farming. Stay tuned for Part 2 of this conversation. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: Why Kevin transitioned from viewing cover crops as a cost to treating them as a forage enterprise How integrating livestock can offset lower crop yields through additional revenue and reduced input costs Practical guidelines for selecting cover crop species and managing grazing in a dryland system How cover crops have reduced herbicide and fertilizer costs on Kevin's operation How stacking livestock, forage, seed production, and cash crops can significantly increase profit per acre Why adapting farming systems to local rainfall and growing conditions is essential for long-term success Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more. Website
July 23 · 51 min
Brian & Jill Munger — Help Enough People and Everything Else Follows [Ranchonomics Stories Ep 7]
In this episode of Ranchonomics Stories, John Haskell sits down with Brian and Jill Munger to share the journey of building a diversified ranch business while continually creating new opportunities. From taking over family responsibilities at a young age to expanding into registered cattle, custom grazing, educational ventures, and even hospitality, the Mungers reflect on the decisions, relationships, and mindset that have shaped their business. Their story is one of embracing change, saying yes to opportunity, and learning that growth often comes from stepping outside your comfort zone. Throughout the conversation, Brian and Jill discuss balancing family and business, navigating rapid growth, and the challenge of deciding what deserves their time and attention. They share lessons on leadership, succession planning, continuous learning, and the value of building strong relationships throughout the ranching industry. More than anything, this episode is about living with a mindset of service, believing that when you help enough other people succeed, success has a way of following. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How Brian and Jill built a diversified business by continually pursuing new opportunities Why relationships have been one of the greatest drivers of their success The challenges of balancing multiple businesses while protecting time and focus Lessons learned from expanding into hospitality and other non-traditional ventures How Brian and Jill are preparing for succession and the next generation Why continuous learning and personal development have shaped their journey Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more. Website
#107
July 21 · 21 min
107. Don’t Step Over Dollars to Pick up Pennies: Time, Focus & Opportunity Cost with Amos Troester
In Part 2 of John Haskell's conversation with Amos Troester (listen to Part 1 here), the focus shifts from forage systems to business thinking. Amos explains why many producers miss profitable opportunities by focusing on minimizing expenses rather than maximizing returns. Through real-world examples, he shares how integrating livestock with cover crops and annual forages can generate additional revenue, increase carrying capacity, and improve profitability, all while making better use of the same acres. The conversation also explores the mindset required to adopt new systems, from starting small and learning through experience to viewing biomass as a marketable crop. Amos discusses the economic and agronomic benefits of integrating grazing into cropping systems, including improved weed suppression, erosion control, soil health, and overall resilience. The episode is a reminder that the biggest opportunities often come from thinking differently about the resources you already have. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: Why producers should focus on return, not just cost, when evaluating new opportunities How grazing annual forages can increase carrying capacity and improve profitability Why biomass should be viewed as a valuable crop, not just a byproduct The importance of starting small when adopting new grazing and cropping systems How cover crops can reduce herbicide costs while improving soil health and erosion control Practical strategies for managing mud, compaction, and grazing intensity Why staying open to new ideas can unlock opportunities that transform your business Connect with Amos: Follow on Facebook Check out his website Send an email at TBarACattle@gmail.com Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Episode 105. From Row Crops to Forage Crops: A New Way to Think About Your Acres with Amos Troester Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars
July 16 · 48 min
Pete Ferrell — Five Generations and a Ranch Worth Fighting For [Ranchonomics Stories Ep 6]
In this episode of Ranchonomics Stories, John Haskell sits down with longtime friend Pete Ferrell to share the remarkable story of a ranch worth fighting for that has remained in his family since 1888. Pete reflects on the generations that came before him, the responsibility of stewarding a family legacy, and the difficult decisions required to keep the ranch financially viable through changing markets, family transitions, and decades of uncertainty. His story is one of resilience, continual learning, and a commitment to leaving the ranch stronger than he found it. Throughout the conversation, Pete shares how mentors, financial discipline, custom grazing, and a willingness to rethink traditional approaches transformed both the ranch and his outlook on management. He discusses succession planning, separating land ownership from the operating business, and why the ultimate goal is not simply to preserve a ranch but to create opportunities for future generations to build meaningful lives connected to it. More than anything, this episode is a story about stewardship, adaptability, and building something that lasts. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: The history of the Ferrell Ranch and the responsibility of carrying a five-generation legacy forward How Pete used custom grazing and cash flow planning to navigate financial challenges The influence of mentors like Stan Parsons on Pete's approach to ranch management Why separating land ownership from the operating business created a stronger succession plan How continually adapting management has kept the ranch resilient through changing conditions Why preserving a ranch means creating opportunity, not just protecting assets Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Knowledge Rich Ranching by Allan Nation Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars
