PodCrash with Matt Ebert

Inside the Business of Death: What Nobody Tells You About Cemeteries

Shada Amoui was producing films in Los Angeles. Her father spent his career as one of the loudest voices in funeral pre-planning - and when he died suddenly at 68, he left no instructions for his own funeral, and no succession plan for the cemeteries he owned. Shada and her husband Timothy were given two options: sell, or run it. Every single person told them to sell. Instead they moved back to Atlanta and took over 50 employees, a business that still ran on fax machines and paper slips, and an operating account with less than $50,000 in it. Three years later, not one employee has left, and Tim says something he never expected: he loves it. In this one: what a cemetery is actually worth, why you can’t advertise one, the “dirt mafia” that cost them a fortune, the truck that exploded while they were overseas, and what owning this business taught them about dying. Lincoln Cemetery — Atlanta, GA. Their CNBC feature linked below. Subscribe for new PodCrash episodes every week. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/ 00:00 "Death and taxes — we serve one of them" 00:46 Our first husband-and-wife guests 01:44 She was producing films in LA 03:28 The call that changed everything 04:19 Two choices: sell it or run it 05:09 The godfather of pre-need who left no plan 08:36 "Okay, Shada" — how it got decided 09:29 Everyone was shocked they took it 11:10 Three generations of the family business 13:45 "Are we just going to sell it like he was trying to?" 14:37 "I love it, and I never thought I'd say that" 16:20 What they actually walked into 17:12 Fax machines, paper slips, and no email 19:47 Why cemeteries resist change 20:38 Financials nobody could make sense of 22:21 Day one fear: we can't close for a single day 24:05 Under $50,000 in the operating account 25:49 "Please don't leave me" 27:31 Not one person left 28:21 Catching the cemetery bug 30:05 Would you go back to the old life? 30:56 The sharks circling after he died 34:24 How to kill a dinner party 36:06 "Cemeteries are for the living" 40:22 Why they don't own funeral homes 42:06 Easter egg hunts in the graveyard 42:57 The FedEx driver who refused to deliver 44:41 Running a business with your spouse 47:17 Expecting their first child 48:08 The truck that exploded while they were in England 52:26 The dirt mafia 54:57 "If something is free, maybe it shouldn't be" 55:49 Who's the boss at home 57:47 Growing a business you're not allowed to advertise 59:15 Heritage: what actually makes a cemetery valuable 60:58 Serving entire family trees 63:32 How this changed the way he drives 65:14 Living through her father's death 67:53 Mentors, not competitors 70:28 Where to find them

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Education Secretary Linda McMahon: My Job Is To Eliminate My Own Department

Linda McMahon built WWE from a desk in her basement into a global company, became a self-made billionaire, and is now the 13th U.S. Secretary of Education. She sits down with Matt to talk about the investment that forced her into bankruptcy, why she tells every entrepreneur to stick to what they know, and the moment she realized a manager had hit their ceiling and no amount of coaching would fix it. She also lays out the number that should worry every business owner in America: for every five skilled workers retiring, only two are coming in - a 2.1 million gap by 2030 and up to a trillion dollars of damage to the economy. And she explains what she’d consider a job well done at the end of her term, which is not what most cabinet secretaries would say. Want more Matt in your life? Of course you do! ( / mattebertcc ) ( / mattebertcc ) ( / mattebertcc ) ( / mattebertcc ) ( / matt-ebert-7169a5180 ) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/

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Navy SEAL Leif Babin On Why Most People Fail

Leif Babin spent four years at the Naval Academy chasing one goal — and didn’t get selected for the SEAL program. He calls it the best thing that ever happened to him. In this conversation he walks through being handed 28 people and millions of dollars of equipment at 22 years old with no idea what he was doing, the day in Ramadi that cost him Marc Lee and Ryan Job, and why he was awarded a Silver Star he never wanted and still doesn’t display. He explains why humility is the single most important quality in a leader, why the loudest veterans in the room have usually never been tested, and the one thing Jocko told him about briefing a team that he’d never heard in his entire career. He also reveals that Echelon Front — the leadership company he co-founded, built on a book that’s now eleven years old — was never actually his idea. Leif Babin: echelonfront.com | @LeifBabin Books: Extreme Ownership, The Dichotomy of Leadership Podcast: Lead. Win.

