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Nonprofit Nook

Wendy Kidd

Welcome to The Nonprofit Nook — the podcast for nonprofit leaders, board members, staff, and community champions who want to strengthen their organizations and make a bigger impact... without burning out in the process.

I’m Wendy Kidd—business owner for over 20 years and nonprofit leader for just as long. I created this show because I know how overwhelming it can be to lead a nonprofit. Most of us didn’t get into this work thinking we’d be running a business—we just wanted to help people. But the truth is, running a nonprofit *is* running a business, and I’m here to help make that part easier.

Each week on The Nonprofit Nook, you’ll get real talk and real tools.
We’ll dive into the nuts and bolts of nonprofit management—strategic planning, budgeting, board engagement, donor communication, volunteer recruitment, and more. No fluff—just practical advice and conversations that help you work smarter and lead with confidence.

You’ll also hear:
- Stories from inspiring North Texas nonprofits and the local heroes behind them
- Tips from experts on marketing, digital tools, DEI, nonprofit culture, and sustainable leadership
- Real conversations about burnout, boundaries, time management, and self-care—because leadership shouldn’t feel lonely

Whether you're leading a nonprofit, supporting one, or just passionate about the mission, The Nonprofit Nook will give you the tools, encouragement, and inspiration you need to thrive.

Subscribe on your favorite podcast platform, leave a review to support the show, and follow us on social media @thenonprofitnook for more nonprofit insights, stories, and resources.

Let’s make nonprofit life a little easier—and a lot more impactful.

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#51
Tuesday · 31 min· Video
A Place of Hope: Children's Advocacy Center with Kara Shrum
What would it mean for a child to tell the hardest story of their life just once, and then be surrounded by people working together to help them heal? That's the work happening every day at Children's Advocacy Center of Collin County. Kara Shrum is the Senior Donor Relations Manager there, and she's spent most of the last decade connecting donors, corporate partners, and volunteers to a mission she describes simply: safety, healing, and justice for children and families affected by abuse and neglect. The Center traces back to the 1980s, when a district attorney in Alabama realized children were being asked to retell their abuse to police, then to caseworkers, then to therapists, over and over again. The Junior League of Plano brought that idea to Collin County, and in 1992 the Center opened with a staff of three and the capacity to serve about 10 percent of the children who needed it. Today, law enforcement, Child Protective Services, forensic interviewers, family advocates, and therapists all work under one roof. More than 200 professionals make it possible, including 66 on the Center's own staff, across two campuses in Plano and McKinney. A child tells their story once, in a single forensic interview conducted without a single leading question, and that interview becomes the foundation for everything that follows. And the need keeps growing. Last year the Center served more than 4,600 children and family members, a 3 percent increase over the year before, with a 6 percent increase in services. Every one of those services, including therapy and counseling for life, is free to the families who need it. In this episode of Nonprofit Nook, Kara joins Wendy to share how the Center's model works, why its leaders built the McKinney campus before Collin County's growth caught up with them, and the many ways the community can help kids and families heal. Underneath the numbers, this is a conversation about hope. Kara is honest about how dark this work can be, and just as clear that abuse doesn't get the final word when a community shows up for kids. If you lead, volunteer with, support, or dream of starting a nonprofit, this conversation is a reminder that the right structure, the right partners, and the right people can change the entire direction of a life. In This Episode You'll hear Wendy and Kara talk about: How the Children's Advocacy Center model lets a child tell their story once instead of over and over What happens from the moment a child walks in, from the activity center to the forensic interview to the teddy bear room Why family advocacy and free, lifelong therapy matter as much as the interview itself How a Junior League initiative grew from three staff members into two campuses serving more than 4,600 people a year Why the Center's leadership planned for Collin County's growth a decade ahead What Kara loves about development work and the "puzzle pieces" of connecting the right people and resources Practical ways to help, from volunteering and in-kind drives to the Holiday Shop, the Rainbow Room, and adopting a family Why every adult in Texas is a mandated reporter, and why prevention starts with difficult conversations Resources + Links Connect with Children's Advocacy Center of Collin County Website https://www.caccollincounty.org 34th Annual Teddy Bear Ride (October 25, 2026) https://www.caccollincounty.org/tbr/ Upcoming Events and Ways to Give https://www.caccollincounty.org/events/ Facebook https://www.facebook.com/childrensadvocacycenter Instagram https://www.instagram.com/caccollincounty/ LinkedIn https://www.linkedin.com/company/children's-advocacy-center-of-collin-county/ Back to School Fair https://www.caccollincounty.org/backtoschoolfair/ Kara Shrum on LinkedIn https://www.linkedin.com/in/kfshrum Connect with Wendy + Nonprofit Nook Nonprofit Nook https://nonprofitnook.com Upcoming Nonprofit Nook Events https://www.nonprofitnook.com/events Wendy Kidd on LinkedIn https://www.linkedin.com/in/wendykidd/ More from Boss Level Engaged Boss Level Engaged https://www.bosslevelengaged.com/ Boss Table https://www.bosslevelengaged.com/bosstable Mentioned in this episode: Enji
#50
September 22 · 27 min· Video
Is Your Nonprofit Ready for More Money? with Sharmon Lebby