#106
July 14 · 20 min
106. Screwworm 2026: What's Happening, What to Watch, and What to Do with Travis Krause
With screwworm confirmed in Texas for the first time in decades, producers across the country are asking what it means for their operations. In this special episode of the Ranchonomics Podcast, John Haskell is joined by Travis Krause to separate fact from fiction and explain what ranchers need to know about the outbreak. Travis discusses the biology of screwworm, why it poses such a serious threat to livestock and wildlife, how the sterile fly program has historically controlled its spread, and what producers in affected areas should be doing right now. The conversation also explores how the outbreak could affect cattle movement, biosecurity, and markets across the United States. While producers in South Texas face the greatest immediate impact, John and Travis emphasize that most ranchers should focus on preparation rather than panic. They discuss practical steps for monitoring livestock, documenting animal movements, strengthening biosecurity, and adapting management plans as regulations continue to evolve. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: What screwworm is and why it poses a serious threat to livestock and wildlife How the sterile fly program successfully eradicated screwworm and why it's back in the U.S. What producers in affected areas should do to monitor, treat, and report suspected cases How quarantine zones and changing regulations may affect cattle movement Why stronger biosecurity practices benefit every cattle operation, regardless of location How the outbreak could influence cattle markets and marketing decisions The practical changes Travis has made to his own operation in response to the outbreak Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars
July 9 · 56 min
Josh Lucas — Building a Ranch Without Waiting for the Perfect Opportunity [Ranchonomics Stories Ep 5]
In this episode of Ranchonomics Stories, John Haskell sits down with Josh Lucas to share the story of building a ranching business from the ground up in Vermont. Starting with rented land, a side job, and a willingness to pursue every opportunity that generated cash flow, Josh reflects on the early years of hauling livestock, leasing overlooked pastures, and steadily growing his operation one decision at a time. Along the way, he shares how working for someone else became a form of paid education and laid the foundation for building his own successful business. The conversation explores the mindset shifts that helped Josh move beyond simply working harder to building a business that creates both profitability and freedom. From learning to focus on the right enterprises to outsourcing low-value tasks, investing in relationships, and protecting time with his family, Josh shares the lessons that transformed both his ranch and his life. More than anything, this episode is a story about creating opportunity through persistence, continual learning, and a willingness to think differently. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How Josh built a ranching business by starting small and pursuing every cash flow opportunity Why working for someone else can be one of the best investments in your own future Lessons learned from leasing overlooked ground and creating value where others didn't see it How Ranching for Profit changed the way Josh evaluated enterprises and managed his business Why protecting your time can be more valuable than doing everything yourself The role of mentors, relationships, and long-term planning in building a successful operation Why Josh believes there are still tremendous opportunities for people willing to start from scratch Connect with Josh: Follow on Facebook Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars
#105
July 7 · 20 min
105. From Row Crops to Forage Crops: A New Way to Think About Your Acres with Amos Troester
Many producers think of cover crops as an added expense, but what if they could become a profitable enterprise? In part one of a two-part conversation, John Haskell sits down with Amos Troester to explore how integrating livestock with cover crops and annual forages can unlock new revenue streams while improving soil health and reducing input costs. Amos shares how his first-generation farming operation has evolved from a conventional row-crop system into a diversified business centered on cattle, cover crops, seed production, and custom planting services. The conversation explores row crops to forage crops, the economics of grazing annuals, and why biomass production may be a more useful metric for evaluating land than bushels alone. Amos also explains how reducing fertilizer use, extending the grazing season, and viewing farmland through a livestock lens can create new opportunities for both crop and cattle producers. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How integrating livestock can increase the value of row crop acres The difference between cover crops and forage crops Why biomass production may matter more than crop yield alone How annual forages can reduce fertilizer and feed costs The economics of grazing cover crops and small grain systems Why diversified enterprises create greater resilience in challenging commodity markets Connect with Amos: Check out his website Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars
