

Will Duckett, Co-Founder & COO of Equity Shift: Opening Up How Private Company Ownership and Markets Operate.
Will Duckett, co-founder and COO of Equity Shift, joins me to talk about building the infrastructure behind secondary liquidity in private markets. The conversation covers Will's path from a hedge fund back office in New York to co-founding a regulated broker-dealer in Raleigh, what it actually takes to get licensed with FINRA and the SEC, and why Equity Shift describes its platform as a digital operating system for private companies rather than just cap table software. Will and I dig into the mechanics that most founders never see up close: tender offers, the daisy-chained SPV structures that made SpaceX famous for not knowing all of its own shareholders, and how Equity Shift built a system meant to prevent that. We also trace the company's growth from small business customers up into some of the largest private equity firms in the world, and the underlying blockchain patent portfolio that powers it all. Will offers a candid look at what it's like building a capital-intensive fintech company in North Carolina, plus hard-won founder lessons from seven years and two economic shocks: expect everything to take twice as long as planned, and don't underestimate the value of a strong co-founder. Timestamps 00:00 Cold open & sponsors 01:36 Welcome & meet Will Duckett of Equity Shift 02:16 From Chapel Hill (and ancient Roman history) to Wall Street 02:40 Hedge fund back office to a Columbia MBA 03:06 Moving home and meeting co-founder Tom at a blockchain meetup 04:41 Why a blockchain meetup, in 2018 07:21 Founding Equity Shift with Tom Gordon 08:24 First customer and becoming a broker-dealer 09:53 Secondaries 101: SpaceX, Pendo, and tender offers 10:41 What Equity Shift actually does 13:17 The SpaceX SPV daisy-chain problem 14:45 How Equity Shift compares to Carta 16:19 Life as a regulated FINRA broker-dealer 18:14 The taxi medallion analogy 19:07 Splitting CEO/COO responsibilities 22:39 Fundraising milestones and the NC Tweener Fund seed round 25:07 Climbing from startups to private equity customers 30:30 Finding the bigger market beyond Carta 35:59 Go-to-market: enterprise sales, not self-serve 39:17 Founder lessons: it's always harder than you think 44:35 Coming home to North Carolina 47:13 What's next for Equity Shift 51:07 Wrap-up and credits ----- Where to Find Will Duckett: LinkedIn: https://www.linkedin.com/in/wduckett/ Equity Shift: https://equityshift.com/ Where to Find Scot Wingo: LinkedIn: https://www.linkedin.com/in/thescotwingo/ Tweener Times: https://www.tweenertimes.com/ X: https://x.com/scotwingo --- This episode of Triangle Tweener Talks is hosted by Scot Wingo, presented and produced by NC Tweener Fund, with creative assets and design support from Walk West. We couldn’t share posts like this without our amazing sponsors: Platinum: NC IDEA: https://ncidea.org Gold Sponsors: - Balentine: https://www.balentine.com/triangle-entrepreneurs - EisnerAmpner: https://www.eisneramper.com - Robinson Bradshaw: https://www.robinsonbradshaw.com Silver Sponsors: - Automated Consulting Group: https://automated.co - Bank of America: https://business.bofa.com/en-us/content/technology-industry-group.html ------ Triangle Tweener Talks is sponsored by: Atomic Object: https://atomicobject.com/


