What happens when the big check finally arrives and your organization isn't ready to hold it? Sharmon Lebby has seen it up close. She's the Founder and CEO of Blessed Designs Consulting, a nonprofit strategist with more than 20 years of experience, and she's currently serving as an interim executive director while running her own business. Ask her why more money doesn't automatically make an organization healthier and her answer is direct: most often, everything just sort of falls apart. Sharmon is also a former neuroscience research associate, so she thinks a lot about how our brains work. She points to research showing that when we want to make something better, our instinct is to add. More money means more people served, more programs, more of everything. We pile it on without asking whether the foundation we built can carry the weight. Money is a tool, and a tool only helps when you know what you're going to do with it. A hammer is great for hanging a picture. Use it for everything and you'll end up tearing down some walls. In this episode of Nonprofit Nook, Sharmon joins Wendy to share the signs that an organization is growing faster than its infrastructure can support. Everything depends on one or two people. Nobody can take a week of vacation without things slipping. The team is already worn out. There's no reliable way to track what's coming in and going out. Larger funding also brings more compliance, and the IRS and your state will want more from you. They also talk about what ready looks like. Your processes are written down, including how you do things and why you make the decisions you make. Your board can talk about the organization with confidence and clarity. Everybody is rowing in the same direction. And you could leave on vacation tomorrow and come back to an organization that's still going strong. From there the conversation turns to governance. Wendy and Sharmon dig into why the strategic plan should drive the fundraising, what happens when the person or donor who brings in the money starts steering the mission, and why saying no to funding is sometimes the right call. Sharmon also has a lot of empathy for development directors, who by one estimate she heard last an average of 18 months, often because they're asked to raise money nobody has explained to them. Beyond the checklists, this is a conversation about moving out of a scarcity mindset. It's hard to hear "money is just a tool" when you're trying to survive. Sharmon's encouragement is to build slow and build solid, and to start with whatever made you cringe a little while you were listening. If you lead, volunteer with, support, or dream of starting a nonprofit, this conversation is a reminder that the work you put into your foundation is what lets the next dollar do its job. In This Episode You'll hear Wendy and Sharmon talk about: Resources + Links Connect with Sharmon Lebby + Blessed Designs Consulting Websitehttps://blesseddesignsco.com Nonprofit Launch Academyhttps://blesseddesignsco.com/nonprofitlaunchacademy Free resources from Sharmonhttps://blesseddesignsco.com/friends Instagramhttps://www.instagram.com/blesseddesignsco/ Sharmon Lebby on LinkedInhttps://www.linkedin.com/in/sharmon-lebby/ Register for Your Financials Tell a Story, September 24A Nonprofit Nook workshop on how reporting your financials tells your nonprofit's story.https://www.eventbrite.com/e/your-financials-tell-a-story-tickets-1998973064246?aff=oddtdtcreator Connect with Wendy + Nonprofit Nook Nonprofit Nookhttps://nonprofitnook.com Upcoming Nonprofit Nook Eventshttps://www.nonprofitnook.com/events Wendy Kidd on LinkedInhttps://www.linkedin.com/in/wendykidd/ More from Boss Level Engaged Boss Level Engagedhttps://www.bosslevelengaged.com/ Boss Tablehttps://www.bosslevelengaged.com/bosstable Mentioned in this episode: Enji
#49
September 15 · 48 min· Video
When the Shelter Is Full: Spotlight on Families to Freedom
What happens when a victim of abuse finally makes the call, gets accepted into a shelter, and then can't get there? Sarah Nejdl asked herself that question in 2014. She was working a corporate job in technology and currency trading, scrolling social media one night, when she landed on a national survey showing that more than 14,000 victims were turned away from emergency shelters on a single day because the shelters were full. In Texas alone, that number was more than 1,000 unmet requests in one day. Sarah is not a survivor herself. She's a Texan, a pilot, and, in her words, a Virgo who doesn't respond well to "you can't." So when an FAA examiner told her she couldn't fly victims to safety unless it was on behalf of a nonprofit, she walked outside, called a friend who is now her board chair, and started one. She took a layoff package, spent six months telling anyone who would listen about the gap she'd found, and opened services in October 2015, during Domestic Violence Awareness Month, on purpose. Families to Freedom does one specific thing that nobody else in Texas was doing: it gives victims of domestic abuse, family violence, sexual assault, stalking, and trafficking a free, confidential ride to safety. Sometimes that's across town to a shelter. Sometimes it's a five-day drive to a sister's house on the other side of the country. About half of the adults they transport have children with them, and they transport pets too, because leaving a pet behind is a real barrier to leaving at all. In this episode of Nonprofit Nook, Sarah and Eric join Wendy to share how the organization works, who it serves, and how a volunteer model built on "choose your own adventure" road trips keeps drivers coming back. Eric, known around North Texas as the Connector, found Families to Freedom through his own family's wake-up call and now spends his days building the partnerships and volunteer base the mission runs on. The two of them are also clear about measurement. Families to Freedom publishes its metrics on its website in real time: how many people were transported, how many children, how many pets, and exactly what was spent on bus tickets, flights, fuel cards, and hotels. And Eric points to one number that matters most: the Texas Council on Family Violence publishes an annual report of Texans killed by intimate partners, and none of Families to Freedom's clients have ever been on that list. Beyond the logistics, this is a conversation about paying attention to the problem in front of you instead of looking away, about founders who build with their eventual successor in mind, and about what it means to treat a scared kid in the back seat like this is just a normal ride. If you lead, volunteer with, support, or dream of starting a nonprofit, this conversation is a reminder that the most valuable thing you can build is the one nobody else is building. In This Episode You'll hear Wendy, Sarah, and Eric talk about: Resources + Links Connect with Families to Freedom Websitehttps://www.familiestofreedom.org Hotline: 833-903-SAFE (7233) Volunteerhttps://www.familiestofreedom.org/volunteer.php Donatehttps://www.familiestofreedom.org/donate.php Facebookhttps://www.facebook.com/FamiliestoFreedom Instagramhttps://www.instagram.com/familiestofreedom/ LinkedInhttps://www.linkedin.com/company/families-to-freedom Sarah Nejdl on LinkedInhttps://www.linkedin.com/in/sarahnejdl/ Give on North Texas Giving Day, September 17https://www.northtexasgivingday.org/organization/familiestofreedom Register for Your Financials Tell a Story, September 24A Nonprofit Nook workshop on how reporting your financials tells your nonprofit's story.https://www.eventbrite.com/e/your-financials-tell-a-story-tickets-1998973064246?aff=oddtdtcreator Connect with Wendy + Nonprofit Nook Nonprofit Nookhttps://nonprofitnook.com Upcoming Nonprofit Nook Eventshttps://www.nonprofitnook.com/events Wendy Kidd on LinkedInhttps://www.linkedin.com/in/wendykidd/ More from Boss Level Engaged Boss Level Engagedhttps://www.bosslevelengaged.com/ Boss Tablehttps://www.bosslevelengaged.com/bosstable Mentioned in this episode: Enji