July 2 · 46 min
Ben Habig — 45 Goats, a Rented Duplex, and a Business Nobody Else Was Building [Ranchonomics Stories Ep 4]
In this episode of Ranchonomics Stories, John Haskell sits down with Ben Habig to share the unconventional path that led him from a rented duplex and a small herd of goats to building a prescribed grazing business in Montana. Along the way, Ben navigated multiple pivots, including growing and selling a goat enterprise, moving more than 1,500 miles across the country, working as an employee to gain experience and create new opportunities, and ultimately launching a business focused on helping landowners manage invasive weeds through targeted grazing. The conversation explores the realities of entrepreneurship, including risk, uncertainty, relocation, and the constant need to adapt while building a business nobody else was building. Ben reflects on lessons learned from entering unfamiliar environments, building new relationships, finding opportunities where others saw obstacles, and creating a scalable business model from the ground up. More than anything, this episode is a story about persistence, flexibility, and being willing to evolve your vision while staying committed to the larger goal. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How Ben went from 45 goats and a rented duplex to building a prescribed grazing business Why selling a successful goat operation created new opportunities instead of ending the journey The challenges and rewards of moving 1,500 miles to pursue a new vision How prescribed grazing became the foundation for a scalable business model Lessons learned from adapting to a completely different climate, landscape, and production environment Why relationships, mentors, and professional networks accelerate opportunity How Ben and his wife Lauren have navigated entrepreneurship as partners with complementary strengths Connect with Ben: Check out his website Follow on Instagram @habiglivestock Follow on Facebook Subscribe on YouTube Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars
#104
June 30 · 25 min
104. You Can’t Build a Sustainable Ranch on Unsustainable Effort — Josh Lucas
Burnout, stress, and mental health are not topics often discussed in ranching, but they affect nearly every producer at some point. In this episode, John Haskell sits down with Vermont rancher Josh Lucas to discuss the realities of balancing business ownership, family responsibilities, and the pressures that come with building a ranch. Josh shares his personal experience with burnout, a panic attack that forced him to reevaluate his approach to work, and the lessons he learned about sustainability beyond the balance sheet. The conversation explores the connection between mental well-being, relationships, leadership, and business performance. Josh explains why caring for yourself is not selfish, how financial stress can compound burnout, and why sustainable businesses require sustainable effort. They also discuss the importance of focusing on what you can control, building strong support systems, and recognizing that no one succeeds alone. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: Josh's experience with burnout and what led to a panic attack How family responsibilities and business growth can compound stress Why caring for yourself is essential to caring for others The relationship between mental health, leadership, and ranch profitability How the "circles of control" framework can reduce overwhelm Why financial stress often drives burnout and poor decision-making The importance of mentors, friendships, and having someone to call when life gets difficult Connect with Josh: Follow on Facebook Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: 7 Habits Of Highly Effective People by Stephen R. Covey For the Love of Land by Jim Howell 12 Rules for Life by Jordan B. Peterson Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars
June 25 · 44 min
Roger & Betsy Indreland — Decades of Grit, Learning & Building Something That Lasts [Ranchonomics Stories Ep 3]
In this episode of Ranchonomics Stories, John Haskell and Wally Olson sit down with Roger and Betsy Indreland to share the story of building a ranching operation over nearly five decades. Starting with just 13 bred heifers in 1977, Roger pursued a lifelong dream of ranching, gradually growing the business through persistence, continuous learning, and a willingness to embrace new opportunities. Along the way, Roger and Betsy navigated expansion, changing markets, family transitions, and the many challenges that come with building a business over time. The conversation explores the role of education, mentorship, relationships, and long-term thinking in creating lasting success. Roger and Betsy reflect on lessons learned from decades of grit in the cattle business, the importance of staying curious and adaptable, and why opportunities still exist for people willing to get started today. More than anything, their story is a reminder that meaningful success is rarely built overnight, but through years of persistence, improvement, and commitment to a vision. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How Roger grew from 13 bred heifers to a 12,000-acre ranching operation The role of passion, persistence, and continuous improvement in long-term success Why education and professional development accelerated their growth Lessons learned about leasing land, building relationships, and finding opportunities How Roger and Betsy are approaching succession and the future of the ranch Why young producers don't necessarily need to own land to get started The importance of starting where you are and building over time Connect with Roger and Betsy: Check out their website Follow on Facebook Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars
#103
June 23 · 28 min
