BusinessMarketing

Marketing Corner

Jen Montague and Casper Rouchmann

Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

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23 episodes
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Avg 30 min
English

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S1 · E161
Yesterday · 30 min
Episode 161: Google Ads Clap Back
Google ads are rolling out major new updates in response to zero-click searches and AI answers. This week, we break down four new Google Ad features on the horizon, whether they actually matter, and why marketing ethics may be taking another hit. Including: The lead form replacement: Gemini chatting with prospects inside your ad—and the massive catch marketers need to watch out for. Ads disguised as AI answers: Tell your wife. Tell your kids. Tell your husband, too. This makes us feel icky. Conversational discovery ads: WTF is Sylvanus Bent? Journey aware bidding (JAB): The new bidding model that promises to learn from your entire sales funnel instead of a single goal. Soundboards, Cambridge Analytica, color blindness and more! Available wherever you listen to podcasts.
S1 · E160
September 9 · 36 min
Episode 160: What is Allbound?
Why Your Sales and Marketing Alignment is Completely Broken (and How to Fix It) In this episode of Marketing Corner, Casper and Jen unpack why traditional B2B growth is failing - and what you can do about it. If you're tired of the endless tug-of-war over lead source attribution, rigid sales quotas, and cold outreach that lands with a thud, this conversation is for you. In this episode, you’ll learn: What is "Allbound": Why siloing inbound and outbound is crippling your pipeline, and how unifying them changes the game. Smart Signals > Cold Outreach: How Sparkforce combines AI agents, intent data, and custom automation to generate high-converting meetings on autopilot. The Legacy Metric Trap: Why traditional C-suite KPIs actively discourage sales and marketing teams from working together. The Orchestrator Advantage: How the role of the modern marketer is shifting from channel manager to full-funnel growth orchestrator. Ready to stop fighting over lead credit and start scaling pipeline? Listen now.
S1 · E159
August 19 · 29 min
Episode 159: When AI Hype Meets Spreadsheet Reality
Slap "AI" on the website, promise the moon and get a 75x ARR valuation. For the past few years, tech investments have been running on vibes, hype, and "trust me, bro" math. Now, the spreadsheets are striking back. This week, Casper and Jen look at what happens when wild AI market valuations crash into reality — and why marketers are often left picking up the pieces. Including: The massive valuation flop: The story behind a tech tool selling for an 89% discount after pivoting to AI enterprise workflows The $45 Billion fund wipeout: How a 25-year-old AI whiz-kid lost 67% of his fund's value in a single month Who actually wins when the bubble pops: Why founders still walk away with multi-million dollar payouts while employees get left holding the bag The boardroom trickle-down effect: What happens to your workload when investors demand 400% growth with zero additional budget We also get into sneaky depreciation accounting tricks, the growing monopolization of SaaS tools, and how to survive the impending AI market correction. Main takeaway: Don't sweat the small stuff, but don't get caught off guard. Keep your network warm, upskill, and diversify your options before impossible promises land on your desk. Available wherever you listen to podcasts.
S1 · E158
August 12 · 32 min
Episode 158: LinkedIn, You Ok Babe?
Have you noticed your reach on LinkedIn taking a massive dive over the last few months? You’re not imagining it. Posts that used to hit tens of thousands of impressions are suddenly getting buried, no matter how good the content is or how many comments it gets. This week, we talk about what's actually going on behind the scenes at LinkedIn — and why organic reach feels completely broken right now. Including: What quietly changed in LinkedIn's internal algorithm update (and the specific metric they now care about more than likes or comments) The "AI slop" problem cluttering feeds and why platforms are reacting the way they are Where to actually pivot your distribution when you can't rely on a single algorithm to carry your inbound pipeline A slightly dystopian look at where search, agency research, and zero-click search are heading in the next few years Available wherever you listen to podcasts.
S1 · E157
July 22 · 17 min
Episode 157: OOO: Marketing Over the Summer
It's that time of year. Offices empty, out-of-office replies everywhere, tumbleweeds in the hallway. Every year, the same debate kicks off: cut the ad budget or keep going? Every year, we watch people get it wrong. This week we talk through what we actually do with our budgets, our teams, and our sanity over the summer — including: Why "just cut spend" is the laziest move you can make when the entire market just got cheaper The difference between a laptop task and a phone task A stat we just started tracking that'll make you rethink how fast your sales team responds to inbound leads The one time I had to cut a family holiday short — and what it taught me about never taking vacation near month-end again Available wherever you listen to podcasts.
S1 · E156
July 15 · 29 min
Episode 156: AI in Hiring
Lately, we've been hiring for a number of roles. Between us: 160-250 applications per role, cover letters with identical phrasing, and case study decks that all somehow have the same colors, the same structure, and the same *wrong* stats. This week, we talk about what it's actually like hiring in the age of AI — from both sides of the table. Including that time when: We saw the same incorrect stat in several candidates' decks during a case study process. How AI generated notes are becoming a crutch that is helping absolutely no one. How we're ditching take-home case studies entirely to see people think in real time without AI. How candidates can stand out in a sea of AI - spoiler alert: like all things related to AI, it's all about getting back to basics. Main takeaway: use AI to prep, cite your sources, and make it your own — because if you can't answer a probing question without your notes, the deck means nothing and you're probably not getting the job anyway. Available wherever you listen to podcasts.