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"It's So Easy" - The Naive Bet That Took On A $350 BILLION Industry

Shadi Bakour had negative $400 in the bank and 15,000 unsold bottles of water collecting dust in an investor's warehouse. Eleven years later PATHWATER is in every Chanel in the US, in all 50 states, and has kept more than 750 million single-use plastic bottles out of landfills and oceans. In this episode he breaks down the parts most founders never talk about: the year he made zero dollars driving Uber and waiting tables, the morning he and his co-founder mapped every 7-Eleven in Northern California at 4am, the free-case shelf-space deal that worked every single time, and how the team got into San Francisco International by booking flights on Expedia and cancelling them — every day, for months — just to get past security and pitch the retailers inside. He also explains why being "super naive" was the advantage, why he'd rather get a fast no, why Coca-Cola and Pepsi left them alone for years, and the one metric he runs the company by instead of revenue. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/ 0:00 Cold open 1:07 Intro 1:51 Growing up, immigrant parents, hating consulting 3:15 The CVS parking lot idea 5:31 "We were super naive" and why it helped 8:25 The 10-year-old calculating a doctor's revenue 11:03 Zero dollars, driving Uber, waiting tables 14:38 Negative $400 and 15,000 bottles in a warehouse 16:57 The 7-Eleven pivot: every store in NorCal 18:49 The free-case shelf-space play 20:38 Why Whole Foods failed and 7-Eleven worked 21:50 The JP Morgan moment he almost took 24:19 90 employees and dividing the roles 25:32 The SFO takeover and the Expedia hack 29:48 Why a fast no is better than a slow maybe 33:23 Kevin Hart, Guy Fieri and the first celebrity yes 36:48 What stops Coca-Cola from copying this 39:02 Salesforce, Chanel and 1,200 co-brand partners 42:54 Learning to be extroverted on purpose 46:04 Brainwashing himself on the commute 46:44 $27K year one and taking seven people to Tony Robbins 50:03 "You are the bottleneck for your business" 51:12 What he would take back 52:47 Paul Polman and the 10-billion-bottle goal 56:27 Would he ever run a public company 58:35 Fatherhood, swim lessons and the phone lockbox 1:02:24 Who he would champion

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Jamba Juice CEO Reveals How He Grew The Company 500% - After It Ran Out Of Money

In December 2008, James D. White took over a public company that had almost no cash left. The previous management team had burned through $100 million, made a string of bad real estate deals, and left the market cap heading one direction. He walked into the Great Recession with a smoothie chain that didn't sell anything hot, in cities where it was winter. He told the board he needed six months to figure it out. Inside 45 days he'd moved on two executives. Inside seven years the market cap was up 500%. In this conversation he goes through all of it: how he raised money for a company with none, the anonymous index-card exercise he ran in his first week, the pitch he made to get the job in the first place — "you can give me any 10 people and I'll get more out of them than nine out of ten people on the planet" — and the executives he admits he kept far too long because he's loyal to a fault. Before Jamba: Coca-Cola, Ralston Purina, SVP at Gillette, and an $8 billion business at Safeway. Since: twenty-plus years in boardrooms, including Cava, and two books written with his daughter Christa. 🎧 Subscribe for new long-form interviews every week. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/ 00:00 "You can give me any 10 people" 01:30 The résumé: Coke, Purina, Gillette, Safeway, CEO 05:00 The fifth-grade class that almost decided his life 08:00 Why he hunts for the superpower, not the flaw 09:30 Running a team 15 years older than him at 24 12:00 Being the boss vs. actually being followed 15:00 The pitch that got him the CEO job 17:30 How he reads a company in his first week 20:00 120 anonymous index cards and four questions 23:30 Taking over a company with no cash in December 2008 25:00 The $100 million his predecessors burned 27:00 Selling oatmeal in a blizzard to stay alive 29:30 The executives gone inside 45 days 32:00 "Loyal to a fault" — the call he should have made 35:00 When your management team outgrows the company 37:30 Human capital is financial capital 40:00 The bathroom test 41:30 Picking up the trash in the parking lot 43:00 Culture when you're not in the room 46:00 "Good intentions don't drive outcomes" 48:30 Coaching CEOs who don't know what their people think 51:00 Bad boards, useless directors, and "shadow government" 54:00 What he tells people who want the chair 56:30 The books he's handed out by the thousand 59:00 His father worked as a skycap until 89 62:30 The sister he'd put up against anyone

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Meet The Homeless Man Who Sold Patrón for $5.1 Billion

