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Market to the Majority

Jasmine Haitalani

Market to the Majority is a podcast hosted by Jasmine Haitalani, immigrant, marketing director, and founder of Unseen Majority, a seven-figure consulting firm.

On the podcast, Jasmine breaks down the marketing, branding, content, and consumer behavior strategies that help entrepreneurs and personal brands reach more of the right people, become the obvious choice in their market, and build brands that people remember, trust, and buy from.

Expect practical strategies, industry hot takes, bold conversations, creative ideas, and honest analysis of what is actually working in marketing right now and what brands need to stop doing.

You'll also hear stories and conversations with entrepreneurs, creators, and innovators who are challenging industry norms, building influence, and finding smarter ways to connect with the people they want to reach.

This show is about learning how to reach the people quietly watching, considering, deciding, and buying so your marketing can do more than generate attention. It can create demand.

Whether you're a founder, entrepreneur, marketer, creator, or simply someone who wants to understand why certain brands become impossible to ignore, this show is for you.

Jasmine has worked on the brand marketing team of a billion-dollar company and has helped service-based entrepreneurs generate millions of dollars in revenue through branding and marketing. Today, she brings that experience to conversations about what it really takes to become a brand the majority notices, remembers, and chooses.

Learn more about her here: https://unseenmajority.com/

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Thursday · 13 min
EP 240 - The Skill of Sticking With Something: The 100-Post Rule
I've shared plenty of advice about knowing when to pivot, change your strategy, and experiment with new approaches. But this episode is for the creator who keeps starting over before giving anything a real chance. In this episode, I'm introducing the 100-post rule and the power of committing to one specific type of content, develop your skills through repetition, and learn how to refine your approach without constantly reinventing it. We're talking about: Why posting consistently isn't the same as consistently developing a skill. The difference between knowing when to pivot and quitting too early. How to use feedback to improve your content without abandoning your strategy. The mindset shift required to stop negotiating with yourself every time something doesn't work. My challenge to you for the final 60 days of 2026. CONTENT MARKETING METHOD COURSE: Double your views and become your audience's dream creator by making your expertise content-worthy. Learn more and join. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes.
October 22 · 23 min
EP 239 - Have You Outgrown Your Content Strategy for 2027?
What if your content strategy isn't working not because you lack consistency, discipline, or direction, but because the strategy you're following was never designed for you in the first place? We hear a lot about the importance of having a content strategy and sticking to it. But what happens when you've spent months intentionally creating content, following a plan, and putting in the work, yet you're still not seeing the results you want? In this episode, we're exploring the difference between having a content strategy and having the right content strategy for your business. We'll talk about why copying someone else's content formula doesn't guarantee the same results, how to recognize when you've outgrown your current approach, and why understanding marketing principles is far more valuable than finding another strategy to follow. In this episode, we'll cover: Why being consistent and intentional with your content doesn't always mean you're following the right strategy. The difference between learning from someone else's content strategy and blindly adopting their formula. How to recognize the signs that you've outgrown your content strategy. How to audit and adjust your current content strategy without starting from scratch.. CONTENT MARKETING METHOD COURSE: Double your views and become your audience's dream creator by making your expertise content-worthy. Learn more and join. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes.
#238
October 15 · 29 min
EP 238 - How Do You Know If a Marketing Platform Is Right for You?
Do you actually hate Instagram or have you been showing up out of obligation without reassessing why you're there? As you plan your marketing for next year, it's time to evaluate which platforms deserve your time, what each one contributes to your business, and what you're willing to keep, change, or pause. In this episode of Market to the Majority, I'm sharing why I don't believe everyone should be on every platform and how to decide which ones are right for you. We'll talk about reaching your ideal clients, developing your strengths, and committing to the ongoing learning that comes with any platform. In this episode, we cover: How to tell whether you're frustrated with a platform, your approach, or the workload you've created. The three things that make a platform a good fit for your business. Why choosing a platform because it seems "easier" can keep you starting over. How to identify the specific skills you need to develop beyond simply "making content." Three questions to answer before adding another platform to your marketing. How to decide what to keep, change, pause, or add going into the new year. CONTENT MARKETING METHOD COURSE: Double your views and become your audience's dream creator by making your expertise content-worthy. Learn more and join. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes.
