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One More Time Podcast

OneMoreTime.FM

One More Time is a music business show for independent artists, with the artists, managers, marketers and execs who know how it works.

Each episode is a real conversation about how music careers actually get built: growing an audience, turning it into income, and the honest stories behind the wins and the misses.

Not for hobbyists.

Watch every full episode on YouTube: youtube.com/@onemoretimefm

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27 episodes
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Avg 1 hr 9 min
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#287
Monday · 1 hr 38 min
How Labels Manufacture Viral Songs (and How You Can Too) ft. Ex-Def Jam's Jacorey Barkley #287
Labels don't wait for songs to go viral, they put real money behind a few proven strategies, and an independent artist can run the same playbook. Jacorey "Kohrey" Barkley, ex-Def Jam influencer marketing and co-founder of No Labels Necessary, breaks down seeding, clipping, alt accounts, influencer marketing, how to test a song before you spend, and then plays 5 rounds of Seed My Song. Jacorey "Kohrey" Barkley (No Labels Necessary): Instagram: https://instagram.com/kohreydasavior His first appearance on the podcast: https://www.youtube.com/watch?v=Tomz3P1E33U One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid (get your music out): https://onemoretime.fm/distrokid Apply to KOSIGN (collect ALL your publishing): https://onemoretime.fm/kosign
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#286
October 12 · 1 hr 42 min
Ex-Major Label Exec: Chasing a Record Deal is a HUGE Mistake ft. Chris Anokute #286
The A&R behind Katy Perry's Teenage Dream says you don't want a record deal. You want a partner. Chris Anokute has worked A&R at Capitol, Universal Motown, Island Def Jam and Epic. He's signed Katy Perry, Iggy Azalea, worked with Fifth Harmony and Zara Larsson, and managed Bebe Rexha and Grammy winner Muni Long. He breaks down what 25 million streams really pays back, a fair deal with your manager, and why big advances end careers. Then he plays Sign or Decline with seven famous artists. Chris Anokute (Electric Feel): Instagram: https://instagram.com/chrisanokute Electric Feel: https://instagram.com/electricfeelent One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid (get your music out): https://onemoretime.fm/distrokid Apply to KOSIGN (collect ALL your publishing): https://onemoretime.fm/kosign
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S1 · E285
October 5 · 37 min
What to Do Every Day Before and After You Release a Song (for Free) #285
We compiled all our knowledge from interviewing the smartest people in the music industry over the last 5 years into a comprehensive playbook of how we would roll out a song today for $0. Using Lil Breadstick's new single, Stale, we walk every day from 30 days out to 30 days after: finding the stopper with Trial Reels, a month of content from one shoot, a 100 CD preorder with $0 up front, and the day you decide whether to keep pushing. Free Superfan Tracker (for your Day -7 push): https://onemoretime.fm/tracker Episodes mentioned: $0 to $100K, where Lil Breadstick dropped Gluten Tapes: https://www.youtube.com/watch?v=GYp-8N2-7zc Physical music and the CD preorder: https://www.youtube.com/watch?v=Ttg5wywM0f4 Music publishing with Jacob Paul: https://www.youtube.com/watch?v=weOmPpCBNn4 Patrick Stafford on making a ton of content: https://www.youtube.com/watch?v=icV9rEWhEhY KELS: https://www.youtube.com/watch?v=DmZnCCFU51M Matt Hansen: https://www.youtube.com/watch?v=FS_x7KJD10g One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid (get your music out): https://onemoretime.fm/distrokid Apply to KOSIGN (collect ALL your publishing): https://onemoretime.fm/kosign
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S1 · E284
September 28 · 1 hr 30 min
Viral Music Marketer: The Mistakes Keeping Talented Artists Invisible ft. Junior Makame #284
Book your next content shoot with RAPVILLE: https://form.typeform.com/to/NZuMGn40?source=omt-podcast If you have been posting for months and you are stuck at 200 views, you do not have a music problem. You have a content problem, and Junior Makame, whose team at RAPVILLE pulls 200 million views a month for its artists, shows you exactly how to fix it. He breaks down the three sins that keep a page stuck, why a trend only works if you remix it, the HLEV framework behind every RAPVILLE video, the mute test for your old posts, and why going viral and building a fan base are not opposites. Then he builds viral ideas for five artists on the spot in the Hook Lab. KOSIGN (Kobalt): Apply to KOSIGN, their link for OMT listeners: https://form.typeform.com/to/B2K0IOEu?utm_source=onemoretime Io Audio Technologies: https://ioaudiotech.com/?utm_source=onemoretime&utm_medium=podcast&utm_campaign=recable One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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S1 · E283
September 21 · 1 hr 8 min
What an A&R Hears That You Don't: Why Good Songs Still Fail ft. Justice Baiden (LVRN) #283