John Paul DeJoria started John Paul Mitchell Systems with $700 while living in his car with his two-year-old son. Thirty-eight years later he sold Patrón to Bacardi in a deal valued at $5.1 billion. He tells Matt what actually happened in between: foster care at nine, on his own at eleven, homeless twice, selling encyclopedias door to door for $150 a week, and the string of jobs he says made the whole thing possible — "I couldn't have started John Paul Mitchell Systems in 1980 with $10 million, let alone $700, if I hadn't learned what I learned first." Also: why the first check he wrote after the Patrón sale was for $50 million and went straight to charity, why he locked Paul Mitchell into a 360-year trust so that nobody — including his own family — can ever sell it, the number he threw out that made the buyers laugh at him, and how a guy who rode with the Hells Angels ended up building a $5 billion tequila brand. ▶️ Subscribe for more PodCrash 🎧 Apple Podcasts · Spotify · wherever you listen Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/

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Cameo Founder: $0 to $100M in 4 Years With ZERO Marketing Spend

Steven Galanis had the idea for Cameo at his grandmother's funeral. Four years later the company had gone from roughly $300,000 to $100 million in revenue with no marketing spend, was the fastest-growing consumer marketplace in the world, and hit a $1 billion valuation. Then the vaccines came out, demand dropped 60% almost overnight, and a banker sat him down in Miami with a binder he called "the sea of red." In this conversation he walks through all of it without spin: the launch night where nobody bought anything and his only investor quit, the board member who told him to cut half the company and was right when he only cut 25%, what $165 million of preferred stock does to your employees' equity when the valuation collapses, and what it actually takes to recapitalize and get profitable again. Plus why the internet created a generation of people more famous than rich, why 15 minutes of fame now lasts 15 years, and the line from a board member that changed how he ran the company: "You've been Michael Jordan. It's time to be Phil Jackson." Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/

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The Man Behind Tony Robbins' Business Empire | How To Grow

Jay Abraham has consulted in over 1,000 industries and 7,124 niches, almost all of it on the front lines rather than from a stage. He got married at 18, had two kids at 20, had no education, and nobody in his family had ever made more than $25,000 a year — so the only people who'd hire him were entrepreneurs who paid on results. That's where he found the thing that made him: nobody in any industry has a clue how any other industry actually works. In this conversation he walks through how that one realization grew Icy Hot 21,000% in a year, pulled $9 million out of Entrepreneur magazine's dead archive, and quintupled a PVC pipe company's sales by giving salespeople 100% of the first sale. He explains the 30 leverage points hiding in a business you already own, why a bottom-line 10X should always come before a top-line one, and why he thinks almost every company is using zero of the 125 referral systems that exist. Then at 68:49 the interview flips, and Jay spends the second half interviewing Matt — the wrecked car at seventeen, the $100,000 in credit card cash advances that went into four Subway franchises, and what actually happened in the room when he stopped looking for debt and started talking to private equity.

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"Boredom Is A Lie!" Navy SEAL Psychologist On Why You Sabotage Yourself

Dr. Doug Brackmann is a psychologist who works with Navy SEALs, PGA pros and founders — and he teaches meditation by putting a rifle in your hands and asking you to hit a target a mile away. He was a high school dropout living in a car. Now he's the guy those people call when the money arrives and the emptiness doesn't go away. In this conversation he explains the genetics behind the entrepreneurial brain, why 87% of lottery winners are bankrupt within five years, why hunting organizations physically cannot scale, and what happens to a founder's identity the day the phone stops ringing after an exit. Matt gets into his own version of it — what he's watched happen to sellers through the Crash Champions acquisitions, and why the check was never the hard part. Find Dr. Brackmann and take the driven assessment at iamdriven.com. Books: Driven and Sheep and Wolves. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/ 00:00 INTRO 01:50 Why entrepreneurs are unemployable 04:43 High school dropout who lived in a car 07:48 The alcoholism gene and the genetics of "driven" 11:05 Inside the driven brain: 9 to 13 thoughts at once 15:12 Hunters vs. farmers, and why school was built for farmers 18:54 The boredom gene and reward deficiency 21:46 What happens when you ask a driven person who they are 24:51 Why you can only scale a farm, never a hunt 28:21 Hiring farmers around you, and talking to your CFO 31:38 The wolf pack, the herd, and why drivens end up alone 35:32 Self-sabotage: 87% of lottery winners go bankrupt 38:37 Losing your identity after you sell the company 41:30 Trauma, somatic healing, and what the body records 45:36 Boredom is a lie 48:04 Sleep, willpower, and what meditation actually is 51:09 Energy, intuition, and the spidey sense 54:02 The shadow, Carl Jung, and the midlife turn inward 56:42 Where to find Dr. Brackmann and the driven assessment 58:33 Closing: the person he'd champion