#48
September 9 · 32 min· Video
More Than a Meal: Serving with Dignity at Community Garden Kitchen
What happens when a conversation among friends uncovers a need in your community that’s far bigger than anyone realized? For Angela Poen, Chair of Community Garden Kitchen, that moment came in 2014. Angela and a group of friends were talking about hunger when they learned just how many children and families in Collin County were experiencing food insecurity. They also discovered a gap: while food pantries were doing important work, there were people who couldn’t access them during operating hours or didn’t have a place to store and prepare food. Their response was ambitious: build a place where anyone who needs a meal can sit down and enjoy one with dignity — no questions asked. In this episode of The Nonprofit Nook, Angela joins Wendy to share how that idea became Community Garden Kitchen, a nonprofit that describes itself not as a soup kitchen, but as a free meal restaurant. Angela takes us behind the scenes of the organization’s journey — from securing land and raising the money for a permanent building to navigating the pandemic before they could even open their doors. When Community Garden Kitchen finally opened in 2022, they did so debt-free. Today, the organization has served approximately 160,000 meals through its dining room and sack lunch program, supported by an incredible volunteer community of roughly 180 volunteers each week. But the heart of this conversation goes beyond the number of meals served. Angela and Wendy talk about what it means to build dignity into the way you serve, why volunteers are essential to Community Garden Kitchen’s model, and how nonprofits can stay focused on the people behind the numbers. If you lead, volunteer with, support, or dream of starting a nonprofit, this conversation is a beautiful reminder that sometimes meaningful change starts when a few people recognize a need and decide, We can do something about this. In This Episode You’ll hear Wendy and Angela talk about: How Angela and her friends first discovered the extent of food insecurity in their own community The important difference between hunger and food insecurity Why traditional food resources don’t always work for people experiencing housing or financial instability How Community Garden Kitchen went from an idea in 2014 to opening its doors in 2022 Why the organization intentionally created a restaurant-style experience centered on dignity How Community Garden Kitchen opened its new building debt-free The role hundreds of volunteers play in making the organization’s work possible What other nonprofit leaders can learn from Community Garden Kitchen’s persistence, community support, and service-first approach Resources + Links Connect with Community Garden Kitchen LinkedIn: https://www.linkedin.com/company/community-garden-kitchen/?viewAsMember=true Instagram: https://www.instagram.com/COMMUNITY_GARDEN_KITCHEN/ Facebook: https://www.facebook.com/communitygardenkitchenofcollincounty/ Volunteer with Community Garden Kitchen: https://bit.ly/CGKVolunteerApp Register for Your Financials Tell a Story — September 24 Join Wendy and Melanie for Your Financials Tell a Story, where they’ll continue the conversation around understanding and using your nonprofit’s financials. Register here: https://www.eventbrite.com/e/your-financials-tell-a-story-tickets-1998973064246?aff=oddtdtcreator Connect with Wendy + The Nonprofit Nook The Nonprofit Nook: https://nonprofitnook.com Upcoming Nonprofit Nook Events: https://www.nonprofitnook.com/events Wendy Kidd on LinkedIn: https://www.linkedin.com/in/wendykidd/ More from Boss Level Engaged Boss Level Engaged: https://www.bosslevelengaged.com/ Boss Table: https://www.bosslevelengaged.com/bosstable Mentioned in this episode: Enji
#47
September 2 · 42 min· Video
How Nonprofits Can Use AI Without Losing the Human Touch with Rachael Leventhal Garnett of EAAS AI
AI can save your nonprofit time—but where do you start without sacrificing the human relationships at the heart of your mission? In this episode of The Nonprofit Nook, Wendy Kidd sits down with Rachael Leventhal Garnett of EAAS AI to make AI feel practical, approachable, and useful for nonprofit leaders. They unpack the difference between AI and automation, how to identify repetitive tasks worth streamlining, and why your organization needs clear AI guardrails—even if you haven't officially adopted AI yet. You'll also hear why Rachael believes the best AI strategy starts with people, not technology, and how keeping a human in the loop can help your organization use AI responsibly while creating more capacity for mission-driven work. In this episode, you'll learn: The difference between AI and automation How to spot repetitive workflows that could be automated Why AI should support your people rather than replace them What AI governance means and why your nonprofit needs guardrails How "shadow AI" can create risks for your organization Why human review is still essential when using AI How to start small instead of trying to transform everything at once RESOURCES + LINKS Connect with Wendy + The Nonprofit Nook The Nonprofit Nook: https://nonprofitnook.com Upcoming Nonprofit Nook Events: https://www.nonprofitnook.com/events Wendy Kidd on LinkedIn: https://www.linkedin.com/in/wendykidd/ Connect with Rachael + EAAS AI Rachael Leventhal Garnett on LinkedIn: https://www.linkedin.com/in/rachael-garnett-eaas/ EAAS AI on LinkedIn: https://www.linkedin.com/company/eaas-ai/?viewAsMember=true AI Policy Resource: https://lp.eaaservice.com/ai-policy More from Boss Level Engaged Boss Level Engaged: https://www.bosslevelengaged.com/ Boss Table: https://www.bosslevelengaged.com/bosstable Mentioned in This Episode McKinsey Health Institute: https://www.mckinsey.com/mhi/overview Mentioned in this episode: Enji
#46
August 26 · 29 min
Is Your Nonprofit Financially Sustainable? The Numbers You Can’t Ignore with Melanie Kirton