103. When Cattle Prices Are High, Stop Looking at Price and Start Looking at Relationships with Wally Olson
Record cattle prices can create just as many challenges as opportunities. In this episode, John Haskell and Wally Olson discuss why producers should stop focusing on headline prices and start paying attention to the relationships within the market. Whether you're in the stocker business or the cow-calf sector, profitability comes from understanding value, costs, and margin, not from chasing the highest prices. The conversation explores value of gain, market volatility, cow herd turnover, and the importance of making decisions based on current opportunities rather than past prices or future forecasts. Using real-world examples, John and Wally walk through how to start looking at relationships to evaluate trades, identify where profit actually exists, and avoid getting emotionally attached to inventory. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: Why profitability is determined by relationships and margins, not cattle prices alone How to evaluate opportunities using value of gain calculations Why market volatility can create profit opportunities for prepared operators The case for cow herd turnover and focusing on overvalued versus undervalued animals How to think about heifer development in the current market environment Why producers should avoid looking backward at past prices when making decisions The importance of making timely decisions instead of freezing during market swings Connect with Wally: Check out his website Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars
June 18 · 47 min
Steve & Sarah Hisel — Proof That Starting from Scratch in Ranching Is Possible [Ranchonomics Stories Ep 2]
In this episode of Ranchonomics Stories, John Haskell sits down with Steve and Sarah Hisel to share their journey of building a ranching business from scratch. Without inheriting a family operation, they navigated a series of unexpected turns, difficult decisions, and calculated risks to create opportunities for themselves and their growing family. Along the way, they discuss the mindset shifts, education, and persistence that helped them move from dreaming about ranching to actually making it a reality. Steve and Sarah reflect on lessons learned about financial discipline, surrounding yourself with the right people, evaluating opportunities, and resisting the temptation to overinvest in equipment and infrastructure too early. They also share how mentorship, business education, and a willingness to adapt have shaped their operation. More than anything, this episode offers encouragement for aspiring ranchers who have been told that starting from scratch is impossible. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How Steve and Sarah built a ranching operation without inheriting land or livestock Why education, mentorship, and networking accelerated their progress The importance of evaluating opportunities and being willing to change course Why starting small can be an advantage when building a business How financial discipline helped them avoid unnecessary debt and expenses The role of accountability, shared goals, and community in long-term success Why ranching is still possible for people willing to commit to the journey Connect with Steve and Sarah: Check out their website Follow on Instagram @genuinely.sara Follow on Facebook at Trinity S Ranch Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: The Zig Zag Principle by Rich Christiansen Never Burn Your Moving Boxes by Jolyn Young Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars
#102
June 16 · 26 min
102. The Land Is the Unit of Production: Joel Ham on Ranching That Actually Works
In this episode, John Haskell and Wally Olson sit down with longtime West Texas rancher Joel Ham to discuss the management principles that have transformed the way he thinks about ranching, grazing, and profitability. Drawing on decades of experience and mentorship from leaders such as Bud Williams, Joel explains why the land, not the animal, must be viewed as the true unit of production. The conversation explores how improving land productivity, stockmanship, and grazing management can dramatically impact long-term ranch profitability and resilience in harsh, low-rainfall environments. Joel also shares lessons learned from low-stress stockmanship, holistic management, and adapting to the realities of ranching in West Texas. From grazing planning and drought management to integrating sheep with cattle and reducing predator pressure through better systems, the episode emphasizes personal responsibility, observation, and continual replanning. At its core, this conversation is about learning to work with animals and ecosystems instead of against them, while building a ranch business that is both productive and sustainable over time. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: Why the land must be the unit of production, not the animal How improving production per acre impacts long-term profitability Why successful stockmanship requires reading and responding to cattle The importance of grazing planning, monitoring, and replanning How Joel combines sheep and cattle to increase overall stocking capacity Why ranch management ultimately comes back to responsibility, observation, and adaptation Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call. Book a free discovery call
June 11 · 54 min
Dave & Carol Perry - From 10 Cows to the American Dream [Ranchonomics Stories Ep 1]