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The Founder Who Sold His Company for $17M: Make the Wrong Decision

Mick Hunt - USA Today bestselling author, host of Mick Unplugged, and founder who sold his first insurance agency for $17 million three years after starting it from scratch - sits down to talk about where emotional intelligence actually comes from. For him it wasn't a leadership seminar; it was being ten years old and learning to read his father's moods to protect his mother and sister. He makes the case that your "why" is meaningless until you find your "because," that composure is a trainable skill rather than a personality trait, and that the whole cult of the difficult journey is a trap - if there's an elevator, take it. Plus: how he landed Damon John, Chris Voss and Robert Irvine as mentors by simply asking, why he'll never use AI to replace a person but will replace the parts of their job they refuse to automate, the interview question that reveals who someone really is, and why he'd rather you tell him no fast than yes slowly. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/

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"Don't Follow Your Passion!" VC Investor Jack Raines on Getting Rich in Your 20s

Jack Raines - writer, Slow Ventures investor, and author of the new book Young Money - built his career by going viral making fun of LinkedIn, then turned it into a job helping invest over a billion dollars in startups and creators. In this episode he makes the case against "follow your passion," explains why he backpacked the world at 24 on purpose (with an exit ramp built in), and lays out why creators with engaged audiences are the next generation of startup founders. He also tells the story of the satirical post - claiming he ate free at 527 Manhattan hotels - that got him tagged to the NYPD and summoned to his business-school dean's office. Part career playbook, part comedy, part contrarian investing thesis on where money and media are headed. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/

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"My Heart Wasn't In It" - Ralph Barbosa on Hosting His Own Show

Netflix comedian Ralph Barbosa sits down for one of his most honest interviews yet. He gets into his blue-collar roots learning auto body in his dad's Dallas shop, how wrecking his own cars pushed him into the trade, and knocking out every comedy goal he ever set. Now he's chasing something completely different - cars, his YouTube channel Formula Bean, and starting his career over on his own terms. It's a candid conversation about ambition, knowing when you've "made it," and why the grind everyone glorifies isn't always worth chasing. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/

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The Voice Mistakes Holding You Back with Vocal Coach Roger Love

In this episode of PodCrash, Matt Ebert sits down with legendary voice coach Roger Love for a conversation about speaking, confidence, leadership, and why your voice may be shaping your life more than you realize. Roger shares how he became a voice coach as a teenager, what he learned working with some of the biggest singers and speakers in the world, and how he helped people like Tony Robbins, Tom Brady, and Famous Dave’s founder Dave Anderson build voices that could carry their message. He explains why the human voice is an instrument, why most people were never taught how to use it, and why sounding clear, confident, and emotionally connected can change the way people respond to you. Matt and Roger also get into practical voice tips, including why breathing through your nose matters, how vocal fry can damage your voice, why most people are not actually tone deaf, how stuttering can be helped through airflow, and why people remember how your voice made them feel more than the exact words you said. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordan Harbinger on the Secret to 20 Years of Podcasting

In this episode of PodCrash, Matt Ebert sits down with Jordan Harbinger, host of The Jordan Harbinger Show, for a conversation about podcasting, marketing, trust, relationships, and what it takes to build something that lasts. Jordan looks back on nearly 20 years in podcasting and explains why giving away real value helped him stand out long before the medium became mainstream. He talks about why creators and business owners should “move the free line,” why authenticity matters more than playing a character, and how trust can become a long-term advantage with an audience, customers, sponsors, and partners. Matt and Jordan also get into relationship building, networking, introversion, sales, and why “it’s all about who you know” should be treated as a strategy, not an excuse. It’s a conversation for anyone trying to build a reputation, grow an audience, or create relationships that compound over time. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Most Employees Aren’t Lazy, They’re Unstructured