Is your nonprofit truly financially sustainable—or does everything just look okay because there’s still money in the bank? For a lot of nonprofit leaders and board members, financial reports can feel confusing, overwhelming, or like something to quickly review before moving on to the “real” work. But your financials are actually telling you a story about the health of your organization—and learning how to read that story can help you make better decisions before problems become crises. In this episode of The Nonprofit Nook, Wendy sits down with Melanie Kirton, founder of Financial Affairs, an accounting firm dedicated exclusively to nonprofits. Melanie helps mission-driven leaders move beyond basic bookkeeping and use their financial information to make strategic decisions with greater clarity and confidence. Wendy and Melanie dig into what nonprofit leaders and boards should actually be looking for in their numbers, including the true cost of running programs, whether your revenue is diversified enough, how much cash you should have in reserve, and the warning signs that your organization may be heading toward financial trouble. They also talk about an important reality: a program can be deeply connected to your history without necessarily being the best use of your resources today. Understanding what each program truly costs—and the impact it creates—can help your organization make thoughtful decisions about where to invest its time, people, and money. If you’ve ever sat in a board meeting while everyone glossed over the financial reports, wondered whether your nonprofit has enough money in reserve, or worried that your organization is too dependent on one funding source, this conversation is for you. In this episode, you’ll learn: Why strong financial reporting matters for both nonprofit leaders and boards What your board should actually be paying attention to in financial reports How to calculate and evaluate the true cost of your programs Why revenue diversification is critical to long-term sustainability The risks of relying too heavily on one grant, funder, donor, or revenue source How to think about cash reserves and what’s appropriate for your organization Financial red flags—including recurring deficits—that leaders shouldn’t ignore Why your budget, strategic plan, and financial reporting should work together How better financial understanding can lead to better mission-driven decisions RESOURCES + LINKS Register for Your Financials Tell a Story — September 24 Join Wendy and Melanie for Your Financials Tell a Story, where they’ll continue the conversation around understanding and using your nonprofit’s financials. https://www.eventbrite.com/e/your-financials-tell-a-story-tickets-1998973064246?aff=oddtdtcreator Connect with Melanie + Financial Affairs Financial Affairs: https://www.thefinancialaffairs.com/ Financial Affairs on LinkedIn: https://www.linkedin.com/company/the-financial-affairs-us/?viewAsMember=true Connect with Wendy + The Nonprofit Nook The Nonprofit Nook: https://nonprofitnook.com Upcoming Nonprofit Nook Events: https://www.nonprofitnook.com/events Wendy Kidd on LinkedIn: https://www.linkedin.com/in/wendykidd/ More from Boss Level Engaged Boss Level Engaged: https://www.bosslevelengaged.com/ Boss Table: https://www.bosslevelengaged.com/bosstable Mentioned in this episode: Enji
#45
August 20 · 32 min· Video
More Than a Food Pantry: Serving McKinney with Dignity with Melody Krill
What does it look like when a food pantry becomes more than a place to pick up groceries—and instead becomes a place where people feel seen, supported, and treated with dignity? In this Community Spotlight episode of Nonprofit Nook, Wendy sits down with Melody Krill, Executive Director of the Community Food Pantry of McKinney, to talk about the growing reality of food insecurity in North Texas and the incredible work happening right here in the McKinney community. The Community Food Pantry of McKinney has been serving its neighbors for decades, but the need has grown dramatically. Melody shares how the pantry has grown from serving around 100 individuals a day when she started in 2024 to more than 600 a day, including more than 10,000 individuals in a month. But this isn't your traditional food pantry. As a choice pantry, the organization gives neighbors a grocery-store-style experience where they can use a shopping cart, walk the aisles, and choose the food their families actually need. Through food rescue partnerships with local grocery stores, the pantry is also helping reduce food waste while getting fresh food into the hands of families who need it. Melody also shares the deeply personal path that brought her to this work. After she and her husband both experienced job loss, Melody found herself needing assistance for her own family. That experience changed the way she thought about food insecurity—and about the importance of helping people without sacrificing their dignity. Wendy and Melody also dig into what it really takes to keep a rapidly growing nonprofit running: volunteers, community partnerships, grant funding, unrestricted donations, leadership, collaboration, and a willingness to keep finding creative ways to meet the need. This conversation is an important reminder that food insecurity doesn't always look the way we imagine it does. Sometimes it's a working family trying to make the numbers add up. Sometimes it's a single mom facing a crisis. Sometimes it's someone choosing between groceries, rent, and an electric bill. And sometimes, a little help at exactly the right moment can make an enormous difference. In This Episode How the Community Food Pantry of McKinney serves local families through a choice-pantry model Why dignity is such an important part of addressing food insecurity The dramatic increase in the number of neighbors needing assistance Melody's personal experience with food insecurity and how it shaped her leadership How food rescue partnerships help the pantry provide fresh food while reducing waste Why volunteers, donors, grants, and community partnerships are essential to keeping the pantry operating How local businesses and community members can get involved and support the pantry Resources & Links Community Food Pantry of McKinney Website: https://www.mckinneyfoodpantry.org/ Instagram: https://www.instagram.com/mckinneyfoodpantry307/ Facebook: https://www.facebook.com/McKinneyPantry Melody Krill on LinkedIn: https://www.linkedin.com/in/melody-krill-336a5b89/ Gather on the Square Learn More / Purchase: https://www.gatheronthesquare.com/offers/DzbQy6HG/checkout Connect with Wendy Kidd Nonprofit Nook: https://nonprofitnook.com Boss Level Engaged: https://www.bosslevelengaged.com/ Wendy Kidd on LinkedIn: https://www.linkedin.com/in/wendykidd/ Mentioned in this episode: Enji
#44
August 11 · 44 min· Video
Stop Treating Social Media Like a Bulletin Board with Sheena Kalso
