
Why Beautiful Restaurants Go Broke (And Ugly Ones Thrive): With Gerrick Numan from Restaurant Design Academy
How to design a restaurant that actually makes money is a question most owners never ask until it's too late. For restaurant owners, café owners, and anyone in a hospitality business, the design of your space either sets you up for profit or quietly drags you under. Gerrick Numan has been involved in 500+ venue designs through his studio Millé, owned four of his own venues, and now runs Restaurant Design Academy, teaching hospo owners to take control of the process themselves. He's seen it both ways. The stunning fit-out sitting empty while a dingy bar next door is packed and pumping. The two-million-dollar build doing twenty grand a week in sales. A beautiful space that takes fifteen years to pay off and needs renovating in six. Gerrick's point is simple and uncomfortable. Winning a design award means nothing. What matters is whether the space is comfortable to be in, whether it grabs attention from the street, and whether it's laid out to make money instead of forcing an extra two staff on every shift. This one will have you auditing your own venue by the end. Because most of the fixes cost a few hundred dollars, not a few hundred thousand. Key takeaways: Get clear on who you are and who you're for before you touch a single material. Great street presence can pull in 5 to 15 more people a day without a full renovation. Product and experience come first. A phenomenal fit-out won't save bad food. Design is a financial decision, not a decorating one. Ready to build a restaurant that makes money and runs without you? Book a Profit Finding Session: https://discover.foodiecoaches.com/bac Check our Restaurant Design Academy: https://www.restaurantdesignacademy.com/ Follow Gerrick: @restaurantdesignacademy Follow Foodie Coaches: @foodie_coaches @tim.kummerfeld New episodes every Wednesday.
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