In this episode of PodCrash, Matt Ebert sits down with entrepreneur and performance coach Matt Granados for a practical conversation about people problems, leadership, burnout, and the systems that help teams perform. Granados explains why people are often not the real problem inside a business. Instead, people have problems, and leaders need systems that help employees recognize those problems, bridge the gap, and sustain better habits. He shares how he built a multimillion-dollar sales organization by finding overlooked talent, giving people structure, and helping them turn work ethic into real performance. Matt and Matt also discuss why “time management” is the wrong way to think about productivity, how teams can recover hours of lost capacity each week, why burnout has to be prevented before it happens, and how leaders can motivate people through truth, structure, and personal value instead of fear. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/

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He Built PAW Patrol at His Company’s Lowest Point

In this episode of PodCrash, Matt Ebert sits down with Spin Master co-founder Ronnen Harary, whose company is behind PAW Patrol, Bakugan, Air Hogs, and some of the biggest toy and entertainment brands of the past three decades. Ronnen shares how he started the business at 23 with a strange grass-growing toy, turned a small experiment into orders for hundreds of thousands of units, and helped build Spin Master into one of the world’s largest toy companies. He also gets honest about the company’s toughest stretch, when rapid growth and overconfidence took the business from $450 million to $1 billion in sales, then back down to $450 million. Matt and Ronnen discuss why it can be riskier not to start, how failure generates useful momentum, why passion can reduce risk, and what makes a business partnership last. They also explore the ideas behind Ronnen’s book No Experience Necessary and why young people may have more time, energy, and creative advantage than they realize. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/

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Why Most People Never Take the Leap with Jen Sincero

In this episode of PodCrash, Matt Ebert sits down with Jen Sincero, bestselling author of You Are a Badass, for a conversation about fear, money, identity, habits, and what it really takes to change your life. Jen explains why so many people stay stuck by doing the same things harder, how old thought patterns quietly shape your results, and why changing your identity matters just as much as changing your behavior. She also talks about money mindset, the fear of outgrowing people around you, and why taking action that scares you can be one of the clearest signs that you are moving in the right direction. Matt and Jen also get into the story behind You Are a Badass, the rejections she faced before the book broke through, and why persistence, energy, and belief matter when you are trying to build something bigger than your current circumstances. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/

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How Business Owners Should Use AI First with AI Advisor Sam Woods

In this episode of PodCrash, Matt Ebert sits down with AI advisor Sam Woods for a practical conversation about how businesses should actually use AI right now. Sam explains why the gap between flashy AI demos and real business value is still huge, and why companies should start with the boring but useful stuff first: admin work, repetitive tasks, documentation, spreadsheets, and processes that already slow teams down. He also breaks down how AI agents work, why humans still need to stay in the loop, and why the best AI strategy starts with understanding your existing workflows before chasing every new tool. Matt and Sam also talk about AI’s impact on jobs, whether companies should replace people or empower them, how kids should use AI as a tutor instead of a shortcut, and why distribution, speed, and execution may matter more than “secret” company knowledge in the AI era. It’s a grounded conversation for business owners, operators, and leaders trying to figure out how to use AI without getting buried in the hype. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/

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How Shirin Behzadi Turned Adversity Into a Billion-Dollar Career

In this episode of PodCrash, Matt Ebert sits down with Shirin Behzadi, author of The Unexpected CEO, for a conversation about adversity, belief, leadership, and building a future before anyone else can see it.Shirin shares how leaving Iran at 17, starting over in the United States, and working as a cashier in a bulletproof gas station booth shaped the conviction that she would one day lead a major company. Long before it happened, she printed business cards for the future she believed she was building, then followed that North Star through accounting, operations, entrepreneurship, private equity, and eventually leading a company through major growth and a successful exit. Matt and Shirin also talk about why adversity can become a superpower, how surviving a brain tumor changed the way she led, and why great leaders have to learn when to say no. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/

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How to Make People Care About What You’re Building with Jason Feifer

In this episode of PodCrash, Matt Ebert sits down with Jason Feifer, editor-in-chief of Entrepreneur magazine, for a conversation about storytelling, change, personal branding, and how builders can make people care about what they are creating. Jason breaks down why every audience, customer, or listener is really asking the same question: “Is this for me?” He explains why great storytelling is not about showing off what you made, but about clearly communicating the problem you solve and the benefit people get from it. Matt and Jason also talk about why entrepreneurs think vertically, how failure can become useful data, and why treating new ideas like experiments can make it easier to adapt and move forward. They also get into Jason’s lessons from interviewing leaders like Ryan Reynolds, The Rock, Gary Vaynerchuk, and Megan Thee Stallion, plus why building a personal brand can make you less replaceable and more valuable. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/

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