If social media feels like one more thing on your never-ending nonprofit to-do list, this episode is for you. I’m joined by Sheena Kalso, founder of Behind Your Scenes, a social media and video skills education company that helps established professionals show up on Instagram the way they already show up in real life. And Sheena understands the struggle firsthand: even while working as a social media manager for other people, she once went an entire year without posting on her own Instagram. So if you’ve ever thought, I’m just not good at social media, you are definitely not alone. Sheena breaks down how nonprofit leaders can stop overcomplicating content and start using social media for what it’s really good at: building human connection. We talk about what to do when you hate being on camera, including Sheena’s surprisingly simple advice to start with B-roll. Instead of jumping straight into talking-head videos, film yourself doing the work you’re already doing—typing at your desk, preparing for an event, working with your team, or simply going about your day. You can pair that footage with a strong text hook that teaches your audience something or grabs their attention. We also get into one of the biggest mistakes nonprofits make on social media: treating their feeds like bulletin boards filled with event announcements, donation requests, and organizational updates. Sheena encourages nonprofits to put people back into their content. Show the humans behind your mission—from your executive director to your intern—and let your audience get to know your organization's “cast of characters.” As Sheena explains, people want to know who is behind the work they’re supporting. And then we get into one of my favorite parts of the conversation: Instagram Stories and DMs. Instead of seeing Instagram solely as a place to broadcast your message, Sheena suggests thinking of it like a networking room. Stories can help you stay top-of-mind with people you’ve recently met, while genuine DMs can turn online connections into real relationships. The key? Stop pitching and start acting like a human. We also talk about why nonprofit leaders shouldn’t completely hand their voice over to someone else—or an AI-generated version of themselves. Your team can absolutely support your content, but the people who care about your organization want to hear from the real humans behind it. Most importantly, Sheena reminds us that you don't need to become amazing at video overnight. Being visible is a skill you build through practice. Start small, post the imperfect thing, and keep going. Because when it comes to social media, done really can be better than perfect. In this episode, we talk about: How to start creating video when you hate being on camera Why simple B-roll can become great nonprofit content How to create stronger hooks that stop the scroll Why nonprofits need to show more human faces in their feeds How to build a “cast of characters” from your staff Why Instagram Stories are an underrated networking tool How to use DMs to build genuine relationships instead of pitching Why nonprofit leaders shouldn't completely outsource their voice The problem with AI-generated people and overly manufactured content How to stop assuming your everyday nonprofit work is “too boring” to share Why consistency and practice matter more than perfection RESOURCES Connect with Wendy + Nonprofit Nook Nonprofit Nook: https://nonprofitnook.com Boss Level Engaged: https://www.bosslevelengaged.com/ Connect with Wendy Kidd on LinkedIn: https://www.linkedin.com/in/wendykidd/ Connect with Sheena + Behind Your Scenes LinkedIn: https://www.linkedin.com/in/behindyourscenes/ Instagram: https://www.instagram.com/behindyourscenes.co Facebook: https://www.facebook.com/sheenakalsocreates First Impressions Audit: https://behindyourscenes.hbportal.co/public/bysaudit Join the Reely Fun Club: https://behindyourscenes.thrivecart.com/reely-fun-club/ Talking Head Interview Questions: https://behindyourscenes.myflodesk.com/interviewquestions Free Nonprofit Nook Resource from Sheena: https://behindyourscenes.myflodesk.com/nookfreebie Instagram Accounts Sheena Recommends for Inspiration Milwaukee Public Library: https://www.instagram.com/milwaukeepubliclibrary/ Trevor Crump: https://www.instagram.com/thetrevorcrump Mentioned in this episode: Enji
#43
August 6 · 52 min
From One Chapter to 400: Luke Mickelson on Scaling a Mission
From One Chapter to 400: Luke Mickelson on Scaling a Mission How do you grow a nonprofit from one local project into an international movement without losing the heart behind the mission? In this episode of The Nonprofit Nook, Wendy Kidd welcomes back Luke Mickelson, founder of Sleep in Heavenly Peace (SHP), to pull back the curtain on what it really takes to scale a nonprofit. What started as one person building beds for children who didn't have one has grown into more than 400 chapters across 47 states and four countries, serving hundreds of thousands of children. But rapid growth brings new challenges—leadership, culture, delegation, and protecting your mission. Luke shares the behind-the-scenes story of SHP's explosive growth, including the unexpected national attention that changed everything, the difficult leadership decisions that came with expansion, and why every growing nonprofit must guard its mission above all else. Whether you're leading a small nonprofit that's ready to grow or you're managing multiple locations already, this conversation is packed with practical wisdom for building an organization that scales without sacrificing its heart. In this episode, you'll learn: How Sleep in Heavenly Peace grew from one chapter to more than 400 The story behind Mike Rowe's Returning the Favor and how national exposure changed everything Why growth requires letting go of control—and how to do it well The biggest leadership challenges that come with scaling a nonprofit How to protect your organization's culture while expanding The importance of keeping your mission crystal clear for every volunteer and leader Why "humans helping humans" remains the foundation of SHP's success Practical leadership lessons for founders experiencing rapid growth How to avoid mission drift as your nonprofit grows Memorable Quote "The first and foremost, most important thing when you grow is making sure everybody knows one thing that's crystal clear: What is our mission? We will not add to it or take away from it." Resources Connect with Luke Mickelson LinkedIn: https://www.linkedin.com/in/shpluke/ Instagram: https://www.instagram.com/lukemickelson/ Facebook: https://www.facebook.com/SHPLuke Founder's Syndrome Survival Course: https://lukemickelson.com/fss-course Sleep in Heavenly Peace: https://shpbeds.org Connect with Wendy Kidd Nonprofit Nook: https://nonprofitnook.com Boss Level Engaged: https://www.bosslevelengaged.com/ Wendy Kidd on LinkedIn: https://www.linkedin.com/in/wendykidd/ If you enjoyed this episode... If this conversation encouraged you, be sure to subscribe to The Nonprofit Nook, leave a review, and share this episode with another nonprofit leader who's working to grow their mission without losing what makes it special. Mentioned in this episode: Enji