#237
October 8 · 18 min
EP 237 - The Only 3 Content Skills to Work on Before 2026 Ends
You've spent another year posting, trying new hooks, and checking your views. So why do you still feel like you're guessing? Before you build another content calendar for January, let's talk about the skills that will help you make better content and understand what makes it work. In this episode, I'm breaking down three core content skills to focus on before 2026 ends, along with how to use the final 90 days of the year to practice them. You'll learn: How to turn your expertise into ideas people actually care about How to deliver those ideas so people want to keep watching and come back for more. How to read your results and know what to change instead of questioning your entire strategy. What to prioritize in the next 90 days so you enter 2027 with clearer direction. CONTENT MARKETING METHOD COURSE: Double your views and become your audience's dream creator by making your expertise content-worthy. Learn more and join. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes.
#236
October 1 · 26 min
EP 236 - No Views, Stuck Views, Random View Spikes? Here's What to Do Next
You're posting, but your views barely move or one post finally takes off, and you have no idea how to do it again. What should you actually change? In this episode, we're unpacking what your view patterns reveal about your content and how to earn more attention from people who could become clients. Because "double your views" sounds simple until you try to make it happen on purpose. You'll learn: How to tell whether your content needs a stronger idea, better delivery, or a different way of reaching new people. How to recognize meaningful progress when your numbers still feel small. How to learn from a successful post without getting pulled into content that doesn't fit your business. What it takes to turn occasional attention into growth you understand and can repeat. FREE CLASS: Register for the free class: Double Your Views by Becoming Your Audience's Dream Creator. A free live class for online entrepreneurs, personal brands, and thought leaders who want to skip the hooks, templates, and PDF guides, and learn how to double their views and become their audience's favorite person to watch. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.
#235
September 24 · 16 min
EP 235 - You Posted for 30 Days and Nothing Changed
You committed to being consistent, you kept posting, and somehow you still feel like nothing moved. In this episode, we're unpacking why 30 days of content can either give you real momentum or leave you feeling even more frustrated and why the difference often has less to do with effort than you think. In this episode, we're talking about: How to tell whether your content is actually moving in a meaningful direction Why consistency alone can still leave you stuck What it looks like to become more intentional about how you create, evaluate, and improve your content How to build stronger judgment around what's worth posting and what isn't Why better content requires more than just more ideas, more hooks, or more output How to use your content as feedback instead of treating every post like a pass-or-fail test FREE CLASS: Register for the free class: Double Your Views by Becoming Your Audience's Dream Creator. A free live class for online entrepreneurs, personal brands, and thought leaders who want to skip the hooks, templates, and PDF guides, and learn how to double their views and become their audience's favorite person to watch. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.
#234
September 24 · 18 min
EP 234 - What Skills You Need to Become A Better Dream Creator
Being great at what you do doesn't automatically make you great at creating content around it. In this episode, we're talking about the creator skills coaches and service providers need to develop to make their expertise more interesting, recognizable, and easier for the right people to discover. In this episode, we're talking about: The gap between being an expert and being a compelling creator Why the way coaches approach content needs to evolve What it really means to become a stronger creator without becoming an influencer How to think differently about visibility, originality, and being recognizable online The role your perspective plays in making your content feel like you What changes when you stop treating content as just another marketing task FREE CLASS: Register for the free class: Double Your Views by Becoming Your Audience's Dream Creator. A free live class for online entrepreneurs, personal brands, and thought leaders who want to skip the hooks, templates, and PDF guides, and learn how to double their views and become their audience's favorite person to watch. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.
#197
September 10 · 17 min
EP 233 - Are You Fixing the Wrong Thing in Your Content?