Most artists cannot tell you why people like them, and that gap is why good songs still fail. Justice Baiden, co-founder and Head of A&R at LVRN, breaks down what he is actually listening for: whether the artist fits the song, why the comments under your posts are usually right, the three eras of A&R, and the misses that taught him more than the hits. Justice Baiden (LVRN): Instagram: https://instagram.com/justicewearscoolpants LVRN: https://www.lvrn.com LVRN on Instagram: https://instagram.com/lvrn Io Audio Technologies https://ioaudiotech.com/?utm_source=onemoretime&utm_medium=podcast&utm_campaign=recable KOSIGN (Kobalt): Apply to KOSIGN, their link for OMT listeners: https://form.typeform.com/to/B2K0IOEu?utm_source=onemoretime One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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S1 · E282
September 14 · 1 hr 27 min
The Only Music Publishing Video You'll Ever Need ft. Jacob Paul (Kobalt/KOSIGN) #282
Music publishing is the money most independent artists never collect, and nothing in the system tells you it's missing. Jacob Paul of Kobalt / KOSIGN explains how songwriters actually get paid: the two copyrights in every song, the three royalties, why a PRO alone leaves half your money on the table, the $1 billion black box, and what to do this week if you've never registered a song. Apply to KOSIGN: https://form.typeform.com/to/B2K0IOEu Io Audio Technologies: https://ioaudiotech.com One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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S1 · E281
September 7 · 34 min
Physical Music Is BACK! Here's How to Start Selling This Week #281
Physical music is back, and this episode is the whole playbook: what is actually selling right now, what it costs to make, where to sell it, and how an artist with no budget can start this week. Free Superfan Tracker (mentioned in the episode): https://onemoretime.fm/tracker One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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S1 · E280
August 31 · 1 hr 24 min
Most Artists Will Never Get a Manager. Here's What to Do Instead ft. Troy Carter #280
He managed Lady Gaga. Now he wants to manage a million artists at once. Troy Carter (Atom Factory, ex-Spotify, now Venice Music) joins us to break down why most artists are never getting a manager, and what to do about it. In this episode, Troy shares the priceless advice Benny Medina gave him (hint: STFU), an insane Suge Knight story, Lady Gaga's black perfume, what a manager actually does for an artist, the biggest advantage signed artists have over independents, how most artists make the mistake of treating singles like entire eras, what Spotify taught him about streaming money, the current landscape of AI and music, the future of the music industry, his latest product comanager and what Venice Music is building, and a very special edition of the Rapid Fire Rampage. Check out comanager: https://comanager.com/?utm_campaign=comanager&utm_medium=youtube&utm_source=OMT-podcast Troy Carter: Instagram: https://www.instagram.com/troycarter/ Venice Music: https://www.venicemusic.co One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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#279
August 24 · 1 hr 35 min
How Artists Turn a Small Fanbase into a Full-Time Living ft. Tim Weber (Grouped) #279
Tim Weber has spent 17 years listening to independent artists blame their reach, and he is convinced the real problem is that you asked those fans for money about three steps too early. In this episode we cover the rule of four and why every other industry gives three times before it asks once, the swap model for trading a real reward for an email instead of just taking it, how one artist sold out two nights at Red Rocks before the public had access, the case against the traditional 20% manager deal, and more. Grouped, 90 days free with code OMT: https://grouped.com Tim Weber: Instagram: https://instagram.com/nottimweber LinkedIn: https://www.linkedin.com/in/timothyrweber The Artists Community, free to join: https://app.grouped.com/theartistscommunity/ One month free of ManyChat Pro: https://onemoretime.fm/manychat One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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#278
August 17 · 1 hr 19 min
Brand Deals Aren't Just for Big Artists ft. Gary Vee's Music Strategist Mike Boyd #278
Mike Boyd runs music at VaynerX, Gary Vaynerchuk's ad agency, and one of the artists his team got paid had 300 monthly listeners on Spotify at the time. In this episode, Mike breaks down why he never looks at an artist's streaming numbers before choosing them, what brands check instead, the multiple handle strategy his team uses to make an artist findable to the right brand, why the followers of an emerging artist are worth MORE to a brand than the followers of a star, what these deals actually pay from four figures to seven, how usage rights and exclusivity work inside the contract, the one-sentence email that gets a reply, and reveals the platform almost no independent artist is using (but should be). Mike Boyd Jr: Instagram: https://www.instagram.com/mikeboydjr LinkedIn: https://www.linkedin.com/in/mikeboydjr One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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#277