#42
July 29 · 32 min· Video
Why We Tell People: "Don't Start a Nonprofit" with Anh Nguyen
In this episode of The Nonprofit Nook, Wendy sits down with nonprofit leader and marketing strategist Anh Nguyen to unpack the advice that always gets people's attention: "Don't start another nonprofit." Before you assume they're against new nonprofits, hear them out. Wendy and Anh explore why passion alone isn't enough to build a sustainable organization, why a 501(c)(3) is a tax designation—not a business model—and how aspiring founders can make a greater impact by doing their homework before filing paperwork. Together, they discuss common misconceptions about nonprofit startups, the growing challenge of nonprofit saturation, the importance of market research, and why collaboration with existing organizations may create more impact than launching something new. If you've ever dreamed of starting a nonprofit—or know someone who has—this conversation offers the practical questions every founder should ask before taking the leap. In this episode, you'll learn: Why Anh always says, "Don't start another nonprofit." The biggest myths about launching a nonprofit. How to determine whether your idea truly fills a gap. Why nonprofits should be run like businesses. When collaboration creates more impact than competition. The questions every founder should answer before applying for 501(c)(3) status. This episode is a must-listen for anyone considering starting a nonprofit and wanting to build an organization that is both impactful and sustainable. Resources Anh’s LinkedIn - https://linkedin.com/in/AnhTNguyen170 Wendy’s LinkedIn - https://www.linkedin.com/in/wendykidd/ Amplified Marketing - https://www.instagram.com/amplifiedmktgtx/ Boss Level Engaged Services: https://www.bosslevelengaged.com/ Podcast Home: https://thenonprofitnook.com/ The NonProfit Nook on YouTube https://www.youtube.com/@BossLevelEngaged Perplexity.ai - https://perplexity.ai Families to Freedom - https://www.familystofreedom.org Chapters 00:00 Introduction and episode overview 07:10 Guest introduction: Anh Nguyen and her background 08:43 Why Wendy and Anh discuss the realities of nonprofits 09:23 Common misconceptions about starting a nonprofit 12:20 The importance of market research and collaboration 13:46 Understanding nonprofit saturation and competition 16:14 The necessity of a solid business plan and legal setup 21:58 The role of ego and collaboration in nonprofits 24:37 When is the right time to start a nonprofit? 33:03 Key question: What is the goal of your nonprofit? 35:07 Final thoughts and encouragement for prospective founders keywords nonprofit, starting a nonprofit, nonprofit tips, nonprofit collaboration, nonprofit planning, nonprofit saturation, nonprofit board, fiscal sponsorship, nonprofit impact Mentioned in this episode: Enji
#41
July 22 · 37 min
Unlocking Corporate Support: Strategies for Nonprofits with E Jeff Serrano
Summary In this conversation, Wendy Kidd and E. Jeff Serrano discusses the nuances of corporate engagement for nonprofits, emphasizing the importance of building meaningful partnerships rather than merely seeking donations. He shares insights on how nonprofits can prepare for corporate partnerships, leverage in-kind contributions, and maintain long-term relationships with corporate sponsors. Jeff also highlights the evolving landscape of corporate philanthropy and offers actionable steps for nonprofits to strengthen their corporate engagement efforts. Throughout the discussion, he stresses the significance of communication, patience, and understanding the corporate giving process. Takeaways Engagement is more than just fundraising; it's about building partnerships. Nonprofits should have a designated person for corporate outreach. In-kind contributions can be as valuable as cash donations. Maintaining communication with corporate partners is crucial. Nonprofits need to understand the corporate giving cycle. Research potential corporate partners to align missions. Patience is key in corporate fundraising efforts. Feedback from corporate partners can improve nonprofit strategies. Nonprofits should be specific about their needs when approaching corporations. Building trust with corporate partners takes time and effort. Resources Connect with Jeff on LinkedIn: https://www.linkedin.com/in/ejeffserrano360corporateengagement/ https://360corporateengagement.com/ Boss Level Engaged: https://www.bosslevelengaged.com/ Podcast Home: https://thenonprofitnook.com/ The NonProfit Nook on YouTube https://www.youtube.com/@BossLevelEngaged Chapters 00:00 Navigating Technical Glitches and Podcasting Challenges 03:00 The Importance of Corporate Engagement 06:03 Building Meaningful Partnerships with Corporations 08:49 Key Elements for Nonprofits Before Approaching Corporations 11:59 Leveraging In-Kind Contributions 14:59 Maintaining Long-Term Corporate Relationships 17:59 Understanding Trends in Corporate Philanthropy 21:02 Actionable Steps for Strengthening Corporate Engagement 23:54 Starting Corporate Partnerships from Scratch 27:03 The Joy of Fundraising and Corporate Engagement Consulting 30:10 360 Degree Corporate Engagement Consulting Overview 33:04 Final Thoughts and Key Takeaways Mentioned in this episode: Enji
#40
July 14 · 36 min
REPLAY: Money Matters: Harnessing Bank Relationships for Nonprofit Success with Andrew Lee
In this episode of The NonProfit Nook, host Wendy Kidd is joined by Andrew Lee from First United Bank to discuss the importance of cultivating strong relationships between nonprofits and their banks. With nearly 18 years of banking experience, Andrew highlights key benefits and strategies for nonprofits, emphasizing the importance of open communication and understanding the organization's needs. He also shares practical advice on financial management, internal controls, and common mistakes to avoid. This episode provides valuable insights for nonprofit leaders seeking to strengthen their financial foundation. Links: Andrew’s LinkedIn: https://www.linkedin.com/in/andrew-l-b360892b?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook https://thenonprofitnook.com/ https://www.youtube.com/@BossLevelEngaged 00:00 Introduction to Open Communication in Nonprofits 00:21 Welcome to The NonProfit Nook 01:05 Introducing Andrew Lee from First United Bank 01:50 Building Relationships with Your Banker 03:54 Benefits of Having a Go-To Banker 06:09 Common Mistakes Nonprofits Make 13:34 The Importance of Internal Controls 18:24 Key Moments to Consult Your Banker 18:54 The Role of Community Banks 20:13 Identifying Green Flags in Banks 21:38 Purpose in a Pocket: First United's Community Commitment 23:04 The Importance of Nonprofit-Banker Relationships 29:04 Supporting Small Nonprofits 30:32 Final Thoughts and Encouragement 32:31 Conclusion and Contact Information Mentioned in this episode: Enji