S1 · E155
July 8 · 31 min
Episode 155: Overheard in... Marketing
"Overheard in..." You know the format. People overhear unhinged things in elevators, at conferences, in boardrooms, on the metro. Someone submits. It gets published. Everyone cringe-laughs. Repeat. This week, we did our own version — except it's the unhinged things people have actually said to us over the years in marketing. Some funny. Some baffling. Some that still keep us up at night. Including that time when: A senior sales leader was so confident and yet so VERY wrong A client preferred ChatGPT over agency advice A member of the BoD wanted to scale direct traffic Jen was asked to do a campaign that was so tone-deaf it hurts And a question directed at one of us that would never have been asked of a man… We also get into the small-world problem of Nordic B2B SaaS — why the same bad actors keep getting recycled, why references matter more than people think, and why you really don't want to be on the wrong list. Chaotic, cathartic, and deeply relatable if you've ever had to smile through a truly unhinged stakeholder request. Available wherever you listen to podcasts.
S1 · E154
July 1 · 17 min
Episode 154: When to F*ck it & Ship it.
The eternal tension: everything needs to go out yesterday, and everything needs to be perfect. Both are impossible at the same time. So what do you actually do? Casper and I got into this one properly — approval processes, legal reviews, AI-generated slop, and the campaign that went through every single layer of leadership... and still had a spelling mistake. Because of course it did. We cover: When to obsess over quality — and when to just ship it How legal content changes your workflow in ways most marketers never deal with The "80% perfect and done" rule and why it's actually a strategy, not carelessness Why the people who aren't doing the work are always the ones fixating on the typos RACI models, sign-off PDFs, and CYA If you've ever had a stakeholder screenshot your social post to point out a grammar error while your team is publishing eight a day — this one's for you
S1 · E153
June 24 · 26 min
Episode 153: Dublin Calling: Inside HubSpot & LinkedIn
Dublin has become the Silicon Valley of Europe, home to the European headquarters of tech giants like Google, HubSpot, LinkedIn, and Meta. A few weeks ago, we both found ourselves there - Jen at LinkedIn HQ and Casper at HubSpot HQ - so this week we're comparing notes on what we learned from two of the biggest players in B2B tech. In this episode, we discuss: • How B2B companies can better leverage LinkedIn for AI visibility • Why HubSpot's partner ecosystem continues to outperform • The changes both platforms are making behind the scenes • The ideas that stood out, and the ones we'll probably never implement • What all of this means for marketers, sales teams, and revenue leaders If you're interested in learning what the biggest tech companies in the space are seeing, but don't have the time, budget or inclination to go all the way to Dublin to find out for yourself, this episode has got you covered.
S152 · E1
June 17 · 27 min
Episode 152: Silent GTM Growth Killers
We've all been there: pipeline's thin, the board wants more logos, and suddenly that off-ICP deal doesn't look so bad. But shortcuts have a funny way of catching up with you. This week we dig into the GTM moves that feel like a good idea at the time but quietly kill your growth in the long run. Between us, we've probably seen hundreds — maybe thousands — of companies make the same mistakes. At some point, you stop being surprised and you just can't ignore them anymore. In this episode, we unpack: Why your GTM budget is costing you way more than you think Why "more leads" is almost never the silver bullet you hope it is The ICP trap that makes the numbers look great until they aren't If you've ever said yes to a deal you knew wasn't quite right — this one's for you.
S1 · E151
June 10 · 29 min
Episode 151: ChatGPT Ads
After a month away, we’re back with a topic marketers need on their radar: ChatGPT Ads. Casper shares early learnings from testing OpenAI’s new ad platform across B2B clients. The verdict? It’s a black box. Reporting is limited. Optimization is unclear. But early signals look promising. We unpack: What ChatGPT Ads actually look like Why the CPCs are surprisingly low How AI search is changing buyer behaviour Why marketers are struggling with attribution Whether “AI visibility” deserves its own budget If you market in North America or Australia, this might be the cheapest experiment you’re not running yet.
S1 · E150
April 29 · 40 min
Episode 150: When the AI Blob Comes for Your SaaS
What better way to celebrate our 150th episode than with a hypothetical about AI... How would you build a SaaS business that doesn’t get swallowed by AI? In this episode, we cover what founders, marketers, and operators should be thinking about now if they want to stay relevant as AI changes the rules faster than ever, including: Why some SaaS companies are losing product-market fit almost overnight The role of proprietary data as one of the strongest AI-resistant moats Why hardware, human expertise, and service layers may become more valuable than ever. How community, owned media, and founder-led trust can protect your GTM strategy And so much more! If you’re building, marketing, investing in, or leading a SaaS company and wondering how to survive the AI blob coming for your town — this episode is for you 🫵
S1 · E149
April 22 · 29 min
Episode 149: Applying a Growth Mindset