August 10 · 39 min
Most of Your Music Career Doesn't Need You. Here's What To Give AI #277
About 80% of what eats your week as an artist is not the music, it is the admin, the analytics, the outreach and the content, and almost none of it actually needs you. In this episode we share five AI hires running One More Time behind the scenes and how they can apply to your music career: a chief of staff that holds all your context, a data analyst that emails us our numbers twice a week, a copywriter that drafts our newsletter and captions, an agent that does outreach at volume, and an editor that cut, captioned and scheduled a reel that outperformed for us. Build your Artist Brain, free: https://onemoretime.fm/brain The reel we mention, edited by AI: https://www.instagram.com/reel/DbWTokEKLYn/ One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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#276
August 3 · 1 hr 21 min
62M Streams, Sold-Out Shows, & 6-Figure Brand Deals: All From Content ft. Jayo #276
Jayo has more than 60 million streams on Spotify and Apple Music alone, sold-out shows, a publishing deal and a debut album, and he still makes more money from content and brand deals than he does from music. In this episode, Jayo breaks down the content engine behind all of it: running several series at once so that one of them can break, the guacamole song he DM'd to Chipotle himself and what it ended up costing him, how brand ad budgets actually work and the one number every artist should be asking for, and Need It / Got It, the system living in his comment section that moves his tickets. Jayo: YouTube: https://www.youtube.com/@jayo Instagram: https://www.instagram.com/jayo TikTok: https://www.tiktok.com/@jayo Spotify: https://open.spotify.com/artist/1kBx4RzRD8An5pUEDBGZQ9 One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com 50% off your first month of ManyChat Pro: https://onemoretime.fm/manychat
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#275
July 27 · 33 min
$0 to $100K in Music With No Label, No Hit, and No Luck #275
Lil Breadstick has zero dollars, a Spotify account, and a dream. In this internal episode we walk him from broke to $100,000 in music revenue with no viral moment, no record deal, and no rich uncle. Just a repeatable system we call the 100K Stack. We fill all five layers in order: the front door, the fifth bucket, the capture, the offer ladder, and the room. Streams are for discovery, fans are the business, and by the end you can see exactly how the math gets to six figures. FREE: The Superfan Tracker https://onemoretime.fm/tracker One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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#274
July 20 · 1 hr 36 min
Artist Development in 2026: What Every Independent Artist Gets Wrong ft. Amber Grimes (LVRN) #274
Amber Grimes is only the fourth guest to ever return to this show, and she came back to argue something uncomfortable: the music by itself is not enough. She is an executive at LVRN and a Billboard Power Player who has built rollouts for 6lack, Summer Walker, and Belly Gang Kushington, and her case is that artist development matters MORE when you are independent, not less. A hit record can make you known. Artist development is what makes you matter. In this episode, Amber breaks down what artist development actually is, why "artist development is dead" is something people say when they are tired of doing it, how to find your story and stage it instead of dumping it all at once, the two houses every artist has to build, the full Belly Gang Kushington rollout, why you need people to like you more than they like your music, Instagram broadcast channels, Trial Reels for free discovery and free data, CoBrand, EVEN, how to name and reward your fans, and the gatekept YouTube Shorts play that turned an artist's press run into his own blog. Amber Grimes: Instagram: https://instagram.com/ambergrimes Podcast (If You Knew Better): https://www.youtube.com/@IYKBetter Her Substack article that inspired the episode: https://withambergrimes.substack.com/p/artist-development-matters-more-when Her first appearance on the podcast: https://youtu.be/SyG3cq_VwqA One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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#273
July 15 · 30 min
200 Viral Content Ideas Every Musician Should Steal in 2026 #273
200 Viral Content Ideas For Musicians [FREE] https://onemoretime.fm/200viral The ideas are the menu, but the real lesson is knowing which idea to reach for and why. In this episode we break down the four jobs every artist's content should do: ATTRACT new people, SHOW the music, TELL the story, and CONNECT with viewers. Inside the free playbook, every idea includes why it works and how to execute it, with filters, search, saved favorites, shareable links, many real examples, and a Surprise Me button when you're stuck. You'll also learn four golden rules that give every post a better shot. FREE: 10 AI Super Prompts for Musicians https://onemoretime.fm/superprompts Business and guest inquiries: team@onemoretime.fm #IndependentArtist #MusicBusiness #MusicMarketing #onemoretime365 One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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#272