You can follow really good content advice and still end up further from your goals if you're solving the wrong problem. In this episode, we're talking about how to figure out what's actually holding your content back, why creators get distracted by solutions they don't need, and how to focus on the right thing instead of constantly strategy-hopping. If you've been consuming more advice but still feel unclear on what to fix next, this episode will help you narrow your focus and make smarter content decisions. Here's what you'll learn: The content mistake that can keep you stuck for months Why more content advice isn't always the answer How to know what deserves your attention right now The difference between being productive and actually making progress Why self-trust matters more than constantly changing your strategy FREE CLASS: Register for the free class: Double Your Views by Becoming Your Audience's Dream Creator. A free live class for online entrepreneurs, personal brands, and thought leaders who want to skip the hooks, templates, and PDF guides, and learn how to double their views and become their audience's favorite person to watch. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.
#232
September 3 · 23 min
EP 232 - If You Keep Trying to Crack Your Content Formula
You're probably not actually looking for the perfect content formula. You're looking for certainty. You want to know the strategy will work, the post will perform, you're not wasting your time, and you're making the "right" decision before you fully commit to it. In this episode, we're unpacking the cycle of formula chasing and why constantly searching for the next strategy, format, trend, or idea may be preventing you from collecting the evidence you actually need to become a better marketer. Here's what you'll learn: Why the search for the "right" content formula is often really a search for certainty, validation, or relief How constantly changing your approach can make you feel productive while actually resetting your progress Why uncertainty isn't evidence that your strategy is wrong The difference between changing your strategy because of data versus changing it because you're uncomfortable How to start thinking like a Dream Creator who tests, learns, adjusts, and keeps going You don't need a strategy that guarantees everything will work. You need a strategy structured enough to teach you something and enough self-trust to follow through long enough to get the information. It's to become the creator who can keep creating even when doubt is present. FREE CLASS: Register for the free class: Double Your Views by Becoming Your Audience's Dream Creator. A free live class for online entrepreneurs, personal brands, and thought leaders who want to skip the hooks, templates, and PDF guides, and learn how to double their views and become their audience's favorite person to watch. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.
#231
August 27 · 28 min
EP 231 - The Dream Creator Identity You Need to Stop Second-Guessing Everything with Content
Most creators don't have an information problem. They have a self-trust problem. At some point, saving more posts, studying more trends, asking AI for more ideas, and learning another content strategy can actually make you less certain about what to create. In this episode, I'm introducing you to the Dream Creator identity: the version of you who is creatively self-sufficient, strategically sharp, confident enough to act without constant reassurance, and emotionally low-pressure enough to keep creating even when every post doesn't perform. Because the goal isn't to wait until you have more followers, more proof, or better metrics to finally believe you're good at this. You build that identity now. What You'll Learn What actually separates a Dream Creator from someone who is constantly second-guessing their content Why becoming a better creator has less to do with finding more information and more to do with how you think, decide, and act How to build a more confident, sustainable relationship with content without losing yourself What it looks like to become the kind of creator your audience genuinely wants to keep hearing from and that you want to create content from FREE CLASS: Register for the free class: Double Your Views by Becoming Your Audience's Dream Creator. A free live class for online entrepreneurs, personal brands, and thought leaders who want to skip the hooks, templates, and PDF guides, and learn how to double their views and become their audience's favorite person to watch. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.
August 20 · 21 min
EP 230 - A New Era: Welcome to The Unseen Majority
This is more than a podcast rebrand. After years of teaching branding, content, personal branding, visibility, and marketing strategy, I realized there was a bigger reason I cared so much about helping people learn how to market themselves in the first place. There is an enormous group of talented, ambitious, incredibly capable people whose visibility simply hasn't caught up to their ability yet. I call them the Unseen Majority. In this episode, I'm sharing the story behind the evolution from Highflier Powerhouse to Unseen Majority, why this podcast is becoming Market to the Majority, and the five core marketing beliefs shaping everything we're building next. What You'll Learn Why Unseen Majority became the new name and mission behind the company The difference between being talented and actually being recognized for your talent How your background, experiences, and differences can become a marketing advantage Why aspiration, ambition, and wanting more aren't things you need to apologize for How visibility creates leverage, opportunities, freedom, and choices CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.
#229
August 13 · 16 min
EP 229 - Six Different Ways to Provide Value in Your Content and Grow Your Audience