In this week’s episode, we dive into applying a growth mindset, in both work and our lives, including: What growth mindset actually looks like in how we think, talk to ourselves, and approach challenges A few common traps that can keep teams and individuals stuck in limiting beliefs Why mindset matters so much at work, especially when testing new ideas and navigating change Simple ways to build it into your team culture through better questions, reframing, and more empowering stories Available wherever you listen to podcasts
S1 · E148
April 15 · 30 min
Episode 148: Talent profiles: useful tool or corporate BS?
In this episode, we dig into what personality and talent profiles actually say about how people work, lead, and collaborate. We compare our own results (some painfully accurate), and unpack how different strengths shape everything from big ideas to actually getting things done. We cover: • Why some people are wired to start things, while others finish them • What gives you energy at work vs. what drains you • How talent profiles can change how you delegate and build teams • Why the people who frustrate you might be exactly who you need • Whether you should actually use these profiles in hiring There is no perfect profile. But understanding how people work? That’s where the gold is. Main takeaway: self-awareness is good — team-awareness is better.
S1 · E147
April 8 · 31 min
Episode 147: How Did We Even Get Here? Our Marketing Origin Stories
Listener request alert 🚨 Every villain needs an origin story. The same goes for marketing nerds, we guess 🤷🏻‍♀️ In this episode, we share our marketing origin stories and unpack the moments, mistakes, and lucky breaks that shaped our careers. From customer support and telemarketing to blogging, gaming, and speaking on stage, we reflect on how small decisions and unexpected opportunities stacked up over time and led us to where we are today. We cover: How solving everyday problems at work became the gateway into marketing Why being good at a job is not always a reason to stay in it The early mentors and opportunities that gave us our first real momentum The side projects and risks that created career-defining moments What we would do differently if we could start again There was no master plan behind our careers. Just curiosity, a few risks, and a lot of saying yes to things outside our comfort zone. Main take away: no one has it all figured out. We certainly didn’t. If you’re wondering what could happen if you took a chance, this episode is for you.
S1 · E146
March 18 · 33 min
Episode 146: Starting Strong: Your First 90 Days Without the Panic
In this episode, we follow Jen into her first week as a brand-new VP of Marketing, armed with a 90-day plan and just enough restraint to not flip the table on day one. We cover: Why you need a 90-day plan (unless chaos is your strategy) The difference between diagnosing, learning, and actually doing something How to avoid the classic mistake of moving way too fast and breaking everything Getting early wins that matter (not just looking busy) Navigating internal politics without becoming “that person Expectation setting: why you’re not doubling leads in week one, sorry! If you’ve ever started a new role thinking “I’ll just figure it out” (and immediately regretted it), this one’s for you
S1 · E145
March 11 · 37 min
Episode 145: Our Hot Takes on the latest GTM Insights Report 2026
In this episode, we crack open a GTM insights report and react to the trends inside. Which findings hold up? Which ones need context? Which insights are the ones we can't ignore? And which ones deserve our patetned hot take? If the latest GTM trends are making your spidey sense tingle and you’re wondering whether it’s just you or something bigger going on, this episode is for you. The report we refer to is available here: https://www.levelequity.com/report/go-to-market-insights-2026/
S1 · E144
March 4 · 32 min
Episode 144: Welcome to Ranting Corner
OK. That's it. We're done being diplomatic. This is the episode where we say what most marketers only vent about in Slack DMs. We call out: - Marketers who make the rest of us look bad - Leaders who have champagne taste on a tap water budget - Teams hiding behind AI buzzwords instead of fixing stuff - Companies that “go enterprise” by just raising prices - Strategy whiplash every six months - “Make it go viral” as an actual instruction No frameworks. No filters. Just a brutally honest look at what’s making marketing harder than it needs to be. If you’ve ever wondered whether it’s you… or the room — just go ahead and press play.
S1 · E143
February 25 · 39 min
Episode 143: Is Your Marketing Team a Walking Red Flag?
In their careers, Jen and Casper have looked under the hoods of plenty of companies. And after a while, some patterns start to emerge... In this episode, they share the yellow, orange, and red flags that signal a marketing function might have some serious challenges. Some of the warning signs covered include: When the ICP really means “I Can Pay” and nothing more When the data foundation is shaky, fragmented, or political When marketing operates as a reactive service desk for sales instead of a strategic partner When leadership cracks are starting to show When "shiny object syndrome" is used to try and fix misalignment When expectations are high but ownership is low This is an honest look at the signals that tells Casper and Jen whether theyre stepping into a marketing challenge — or an organizational one.
S1 · E142
February 18 · 27 min
Episode 142: Quiet quitting. Or is it?
In this episode, we take on one of the most misunderstood workplace trends right now: quiet quitting. Is it really disengagement? Or just healthy boundary-setting? Is that necessarily a bad thing? Or are we missing something deeper? We challenge the mainstream definition and offer a sharper one. We also introduce a related but very different concept: quiet cracking. If you lead a team, manage people, or have ever felt stretched at work, this conversation may change how you think about disengagement, burnout, and accountability. Listen in and decide where you stand.

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