July 9 · 1 hr 26 min
How Musicians Go From 0 To 1,000,000 Fans In 2026 ft. Jesse Cannon (Musformation) #272
Most artists are posting, releasing, and trying to market their music… but still not actually growing. Jesse Cannon says that in 2026, the artists breaking through are not just the ones posting more content or chasing better ads. They are the ones who have real artist development, clear positioning, recognizable visuals, strong songs, and something people can actually talk about and share. In this episode, Jesse breaks down how musicians can go from zero to 1,000,000 fans in 2026. We talk about aura vs. slop, why most artists are stuck, how often artists should release music, how to use short-form content, YouTube, Spotify, microgenres, playlists, AI, direct fan relationships, and what artists should actually be doing if they want their music to stop disappearing and start compounding. FREE: 10 AI Super Prompts for Musicians https://onemoretime.fm/superprompts Business and guest inquiries: team@onemoretime.fm #IndependentArtist #MusicBusiness #MusicMarketing #onemoretime365 One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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#271
July 2 · 35 min
Why Nobody Stops Scrolling When You Post Your Music on Reels, Shorts, and TikTok #271
Most artists think their content is flopping because the algorithm hates them, the video quality isn’t good enough, or the song just isn’t connecting. But a lot of the time, people are scrolling past because the post gives them no reason to care yet. In this episode, we break down why on-screen text hooks matter, why “out now” usually isn’t enough, and how artists can use better text hooks to give their songs context before people scroll away. Grab our free 456 Viral Text Hooks for Musicians here: https://onemoretime.fm/456hooks FREE: 10 AI Super Prompts for Musicians https://onemoretime.fm/superprompts Business and guest inquiries: team@onemoretime.fm #IndependentArtist #MusicBusiness #MusicMarketing #onemoretimepodcast One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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#270
June 24 · 1 hr 37 min
How Musicians Should Run Meta Ads in 2026 ft. Andrew Southworth #270
Most artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show what to click, what to avoid, what to test, and how to know if your campaign is actually working. Andrew has managed over $5 million in ad spend for artists, and this episode gets into boosted posts vs conversion campaigns, landing pages, pixels, Advantage Plus audiences, targeting, placements, ad creative, cost per conversion, Spotify listener data, save rates, and how to decide when to keep spending, make new creatives, or kill the campaign. FOLLOW Andrew: https://www.instagram.com/andrew.southworth One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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#269
June 17 · 20 min
The AI Playbook for Indie Artists With No Team #269
In this episode, we break down how indie artists can use AI to stop doing everything alone. Not to replace the music. Not to replace your taste. Not to make you lazy. But to help with the boring, necessary, overwhelming parts of building a music career. We talk about using AI as your “manager,” A&R, label head, content director, publicist, tour manager, business manager, and more. We also walk through our free resource, 10 AI Super Prompts for Musicians, and show a real example of how one artist used the Content Director prompt to build a custom content strategy and 30-day calendar. FREE ACCESS to 10 AI SUPERPROMPTS FOR MUSICIANS https://onemoretime.fm/superprompts One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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#268
June 3 · 39 min
Is AI the End of Indie Artists? ft. Top Music Attorney #268
AI music is already changing the music industry, and independent artists are stuck trying to figure out what's real, what's hype, and what they need to worry about. In this episode, Miss Krystle (better known as Top Music Attorney) breaks down what indie artists need to know about AI-generated music, Suno, Udio, copyright ownership, AI fingerprinting, cloned voices, streaming royalty dilution, disclosure, and why she is personally leading class action lawsuits on behalf of independent artists. This conversation is for any artist, producer, songwriter, or creator wondering whether AI is going to help them, hurt them, expose them, or completely change the rules around their music. JOIN THE LAWSUIT: https://www.topmusicattorney.com/indieailawsuit FOLLOW : https://www.instagram.com/topmusicattorney FREE: 200 Viral Content Ideas https://onemoretime.fm/200viral One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: team@onemoretime.fm Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com
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