For years, we have been told that providing value means teaching something. More tips, more how-tos, more educational content. But education is only one way your content can be valuable. In this episode, I'm breaking down six different types of value your content can provide, from practical education and perspective shifts to storytelling, and more. We'll also talk about why relying too heavily on educational content can make your personal brand feel replaceable, and how creating a wider range of value gives people more reasons to follow you, engage with you, and care about your perspective. If you want to build a personal brand where people don't just follow you for what you can teach them, but because they genuinely want your take, this episode is for you. What You'll Learn The 6 different ways your content can provide value Why valuable content doesn't always have to teach something The difference between perspective shifts, breakthroughs, and problem awareness How storytelling and identity-driven content build stronger connection Why mixing different types of value can turn views into actual audience growth CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today.
#228
August 6 · 15 min
EP 228 - Why Your Niche Isn't Working on Social Media
If you've ever felt like your niche is too limiting, you're constantly running out of content ideas, or there are parts of your life you want to share but don't know how they fit your brand, this episode is for you. Rather than abandoning your niche or trying to reinvent your brand, you'll learn how to build a more flexible and creative content strategy by refining your niche through four different filters. We'll break down why niches often leave personal brands feeling boxed in, how an alternative method can give you permission to expand your ideas without confusing your audience, and why two personal brands can share the exact same niche while building completely different personal brands. What you'll learn from this episode: How to make your niche more marketable and social media friendly How to use your identity, ideas, format, and experiences as creative filters. Why profiles in the same niche can build completely different personal brands. How to make everyday experiences like travel, relationships, or life updates relevant to your audience without feeling off-brand. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today.
#225
July 30 · 19 min
EP 227 - The Instagram Strategy Reset I'm Making for the Rest of the Year
If you've been showing up consistently on Instagram but feel like you're posting on autopilot, this episode is your invitation to hit reset. Rather than chasing more content or trying to "beat the algorithm," I'm sharing the strategic shifts I'm making for the rest of the year to build a stronger personal brand, create more memorable content, and use Instagram as part of a larger marketing ecosystem instead of expecting it to do everything on its own. Whether you've been feeling stuck, uninspired, or simply know your current strategy isn't producing the results you want anymore, this episode will help you rethink how you're approaching Instagram so you can finish the year with more intention, creativity, and momentum. What you'll learn from this episode: Why optimizing individual posts is less important than building a memorable account. How to identify what you actually want to become known for. The difference between teaching information and creating original thinking. Why content series outperform disconnected posts. How to turn your everyday work and experiences into a sustainable content engine. The mindset shift from trying to sound smart to becoming recognizable. Why Instagram should support your broader marketing ecosystem instead of carrying your entire business. The identity shifts that will help you stay consistent long after motivation wears off. How to stop posting on autopilot and intentionally reset your strategy for the rest of the year. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today.
#227
July 23 · 17 min
EP 226 - Why Your Content Isn't Making You Sales
For years, we believed that if we wanted more sales, the answer was simple: post more. But today's content doesn't work that way. In this episode, I'm breaking down why wanting immediate sales from your content can actually hold your business backand why sales are the result of trust, positioning, consistency, and strategy rather than a single post (or multiple). We'll talk about the unrealistic expectations many entrepreneurs place on their content, why consistency alone isn't enough, how entitlement can quietly keep you stuck, and what you should focus on instead if your goal is to generate more clients and revenue. If you've ever caught yourself thinking, "I just need my content to start making sales," this episode will help you understand what your content is actually responsible for and how to build a marketing system that creates sustainable sales instead of chasing quick wins. What you'll learn from this episode: Why posting more no longer guarantees more sales. The biggest misconception entrepreneurs have about "sales content." The difference between activities that generate sales today and activities that build future sales. How entitlement can quietly keep you from improving your content. The importance of implementing feedback instead of defending your current strategy. What to do if you genuinely need sales right now while your content strategy catches up. How to stop expecting your content to be an instant sales machine and start using it as a long-term business asset. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today.
