
S5E6: How to Find Your Therapy Niche with Josephine Hughes
S5E6: How to Find Your Therapy Niche with Josephine Hughes Do therapists really need a niche, or is this simply another piece of marketing advice that makes private practice feel more complicated than it already is? In this episode, Dr Natalie Stott speaks with counsellor and Good Enough Counsellors podcast host Josephine Hughes about finding the clients you genuinely want to work with. They explore why being trained to work with a wide range of people can make narrowing your focus feel uncomfortable, particularly when you are worried about finding enough clients. Josephine explains that a niche does not have to box you in. It gives potential clients, colleagues, search engines and AI a clearer signal about the work you offer. A client may never search for “single-incident trauma”, but they might search for help after a road accident or because they panic every time they get behind the wheel. They also discuss what happens when you are highly skilled in an area you no longer enjoy, whether you need to be an expert before choosing a specialism and why your niche can change as your practice develops. Josephine shares a practical exercise for identifying the common thread running through the clients you most enjoy working with. If the instruction to “find your niche” has left you staring blankly at your website biography, this is a useful place to begin. KEY TAKEAWAYS A niche helps clients recognise that your work is relevant to them. Clients often search using situations and everyday experiences rather than therapy terminology. Different presentations may share an underlying emotional theme or “root”. Choosing a niche does not prevent you from accepting other suitable referrals. You can test your wording, notice who responds and adapt your focus over time. You do not need to become an expert before beginning to develop a specialism. Reviewing three clients you worked particularly well with can reveal useful patterns. The work you are good at is not necessarily the work you want to build your practice around. GUEST Josephine Hughes is a BACP Accredited Counsellor who mentors therapists as they develop their private practices. She hosts the Good Enough Counsellors podcast and runs the Good Enough Counsellors community on facebook Josephine’s free handout mentioned in the episode Josephine Hughes Good Enough Counsellors podcast ** Check out Mastering Therapy’s Youtube Channel for all podcast episodes ** For notification on up coming episodes and for occasional summaries of tools discussed on the podcast sign up here: www.masteringtherapy.com To recommend a topic you’d like to hear about, or if you’d like to appear on the podcast please get in touch at www.masteringtherapy.com/podcast ***** Subscribe to the Mastering Therapy Podcast YouTube channel Follow Mastering therapy on instagram Connect with Dr Natalie Stott on LinkedIn AIRNOTE AirNote is an affordable AI-powered note-taking app designed specifically for therapists in private practice. It securely transcribes sessions and creates professional clinical notes, without the price tag of many traditional AI scribes. Priced at only £14.99 per month. Available to mac users only DOWNLOAD AIRNOTE (1 month free trial using to code 30FREE) SUPERVISOR PLATFORM Supervisor Platform is an online directory designed for therapists, psychologists, counsellors, and other mental health professionals to connect with qualified clinical supervisors. It makes it easy for practitioners to browse, compare, and contact supervisors based on their expertise, approach, and availability, while giving supervisors a professional space to showcase their services. Supervisor Platform (with 3 months free trial code 'WELCOME3') To search for a new supervisor visit HERE For free resources on supervision visit HERE Disclaimer: The Mastering therapy podcast and the information provided by Dr Natalie Stott (Dclinpsych, HPCP reg), is solely intended for informational and educational purposes and should only be used by qualified professionals. Mentioned in this episode: Supervisor platform SUPERVISOR PLATFORM: Visit www.supervisorplatform.com to search supervisors You can list your profile for free for 3 months Guide
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