Next Level Facebook Ads Podcast

FBAdsPodcast.com

Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taking digital marketers to new heights, this is for YOU. Let's GO!

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32 episodes
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Avg 8 min
English

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Tuesday · 9 min
EP 494: What Should You Do When a Facebook Ad Works, But You Don't Know Why?
Looking to scale? What do you do when a Facebook ad is crushing it but you are not sure why? In this episode, learn how to study a winner, test your assumptions, and avoid making the wrong change to an ad that is already working. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
October 22 · 3 min
EP Bonus: Meta's Earnings Today & What It Means For Advertisers
Every quarter, when Meta announces their earnings and daily active people numbers, I do a quick bonus episode to talk about what this means for advertisers. Today's episode comes with a warning for advertisers as well. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
October 20 · 6 min
EP 493: Why Is Meta Giving Almost All Your Budget to One Facebook Ad?
Why does Meta give one Facebook ad almost all the budget while the others barely spend? In this episode, learn the difference between optimization and true creative testing and why low spend does not always mean an ad is a loser. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
October 13 · 6 min
EP 492: Stop Comparing Your Facebook Ad Results to Other Businesses
What's a "good" CTR, CPM, or cost per lead? The answer depends far more on your business than on industry benchmarks. In this episode, learn why comparing your Facebook ad results to everyone else can sometimes lead to bad decisions. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
October 6 · 7 min
EP 491: Are Your Facebook Ads Asking for Too Much Commitment Too Soon?
Your Facebook ad may be reaching the right person but sometimes asking them to make too big of a decision too quickly. In this episode, learn how to spot commitment friction, rethink your CTA, and make the next step feel more natural with the goal of not always attracting low quality leads. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
September 29 · 5 min
EP 490: Paying Too Much Attention to Your Facebook Ads?
Checking Facebook Ads Manager all day can sometimes make normal performance swings feel like emergencies. In this episode, learn how to separate smart monitoring from unnecessary meddling, and why sometimes the best optimization is leaving the account alone. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
September 22 · 10 min
EP 489: Are Your Facebook Ads Too Safe to Get Attention?
Your Facebook and Instagram ads can be polished, professional, and still completely forgettable. In this episode, learn how playing it too safe might make your ads blend in, and how to stand out without resorting to clickbait, gimmicks, or over-the-top creative. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
September 15 · 12 min
EP 488: What Happens After Someone Sees Your Facebook Ad but Doesn't Click?
What happens when someone sees your Facebook or Instagram ad but never clicks it? More than you might think. In this episode, learn how ads can influence searches, direct visits, familiarity, and future buying decisions, and what you should do about it. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
September 8 · 12 min
EP 487: Are Your Facebook Ads Costing You Sales and Hurting Your Reputation?
Your Facebook and Instagram ads are saying more about your business than you may realize. Phil breaks down how discounts, pricing, AI-generated content, urgency, production quality, and repetition can shape the way people see your brand, whether negatively or positively, and he shares five questions to help you evaluate the impression your ads are actually creating. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
September 1 · 6 min
EP 486: Are You Testing Different Facebook Ad Angles & Ideas?
In this episode, Phil shares how to develop strategic angles based on customer problems, motivations, and awareness levels. He also explains why some promising ads never receive enough reach to prove themselves—and how giving those angles their own budget can sometimes help you evaluate them more effectively. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
August 25 · 10 min
EP 485: When a Facebook Ad Problem Is Really a Sales Problem
The ads generated the lead, but what happened next? Slow responses, weak follow-up, and poor lead handling can make good advertising look broken. Before blaming Meta, inspect the sales process waiting on the other side of the form. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
August 18 · 8 min
EP 484: Did Facebook Ads Really Cause That Sale?
Ads Manager gave your Facebook ad credit for the sale, but did the ad truly cause it? This episode breaks down attribution, overlapping marketing channels, and how to tell whether your reported results match what is actually happening in the business. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
August 11 · 11 min
EP 483: What Your Facebook Ad Comments Are Trying to Tell You
Your ad comments contain more than questions and complaints. They can reveal hidden objections, confusing messaging, new creative angles, and the exact language your customers use. Here is how to turn the comment section into a powerful source of ad ideas. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
August 4 · 9 min
EP 482: Are You Training Meta to Find the Wrong People?
Meta may not be finding the wrong people by accident. You might be training it to do exactly that. In this episode, discover how your conversion event and lead data could be quietly steering your ads toward more of the results you do not actually want. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
July 29 · 5 min
EP BONUS: What Meta's Q2 Numbers Mean For Your Ad Costs
Meta just reported Q2 2026, and two numbers in there directly affect what you may be paying for ads right now. Average price per ad is up 12% year over year, and ad impressions are up 14%, which tells us something important about your competition. In under four minutes: what these numbers mean for your campaigns, why your costs may be creeping up even if nothing changed on your end, and what I think you should do about it. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
July 28 · 8 min
EP 481: The Facebook Ad Account Cleanup I'd Do Before Spending Another Dollar
Before launching more campaigns, testing more ads, or changing the strategy again, some ad accounts need a cleanup. In this episode, I walk through the practical account cleanup I'd consider before spending another dollar, including campaign clutter, naming, old tests, tracking, reporting, and why a messy account can lead to messy decisions. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
July 21 · 8 min
EP 480: Why Panic Is So Expensive in Facebook Ads
One of the most expensive things in Facebook advertising is not always a bad ad. Sometimes it is a bad reaction. In this episode, I explain why panic decisions can sometimes hurt ad performance, how one bad day can lead advertisers to make the wrong move, and why calm, rules-based decision-making is so important when managing Meta campaigns. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
July 14 · 9 min
EP 479: The Hidden Bottleneck Between the Ad Click and the Sale
Sometimes the ad is not the real problem. Sometimes the landing page is not either. The real issue may be what happens after someone clicks, opts in, schedules, or raises their hand. In this episode, I break down the hidden bottleneck between the ad click and the sale, including follow-up, speed, trust, nurturing, and why Facebook ads often expose problems elsewhere in the business. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
July 7 · 8 min
EP 478: Why Your Facebook Ads Need a Stronger Point of View
Many Facebook and Instagram ads are technically fine, but easy to ignore. In this episode, I explain why stronger ads often start with a stronger point of view, not just better prettier creative. You'll hear how to make your messaging more specific, more memorable, and more useful without relying on hype, exaggerated claims, or generic marketing language. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
June 30 · 9 min
EP 477: Facebook Ad Library: Don't Make These Competitor Research Mistakes
Meta's Ad Library can be a useful research tool, but many advertisers use it in a way that can lead to bad assumptions and poor decisions. In this episode, I explain why seeing a competitor's ad does not mean that the ad is working, what the Ad Library can and cannot tell you, and how to use competitor research without blindly copying ads that might not be profitable, strategic, or relevant to your business. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com

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