#225
July 16 · 16 min
EP 225 - Expertise Isn't Enough Anymore (Why Perspective Wins in Today's Content)
In this episode, I explore why simply sharing expertise isn't enough in today's content landscape. While knowledge is widely accessible, what truly resonates with people is the interpretation and application of that knowledge through your personal experiences and insights. Discover how perspective, storytelling, and personal experience can elevate your content strategy and boost genuine engagement and sales. What you'll learn from this episode: The shifting role of expertise versus perspective in content marketing Why knowledge alone no longer creates scarcity or trust The importance of sharing personal experiences and stories How perspective builds stronger communities and authority The difference between sharing life and using life as evidence How to turn experiences into marketable, engaging content CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today.
#224
July 9 · 15 min
EP 224- The Hidden Power of Creating Content Without Industry Examples
Are you feeling isolated in your niche or overwhelmed by the idea that there's no one to inspire you? Do you feel overly reliant on content to create your own ideas and feel like it's hindering your ability to get ahead? This episode dives into how you can unlock your creativity by leveraging your unique experiences, observations, and perspectives to create compelling content that stands out. Discover how to build a personalized content formula that transforms your limitations into your greatest strength. What you'll learn from this episode How to stop comparing yourself to others and focus on your own content path The four levels of inspiration: content, format, brand, and principles How to collect inspiration from multiple sources rather than mimicking one account How to turn personal experience and daily observation into original content ideas Why being first in your space can become a creative advantage CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.
#223
June 25 · 13 min
EP 223 - The Content Leader Shift You Need to Make Before Outsourcing Content
If you've ever told yourself "I'll do content once I have a team," this episode is for you. Most people think their content problem is a delegation problem, but today we're getting honest about what's really going on. The lie sounds like this: once I hire, content gets easier. But execution getting easier doesn't mean content leaves your job. You can outsource editing, design, even posting, but never the face, the strategist, and the thought leader behind your brand. We're breaking down why even multi-billion dollar founders are still the ones recording and leading their content, no matter how big their team gets. The founders making millions aren't creating less content, they're creating more, because they built the skill first. This episode shows you why content is leadership, not admin work, and what it actually takes to become a content leader instead of just a content creator. In today's episode, we're chatting about: Your content problem isn't a hiring problem, it's a leadership problem Execution gets easier with a team, but responsibility never leaves your plate Content creator vs. content leader "I'll have more time later" is a trap, growth adds responsibility, not free time Storytelling and perspective can't be outsourced, only practiced\ CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.
#222
June 11 · 17 min
EP 222 - 5 Thoughts That Are Sabotaging Your Instagram Growth
I recently coached over 10 clients in just a couple of weeks, and I kept hearing the same thought patterns come up again and again. So I wanted to share them with you because if any of these have been creeping into your head, they might be exactly what's holding you back. Content success is way more psychological than most people think. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.
#221
June 4 · 21 min
EP 221 - The First Date Friendly Content Framework
I've been wanting to record this episode for a while, and I'm so glad I finally did. In this episode, I'm sharing a framework I came up with while coaching a client and it completely changed the way she thought about her content. I'm calling it "first-date-friendly content," and if you've been posting consistently but still not seeing the results you want, this one's for you. I start by breaking down why so much content just isn't landing. The honest answer is that most of us are talking to our audience like we're already three years into a relationship, when they haven't even been on a first date with us yet. I talk about the difference between posting for your hottest followers versus the majority of your audience, and why thinking about that broader group is actually what unlocks real reach and performance. From there, I walk you through my 4-part Hook Scorecard. The 4 things I look for in every hook: is it relatable? Is it surprising? Is it specific? And can a complete stranger understand it without any prior context? I also share 4 hook structures that actually work and how you can mix and match them depending on what you're trying to say. I also get into why being more specific, not broader, is what gets the right people to stop scrolling. And I break down the difference between a statement and a hook because if your first line feels complete and "finished," it's not doing its job. A hook is an invitation, not a conclusion. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.

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