#39
June 30 · 40 min· Video
Perception Matters: Insights with Kendria Taylor
In this episode of The NonProfit Nook, host Wendy Kidd welcomes back Kendria Taylor, a learning and development expert with over 20 years of experience. Kendria shares her insights on the importance of perception for nonprofit leaders, particularly focusing on the perceptions of Executive Directors by the public, board members, and staff. The discussion covers strategies for aligning personal behavior with organizational mission, improving communication, and developing empathy. Kendria also offers practical advice for Executive Directors and boards facing conflicts, emphasizing the need for honest self-assessment and structured communication. Listeners are encouraged to consider how they are perceived and to address any issues with a proactive and empathetic approach. Wendy also notes that the podcast will take a brief hiatus over the holidays, returning on January 6th. https://www.tg8solutions.com https://www.instagram.com/thekendriataylor/ https://www.instagram.com/tg8solutionsinsight/ https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook https://thenonprofitnook.com/ https://www.youtube.com/@BossLevelEngaged 00:00 Introduction to the Rumor Mill 00:30 Welcome to The NonProfit Nook 01:18 Meet Kendria Taylor: Learning and Development Powerhouse 02:23 Discussing Feedback and Generational Workforce 03:38 Diving into Perception in Nonprofits 08:54 Empathy and Leadership in Nonprofits 12:19 Balancing Frontline and Office Work 15:29 Effective Board Management 19:11 Addressing Perception Issues 20:14 Naming and Taming Emotions 21:16 Empathy in the Workplace 22:23 Addressing Board and ED Conflicts 25:21 Communication and Generational Differences 27:51 Assessing Board Impact and Engagement 30:11 Perception and Public Image 35:05 Final Thoughts and Listener Engagement 35:36 Holiday Announcement and Sign-Off Mentioned in this episode: Enji
#38
June 23 · 35 min· Video
Decoding Nonprofit Finances: Hiring a Bookkeeper, Collaborating and Key Metrics with Kelsey Gleason
Navigating Bookkeeping for Nonprofits: Tips, Tools, and Best Practices In this episode of The NonProfit Nook, host Wendy Kidd is joined by Kelsey Gleason, co-owner of Educated Bookkeeping, to explore the distinct challenges and strategies of bookkeeping for nonprofits versus for-profit businesses. They discuss the importance of understanding financial reports, customizing chart of accounts, and the significance of training and quality control for volunteer bookkeepers. They also cover practical tips on selecting a professional bookkeeper, using QuickBooks features like classes and projects, and highlight a crucial financial metric every nonprofit board should monitor. The episode aims to provide real tools and strategies to help nonprofit leaders and boards manage their finances more effectively. Links: https://www.educatedbookkeeping.com https://www.instagram.com/educatedbookkeeping/ https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook https://thenonprofitnook.com/ https://www.youtube.com/@BossLevelEngaged https://www.instagram.com/thenonprofitnook/ 00:00 Introduction to Nonprofit Bookkeeping 01:28 Meet Kelsey Gleason: From Teacher to Bookkeeper 02:05 Challenges of Nonprofit Bookkeeping 05:03 Advice for Small Nonprofits Without a Bookkeeper 05:49 Training and Software Recommendations 10:27 Hiring a Professional Bookkeeper 18:59 Understanding Financial Reports 22:08 QuickBooks Tips and Tricks 26:33 Final Thoughts and Key Takeaways 30:37 Conclusion and Farewell Mentioned in this episode: Enji
#37
June 16 · 39 min· Video
REPLAY: Creating a Feedback-Friendly Environment: Tools for Team Success and Retention
In this episode of 'The NonProfit Nook,' host Wendy Kidd and guest Kendria Taylor, a learning and development expert, delve into the importance of creating a culture of feedback within nonprofit organizations. They discuss the definition and the significance of providing various types of feedback: reinforcing, redirecting, impact, and reflective. Kendria shares practical models such as the 'GOOD' model for effective feedback and provides strategies for personalizing feedback based on communication styles. The episode emphasizes that consistent, thoughtful feedback can build trust, enhance morale, and boost organizational performance. Kendria also offers listeners free tools to improve their feedback approaches, making this episode an invaluable resource for nonprofit leaders aiming to strengthen their teams and retain top talent. Links: https://www.tg8solutions.com https://www.instagram.com/thekendriataylor/ https://www.instagram.com/tg8solutionsinsight/ https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook https://thenonprofitnook.com/ https://www.youtube.com/@BossLevelEngaged 00:00 Introduction to Active Listening 00:23 Welcome to The NonProfit Nook 01:09 Meet Kendria Taylor 02:45 The Importance of Feedback 09:21 Types of Feedback 13:40 Developing Your Team with Feedback 19:14 The Importance of Ongoing Feedback 19:49 Creating a Culture of Feedback 20:25 Introducing the Good Model 21:54 Breaking Down the Good Model 24:21 Giving Feedback to Leaders 27:34 Understanding Communication Styles 30:31 Reflective and Empathetic Listening 33:16 Free Resources and Conclusion Mentioned in this episode: Enji
#36
June 9 · 30 min· Video
REPLAY: Spotlight: Communities Foundation of Texas & North Texas Giving Day
Maximizing Impact: Inside the Communities Foundation of Texas and North Texas Giving Day In this episode of The NonProfit Nook, host Wendy Kidd converses with Heather Lothes, Donor Relations Officer at the Communities Foundation of Texas (CFT). The discussion focuses on the role and impact of CFT in North Texas, emphasizing its efforts to support local nonprofits and philanthropic activities. They delve into the details of North Texas Giving Day, a significant regional initiative designed to boost donations and awareness for local nonprofits. Heather shares insights on how nonprofits can maximize their success on this day and the ongoing support CFT provides throughout the year. Listeners are encouraged to participate and spread the word to enhance community support and philanthropy. Links: CFT Website: https://www.cftexas.org/ North Texas Giving Day website: https://www.northtexasgivingday.org/ Social Handles - CFT: communitiesfoundationoftexas, NTGD: northtexasgivingday https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook https://thenonprofitnook.com/ https://www.youtube.com/@BossLevelEngaged 00:00 Introduction to Community Foundations 00:58 Welcome to The NonProfit Nook 01:42 Meet Heather Lothes 02:43 Understanding Communities Foundation of Texas 05:18 North Texas Giving Day: Origins and Impact 08:03 Maximizing North Texas Giving Day 11:44 Upcoming Events and How to Get Involved 14:05 The Broader Impact of North Texas Giving Day 15:22 Riding the Wave of North Texas Giving Day 16:34 Maximizing Success on Giving Day 17:41 Leveraging Your Network and Resources 19:38 The Power of Follow-Up 22:29 Beyond North Texas Giving Day: CFT's Year-Round Impact 22:40 CFT's Multifaceted Support for Nonprofits 25:28 CFT's Role in Community Crises 25:56 Conclusion and Final Thoughts Mentioned in this episode: Enji
