Susan McPherson: The Lost Art of Connecting, What AI Can't Replace, and How to Build Relationships That Last
On this episode of the Login Podcast, we sit down with Susan McPherson, CEO and founder of McPherson Strategies and author of The Lost Art of Connecting. She shares the story of founding her company at 48 — and how two decades of genuine connection-building became the foundation of a thriving 13-year business. We also discuss why doing research before reaching out matters more than ever, how to reconnect with dormant contacts, the "tennis ball theory" of communication, what happens when young people get their validation from AI chatbots, how to own up when you mess up, and her simple daily habit of reaching out to people just to say "I'm thinking of you." Whether you're starting your career, rebuilding your network, or just trying to combat loneliness, this episode is packed with warmth and real-world advice.