In the first episode of the new Ranchonomics Storytelling series, host John Haskell sits down with Dave and Carol Perry to share how they built a ranching operation from humble beginnings through decades of hard work, financial discipline, and persistence. Starting with just 10 cows and very little capital, the Perrys discuss the sacrifices, setbacks, and unconventional decisions that allowed them to gradually grow their business while staying focused on long-term sustainability and family goals. Throughout the conversation, Dave and Carol reflect on lessons learned from droughts, debt, injury, volatile cattle markets, and raising a family while building the ranch. They discuss the importance of cash flow planning, creative thinking, education, mentorship, and knowing your numbers, while emphasizing that success in ranching is still possible for those willing to commit fully to the lifestyle. More than anything, this episode is a story about resilience, sacrifice, faith, and building a life around purpose rather than comfort. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How Dave and Carol built a ranching operation starting with just 10 cows Why financial discipline and principal payments accelerated their growth How creative thinking and unconventional decisions improved profitability The role of cash flow planning and knowing your numbers in surviving tough years Why education, mentorship, and holistic management shaped their operation Lessons learned from drought, injury, debt, and volatile cattle markets Why ranching success still depends on passion, sacrifice, and long-term commitment Connect with Dave and Carol: Email them at perrycattleco@gmail.com Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call. Book a free discovery call
#101
June 9 · 22 min
101. The Smarter Way to Manage Invasive Weeds on Your Ranch with Ben Habig
Invasive weeds can quietly reduce carrying capacity and create long-term management challenges across a ranch. In this episode, John Haskell sits down with Ben Habig to discuss how prescribed grazing with goats and sheep can provide a biological alternative to chemical weed control. Using species like leafy spurge and houndstongue as examples, Ben explains how targeted grazing can reduce weed pressure, improve pasture utilization, and support healthier soils and riparian areas. The conversation also explores the realities of managing small ruminants, including fencing, predators, labor, and marketing challenges. Ben shares how his business partners with landowners across Montana to provide targeted grazing services that help ranches manage invasive species while improving long-term pasture health and resilience. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How goats and sheep can be used for targeted grazing and weed control Why species like leafy spurge reduce pasture utilization for cattle The difference between chemical control and biological land management approaches How prescribed grazing can improve soil health and nutrient cycling Why small ruminants require more intensive management and labor How targeted grazing can create long-term improvements in carrying capacity and pasture composition Connect with Ben: Check out his website Follow on Instagram @habiglivestock Follow on Facebook Subscribe on YouTube Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call. Book a free discovery call
#100
June 2 · 21 min
100. What Bob Metzger Taught Us About Wealth, Risk & Relationships – Wally Olson
In this special 100th episode of Ranchonomics, host John Haskell sits down with longtime cattleman and investor Wally Olson to reflect on the life and legacy of their close friend, Bob Metzger. Through stories about business deals, investing, cattle trading, and friendship, the conversation explores what Bob taught us; the principles he lived by, including disciplined money management, delayed gratification, risk mitigation, and the power of compounding over time. More than anything, the episode highlights why ranching is ultimately a relationship business built on trust, communication, and surrounding yourself with good people. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: Why successful operators focus on margin, cash flow, and risk mitigation The importance of surrounding yourself with people who challenge your thinking How humility, networking, and continuous improvement create long-term success Lessons from structuring joint ventures and avoiding partnership pitfalls Why succession and estate preparation matter more than most people realize How generosity and mentorship can create impact far beyond business Connect with Wally: Check out his website Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call. Book a free discovery call
#99
May 26 · 14 min
99. The Most Valuable Asset on Your Ranch Isn’t Land or Cattle
What separates two ranches with the exact same land, cattle, and infrastructure from having completely different outcomes? In this episode, host John Haskell explores the idea that the most valuable asset in any operation is not the ranch itself, but the knowledge, stewardship, and decision-making behind it. Using examples from learning curves, investing, grazing management, and succession, he explains how knowledge compounds over time, much like money does. He breaks down how growth happens across multiple domains like grazing, stockmanship, marketing, financial literacy, and relationships, and how those areas begin compounding together when intentionally developed. At its core, this episode is about the long-term power of continuous learning and the role education plays in building resilient, profitable operations. Make sure to hit subscribe/follow so you never miss an episode! In this episode, I cover: Why knowledge and stewardship are more valuable than physical assets How learning curves and compound growth apply to ranching The connection between grazing, stockmanship, marketing, and financial literacy Why multiple areas of learning can compound together over time How financially literate operators connect daily actions to profitability Why succession planning often focuses too much on assets instead of education The importance of intentionally passing knowledge to the next generation Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call. Book a free discovery call

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