#35
June 2 · 39 min
Your Mission Deserves a Stronger Brand with Amy Jackson
In this episode, Wendy Kidd and Amy Jackson explore the importance of brand strategy for nonprofits and purpose-driven organizations. They discuss how a clear, authentic, and actionable brand foundation can simplify decision-making, improve consistency, and enhance community engagement. resources Amy's website: https://www.brandisnota4letterword.com/ Connect on LinkedIn: https://www.linkedin.com/in/amyjdesigns/ Follow Amy on Insta: @brandisnota4letterword Amy's podcast: https://www.brandisnota4letterword.com/podcast https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook https://thenonprofitnook.com/ https://www.youtube.com/@BossLevelEngaged keywords brand strategy, nonprofit branding, brand audit, brand guide, community building, brand consistency, purpose-driven branding Chapters 00:00 The Importance of Consistent Branding for Nonprofits 09:36 Building a Strong Brand Foundation for Nonprofits 12:30 The Importance of Brand Hierarchy 15:21 The Brand Audit Process 19:19 Understanding Competitive Research and Audience Journey 24:25 Creating a Living Brand Guide 30:14 When to Consider a Brand Refresh 33:20 Budget-Friendly Branding Solutions Mentioned in this episode: Enji
#34
May 19 · 43 min
Building a People-First Nonprofit Culture: Practical HR Strategies from Gabriela Norton
In this insightful interview, Gabriela Norton, a strategic HR expert supporting nonprofits, shares practical strategies for building healthy workplace cultures, managing HR challenges, and implementing effective performance management. Discover how nonprofits can create sustainable, people-first environments with limited resources. keywords Nonprofit HR, workplace culture, performance management, employee engagement, HR policies, leadership, organizational development key topics HR challenges in nonprofits Performance management best practices Building a healthy workplace culture resources People Performance Resources - www.pprhr.com Connect with Gabriela - https://www.linkedin.com/in/gabrielanorton/ https://www.linkedin.com/company/people-performance-resources-llc/ https://www.instagram.com/ppr_hr https://www.facebook.com/pprhr Society for Human Resource Management (SHRM) - https://www.shrm.org/ Dallas HR Chapter - https://dallashr.org/ https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook https://thenonprofitnook.com/ https://www.youtube.com/@BossLevelEngaged Chapters 00:00 Introduction to Nonprofit HR Challenges 02:37 Common HR Issues in Nonprofits 05:46 Establishing Clear Expectations 08:47 The Importance of Job Descriptions 11:51 Creating an Employee Handbook 14:34 Performance Management Best Practices 17:42 The Role of Leadership in HR 20:41 Building a Healthy Workplace Culture 23:47 Resources for Nonprofits 26:37 First Steps for Improvement 29:32 Final Thoughts and Key Takeaways 39:35 Introduction to Leadership Development Toolkit 40:32 Accessing HR Tools and Templates Mentioned in this episode: Enji
#33
April 28 · 51 min
Luke Mickelson: Building Beds and Battling Founder’s Syndrome
summary Luke Mickelson shares his inspiring journey from small-town farm kid to founder of Sleep in Heavenly Peace, scaling a nonprofit that has delivered over 350,000 beds to children in need. He discusses the origins of his mission, the challenges of scaling, founder syndrome, and practical advice for nonprofit growth and leadership. key topics The origin story of Sleep in Heavenly Peace Scaling a nonprofit from local to global Founder syndrome and leadership challenges The importance of vulnerability and self-awareness in leadership action items Visit shpbeds.org to learn more and find your local chapter Start a chapter or donate to support beds for children in need Take the Founder Syndrome assessment at lukemickelson.com Join the upcoming Founder Syndrome Survival Course resources Sleep in Heavenly Peace Website - https://shpbeds.org Follow Sleep in Heavenly Peace - https://www.linkedin.com/company/shpbeds/posts/?feedView=all Founder Syndrome Survival Course - https://lukemickelson.com/fss-course Connect with Luke - https://www.linkedin.com/in/shpluke/ Follow Luke - https://www.instagram.com/lukemickelson/ , https://www.facebook.com/SHPLuke Boss Level Engaged Services: https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook Podcast Home: https://thenonprofitnook.com/ The NonProfit Nook on YouTube https://www.youtube.com/@BossLevelEngaged keywords Nonprofit, Founder Syndrome, Scaling Nonprofits, Sleep in Heavenly Peace, Leadership, Social Impact, Community Service, Nonprofit Growth, Founder Challenges, Leadership Evolution Mentioned in this episode: Enji
#32
April 14 · 27 min
What Every Nonprofit Needs to Know About Legal Protection with Robin Minick
Robin Minick, a seasoned attorney and nonprofit leader, shares essential legal insights for nonprofits, emphasizing proactive legal planning, risk management, and building strong governance practices. Learn how to avoid common pitfalls and establish a solid legal foundation for your organization. resources Our Community Law - https://ourcommunitylaw.com https://www.linkedin.com/company/ourcommunitylaw/posts/?feedView=all Robin Minick on LinkedIn - https://linkedin.com/in/robinminick https://www.bosslevelengaged.com/ https://thenonprofitnook.com/ https://www.youtube.com/@BossLevelEngaged keywords nonprofit legal advice, nonprofit governance, risk management, nonprofit law, legal planning for nonprofits key topics Legal reasons nonprofits need lawyers Preventative legal planning for nonprofits Board training and governance best practices Common legal crises in nonprofits Affordable legal services and subscriptions Chapters 00:00 Introduction to Nonprofit Legal Needs 04:25 Preventative Legal Measures for Nonprofits 10:27 Crisis Situations and Common Legal Issues 16:17 Innovative Legal Services for Nonprofits 22:42 Finding the Right Lawyer for Your Nonprofit Mentioned in this episode: Enji

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